Key Insights

The UAE poultry meats market, valued at approximately $1.5 billion in 2025, is projected to experience robust growth, driven by a rising population, increasing disposable incomes, and a growing preference for convenient and protein-rich food options. The market's Compound Annual Growth Rate (CAGR) of 7% from 2025 to 2033 indicates a significant expansion, with the market size expected to reach approximately $2.8 billion by 2033. Key market drivers include the increasing urbanization leading to higher demand for processed poultry products, a growing tourism sector boosting consumption in the on-trade channel, and a rising awareness of poultry meat's nutritional benefits, fueling demand across various segments including canned, fresh/chilled, frozen, and processed poultry. The preference for convenient options will further propel the growth of processed poultry meats. The off-trade channel, encompassing supermarkets and hypermarkets, dominates market share, but the on-trade channel, including restaurants and hotels, is also expected to see significant growth aligned with the tourism sector's expansion. However, factors like fluctuating feed prices and potential supply chain disruptions could act as restraints, impacting overall market growth. Competitive dynamics are shaped by both local and international players, such as Golden Dunes General Trading LLC, Al Islami Foods, and BRF S.A., each striving to cater to diverse consumer preferences and distribution channels.

The market segmentation reveals the dominance of the fresh/chilled segment, driven by consumer preference for quality and freshness. The frozen segment, however, also shows promising growth potential due to its extended shelf life and convenience, especially in the fast-paced urban environment. Processed poultry products, offering convenience and variety, represent another significant segment. The distribution channel analysis underscores the importance of effectively reaching consumers through both traditional retail outlets and the food service sector. Understanding these segment-specific dynamics and competitive landscape is crucial for market participants seeking to maximize their share in this expanding market. Future growth will depend on innovative product offerings, efficient supply chain management, and strategic marketing efforts to capitalize on consumer trends.

UAE Poultry Meats Market: A Comprehensive Report (2019-2033)

This comprehensive report provides an in-depth analysis of the UAE poultry meats market, offering invaluable insights for businesses and investors seeking to capitalize on its growth potential. The study covers the period 2019-2033, with 2025 as the base year and a forecast period of 2025-2033. The report leverages extensive data analysis from the historical period (2019-2024) to deliver actionable intelligence on market size, segmentation, competitive landscape, and future trends. Key players such as Golden Dunes General Trading LLC, Universal Islamic Mea, Al Islami Foods, Lulu International Group, BRF S A, The Savola Group, Siniora Food Industries Company, Al Ain Farms, JBS SA, and Tanmiah Food Company are thoroughly examined. This report is crucial for understanding the dynamics of the UAE's rapidly expanding poultry meat sector.

UAE Poultry Meats Market Structure & Competitive Dynamics

The UAE poultry meats market exhibits a moderately concentrated structure with several dominant players commanding significant market share. Al Islami Foods and Lulu International Group, for instance, hold a substantial portion, estimated at xx% and xx% respectively in 2025. However, the market also accommodates a number of smaller players, reflecting a diverse range of offerings and distribution channels. Innovation in the sector is driven by factors such as the increasing demand for processed poultry products and the introduction of value-added offerings. The regulatory framework, while generally supportive of market growth, is subject to evolving food safety standards and labeling requirements impacting operational costs for businesses. Product substitutes, including plant-based alternatives, pose a growing competitive threat, though their market penetration remains relatively low (estimated at xx% in 2025). End-user trends show an increasing preference for convenience, health-conscious options, and sustainably sourced poultry products. M&A activity in the sector has been relatively moderate in recent years, with deal values averaging approximately xx Million annually. Key deals include the acquisition of xx company by xx company for xx Million in 2023.

UAE Poultry Meats Market Industry Trends & Insights

The UAE poultry meats market is experiencing robust growth, driven by factors such as a rising population, increasing disposable incomes, and a shift towards Westernized diets. The market is estimated to reach xx Million by 2025 and is projected to exhibit a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Technological disruptions, including automation in processing and improved cold chain logistics, are enhancing operational efficiency and product quality. Consumer preferences are increasingly influenced by health and wellness trends, driving demand for organic, free-range, and antibiotic-free poultry. Competitive dynamics are characterized by intense price competition, a focus on product differentiation, and strategic alliances to secure supply chains. Market penetration of processed poultry products is rising steadily reaching an estimated xx% in 2025.

Dominant Markets & Segments in UAE Poultry Meats Market

The UAE poultry meats market demonstrates strong growth across all emirates, with a slightly higher concentration in urban centers like Dubai and Abu Dhabi due to higher population densities and consumption levels.

Dominant Segments:

• Fresh/Chilled: This segment maintains the largest market share (xx%), driven by consumer preference for freshness and perceived higher quality. Key drivers include expanding retail infrastructure and increasing access to chilled storage facilities.
• Processed: This segment is experiencing the fastest growth (xx% CAGR), fueled by the increasing popularity of convenience foods and ready-to-eat meals.
• Distribution Channel: The off-trade channel (supermarkets, hypermarkets) dominates, reflecting the widespread availability of poultry products in retail outlets. The on-trade channel (restaurants, hotels) is also growing, driven by the expansion of the food service industry.

Economic policies promoting food security and investment in agricultural infrastructure contribute significantly to market expansion. Robust transportation networks and well-established cold chain logistics further support the distribution of poultry products.

UAE Poultry Meats Market Product Innovations

Recent innovations in the UAE poultry meats market focus on value-added products like marinated and ready-to-cook options, aligning with consumer demand for convenience and time-saving solutions. Technological advancements are improving processing efficiency, enhancing food safety, and optimizing product shelf life through innovative packaging. Companies are increasingly emphasizing product differentiation through sustainable and ethical sourcing practices, along with a focus on health and wellness attributes. The overall direction points to a greater emphasis on value-added, convenient and healthier poultry options.

Report Segmentation & Scope

This report segments the UAE poultry meats market based on:

• Form: Canned, Fresh/Chilled, Frozen, Processed. Each segment is analyzed for its size, growth trajectory, and competitive intensity. The fresh/chilled segment is expected to remain dominant throughout the forecast period while the processed segment is anticipated to demonstrate the highest growth rate.

• Distribution Channel: Off-trade (supermarkets, hypermarkets, retail stores) and On-trade (restaurants, hotels, food service). The off-trade channel currently commands a larger market share, but the on-trade segment is expected to witness considerable growth due to the flourishing food service sector.

Key Drivers of UAE Poultry Meats Market Growth

The UAE poultry meats market growth is propelled by several key factors: a growing population and rising per capita income leading to increased demand, government initiatives focusing on food security, and the expansion of the food service industry. Technological advancements in processing and distribution also play a significant role. The increasing adoption of modern farming practices is enhancing efficiency and product quality.

Challenges in the UAE Poultry Meats Market Sector

Challenges include maintaining a consistent supply chain to satisfy rising demand, intense price competition, and fluctuations in global feed prices. Stringent food safety regulations and the rising costs of labor and utilities also present operational hurdles for businesses. Moreover, the emergence of plant-based meat alternatives represents a significant long-term challenge for the industry.

Leading Players in the UAE Poultry Meats Market Market

• Golden Dunes General Trading LLC
• Universal Islamic Mea
• Al Islami Foods
• Lulu International Group
• BRF S A
• The Savola Group
• Siniora Food Industries Company
• Al Ain Farms
• JBS SA
• Tanmiah Food Company

Key Developments in UAE Poultry Meats Market Sector

• November 2021: LuLu Hypermarket opened its 220th store in Shiab Al Ashkar, Al Ain, expanding its retail footprint and distribution network for poultry products.
• December 2021: LuLu Group launched new poultry meat categories, enhancing its product portfolio and strengthening its market position.
• February 2022: Al Ain Farms launched a new 2270 sq. m. facility in Abu Dhabi, increasing its storage capacity and operational efficiency.

Strategic UAE Poultry Meats Market Outlook

The UAE poultry meats market holds significant long-term growth potential, driven by favorable demographics, economic growth, and evolving consumer preferences. Strategic opportunities lie in expanding value-added offerings, adopting sustainable practices, and leveraging technological advancements to enhance efficiency and product quality. Companies focusing on innovation, diversification, and effective supply chain management will be best positioned to succeed in this dynamic market.

UAE Poultry Meats Market Segmentation

• 1. Form
  • 1.1. Canned
  • 1.2. Fresh / Chilled
  • 1.3. Frozen
  • 1.4. Processed
    • 1.4.1. By Processed Types
      • 1.4.1.1. Deli Meats
      • 1.4.1.2. Marinated/ Tenders
      • 1.4.1.3. Meatballs
      • 1.4.1.4. Nuggets
      • 1.4.1.5. Sausages
      • 1.4.1.6. Other Processed Poultry
• 2. Distribution Channel
  • 2.1. Off-Trade
    • 2.1.1. Convenience Stores
    • 2.1.2. Online Channel
    • 2.1.3. Supermarkets and Hypermarkets
    • 2.1.4. Others
  • 2.2. On-Trade

UAE Poultry Meats Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific