Key Insights
The European casino gambling market is poised for significant expansion, with a projected Compound Annual Growth Rate (CAGR) of 14.18%. The market was valued at $80.13 billion in the base year of 2025 and is expected to reach substantial new heights by 2033. This growth trajectory is propelled by the escalating popularity of online casino gaming, facilitated by widespread smartphone adoption and enhanced technological accessibility. Moreover, the progressive legalization and robust regulation of online gambling across numerous European nations are fostering a more secure and trustworthy environment, thereby attracting a broader player base and increased investment. Strategic collaborations between veteran casino operators and forward-thinking technology firms are also fueling innovation, leading to enriched player experiences through immersive gameplay and refined user interfaces. The market's segmentation by game type (slots, table games, live dealer), platform (desktop, mobile), and demographics enables precise marketing initiatives and tailored product development. Despite this optimistic forecast, market expansion confronts challenges such as evolving regulatory landscapes, ongoing concerns regarding responsible gambling, and intensifying industry competition.
Europe Casino Gambling Market Market Size (In Billion)
Leading market participants, including Flutter Entertainment, Bet365, Kindred Group, Entain, and 888 Holdings, are actively pursuing differentiation through technological advancements, exclusive game portfolios, and effective marketing campaigns. The competitive arena is shaped by a trend of mergers and acquisitions, as companies aim to capture greater market share and broaden their offerings. The integration of evolving payment systems, including cryptocurrency, is also influencing the future dynamics of this vibrant market. Sustained success in this continually developing sector will hinge on a dedicated focus on customer acquisition and retention, alongside an unwavering commitment to responsible gambling principles. Considering the anticipated growth and strategic actions of major players, the European casino gambling market presents considerable avenues for investment and future expansion.
Europe Casino Gambling Market Company Market Share
Europe Casino Gambling Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the European casino gambling market, covering the period from 2019 to 2033. With a focus on key trends, competitive dynamics, and growth opportunities, this report is an essential resource for industry stakeholders, investors, and anyone seeking to understand this dynamic market. The report utilizes data from the historical period (2019-2024), base year (2025), and estimated year (2025) to forecast market trends through 2033.
Europe Casino Gambling Market Structure & Competitive Dynamics
The European casino gambling market exhibits a moderately concentrated structure, with several large multinational operators holding significant market share. Key players like Flutter Entertainment, Bet365, Kindred Group, Entain, 888 Holdings, MyStake, PlayOJO, Spin Casino, Evolution Gaming, International Game Technology, Aristocrat, and DraftKings dominate the landscape, although the market also includes numerous smaller regional and niche players. The market is characterized by intense competition, driven by factors such as technological innovation, regulatory changes, and evolving consumer preferences.
Market concentration is further influenced by mergers and acquisitions (M&A) activity. Recent deals, such as Flutter Entertainment's €141 Million acquisition of a 51% stake in MaxBet (September 2023), highlight the strategic importance of expansion and market consolidation. The average M&A deal value in the European casino gambling market during the period 2019-2024 was approximately €xx Million, indicating a robust level of investment and activity within the sector. This dynamic competitive environment fuels ongoing innovation, with companies constantly striving to improve their products, services, and customer experiences to maintain a competitive edge. The regulatory framework varies significantly across different European countries, impacting market access and operational strategies. The market is also subject to technological disruptions, with the rise of mobile gaming and the increasing adoption of innovative technologies changing consumer behavior.
- Market Concentration: Moderately concentrated, dominated by a few large players.
- Innovation Ecosystems: High levels of innovation driven by technological advancements and competitive pressure.
- Regulatory Frameworks: Diverse and complex, varying significantly across European countries.
- Product Substitutes: Limited direct substitutes, but competition exists from other forms of entertainment and online leisure activities.
- End-User Trends: Increasing preference for mobile gaming, personalized experiences, and responsible gaming initiatives.
- M&A Activities: Significant M&A activity driving market consolidation and expansion.
Europe Casino Gambling Market Industry Trends & Insights
The European casino gambling market demonstrates robust growth, with a projected Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Several factors contribute to this growth, including:
- Increased Smartphone and Internet Penetration: Widespread internet access and mobile device usage have significantly boosted online gambling participation across Europe. Market penetration for online gambling has increased from xx% in 2019 to an estimated xx% in 2025.
- Relaxation of Regulatory Frameworks in Certain Jurisdictions: The progressive liberalization of gambling regulations in several European countries has expanded market opportunities for licensed operators.
- Technological Advancements: The development of innovative gaming technologies, including virtual reality (VR) and augmented reality (AR), enhances the gaming experience and attracts new players.
- Rise of eSports and Sports Betting: The increasing popularity of eSports and sports betting has created new revenue streams for gambling operators.
- Enhanced Customer Engagement: Operators are investing heavily in customer relationship management (CRM) tools and personalized marketing strategies to improve player retention and loyalty.
The market is also susceptible to several challenges. Intense competition necessitates continuous innovation and effective marketing. Shifting consumer preferences and the need for responsible gaming practices also present ongoing challenges. Furthermore, regulatory scrutiny and changes in legislation can significantly influence the market dynamics and profitability of operators.
Dominant Markets & Segments in Europe Casino Gambling Market
The UK remains a dominant market within Europe, followed closely by Germany, France, and Italy. The dominance of these markets can be attributed to a combination of factors including:
High disposable incomes and high gambling participation rates: UK and several other European countries show higher than average gambling participation rate.
Established regulatory frameworks: The existence of well-defined and established regulatory frameworks provides stability for operators.
Strong infrastructure: Developed digital infrastructure supporting online gambling platforms.
Key Drivers of UK Dominance:
- High disposable incomes
- Established regulatory framework
- Mature online gambling infrastructure
- High level of internet and smartphone penetration.
Key Drivers of German Dominance:
- Large population base
- Growing online gambling market
- Increasing regulatory clarity.
Other countries are witnessing substantial growth, driven by similar factors and increasing regulatory liberalization.
Europe Casino Gambling Market Product Innovations
Recent product innovations focus on enhancing user experience through improved mobile interfaces, personalized gaming experiences, and the integration of innovative technologies such as VR and AR. These advancements aim to attract new customers and increase player engagement. The market is also witnessing the development of new game formats and betting options to cater to evolving consumer preferences.
Report Segmentation & Scope
This report segments the European casino gambling market based on several factors:
- By Game Type: Online slots, table games (poker, blackjack, roulette), live casino games, sports betting. Online slots dominates the market, with xx Million revenue in 2025.
- By Platform: Desktop, mobile, and other devices. Mobile is increasingly dominating the market segment.
- By Region: UK, Germany, France, Italy, Spain, and other European countries.
- By Operator Type: Online-only operators, land-based casinos with online offerings, and others.
Each segment's growth projections, market size, and competitive landscape are analyzed within the full report.
Key Drivers of Europe Casino Gambling Market Growth
Several factors drive the growth of the European casino gambling market. These include technological advancements enhancing player experience, rising internet and smartphone penetration enabling wider access, favorable regulatory changes in several countries creating opportunities for operators, increasing disposable incomes in many European nations, and the growing popularity of online sports betting and eSports. The legalization of online gambling and a more positive attitude towards online betting are also strong contributing factors.
Challenges in the Europe Casino Gambling Market Sector
The European casino gambling market faces challenges such as stringent regulations and licensing requirements in several countries, which impact market entry and operational costs. Concerns about problem gambling necessitate the implementation of responsible gaming measures. The high level of competition requires operators to invest continuously in innovation and marketing to maintain their market share. Geopolitical issues and economic uncertainty also pose significant challenges. The intense competition and regulatory complexities significantly affect the profitability of certain operators.
Leading Players in the Europe Casino Gambling Market
- Flutter Entertainment
- Bet365
- Kindred Group
- Entain
- 888 Holdings
- MyStake
- PlayOJO
- Spin Casino
- Evolution Gaming
- International Game Technology
- Aristocrat
- DraftKings
- …and many others
Key Developments in Europe Casino Gambling Market Sector
- September 2023: Flutter Entertainment's acquisition of a 51% stake in MaxBet for €141 Million expands Flutter's market access and strengthens its position in the European market.
- July 2023: Bet365's renewed sponsorship agreement with the UFC enhances its brand visibility and strengthens its position within the sports betting market in multiple European countries.
Strategic Europe Casino Gambling Market Outlook
The European casino gambling market presents substantial growth potential over the forecast period. Continued technological advancements, increasing regulatory clarity in various markets, and evolving consumer preferences present significant strategic opportunities for operators. Companies focusing on personalized experiences, responsible gaming, and innovative product offerings will be best positioned to capture market share and drive growth. The market is ripe for further consolidation through M&A activity as larger companies seek to expand their reach across various European jurisdictions.
Europe Casino Gambling Market Segmentation
-
1. Type
- 1.1. Live Casino
- 1.2. Baccarat
- 1.3. Blackjack
- 1.4. Poker
- 1.5. Slots
- 1.6. Other Types
-
2. Application
- 2.1. Online
- 2.2. Offline
Europe Casino Gambling Market Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Italy
- 5. Rest of Europe
Europe Casino Gambling Market Regional Market Share
Geographic Coverage of Europe Casino Gambling Market
Europe Casino Gambling Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 14.18% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Internet Penetration is Driving the Market
- 3.3. Market Restrains
- 3.3.1. Internet Penetration is Driving the Market
- 3.4. Market Trends
- 3.4.1. Online Casino Gambling is Driving the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Europe Casino Gambling Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Live Casino
- 5.1.2. Baccarat
- 5.1.3. Blackjack
- 5.1.4. Poker
- 5.1.5. Slots
- 5.1.6. Other Types
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Online
- 5.2.2. Offline
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Germany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Italy
- 5.3.5. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Germany Europe Casino Gambling Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Live Casino
- 6.1.2. Baccarat
- 6.1.3. Blackjack
- 6.1.4. Poker
- 6.1.5. Slots
- 6.1.6. Other Types
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Online
- 6.2.2. Offline
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. United Kingdom Europe Casino Gambling Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Live Casino
- 7.1.2. Baccarat
- 7.1.3. Blackjack
- 7.1.4. Poker
- 7.1.5. Slots
- 7.1.6. Other Types
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Online
- 7.2.2. Offline
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. France Europe Casino Gambling Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Live Casino
- 8.1.2. Baccarat
- 8.1.3. Blackjack
- 8.1.4. Poker
- 8.1.5. Slots
- 8.1.6. Other Types
- 8.2. Market Analysis, Insights and Forecast - by Application
- 8.2.1. Online
- 8.2.2. Offline
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Italy Europe Casino Gambling Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Live Casino
- 9.1.2. Baccarat
- 9.1.3. Blackjack
- 9.1.4. Poker
- 9.1.5. Slots
- 9.1.6. Other Types
- 9.2. Market Analysis, Insights and Forecast - by Application
- 9.2.1. Online
- 9.2.2. Offline
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Rest of Europe Europe Casino Gambling Market Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Live Casino
- 10.1.2. Baccarat
- 10.1.3. Blackjack
- 10.1.4. Poker
- 10.1.5. Slots
- 10.1.6. Other Types
- 10.2. Market Analysis, Insights and Forecast - by Application
- 10.2.1. Online
- 10.2.2. Offline
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 Flutter Entertainment
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Bet
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Kindred Group
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Entain
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 888 Holdings
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 MyStake
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 PlayOJO
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Spin Casino
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Evolution Gaming
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 International Game Technology
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Aristocrat
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Draft Kings**List Not Exhaustive
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.1 Flutter Entertainment
List of Figures
- Figure 1: Global Europe Casino Gambling Market Revenue Breakdown (billion, %) by Region 2025 & 2033
- Figure 2: Germany Europe Casino Gambling Market Revenue (billion), by Type 2025 & 2033
- Figure 3: Germany Europe Casino Gambling Market Revenue Share (%), by Type 2025 & 2033
- Figure 4: Germany Europe Casino Gambling Market Revenue (billion), by Application 2025 & 2033
- Figure 5: Germany Europe Casino Gambling Market Revenue Share (%), by Application 2025 & 2033
- Figure 6: Germany Europe Casino Gambling Market Revenue (billion), by Country 2025 & 2033
- Figure 7: Germany Europe Casino Gambling Market Revenue Share (%), by Country 2025 & 2033
- Figure 8: United Kingdom Europe Casino Gambling Market Revenue (billion), by Type 2025 & 2033
- Figure 9: United Kingdom Europe Casino Gambling Market Revenue Share (%), by Type 2025 & 2033
- Figure 10: United Kingdom Europe Casino Gambling Market Revenue (billion), by Application 2025 & 2033
- Figure 11: United Kingdom Europe Casino Gambling Market Revenue Share (%), by Application 2025 & 2033
- Figure 12: United Kingdom Europe Casino Gambling Market Revenue (billion), by Country 2025 & 2033
- Figure 13: United Kingdom Europe Casino Gambling Market Revenue Share (%), by Country 2025 & 2033
- Figure 14: France Europe Casino Gambling Market Revenue (billion), by Type 2025 & 2033
- Figure 15: France Europe Casino Gambling Market Revenue Share (%), by Type 2025 & 2033
- Figure 16: France Europe Casino Gambling Market Revenue (billion), by Application 2025 & 2033
- Figure 17: France Europe Casino Gambling Market Revenue Share (%), by Application 2025 & 2033
- Figure 18: France Europe Casino Gambling Market Revenue (billion), by Country 2025 & 2033
- Figure 19: France Europe Casino Gambling Market Revenue Share (%), by Country 2025 & 2033
- Figure 20: Italy Europe Casino Gambling Market Revenue (billion), by Type 2025 & 2033
- Figure 21: Italy Europe Casino Gambling Market Revenue Share (%), by Type 2025 & 2033
- Figure 22: Italy Europe Casino Gambling Market Revenue (billion), by Application 2025 & 2033
- Figure 23: Italy Europe Casino Gambling Market Revenue Share (%), by Application 2025 & 2033
- Figure 24: Italy Europe Casino Gambling Market Revenue (billion), by Country 2025 & 2033
- Figure 25: Italy Europe Casino Gambling Market Revenue Share (%), by Country 2025 & 2033
- Figure 26: Rest of Europe Europe Casino Gambling Market Revenue (billion), by Type 2025 & 2033
- Figure 27: Rest of Europe Europe Casino Gambling Market Revenue Share (%), by Type 2025 & 2033
- Figure 28: Rest of Europe Europe Casino Gambling Market Revenue (billion), by Application 2025 & 2033
- Figure 29: Rest of Europe Europe Casino Gambling Market Revenue Share (%), by Application 2025 & 2033
- Figure 30: Rest of Europe Europe Casino Gambling Market Revenue (billion), by Country 2025 & 2033
- Figure 31: Rest of Europe Europe Casino Gambling Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Europe Casino Gambling Market Revenue billion Forecast, by Type 2020 & 2033
- Table 2: Global Europe Casino Gambling Market Revenue billion Forecast, by Application 2020 & 2033
- Table 3: Global Europe Casino Gambling Market Revenue billion Forecast, by Region 2020 & 2033
- Table 4: Global Europe Casino Gambling Market Revenue billion Forecast, by Type 2020 & 2033
- Table 5: Global Europe Casino Gambling Market Revenue billion Forecast, by Application 2020 & 2033
- Table 6: Global Europe Casino Gambling Market Revenue billion Forecast, by Country 2020 & 2033
- Table 7: Global Europe Casino Gambling Market Revenue billion Forecast, by Type 2020 & 2033
- Table 8: Global Europe Casino Gambling Market Revenue billion Forecast, by Application 2020 & 2033
- Table 9: Global Europe Casino Gambling Market Revenue billion Forecast, by Country 2020 & 2033
- Table 10: Global Europe Casino Gambling Market Revenue billion Forecast, by Type 2020 & 2033
- Table 11: Global Europe Casino Gambling Market Revenue billion Forecast, by Application 2020 & 2033
- Table 12: Global Europe Casino Gambling Market Revenue billion Forecast, by Country 2020 & 2033
- Table 13: Global Europe Casino Gambling Market Revenue billion Forecast, by Type 2020 & 2033
- Table 14: Global Europe Casino Gambling Market Revenue billion Forecast, by Application 2020 & 2033
- Table 15: Global Europe Casino Gambling Market Revenue billion Forecast, by Country 2020 & 2033
- Table 16: Global Europe Casino Gambling Market Revenue billion Forecast, by Type 2020 & 2033
- Table 17: Global Europe Casino Gambling Market Revenue billion Forecast, by Application 2020 & 2033
- Table 18: Global Europe Casino Gambling Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Casino Gambling Market?
The projected CAGR is approximately 14.18%.
2. Which companies are prominent players in the Europe Casino Gambling Market?
Key companies in the market include Flutter Entertainment, Bet, Kindred Group, Entain, 888 Holdings, MyStake, PlayOJO, Spin Casino, Evolution Gaming, International Game Technology, Aristocrat, Draft Kings**List Not Exhaustive.
3. What are the main segments of the Europe Casino Gambling Market?
The market segments include Type, Application.
4. Can you provide details about the market size?
The market size is estimated to be USD 80.13 billion as of 2022.
5. What are some drivers contributing to market growth?
Internet Penetration is Driving the Market.
6. What are the notable trends driving market growth?
Online Casino Gambling is Driving the Market.
7. Are there any restraints impacting market growth?
Internet Penetration is Driving the Market.
8. Can you provide examples of recent developments in the market?
September 2023: Flutter made the acquisition of an initial 51% stake in MaxBet, Serbia's omni-channel sports betting and gaming operator, for a cash consideration of euros 141 million. MaxBet will likely provide Flutter with the platform to access fast-growing markets via a podium brand.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Casino Gambling Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Casino Gambling Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Casino Gambling Market?
To stay informed about further developments, trends, and reports in the Europe Casino Gambling Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence