North America People Screening Market Market Expansion: Growth Outlook 2026-2034

North America People Screening Market by Technology (X-Ray Systems, Metal Detectors, Body Scanners, Biometric Systems, Millimeter Wave Products, Other Technologies), by End-user Industry (Corporate Buildings, Warehouse and Logistics, Commercial Spaces, Transpor, Government Buildings, Law Enforcements, Other End-User Industries), by North America (United States, Canada, Mexico) Forecast 2026-2034

Sep 23 2025
Base Year: 2025

210 Pages
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North America People Screening Market Market Expansion: Growth Outlook 2026-2034


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Key Insights

The North America People Screening Market is poised for significant expansion, projected to reach a valuation of approximately $2.79 million and demonstrating a robust Compound Annual Growth Rate (CAGR) of 5.30% from 2025 to 2033. This growth is primarily fueled by escalating security concerns across various sectors, including corporate buildings, warehouses and logistics, commercial spaces, transportation hubs, and government facilities. The increasing need for advanced threat detection technologies such as X-ray systems, metal detectors, body scanners, and biometric systems is a key driver. Furthermore, the growing adoption of millimeter wave products and other sophisticated screening technologies for enhanced public safety and access control is contributing to market momentum. Emerging trends in integrated security solutions and AI-powered anomaly detection are also expected to shape the market landscape, offering more efficient and accurate screening capabilities.

North America People Screening Market Research Report - Market Overview and Key Insights

North America People Screening Market Market Size (In Million)

4.0M
3.0M
2.0M
1.0M
0
2.790 M
2025
2.930 M
2026
3.090 M
2027
3.250 M
2028
3.420 M
2029
3.600 M
2030
3.790 M
2031
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Despite the positive outlook, the market faces certain restraints, including the high initial investment costs associated with advanced screening equipment and ongoing maintenance expenses. Privacy concerns associated with biometric and advanced imaging technologies also present a challenge that requires careful consideration and robust data protection measures. Nonetheless, the increasing demand for comprehensive security solutions in a world facing evolving security threats, coupled with government initiatives promoting public safety, is expected to largely outweigh these challenges. The market is segmented across diverse end-user industries, highlighting the broad applicability of people screening technologies. Key players are continuously innovating to develop more cost-effective and user-friendly solutions, further stimulating market penetration across North America.

North America People Screening Market Market Size and Forecast (2024-2030)

North America People Screening Market Company Market Share

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North America People Screening Market: Comprehensive Market Analysis and Strategic Outlook (2019–2033)

This in-depth market research report provides a comprehensive analysis of the North America People Screening Market, offering critical insights into market size, trends, growth drivers, and competitive landscape. Covering the period from 2019 to 2033, with a base year of 2025, this report delves into the technological advancements, evolving end-user demands, and strategic initiatives shaping the future of people screening solutions across the United States and Canada. Explore key segments including X-Ray Systems, Metal Detectors, Body Scanners, Biometric Systems, and Millimeter Wave Products, and their adoption across Corporate Buildings, Warehouse and Logistics, Commercial Spaces, Transport, Government Buildings, and Law Enforcement. Gain actionable intelligence to navigate this dynamic market and capitalize on emerging opportunities.

North America People Screening Market Market Structure & Competitive Dynamics

The North America People Screening Market is characterized by a moderately concentrated structure, with a few key players holding significant market share while a growing number of innovative smaller companies vie for niche segments. The innovation ecosystem is robust, driven by continuous investment in R&D for enhanced threat detection and improved user experience. Regulatory frameworks, particularly in sectors like aviation and government facilities, play a crucial role in dictating screening standards and technology adoption. Product substitutes are emerging, especially in the form of advanced AI-driven analytics and integrated security solutions, challenging traditional screening methods. End-user trends are shifting towards faster, less intrusive, and more accurate screening technologies, driven by the need to balance security with operational efficiency. Mergers and acquisitions (M&A) activities are on the rise as larger companies seek to consolidate their market position and acquire cutting-edge technologies. For instance, the acquisition of smaller technology firms by established security solution providers is a recurring theme. Market share figures indicate that companies focusing on advanced body scanning and AI-powered detection are gaining traction. The M&A deal values, while varying, reflect the strategic importance of securing intellectual property and expanding product portfolios in this evolving sector. Understanding these dynamics is crucial for stakeholders aiming to succeed in this competitive landscape.

North America People Screening Market Industry Trends & Insights

The North America People Screening Market is experiencing robust growth, propelled by escalating security concerns, advancements in detection technologies, and increasing adoption across diverse end-user industries. The projected Compound Annual Growth Rate (CAGR) for the forecast period is estimated to be in the XX% range, indicating a significant expansion trajectory. Key growth drivers include the rising threat of terrorism, the need for enhanced public safety in crowded areas, and stringent government regulations mandating advanced screening protocols in critical infrastructure, transportation hubs, and high-security facilities. Technological disruptions are central to market evolution, with the integration of Artificial Intelligence (AI) and Machine Learning (ML) revolutionizing threat detection capabilities. AI-powered algorithms are enabling faster, more accurate identification of concealed weapons and contraband, while minimizing false alarms. Millimeter wave scanners, advanced body scanners, and next-generation metal detectors are gaining prominence due to their non-intrusive nature and enhanced detection accuracy. Consumer preferences are increasingly leaning towards screening solutions that offer a seamless and efficient experience, allowing for higher throughput without compromising security. This includes technologies that enable individuals to pass through screening points without removing items from their pockets or undergoing extensive pat-downs. The competitive landscape is characterized by intense innovation and strategic partnerships, with companies vying to offer integrated, AI-driven solutions. Market penetration is deepening across corporate buildings, commercial spaces, and logistics sectors as organizations prioritize the safety of their employees, customers, and assets. The continuous development of software updates and system enhancements further fuels market dynamism, ensuring that screening technologies remain at the forefront of security innovation.

Dominant Markets & Segments in North America People Screening Market

The Government Buildings and Law Enforcement segments are currently dominant within the North America People Screening Market, driven by significant government investment in national security and public safety initiatives. These sectors consistently require advanced security solutions to protect sensitive facilities, critical infrastructure, and public spaces from threats. Economic policies prioritizing homeland security and defense spending directly correlate with the demand for sophisticated people screening technologies. Infrastructure development, particularly in airports, border crossings, and federal buildings, also necessitates the implementation of state-of-the-art screening systems.

Within the Technology segment, X-Ray Systems continue to hold a substantial market share due to their established reliability and versatility in scanning luggage and cargo, often integrated into broader people screening solutions. However, Body Scanners and Millimeter Wave Products are witnessing rapid growth. This surge is fueled by their advanced threat detection capabilities, non-intrusive nature, and ability to identify both metallic and non-metallic threats, aligning with evolving end-user preferences for faster and less invasive screening. The development of AI-powered algorithms for these technologies further enhances their appeal.

In the End-user Industry segment, while Government Buildings and Law Enforcement lead, the Corporate Buildings and Commercial Spaces sectors are rapidly expanding. Increased awareness of workplace violence and the need to secure office environments, shopping malls, and entertainment venues are driving investments in people screening solutions. The Transport sector, particularly aviation, remains a key market, with continuous upgrades and deployments of advanced screening technologies to meet aviation security mandates. The Warehouse and Logistics segment is also seeing growing adoption as companies enhance security against internal theft and external threats. Key drivers for dominance in these segments include:

  • Government Mandates: Strict regulations and funding for security in government and transportation sectors.
  • Technological Advancements: Development of more accurate, faster, and less intrusive screening technologies like millimeter wave and AI-powered systems.
  • Risk Mitigation: Growing emphasis on proactive threat detection and prevention across all end-user industries.
  • Public Safety Concerns: Heightened awareness of security threats leading to increased demand for screening solutions in public venues.
  • Operational Efficiency: Demand for screening systems that can process individuals quickly without compromising security, improving customer experience and operational flow.

North America People Screening Market Product Innovations

Product innovation in the North America People Screening Market is primarily focused on enhancing threat detection accuracy, improving screening speed, and minimizing false alarms through advanced technologies like AI and machine learning. Companies are developing next-generation body scanners and millimeter wave systems capable of identifying a wider range of threats, including non-metallic weapons and explosives, with greater precision. Integration of AI enables real-time threat analysis and automated decision-making, streamlining the screening process. The competitive advantage lies in offering seamless, less intrusive screening experiences without compromising security, leading to increased throughput and improved user satisfaction.

Report Segmentation & Scope

This report segments the North America People Screening Market by Technology and End-user Industry. The Technology segmentation includes: X-Ray Systems, Metal Detectors, Body Scanners, Biometric Systems, Millimeter Wave Products, and Other Technologies. The End-user Industry segmentation comprises: Corporate Buildings, Warehouse and Logistics, Commercial Spaces, Transport, Government Buildings, Law Enforcement, and Other End-User Industries. Each segment's market size, growth projections, and competitive dynamics are analyzed. For instance, the Body Scanners segment is expected to exhibit a significant CAGR due to advancements in full-body threat detection and non-intrusive scanning capabilities. The Transport sector, particularly aviation, will continue to be a substantial market due to ongoing security regulations and upgrades.

Key Drivers of North America People Screening Market Growth

The North America People Screening Market is propelled by several key drivers. Escalating security concerns, including terrorism and the rise of workplace violence, necessitate advanced threat detection. Stringent government regulations and mandates, especially within the transportation and government sectors, are a significant growth catalyst. Technological advancements, such as the integration of AI, machine learning, and improved sensor technology in body scanners and millimeter wave systems, are enhancing detection capabilities and user experience. Furthermore, increasing investments in infrastructure security across public and private sectors, coupled with a growing demand for faster and less intrusive screening solutions, are contributing to market expansion.

Challenges in the North America People Screening Market Sector

Despite strong growth, the North America People Screening Market faces several challenges. High initial investment costs for advanced screening technologies can be a barrier for smaller organizations. Stringent and evolving regulatory requirements necessitate continuous updates and compliance efforts, adding to operational expenses. Public perception and privacy concerns regarding body scanners and biometric systems can lead to resistance and implementation hurdles. Furthermore, supply chain disruptions and the availability of skilled personnel to operate and maintain sophisticated screening equipment can impact market efficiency. Competitive pressures from established players and new entrants also drive down profit margins, posing a challenge for sustained growth.

Leading Players in the North America People Screening Market Market

  • Thruvision Ltd
  • LINEV Systems
  • Evolv Technologies
  • Rapiscan Systems Limited
  • Smiths Detection Group Ltd
  • Thermo Fisher Scientific Inc
  • 3DX-Ray Ltd (Image Scan Holdings PLC)
  • Liberty Defense
  • Rohde & Schwarz
  • Teledyne Flir LLC

Key Developments in North America People Screening Market Sector

  • May 2024: Evolv Technology, in collaboration with Lee Health, implemented its Evolv Express screening solution at the entrances of three emergency departments within Lee Health's facilities. Additionally, Lee Health plans to extend this deployment to three more locations. The Evolv Express system leverages advanced sensor technology and artificial intelligence (AI) to deliver heightened threat detection capabilities, boasting exceptional speed and accuracy. The latest software update, Evolv Express 7.0, introduces a refined detection algorithm to minimize false alarms and a more user-friendly interface. This innovative system streamlines the screening process, allowing persons to pass through without needing to halt bag checks or pocket inspections frequently.
  • January 2024: Liberty Defense Holdings Ltd inked a strategic, non-exclusive distribution agreement with Point Security Inc., headquartered in Lexington, North Carolina. The agreement aims to roll out HEXWAVE, an advanced people screening system, across US airports. Under this partnership, Point Security will integrate HEXWAVE, a cutting-edge system powered by AI and machine learning, into its existing security solutions. HEXWAVE is designed to swiftly identify weapons and potential threats in real time.

Strategic North America People Screening Market Market Outlook

The strategic outlook for the North America People Screening Market remains highly positive, driven by an ongoing commitment to enhanced security and the relentless pace of technological innovation. The increasing adoption of AI and machine learning within screening systems presents a significant growth accelerator, promising more intelligent and efficient threat detection. Future market potential lies in the seamless integration of diverse screening technologies, creating comprehensive security ecosystems. Strategic opportunities will emerge for companies that can offer customized, scalable, and user-friendly solutions tailored to specific industry needs, while also addressing privacy concerns. The continuous evolution of threats will demand proactive development of next-generation screening capabilities, ensuring sustained demand for advanced people screening solutions across all sectors.

North America People Screening Market Segmentation

  • 1. Technology
    • 1.1. X-Ray Systems
    • 1.2. Metal Detectors
    • 1.3. Body Scanners
    • 1.4. Biometric Systems
    • 1.5. Millimeter Wave Products
    • 1.6. Other Technologies
  • 2. End-user Industry
    • 2.1. Corporate Buildings
    • 2.2. Warehouse and Logistics
    • 2.3. Commercial Spaces
    • 2.4. Transpor
    • 2.5. Government Buildings
    • 2.6. Law Enforcements
    • 2.7. Other End-User Industries

North America People Screening Market Segmentation By Geography

  • 1. North America
    • 1.1. United States
    • 1.2. Canada
    • 1.3. Mexico
North America People Screening Market Market Share by Region - Global Geographic Distribution

North America People Screening Market Regional Market Share

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Geographic Coverage of North America People Screening Market

Higher Coverage
Lower Coverage
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North America People Screening Market REPORT HIGHLIGHTS

AspectsDetails
Study Period 2020-2034
Base Year 2025
Estimated Year 2026
Forecast Period2026-2034
Historical Period2020-2025
Growth RateCAGR of 5.30% from 2020-2034
Segmentation
    • By Technology
      • X-Ray Systems
      • Metal Detectors
      • Body Scanners
      • Biometric Systems
      • Millimeter Wave Products
      • Other Technologies
    • By End-user Industry
      • Corporate Buildings
      • Warehouse and Logistics
      • Commercial Spaces
      • Transpor
      • Government Buildings
      • Law Enforcements
      • Other End-User Industries
  • By Geography
    • North America
      • United States
      • Canada
      • Mexico

Table of Contents

  1. 1. Introduction
    • 1.1. Research Scope
    • 1.2. Market Segmentation
    • 1.3. Research Methodology
    • 1.4. Definitions and Assumptions
  2. 2. Executive Summary
    • 2.1. Introduction
  3. 3. Market Dynamics
    • 3.1. Introduction
      • 3.2. Market Drivers
        • 3.2.1. Upsurge in Terror Activities; Technological Advancements and Innovations
      • 3.3. Market Restrains
        • 3.3.1. Upsurge in Terror Activities; Technological Advancements and Innovations
      • 3.4. Market Trends
        • 3.4.1. Law Enforcement End-user Industry is Expected to Hold a Significant Market Share
  4. 4. Market Factor Analysis
    • 4.1. Porters Five Forces
    • 4.2. Supply/Value Chain
    • 4.3. PESTEL analysis
    • 4.4. Market Entropy
    • 4.5. Patent/Trademark Analysis
  5. 5. North America People Screening Market Analysis, Insights and Forecast, 2020-2032
    • 5.1. Market Analysis, Insights and Forecast - by Technology
      • 5.1.1. X-Ray Systems
      • 5.1.2. Metal Detectors
      • 5.1.3. Body Scanners
      • 5.1.4. Biometric Systems
      • 5.1.5. Millimeter Wave Products
      • 5.1.6. Other Technologies
    • 5.2. Market Analysis, Insights and Forecast - by End-user Industry
      • 5.2.1. Corporate Buildings
      • 5.2.2. Warehouse and Logistics
      • 5.2.3. Commercial Spaces
      • 5.2.4. Transpor
      • 5.2.5. Government Buildings
      • 5.2.6. Law Enforcements
      • 5.2.7. Other End-User Industries
    • 5.3. Market Analysis, Insights and Forecast - by Region
      • 5.3.1. North America
  6. 6. Competitive Analysis
    • 6.1. Market Share Analysis 2025
      • 6.2. Company Profiles
        • 6.2.1 Thruvision Ltd
          • 6.2.1.1. Overview
          • 6.2.1.2. Products
          • 6.2.1.3. SWOT Analysis
          • 6.2.1.4. Recent Developments
          • 6.2.1.5. Financials (Based on Availability)
        • 6.2.2 LINEV Systems
          • 6.2.2.1. Overview
          • 6.2.2.2. Products
          • 6.2.2.3. SWOT Analysis
          • 6.2.2.4. Recent Developments
          • 6.2.2.5. Financials (Based on Availability)
        • 6.2.3 Evolv Technologies
          • 6.2.3.1. Overview
          • 6.2.3.2. Products
          • 6.2.3.3. SWOT Analysis
          • 6.2.3.4. Recent Developments
          • 6.2.3.5. Financials (Based on Availability)
        • 6.2.4 Rapiscan Systems Limited
          • 6.2.4.1. Overview
          • 6.2.4.2. Products
          • 6.2.4.3. SWOT Analysis
          • 6.2.4.4. Recent Developments
          • 6.2.4.5. Financials (Based on Availability)
        • 6.2.5 Smiths Detection Group Ltd
          • 6.2.5.1. Overview
          • 6.2.5.2. Products
          • 6.2.5.3. SWOT Analysis
          • 6.2.5.4. Recent Developments
          • 6.2.5.5. Financials (Based on Availability)
        • 6.2.6 Thermo Fisher Scientific Inc
          • 6.2.6.1. Overview
          • 6.2.6.2. Products
          • 6.2.6.3. SWOT Analysis
          • 6.2.6.4. Recent Developments
          • 6.2.6.5. Financials (Based on Availability)
        • 6.2.7 3DX-Ray Ltd (Image Scan Holdings PLC)
          • 6.2.7.1. Overview
          • 6.2.7.2. Products
          • 6.2.7.3. SWOT Analysis
          • 6.2.7.4. Recent Developments
          • 6.2.7.5. Financials (Based on Availability)
        • 6.2.8 Liberty Defense
          • 6.2.8.1. Overview
          • 6.2.8.2. Products
          • 6.2.8.3. SWOT Analysis
          • 6.2.8.4. Recent Developments
          • 6.2.8.5. Financials (Based on Availability)
        • 6.2.9 Rohde & Schwarz
          • 6.2.9.1. Overview
          • 6.2.9.2. Products
          • 6.2.9.3. SWOT Analysis
          • 6.2.9.4. Recent Developments
          • 6.2.9.5. Financials (Based on Availability)
        • 6.2.10 Teledyne Flir LLC*List Not Exhaustive
          • 6.2.10.1. Overview
          • 6.2.10.2. Products
          • 6.2.10.3. SWOT Analysis
          • 6.2.10.4. Recent Developments
          • 6.2.10.5. Financials (Based on Availability)

List of Figures

  1. Figure 1: North America People Screening Market Revenue Breakdown (Million, %) by Product 2025 & 2033
  2. Figure 2: North America People Screening Market Share (%) by Company 2025

List of Tables

  1. Table 1: North America People Screening Market Revenue Million Forecast, by Technology 2020 & 2033
  2. Table 2: North America People Screening Market Volume Billion Forecast, by Technology 2020 & 2033
  3. Table 3: North America People Screening Market Revenue Million Forecast, by End-user Industry 2020 & 2033
  4. Table 4: North America People Screening Market Volume Billion Forecast, by End-user Industry 2020 & 2033
  5. Table 5: North America People Screening Market Revenue Million Forecast, by Region 2020 & 2033
  6. Table 6: North America People Screening Market Volume Billion Forecast, by Region 2020 & 2033
  7. Table 7: North America People Screening Market Revenue Million Forecast, by Technology 2020 & 2033
  8. Table 8: North America People Screening Market Volume Billion Forecast, by Technology 2020 & 2033
  9. Table 9: North America People Screening Market Revenue Million Forecast, by End-user Industry 2020 & 2033
  10. Table 10: North America People Screening Market Volume Billion Forecast, by End-user Industry 2020 & 2033
  11. Table 11: North America People Screening Market Revenue Million Forecast, by Country 2020 & 2033
  12. Table 12: North America People Screening Market Volume Billion Forecast, by Country 2020 & 2033
  13. Table 13: United States North America People Screening Market Revenue (Million) Forecast, by Application 2020 & 2033
  14. Table 14: United States North America People Screening Market Volume (Billion) Forecast, by Application 2020 & 2033
  15. Table 15: Canada North America People Screening Market Revenue (Million) Forecast, by Application 2020 & 2033
  16. Table 16: Canada North America People Screening Market Volume (Billion) Forecast, by Application 2020 & 2033
  17. Table 17: Mexico North America People Screening Market Revenue (Million) Forecast, by Application 2020 & 2033
  18. Table 18: Mexico North America People Screening Market Volume (Billion) Forecast, by Application 2020 & 2033

Frequently Asked Questions

1. What is the projected Compound Annual Growth Rate (CAGR) of the North America People Screening Market?

The projected CAGR is approximately 5.30%.

2. Which companies are prominent players in the North America People Screening Market?

Key companies in the market include Thruvision Ltd, LINEV Systems, Evolv Technologies, Rapiscan Systems Limited, Smiths Detection Group Ltd, Thermo Fisher Scientific Inc, 3DX-Ray Ltd (Image Scan Holdings PLC), Liberty Defense, Rohde & Schwarz, Teledyne Flir LLC*List Not Exhaustive.

3. What are the main segments of the North America People Screening Market?

The market segments include Technology, End-user Industry.

4. Can you provide details about the market size?

The market size is estimated to be USD 2.79 Million as of 2022.

5. What are some drivers contributing to market growth?

Upsurge in Terror Activities; Technological Advancements and Innovations.

6. What are the notable trends driving market growth?

Law Enforcement End-user Industry is Expected to Hold a Significant Market Share.

7. Are there any restraints impacting market growth?

Upsurge in Terror Activities; Technological Advancements and Innovations.

8. Can you provide examples of recent developments in the market?

May 2024: Evolv Technology, in collaboration with Lee Health, implemented its Evolv Express screening solution at the entrances of three emergency departments within Lee Health's facilities. Additionally, Lee Health plans to extend this deployment to three more locations. The Evolv Express system leverages advanced sensor technology and artificial intelligence (AI) to deliver heightened threat detection capabilities, boasting exceptional speed and accuracy. The latest software update, Evolv Express 7.0, introduces a refined detection algorithm to minimize false alarms and a more user-friendly interface. This innovative system streamlines the screening process, allowing persons to pass through without needing to halt bag checks or pocket inspections frequently.January 2024: Liberty Defense Holdings Ltd inked a strategic, non-exclusive distribution agreement with Point Security Inc., headquartered in Lexington, North Carolina. The agreement aims to roll out HEXWAVE, an advanced people screening system, across US airports. Under this partnership, Point Security will integrate HEXWAVE, a cutting-edge system powered by AI and machine learning, into its existing security solutions. HEXWAVE is designed to swiftly identify weapons and potential threats in real time.

9. What pricing options are available for accessing the report?

Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.

10. Is the market size provided in terms of value or volume?

The market size is provided in terms of value, measured in Million and volume, measured in Billion.

11. Are there any specific market keywords associated with the report?

Yes, the market keyword associated with the report is "North America People Screening Market," which aids in identifying and referencing the specific market segment covered.

12. How do I determine which pricing option suits my needs best?

The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.

13. Are there any additional resources or data provided in the North America People Screening Market report?

While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.

14. How can I stay updated on further developments or reports in the North America People Screening Market?

To stay informed about further developments, trends, and reports in the North America People Screening Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.

Methodology

Step 1 - Identification of Relevant Samples Size from Population Database

Step Chart
Bar Chart
Method Chart

Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Approach Chart
Top-down and bottom-up approaches are used to validate the global market size and estimate the market size for manufactures, regional segments, product, and application.

Note*: In applicable scenarios

Step 3 - Data Sources

Primary Research

  • Web Analytics
  • Survey Reports
  • Research Institute
  • Latest Research Reports
  • Opinion Leaders

Secondary Research

  • Annual Reports
  • White Paper
  • Latest Press Release
  • Industry Association
  • Paid Database
  • Investor Presentations
Analyst Chart

Step 4 - Data Triangulation

Involves using different sources of information in order to increase the validity of a study

These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.

Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.

During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence

Additionally, after gathering mixed and scattered data from a wide range of sources, data is triangulated and correlated to come up with estimated figures which are further validated through primary mediums or industry experts, opinion leaders.