Key Insights
The Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market exhibits robust growth, projected at a Compound Annual Growth Rate (CAGR) of 4.89% from 2019 to 2033. In 2025, the market size reached 497.10 million USD. This expansion is driven by several factors. Increasing urbanization and a rising middle class lead to higher consumer spending and exposure to OOH advertising. Furthermore, the adoption of digital technologies within the OOH sector, facilitating targeted advertising campaigns and real-time data analysis, fuels market growth. The DOOH segment, in particular, is experiencing rapid adoption due to its precise targeting capabilities and measurable results, surpassing traditional static billboards in effectiveness. Key players such as Vistar Media, Hivestack, and several Thai companies like VGI PCL and Rocktech Global are actively shaping the market landscape through innovative advertising formats and strategic partnerships. The growing adoption of programmatic advertising further enhances the market's dynamism and efficiency.
Thailand OOH and DOOH Industry Market Size (In Million)
However, certain restraints exist. Competition from other digital advertising platforms, such as online video and social media, poses a challenge. Furthermore, regulatory changes and economic fluctuations can impact investment and advertising spending within the sector. Despite these limitations, the continued integration of technology and the increasing reliance on data-driven strategies will likely propel sustained growth throughout the forecast period. The future will likely see more sophisticated digital displays and programmatic capabilities, enhancing the efficiency and reach of OOH/DOOH advertising in Thailand. This will cater to the increasing demands of advertisers for precise audience targeting and measurable ROI.
Thailand OOH and DOOH Industry Company Market Share
Thailand OOH and DOOH Industry: Market Report 2019-2033
This comprehensive report provides a detailed analysis of the Thailand Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising industry, covering the period from 2019 to 2033. It offers invaluable insights into market structure, competitive dynamics, key trends, and future growth projections, empowering businesses to make informed strategic decisions. The report includes detailed market sizing in Millions (USD) for various segments and years. The base year for this report is 2025, with estimations for 2025 and forecasts extending to 2033.
Thailand OOH and DOOH Industry Market Structure & Competitive Dynamics
The Thailand OOH and DOOH market exhibits a moderately concentrated structure, with a few dominant players holding significant market share. VGI PCL and Plan B Media Public Company Limited are among the leading companies, together commanding an estimated xx% of the market in 2025. However, several smaller players, including AJ Marketing, Up Media, and Ledscreenads, contribute significantly to market diversity. The industry’s innovation ecosystem is dynamic, characterized by the increasing adoption of programmatic DOOH solutions and the integration of advanced technologies. The regulatory framework is generally supportive of OOH advertising, but specific regulations concerning digital displays and data privacy are constantly evolving. The market experiences minimal direct product substitution, with the closest alternatives being online and print advertising. End-user trends favor targeted advertising and measurable ROI, driving the demand for DOOH solutions. M&A activity has been moderate, with recent deals such as the Plan B Media and Vistar Media partnership signaling a trend toward consolidation and technological advancement. Deal values for such transactions are estimated to be in the range of xx Million to xx Million USD in 2024.
Thailand OOH and DOOH Industry Industry Trends & Insights
The Thailand OOH and DOOH market is experiencing robust growth, driven by several factors. Increasing urbanization and rising disposable incomes fuel higher advertising spending. Technological advancements, such as programmatic buying and data analytics, are enhancing campaign efficiency and targeting capabilities. Consumer preference shifts towards interactive and engaging advertising formats boost the adoption of DOOH. The compound annual growth rate (CAGR) for the market is projected to be xx% during the forecast period (2025-2033), with market penetration increasing from xx% in 2025 to xx% by 2033. Competitive dynamics are marked by both cooperation and competition, with companies forming strategic alliances while simultaneously vying for market share through innovation and expansion. This is exemplified by the collaboration between Plan B Media and Vistar Media to leverage programmatic capabilities.
Dominant Markets & Segments in Thailand OOH and DOOH Industry
The Bangkok Metropolitan Region (BMR) dominates the Thailand OOH and DOOH market due to its high population density, substantial economic activity, and significant concentration of businesses.
- Key Drivers of BMR Dominance:
- High population density and consumer spending.
- Concentrated business activity and commercial centers.
- Extensive transportation infrastructure and high foot traffic.
- Proactive government policies supporting urban development and advertising.
The dominance of BMR is expected to continue throughout the forecast period. Other key segments include transit advertising, mall advertising, and street furniture advertising. These sectors benefit from significant foot traffic and captive audiences, driving sustained growth. However, the rapid growth of programmatic DOOH is expected to significantly alter the competitive dynamics in all segments over the forecast period.
Thailand OOH and DOOH Industry Product Innovations
Technological innovations in DOOH are transforming the advertising landscape in Thailand. The integration of programmatic capabilities, interactive screens, and data-driven targeting is enhancing advertising effectiveness and increasing ROI for advertisers. New applications include location-based targeting, real-time data integration, and personalized messaging. These innovations offer competitive advantages by allowing advertisers to reach their target audiences with greater precision and relevance.
Report Segmentation & Scope
This report segments the Thailand OOH and DOOH market based on several key factors:
By Advertising Format: This includes billboards, transit advertising, street furniture, mall advertising, and digital displays. Market sizes and growth projections are provided for each format, reflecting the varying adoption rates and technological advancements across each sector.
By Geography: The report analyzes the market at both national and regional levels, focusing on the BMR and other key regions within Thailand. Market size, competitive landscape, and growth trends are highlighted for each region.
By Advertising Type: The study details Static vs. Dynamic, providing unique insights into market size and future growth projections.
Key Drivers of Thailand OOH and DOOH Industry Growth
Several factors propel the growth of the Thailand OOH and DOOH industry. Technological advancements like programmatic DOOH and data analytics allow for precise targeting and improved campaign performance. The burgeoning digital economy and increasing smartphone usage enhance digital advertising engagement, with the rise of social media increasing brand visibility. Furthermore, favorable government policies and supportive infrastructure support the expansion of OOH advertising across the nation.
Challenges in the Thailand OOH and DOOH Industry Sector
Despite its growth potential, the Thailand OOH and DOOH industry faces several challenges. High initial investment costs for DOOH infrastructure can be a barrier to entry for smaller players. Competition from other advertising channels, such as online and social media advertising, requires continuous innovation and adaptation. Regulatory changes and compliance issues related to data privacy and advertising standards can present ongoing hurdles.
Leading Players in the Thailand OOH and DOOH Industry Market
- Vistar Media
- Hivestack
- Plan B Media Public Company Limited
- VGI PCL
- Rocktech Global Public Company Limited
- AsiaPac Net Media Limited
- AJ Marketing
- Up Media
- Sovereign Comm
- Ledscreenads
Key Developments in Thailand OOH and DOOH Industry Sector
- April 2024: Plan B Media partnered with Vistar Media to introduce advanced programmatic solutions to the DOOH market in Thailand and Singapore, significantly impacting the adoption of technology in the sector.
- January 2024: Location Media Xchange (LMX) integrated over 700 UpMedia screens into its platform, broadening the reach of the Moving Hearts initiative and boosting the adoption of DOOH for social causes.
Strategic Thailand OOH and DOOH Industry Market Outlook
The future of the Thailand OOH and DOOH industry is bright, driven by continuous technological innovation and a growing demand for effective, targeted advertising. The increasing integration of data analytics and programmatic buying will further enhance campaign effectiveness and ROI. Strategic opportunities lie in expanding into less saturated regions, investing in innovative DOOH technologies, and forming strategic partnerships to enhance market reach and capabilities. The market is set for significant growth, with continued dominance of the BMR region, and new opportunities emerging in secondary cities and specific niche advertising formats.
Thailand OOH and DOOH Industry Segmentation
-
1. Type
- 1.1. Static (Traditional) OOH
-
1.2. Digital OOH (LED Screens)
- 1.2.1. Programmatic OOH
- 1.2.2. Other Types
-
2. Appli
- 2.1. Billboard
-
2.2. Transportation (Transit)
- 2.2.1. Airports
- 2.2.2. Other Applications (Buses, etc.)
- 2.3. Street Furniture
- 2.4. Other Place-Based Media
-
3. End-u
- 3.1. Automotive
- 3.2. Retail and Consumer Goods
- 3.3. Healthcare
- 3.4. BFSI
- 3.5. Other End-user Industries
Thailand OOH and DOOH Industry Segmentation By Geography
- 1. Thailand
Thailand OOH and DOOH Industry Regional Market Share
Geographic Coverage of Thailand OOH and DOOH Industry
Thailand OOH and DOOH Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 4.89% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects; Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States
- 3.3. Market Restrains
- 3.3.1. Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects; Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States
- 3.4. Market Trends
- 3.4.1. Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Thailand OOH and DOOH Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Static (Traditional) OOH
- 5.1.2. Digital OOH (LED Screens)
- 5.1.2.1. Programmatic OOH
- 5.1.2.2. Other Types
- 5.2. Market Analysis, Insights and Forecast - by Appli
- 5.2.1. Billboard
- 5.2.2. Transportation (Transit)
- 5.2.2.1. Airports
- 5.2.2.2. Other Applications (Buses, etc.)
- 5.2.3. Street Furniture
- 5.2.4. Other Place-Based Media
- 5.3. Market Analysis, Insights and Forecast - by End-u
- 5.3.1. Automotive
- 5.3.2. Retail and Consumer Goods
- 5.3.3. Healthcare
- 5.3.4. BFSI
- 5.3.5. Other End-user Industries
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Thailand
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 Vistar Media
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Hivestack
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Plan B Media Public Company Limited
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 VGI PCL
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Rocktech Global Public Company Limited
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 AsiaPac Net Media Limited
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 AJ Marketing
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Up Media
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Sovereign Comm
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Ledscreenads
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Vistar Media
List of Figures
- Figure 1: Thailand OOH and DOOH Industry Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: Thailand OOH and DOOH Industry Share (%) by Company 2025
List of Tables
- Table 1: Thailand OOH and DOOH Industry Revenue Million Forecast, by Type 2020 & 2033
- Table 2: Thailand OOH and DOOH Industry Volume Million Forecast, by Type 2020 & 2033
- Table 3: Thailand OOH and DOOH Industry Revenue Million Forecast, by Appli 2020 & 2033
- Table 4: Thailand OOH and DOOH Industry Volume Million Forecast, by Appli 2020 & 2033
- Table 5: Thailand OOH and DOOH Industry Revenue Million Forecast, by End-u 2020 & 2033
- Table 6: Thailand OOH and DOOH Industry Volume Million Forecast, by End-u 2020 & 2033
- Table 7: Thailand OOH and DOOH Industry Revenue Million Forecast, by Region 2020 & 2033
- Table 8: Thailand OOH and DOOH Industry Volume Million Forecast, by Region 2020 & 2033
- Table 9: Thailand OOH and DOOH Industry Revenue Million Forecast, by Type 2020 & 2033
- Table 10: Thailand OOH and DOOH Industry Volume Million Forecast, by Type 2020 & 2033
- Table 11: Thailand OOH and DOOH Industry Revenue Million Forecast, by Appli 2020 & 2033
- Table 12: Thailand OOH and DOOH Industry Volume Million Forecast, by Appli 2020 & 2033
- Table 13: Thailand OOH and DOOH Industry Revenue Million Forecast, by End-u 2020 & 2033
- Table 14: Thailand OOH and DOOH Industry Volume Million Forecast, by End-u 2020 & 2033
- Table 15: Thailand OOH and DOOH Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 16: Thailand OOH and DOOH Industry Volume Million Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Thailand OOH and DOOH Industry?
The projected CAGR is approximately 4.89%.
2. Which companies are prominent players in the Thailand OOH and DOOH Industry?
Key companies in the market include Vistar Media, Hivestack, Plan B Media Public Company Limited, VGI PCL, Rocktech Global Public Company Limited, AsiaPac Net Media Limited, AJ Marketing, Up Media, Sovereign Comm, Ledscreenads.
3. What are the main segments of the Thailand OOH and DOOH Industry?
The market segments include Type , Appli, End-u.
4. Can you provide details about the market size?
The market size is estimated to be USD 497.10 Million as of 2022.
5. What are some drivers contributing to market growth?
Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects; Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States.
6. What are the notable trends driving market growth?
Ongoing Shift Toward Digital Advertising Aided by Increased Spending on Smart City Projects.
7. Are there any restraints impacting market growth?
Ongoing Shift Toward Digital Advertising Aided by Increased Spending On Smart City Projects; Increase in Air Traffic Owing to Growth in Tourism Industry has Aided the Spending on Airport Advertisement in the United States.
8. Can you provide examples of recent developments in the market?
April 2024: Plan B Media, an out-of-home (OOH) media service provider, teamed up with Vistar Media, a global provider of technology solutions for OOH media. Their collaboration aims to introduce advanced programmatic solutions to the digital out-of-home (DOOH) advertising markets in Thailand and Singapore. Programmatic DOOH utilizes technology to automate the real-time buying and selling of advertising space. This enables advertisers to deliver precise, contextually relevant messages to their target audience.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Thailand OOH and DOOH Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Thailand OOH and DOOH Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Thailand OOH and DOOH Industry?
To stay informed about further developments, trends, and reports in the Thailand OOH and DOOH Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence