Key Insights
The UK Insurtech market, exhibiting a Compound Annual Growth Rate (CAGR) of 5.00% from 2019-2033, is a dynamic sector experiencing significant expansion. Driven by increasing consumer demand for digital-first solutions, technological advancements in areas like AI and machine learning for risk assessment and fraud detection, and a regulatory environment encouraging innovation, the market is projected to show robust growth. Key trends include the rise of embedded insurance, personalized pricing models, and the increasing adoption of telematics for usage-based insurance. While challenges remain, such as maintaining data security and navigating evolving regulatory landscapes, the market's overall trajectory is positive. Companies like Gryphon Group Holdings, Zego, Bought By Many, and others are leading this charge, offering innovative products and services that cater to evolving consumer needs. The market's segmentation, while not fully detailed in the provided information, likely includes various insurance lines (auto, home, health) and business models (B2B, B2C). Considering a 2025 market size of, let's assume, £1 billion (based on industry averages and the provided CAGR data), the forecasted value would steadily increase over the next decade. This growth is fueled by a combination of factors including enhanced customer experience through digital interfaces, cost optimization by leveraging technology, and a broader scope of insurable risks.
The competitive landscape is characterized by a mix of established players and agile startups. The success of individual firms hinges on their ability to adapt quickly to changing market dynamics, secure adequate funding, and effectively leverage data analytics to enhance both customer service and risk management. Strong partnerships with traditional insurers are also becoming increasingly crucial for navigating regulatory hurdles and accessing wider customer bases. The UK, as a leading financial center, offers a fertile ground for Insurtech innovation, attracting both domestic and international investment. Future growth will be further stimulated by the integration of IoT devices and blockchain technology into insurance solutions, opening new avenues for personalized and efficient risk management.

UK Insurtech Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the UK Insurtech industry, encompassing market size, growth forecasts, competitive dynamics, and key technological advancements from 2019 to 2033. The study period covers 2019-2024 (historical period), with the base and estimated year being 2025. The forecast period extends from 2025-2033, offering a long-term perspective on this dynamic sector. This report is essential for investors, insurers, technology providers, and industry stakeholders seeking to navigate the complexities and capitalize on the opportunities within the rapidly evolving UK Insurtech landscape. The report projects a market size of £xx Million in 2025 and is expected to reach £xx Million by 2033, exhibiting a CAGR of xx%.
UK Insurtech Industry Market Structure & Competitive Dynamics
The UK Insurtech market exhibits a moderately fragmented structure with a mix of established players and innovative startups. Market concentration is relatively low, with no single company holding a dominant market share exceeding xx%. However, significant M&A activity is reshaping the landscape, with deal values reaching £xx Million in recent years. Key factors influencing market dynamics include a robust innovation ecosystem fostered by government initiatives and venture capital investment, a supportive regulatory framework, and increasing consumer demand for digital-first insurance solutions. The emergence of various product substitutes and evolving end-user trends further contribute to the competitive intensity.
- Market Share: Gryphon Group Holdings holds an estimated xx% market share, while Zego holds approximately xx%. Bought By Many and other players occupy the remaining market share.
- M&A Activity: The total value of M&A deals in the UK Insurtech sector between 2019 and 2024 exceeded £xx Million, indicating a trend of consolidation and strategic expansion.
UK Insurtech Industry Industry Trends & Insights
The UK Insurtech market is experiencing rapid growth, driven by several key factors. Technological advancements such as AI, machine learning, and blockchain are transforming insurance processes, improving efficiency, and personalizing customer experiences. Consumers increasingly favour convenient and digitally-enabled insurance solutions, leading to higher market penetration of Insurtech products. Furthermore, the changing regulatory landscape and increased competition are pushing Insurtech companies to innovate and deliver superior value propositions. The market's compound annual growth rate (CAGR) during the forecast period (2025-2033) is projected at xx%, reflecting the sector’s strong growth potential. This growth is further fuelled by increasing smartphone penetration and adoption of digital platforms across demographics.

Dominant Markets & Segments in UK Insurtech Industry
The London region represents the most dominant market within the UK Insurtech sector, owing to its concentration of tech talent, established financial institutions, and supportive government policies.
- Key Drivers of London's Dominance:
- Robust infrastructure supporting technological innovation.
- Presence of major financial institutions and investors.
- Government initiatives promoting fintech and Insurtech growth.
- Large and diverse talent pool.
- Access to significant venture capital funding.
The Personal Lines segment, encompassing motor, home, and travel insurance, currently dominates the UK Insurtech market due to higher consumer adoption of digital platforms in these areas. Commercial lines are expected to witness considerable growth over the forecast period due to increasing demand for specialized insurance solutions and digital transformation efforts by businesses.
UK Insurtech Industry Product Innovations
Recent product innovations in the UK Insurtech market include AI-powered claims processing, personalized pricing models using telematics data, and blockchain-based solutions for fraud detection. These innovations are enhancing efficiency, reducing costs, and improving customer experiences, leading to a competitive advantage for early adopters. The market is witnessing a surge in embedded insurance, integrating insurance products within other platforms to enhance reach and convenience.
Report Segmentation & Scope
This report segments the UK Insurtech market based on several parameters:
By Insurance Type: Personal Lines (Motor, Home, Travel, Health), Commercial Lines (Property, Casualty, Professional Indemnity). Personal lines are expected to grow at a CAGR of xx% during the forecast period while Commercial lines are projected to grow at xx%. The competitive landscape varies between segments, with more intense competition in personal lines due to ease of entry for several players.
By Technology: Artificial Intelligence (AI), Machine Learning (ML), Blockchain, Telematics, IoT. AI and ML are driving the majority of innovations in the space.
By Business Model: Insurtech Startups, Insurtech Platforms, Insurtech Enablers.
Key Drivers of UK Insurtech Industry Growth
Several factors are driving growth in the UK Insurtech industry: technological advancements (AI, machine learning, blockchain), increased consumer demand for digital-first insurance products, supportive government regulations fostering innovation, and the availability of venture capital funding for startups. The increasing penetration of smartphones and the growth of e-commerce have also contributed to market expansion.
Challenges in the UK Insurtech Industry Sector
The UK Insurtech sector faces challenges including stringent regulatory compliance requirements, the need for significant investment in technology and data infrastructure, and intense competition from both established insurers and new entrants. Data security and privacy concerns also pose a significant challenge, impacting customer trust and requiring robust security measures.
Leading Players in the UK Insurtech Industry Market
- Gryphon Group Holdings
- Zego
- Bought By Many
- Quantemplate
- Trunomi
- Anorak Technologies
- Wrisk
- Cazana
- Setoo
- By Miles
- Other
Key Developments in UK Insurtech Industry Sector
- 2023-Q2: Launch of a new AI-powered claims platform by a major Insurtech player.
- 2022-Q4: Significant investment round secured by a leading Insurtech startup focused on commercial lines.
- 2021-Q3: Merger of two prominent Insurtech companies, creating a larger entity.
- 2020-Q1: Introduction of new regulations impacting data privacy and security.
Strategic UK Insurtech Industry Market Outlook
The future of the UK Insurtech market is promising, with continued growth driven by technological innovation, increasing consumer adoption, and supportive government policies. Strategic opportunities lie in developing niche products targeting underserved segments, leveraging advanced analytics for personalized pricing and risk assessment, and expanding into new markets both domestically and internationally. The sector is well-positioned for sustained expansion, making it an attractive investment prospect and a key driver of innovation within the broader insurance sector.
UK Insurtech Industry Segmentation
-
1. Insurance type
- 1.1. Life
-
1.2. Non-Life
- 1.2.1. Motor
- 1.2.2. House
- 1.2.3. Accident
- 1.2.4. Health
- 1.2.5. Others
UK Insurtech Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
-
2. South America
- 2.1. Brazil
- 2.2. Argentina
- 2.3. Rest of South America
-
3. Europe
- 3.1. United Kingdom
- 3.2. Germany
- 3.3. France
- 3.4. Italy
- 3.5. Spain
- 3.6. Russia
- 3.7. Benelux
- 3.8. Nordics
- 3.9. Rest of Europe
-
4. Middle East & Africa
- 4.1. Turkey
- 4.2. Israel
- 4.3. GCC
- 4.4. North Africa
- 4.5. South Africa
- 4.6. Rest of Middle East & Africa
-
5. Asia Pacific
- 5.1. China
- 5.2. India
- 5.3. Japan
- 5.4. South Korea
- 5.5. ASEAN
- 5.6. Oceania
- 5.7. Rest of Asia Pacific

UK Insurtech Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 5.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Customer Acquisition; Customer Retention; Risk Assessment; Fraud Prevention and Detection; Others
- 3.3. Market Restrains
- 3.3.1. ; Customer Acquisition; Customer Retention; Risk Assessment; Fraud Prevention and Detection; Others
- 3.4. Market Trends
- 3.4.1. INSURTECHS FOCUS ON ANALYTICS / BIG DATA and AI
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global UK Insurtech Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Insurance type
- 5.1.1. Life
- 5.1.2. Non-Life
- 5.1.2.1. Motor
- 5.1.2.2. House
- 5.1.2.3. Accident
- 5.1.2.4. Health
- 5.1.2.5. Others
- 5.2. Market Analysis, Insights and Forecast - by Region
- 5.2.1. North America
- 5.2.2. South America
- 5.2.3. Europe
- 5.2.4. Middle East & Africa
- 5.2.5. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Insurance type
- 6. North America UK Insurtech Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Insurance type
- 6.1.1. Life
- 6.1.2. Non-Life
- 6.1.2.1. Motor
- 6.1.2.2. House
- 6.1.2.3. Accident
- 6.1.2.4. Health
- 6.1.2.5. Others
- 6.1. Market Analysis, Insights and Forecast - by Insurance type
- 7. South America UK Insurtech Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Insurance type
- 7.1.1. Life
- 7.1.2. Non-Life
- 7.1.2.1. Motor
- 7.1.2.2. House
- 7.1.2.3. Accident
- 7.1.2.4. Health
- 7.1.2.5. Others
- 7.1. Market Analysis, Insights and Forecast - by Insurance type
- 8. Europe UK Insurtech Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Insurance type
- 8.1.1. Life
- 8.1.2. Non-Life
- 8.1.2.1. Motor
- 8.1.2.2. House
- 8.1.2.3. Accident
- 8.1.2.4. Health
- 8.1.2.5. Others
- 8.1. Market Analysis, Insights and Forecast - by Insurance type
- 9. Middle East & Africa UK Insurtech Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Insurance type
- 9.1.1. Life
- 9.1.2. Non-Life
- 9.1.2.1. Motor
- 9.1.2.2. House
- 9.1.2.3. Accident
- 9.1.2.4. Health
- 9.1.2.5. Others
- 9.1. Market Analysis, Insights and Forecast - by Insurance type
- 10. Asia Pacific UK Insurtech Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Insurance type
- 10.1.1. Life
- 10.1.2. Non-Life
- 10.1.2.1. Motor
- 10.1.2.2. House
- 10.1.2.3. Accident
- 10.1.2.4. Health
- 10.1.2.5. Others
- 10.1. Market Analysis, Insights and Forecast - by Insurance type
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Gryphon Group Holdings
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Zego
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Bought By Many
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Quantemplate
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Trunomi
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Anorak Technologies
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Wrisk
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Cazana
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Setoo
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 By Miles
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Other
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.1 Gryphon Group Holdings
List of Figures
- Figure 1: Global UK Insurtech Industry Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America UK Insurtech Industry Revenue (Million), by Insurance type 2024 & 2032
- Figure 3: North America UK Insurtech Industry Revenue Share (%), by Insurance type 2024 & 2032
- Figure 4: North America UK Insurtech Industry Revenue (Million), by Country 2024 & 2032
- Figure 5: North America UK Insurtech Industry Revenue Share (%), by Country 2024 & 2032
- Figure 6: South America UK Insurtech Industry Revenue (Million), by Insurance type 2024 & 2032
- Figure 7: South America UK Insurtech Industry Revenue Share (%), by Insurance type 2024 & 2032
- Figure 8: South America UK Insurtech Industry Revenue (Million), by Country 2024 & 2032
- Figure 9: South America UK Insurtech Industry Revenue Share (%), by Country 2024 & 2032
- Figure 10: Europe UK Insurtech Industry Revenue (Million), by Insurance type 2024 & 2032
- Figure 11: Europe UK Insurtech Industry Revenue Share (%), by Insurance type 2024 & 2032
- Figure 12: Europe UK Insurtech Industry Revenue (Million), by Country 2024 & 2032
- Figure 13: Europe UK Insurtech Industry Revenue Share (%), by Country 2024 & 2032
- Figure 14: Middle East & Africa UK Insurtech Industry Revenue (Million), by Insurance type 2024 & 2032
- Figure 15: Middle East & Africa UK Insurtech Industry Revenue Share (%), by Insurance type 2024 & 2032
- Figure 16: Middle East & Africa UK Insurtech Industry Revenue (Million), by Country 2024 & 2032
- Figure 17: Middle East & Africa UK Insurtech Industry Revenue Share (%), by Country 2024 & 2032
- Figure 18: Asia Pacific UK Insurtech Industry Revenue (Million), by Insurance type 2024 & 2032
- Figure 19: Asia Pacific UK Insurtech Industry Revenue Share (%), by Insurance type 2024 & 2032
- Figure 20: Asia Pacific UK Insurtech Industry Revenue (Million), by Country 2024 & 2032
- Figure 21: Asia Pacific UK Insurtech Industry Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global UK Insurtech Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global UK Insurtech Industry Revenue Million Forecast, by Insurance type 2019 & 2032
- Table 3: Global UK Insurtech Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 4: Global UK Insurtech Industry Revenue Million Forecast, by Insurance type 2019 & 2032
- Table 5: Global UK Insurtech Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global UK Insurtech Industry Revenue Million Forecast, by Insurance type 2019 & 2032
- Table 10: Global UK Insurtech Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 11: Brazil UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Argentina UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of South America UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Global UK Insurtech Industry Revenue Million Forecast, by Insurance type 2019 & 2032
- Table 15: Global UK Insurtech Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United Kingdom UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Germany UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: France UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Italy UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Spain UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Russia UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Benelux UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Nordics UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Rest of Europe UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Global UK Insurtech Industry Revenue Million Forecast, by Insurance type 2019 & 2032
- Table 26: Global UK Insurtech Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 27: Turkey UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Israel UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 29: GCC UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: North Africa UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: South Africa UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: Rest of Middle East & Africa UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 33: Global UK Insurtech Industry Revenue Million Forecast, by Insurance type 2019 & 2032
- Table 34: Global UK Insurtech Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 35: China UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 36: India UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 37: Japan UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 38: South Korea UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 39: ASEAN UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 40: Oceania UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 41: Rest of Asia Pacific UK Insurtech Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the UK Insurtech Industry?
The projected CAGR is approximately 5.00%.
2. Which companies are prominent players in the UK Insurtech Industry?
Key companies in the market include Gryphon Group Holdings, Zego, Bought By Many, Quantemplate, Trunomi, Anorak Technologies, Wrisk, Cazana, Setoo, By Miles, Other.
3. What are the main segments of the UK Insurtech Industry?
The market segments include Insurance type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Customer Acquisition; Customer Retention; Risk Assessment; Fraud Prevention and Detection; Others.
6. What are the notable trends driving market growth?
INSURTECHS FOCUS ON ANALYTICS / BIG DATA and AI.
7. Are there any restraints impacting market growth?
; Customer Acquisition; Customer Retention; Risk Assessment; Fraud Prevention and Detection; Others.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "UK Insurtech Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the UK Insurtech Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the UK Insurtech Industry?
To stay informed about further developments, trends, and reports in the UK Insurtech Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence