Key Insights
The North American thermal imaging system market is poised for significant expansion, driven by a confluence of escalating security demands, advancements in technological integration, and the persistent need for efficient monitoring and inspection across diverse industries. With a substantial market size of approximately USD 3,500 million, the region is set to experience a compound annual growth rate (CAGR) of 6.10% from 2019 to 2033, indicating robust investor confidence and strong market momentum. The aerospace and defense sector remains a primary consumer, leveraging thermal imaging for enhanced situational awareness, target acquisition, and border security. Simultaneously, the automotive industry's adoption of advanced driver-assistance systems (ADAS) and autonomous driving technologies is fueling demand for thermal cameras, particularly for improved night vision and pedestrian detection. Furthermore, the oil and gas sector's critical need for leak detection, pipeline integrity monitoring, and overall operational safety contributes significantly to market growth.
The market's trajectory is further shaped by key trends such as the miniaturization of thermal sensors, enabling their integration into a wider array of portable devices, and the increasing adoption of AI and machine learning for advanced image analysis and automated threat detection. This technological evolution is particularly evident in the surge of handheld thermal cameras, offering greater flexibility and on-the-go capabilities. While the market demonstrates strong growth potential, certain restraints, including the high initial cost of some advanced thermal imaging systems and the need for specialized training for optimal operation, may temper rapid widespread adoption in some smaller enterprises or less critical applications. However, the inherent value proposition of thermal imaging in enhancing safety, efficiency, and operational intelligence across sectors like healthcare and life sciences, and food and beverages, continues to drive innovation and market penetration. Leading companies like FLIR Systems Inc., DRS Technologies Inc., and Lockheed Martin are at the forefront, investing heavily in research and development to offer more sophisticated and cost-effective solutions.
This comprehensive report offers an in-depth analysis of the North America Thermal Imaging System Industry, providing critical insights and strategic recommendations for stakeholders. The study covers the historical period from 2019 to 2024, the base year 2025, and projects market trends through 2033, with a detailed forecast from 2025 to 2033. We examine the evolving landscape of thermal imaging solutions, driven by advancements in hardware, software, and services across diverse applications and end-user industries. This report is meticulously crafted to equip industry participants with actionable intelligence, enabling informed decision-making in a rapidly growing market.

North America Thermal Imaging System Industry Market Structure & Competitive Dynamics
The North America Thermal Imaging System Industry is characterized by a moderate to high market concentration, with a few key players holding significant market shares. The market’s innovation ecosystem is robust, fueled by continuous research and development in sensor technology, image processing, and data analytics. Regulatory frameworks, particularly concerning defense and security applications, play a crucial role in shaping market access and product development. Product substitutes, while emerging, have yet to fully displace the inherent advantages of thermal imaging in critical applications. End-user trends indicate a growing demand for miniaturized, cost-effective, and AI-integrated thermal solutions. Merger and acquisition (M&A) activities are strategically important for consolidating market position and expanding technological capabilities. For instance, significant M&A deals in recent years have reshaped the competitive landscape, with valuations often reaching hundreds of millions of dollars as companies aim to enhance their portfolios and global reach.
- Market Concentration: Dominated by a few key global players, but with increasing fragmentation in niche segments.
- Innovation Ecosystem: Driven by academic research, government funding, and private R&D initiatives.
- Regulatory Frameworks: Strict adherence required for defense, aerospace, and certain industrial applications.
- Product Substitutes: Emerging technologies are being monitored, but direct replacements are limited for core functionalities.
- End-User Trends: Demand for integration with AI, IoT, and edge computing is rising.
- M&A Activities: Ongoing consolidation to achieve economies of scale and market synergy.
North America Thermal Imaging System Industry Industry Trends & Insights
The North America Thermal Imaging System Industry is poised for significant expansion, driven by a confluence of technological advancements, increasing security concerns, and the growing need for non-destructive inspection and monitoring across various sectors. The market is expected to witness a Compound Annual Growth Rate (CAGR) of approximately 8.5% during the forecast period (2025–2033). This growth is fundamentally propelled by the escalating demand for enhanced situational awareness in defense and security, where thermal imaging systems provide unparalleled capabilities in low-light and adverse weather conditions. Furthermore, the proliferation of smart infrastructure and the increasing adoption of predictive maintenance strategies in industries such as oil and gas, power generation, and manufacturing are creating substantial opportunities.
Technological disruptions are a constant feature, with ongoing innovations in sensor resolution, thermal sensitivity, and miniaturization. The development of uncooled thermal detectors has made these systems more accessible and versatile. The integration of artificial intelligence (AI) and machine learning algorithms is revolutionizing how thermal data is analyzed, enabling automated threat detection, anomaly identification, and more efficient operational workflows. Consumer preferences are shifting towards user-friendly interfaces, wireless connectivity, and advanced analytics capabilities that provide actionable insights rather than raw data. The competitive dynamics are intensifying, with both established players and emerging startups vying for market share through product differentiation, strategic partnerships, and aggressive market penetration strategies. The automotive sector, for instance, is showing increasing interest in thermal imaging for enhanced driver assistance systems and autonomous driving capabilities, highlighting a significant untapped market potential. The healthcare sector is also exploring the use of thermal imaging for diagnostics, patient monitoring, and fever screening, particularly in light of recent global health events. This multifaceted demand, coupled with ongoing technological evolution, paints a robust picture for the future of the North America Thermal Imaging System Industry.

Dominant Markets & Segments in North America Thermal Imaging System Industry
The North America Thermal Imaging System Industry exhibits clear dominance in specific regions, countries, and application segments, driven by economic policies, infrastructure development, and end-user adoption rates. The United States stands out as the largest and most influential market within North America, owing to its significant defense budget, advanced technological infrastructure, and widespread adoption of thermal imaging across commercial and industrial sectors. Canada and Mexico also contribute to the regional market, with growth patterns influenced by their respective economic conditions and industry-specific demands.
Solutions:
- Hardware: This segment is the largest and most foundational, encompassing thermal cameras, sensors, and associated components. Its dominance is driven by continuous innovation in detector technology and imaging capabilities. The market size is estimated to be over $2,500 Million in 2025.
- Software: Increasingly critical, this segment focuses on image processing, analysis, and AI-driven insights. Its growth is propelled by the need for advanced data interpretation and automated decision-making. Expected market size: over $800 Million in 2025.
- Services: This segment includes installation, maintenance, calibration, and training. Its importance is growing as end-users seek integrated solutions and ongoing support. Estimated market size: over $400 Million in 2025.
Product Type:
- Fixed Thermal Cameras: These are integral to surveillance, monitoring, and industrial automation systems, contributing significantly to market value. Their widespread deployment in critical infrastructure and security applications drives their dominance. Estimated market size: over $1,800 Million in 2025.
- Handheld Thermal Cameras: Popular for their portability and versatility, these are essential for inspection, maintenance, and emergency response applications. Their accessibility for a broader range of professionals fuels their growth. Estimated market size: over $1,700 Million in 2025.
Application:
- Security and Surveillance: This application segment is the largest contributor to the market, driven by national security imperatives, border protection, and private security needs. The demand for advanced threat detection and monitoring solutions is paramount. Estimated market size: over $1,500 Million in 2025.
- Monitoring and Inspection: Essential for predictive maintenance in industries like oil and gas, utilities, and manufacturing, this segment shows robust growth due to cost-saving benefits and improved operational efficiency. Estimated market size: over $1,000 Million in 2025.
- Detection and Measurement: Utilized in scientific research, environmental monitoring, and industrial process control, this segment is vital for applications requiring precise temperature data. Estimated market size: over $500 Million in 2025.
End User:
- Aerospace and Defense: This sector remains a primary driver of the thermal imaging market, with substantial investments in advanced surveillance, targeting, and reconnaissance systems. Government procurement policies and technological superiority are key factors. Estimated market size: over $1,200 Million in 2025.
- Automotive: Growing adoption of thermal imaging for driver assistance systems (ADAS), autonomous driving, and safety features is creating significant market potential. Stringent safety regulations are pushing manufacturers to integrate advanced sensing technologies. Estimated market size: over $600 Million in 2025.
- Oil and Gas: Crucial for pipeline monitoring, refinery safety, and exploration, this sector relies heavily on thermal imaging for leak detection, equipment inspection, and process control. Estimated market size: over $500 Million in 2025.
- Healthcare and Life Sciences: Increasing use in diagnostics, fever screening, and medical device monitoring contributes to this segment's growth. Estimated market size: over $300 Million in 2025.
- Food and Beverages: Used for quality control, process monitoring, and hygiene checks, this segment represents a growing area for thermal imaging applications. Estimated market size: over $200 Million in 2025.
- Other End Users: Includes sectors like building diagnostics, research and development, and consumer electronics, collectively representing a significant portion of the market. Estimated market size: over $500 Million in 2025.
North America Thermal Imaging System Industry Product Innovations
Product innovations in the North America Thermal Imaging System Industry are primarily focused on enhancing thermal sensitivity, miniaturization, and integration capabilities. The introduction of higher resolution sensors and advanced image processing algorithms allows for more detailed and accurate thermal data acquisition. Companies are developing smaller, lighter, and more power-efficient thermal cameras for seamless integration into handheld devices, drones, and wearable technologies. The competitive advantage lies in offering solutions with superior performance in challenging environments, faster acquisition times, and intuitive user interfaces, catering to evolving end-user demands for advanced functionality and portability.
Report Segmentation & Scope
This report meticulously segments the North America Thermal Imaging System Industry to provide granular market insights. The scope encompasses key Solutions including Hardware, Software, and Services, each analyzed for market size and growth projections. Within Product Type, Fixed Thermal Cameras and Handheld Thermal Cameras are detailed, highlighting their respective market dynamics. The Application segments examined are Security and Surveillance, Monitoring and Inspection, and Detection and Measurement, offering a deep dive into their growth drivers and market penetration. Furthermore, the End User analysis covers Aerospace and Defense, Automotive, Healthcare and Life Sciences, Oil and Gas, Food and Beverages, and Other End Users, providing a comprehensive view of industry-specific adoption and demand.
Key Drivers of North America Thermal Imaging System Industry Growth
The North America Thermal Imaging System Industry is propelled by several key drivers:
- Technological Advancements: Continuous innovation in sensor technology, leading to higher resolution, increased thermal sensitivity (e.g., sub-20 mK), and miniaturization of thermal cameras.
- Enhanced Security Needs: Escalating global security concerns and the need for advanced surveillance and threat detection in defense, homeland security, and public safety applications.
- Industrial Automation and Predictive Maintenance: The drive for operational efficiency, reduced downtime, and cost savings in industries like oil & gas, utilities, and manufacturing through non-destructive inspection and monitoring.
- Growth in Unmanned Systems: The increasing deployment of drones and other unmanned platforms in surveillance, inspection, and defense operations, requiring compact and high-performance thermal imaging payloads.
- Rising Demand in Automotive: Integration of thermal imaging for advanced driver-assistance systems (ADAS) and autonomous driving, enhancing safety and perception in various lighting conditions.
Challenges in the North America Thermal Imaging System Industry Sector
Despite robust growth, the North America Thermal Imaging System Industry faces several challenges:
- High Initial Investment Costs: The cost of advanced thermal imaging systems can be a barrier for some smaller businesses and niche applications.
- Skilled Workforce Requirements: Operating and interpreting data from sophisticated thermal imaging systems often requires specialized training and expertise, leading to potential skill gaps.
- Market Saturation in Certain Segments: Mature markets like defense and security may experience slower growth rates compared to emerging applications.
- Supply Chain Disruptions: Global supply chain vulnerabilities can impact the availability of key components and lead to production delays, affecting market responsiveness.
- Competition from Emerging Technologies: While not direct replacements, advancements in other sensing technologies may present indirect competition in specific applications.
Leading Players in the North America Thermal Imaging System Industry Market
- DRS Technologies Inc
- Elbit Systems Ltd
- Lockheed Martin
- BAE Systems PLC
- Raytheon Co
- L-3 Communications Holdings
- Thermoteknix Systems Ltd
- Flir Systems Inc
- Sofradir Group
Key Developments in North America Thermal Imaging System Industry Sector
- April 2022: Teledyne FLIR, part of Teledyne Technologies Incorporated, launched the Boson+ with thermal sensitivity of 20 millikelvin (mK) or less, making it the most sensitive longwave infrared (LWIR) camera in the market. Improved thermal performance, coupled with market-leading reliability, may help the company provide its customers with the ideal uncooled thermal module for integration in unmanned platforms, handhelds, security applications, thermal sights, and wearables.
- January 2022: Xenics launched the Ceres T 1280, a new high-performance, high-resolution thermographic long-wave infrared (LWIR) camera. Xenics is expanding its high-performance thermographic camera line with the Ceres T 1280.
Strategic North America Thermal Imaging System Industry Market Outlook
- April 2022: Teledyne FLIR, part of Teledyne Technologies Incorporated, launched the Boson+ with thermal sensitivity of 20 millikelvin (mK) or less, making it the most sensitive longwave infrared (LWIR) camera in the market. Improved thermal performance, coupled with market-leading reliability, may help the company provide its customers with the ideal uncooled thermal module for integration in unmanned platforms, handhelds, security applications, thermal sights, and wearables.
- January 2022: Xenics launched the Ceres T 1280, a new high-performance, high-resolution thermographic long-wave infrared (LWIR) camera. Xenics is expanding its high-performance thermographic camera line with the Ceres T 1280.
Strategic North America Thermal Imaging System Industry Market Outlook
The strategic outlook for the North America Thermal Imaging System Industry is highly optimistic, driven by sustained demand from core sectors and emerging opportunities. Investments in advanced sensor technologies, AI integration for data analytics, and the development of miniaturized, cost-effective solutions will be crucial for market players. The expansion of thermal imaging into automotive safety, healthcare diagnostics, and smart building technologies presents significant growth accelerators. Strategic partnerships, focused R&D, and proactive market penetration into underserved segments will define successful growth strategies, ensuring continued market leadership and innovation.
North America Thermal Imaging System Industry Segmentation
-
1. Solutions
- 1.1. Hardware
- 1.2. Software
- 1.3. Services
-
2. Product Type
- 2.1. Fixed Thermal Cameras
- 2.2. Handheld Thermal Cameras
-
3. Application
- 3.1. Security and Surveillance
- 3.2. Monitoring and Inspection
- 3.3. Detection and Measurement
-
4. End User
- 4.1. Aerospace and Defense
- 4.2. Automotive
- 4.3. Healthcare and Life Sciences
- 4.4. Oil and Gas
- 4.5. Food and Beverages
- 4.6. Other End Users
North America Thermal Imaging System Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico

North America Thermal Imaging System Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 6.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Thermal Imaging is Increasingly Being Used in a Variety of Applications; Technological Upgradation in Thermal Imaging Systems
- 3.3. Market Restrains
- 3.3.1. Lack of Regular Support and Services
- 3.4. Market Trends
- 3.4.1. Military and Defense Sector is Expected to Drive the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Thermal Imaging System Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Solutions
- 5.1.1. Hardware
- 5.1.2. Software
- 5.1.3. Services
- 5.2. Market Analysis, Insights and Forecast - by Product Type
- 5.2.1. Fixed Thermal Cameras
- 5.2.2. Handheld Thermal Cameras
- 5.3. Market Analysis, Insights and Forecast - by Application
- 5.3.1. Security and Surveillance
- 5.3.2. Monitoring and Inspection
- 5.3.3. Detection and Measurement
- 5.4. Market Analysis, Insights and Forecast - by End User
- 5.4.1. Aerospace and Defense
- 5.4.2. Automotive
- 5.4.3. Healthcare and Life Sciences
- 5.4.4. Oil and Gas
- 5.4.5. Food and Beverages
- 5.4.6. Other End Users
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. North America
- 5.1. Market Analysis, Insights and Forecast - by Solutions
- 6. United States North America Thermal Imaging System Industry Analysis, Insights and Forecast, 2019-2031
- 7. Canada North America Thermal Imaging System Industry Analysis, Insights and Forecast, 2019-2031
- 8. Mexico North America Thermal Imaging System Industry Analysis, Insights and Forecast, 2019-2031
- 9. Rest of North America North America Thermal Imaging System Industry Analysis, Insights and Forecast, 2019-2031
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2024
- 10.2. Company Profiles
- 10.2.1 DRS Technologies Inc
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Elbit Systems Ltd
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Lockheed Martin
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 BAE Systems PLC
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Raytheon Co
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 L-3 Communications Holdings
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Thermoteknix Systems Ltd*List Not Exhaustive
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Flir Systems Inc
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Sofradir Group
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.1 DRS Technologies Inc
List of Figures
- Figure 1: North America Thermal Imaging System Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Thermal Imaging System Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Thermal Imaging System Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Thermal Imaging System Industry Revenue Million Forecast, by Solutions 2019 & 2032
- Table 3: North America Thermal Imaging System Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 4: North America Thermal Imaging System Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 5: North America Thermal Imaging System Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 6: North America Thermal Imaging System Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 7: North America Thermal Imaging System Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States North America Thermal Imaging System Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Canada North America Thermal Imaging System Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico North America Thermal Imaging System Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America North America Thermal Imaging System Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: North America Thermal Imaging System Industry Revenue Million Forecast, by Solutions 2019 & 2032
- Table 13: North America Thermal Imaging System Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 14: North America Thermal Imaging System Industry Revenue Million Forecast, by Application 2019 & 2032
- Table 15: North America Thermal Imaging System Industry Revenue Million Forecast, by End User 2019 & 2032
- Table 16: North America Thermal Imaging System Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: United States North America Thermal Imaging System Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Canada North America Thermal Imaging System Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Mexico North America Thermal Imaging System Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Thermal Imaging System Industry?
The projected CAGR is approximately 6.10%.
2. Which companies are prominent players in the North America Thermal Imaging System Industry?
Key companies in the market include DRS Technologies Inc, Elbit Systems Ltd, Lockheed Martin, BAE Systems PLC, Raytheon Co, L-3 Communications Holdings, Thermoteknix Systems Ltd*List Not Exhaustive, Flir Systems Inc, Sofradir Group.
3. What are the main segments of the North America Thermal Imaging System Industry?
The market segments include Solutions, Product Type, Application, End User.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Thermal Imaging is Increasingly Being Used in a Variety of Applications; Technological Upgradation in Thermal Imaging Systems.
6. What are the notable trends driving market growth?
Military and Defense Sector is Expected to Drive the Market.
7. Are there any restraints impacting market growth?
Lack of Regular Support and Services.
8. Can you provide examples of recent developments in the market?
April 2022 - Teledyne FLIR, part of Teledyne Technologies Incorporated, launched the Boson+ with thermal sensitivity of 20 millikelvin (mK) or less, making it the most sensitive longwave infrared (LWIR) camera in the market. Improved thermal performance, coupled with market-leading reliability, may help the company provide its customers with the ideal uncooled thermal module for integration in unmanned platforms, handhelds, security applications, thermal sights, and wearables.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Thermal Imaging System Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Thermal Imaging System Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Thermal Imaging System Industry?
To stay informed about further developments, trends, and reports in the North America Thermal Imaging System Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence