Key Insights
The global smart advisory market, valued at $6.96 billion in 2025, is experiencing robust growth, projected to expand at a compound annual growth rate (CAGR) of 19.96% from 2025 to 2033. This surge is fueled by several key drivers. Increasing customer demand for personalized and efficient financial, healthcare, and travel advice is a primary factor. The rising adoption of AI-powered chatbots and virtual assistants across various industries streamlines customer service and enhances the overall user experience. Furthermore, the increasing availability of big data and advanced analytics enables smarter decision-making and more tailored advisory services. The BFSI (Banking, Financial Services, and Insurance) sector is currently the largest end-user vertical, driven by the need for automated financial planning and risk management tools. However, significant growth is anticipated in the retail, travel and hospitality, and healthcare sectors, as businesses leverage smart advisory solutions to improve customer engagement and operational efficiency. While data privacy concerns and the initial investment costs associated with implementing such technologies pose some challenges, the overall market trajectory remains positive, indicating substantial growth opportunities for both established players and new entrants in the coming years.
The competitive landscape is dynamic, with key players like Nuance Communications, Creative Virtual, IBM, and others continuously innovating to enhance their offerings. Strategic partnerships and acquisitions are common strategies to expand market reach and technological capabilities. Regional growth patterns show a significant concentration in North America and Europe, attributed to early adoption and advanced technological infrastructure. However, rapid growth is also anticipated in the Asia-Pacific region, driven by increasing digitalization and rising disposable incomes. The market segmentation by offerings (Software and Services) indicates a strong preference for integrated solutions that combine both software and service components. This trend is expected to persist as businesses seek comprehensive and effective advisory solutions to meet their evolving needs. Future growth will depend on overcoming challenges related to data security, ensuring regulatory compliance, and managing the complexities of integrating AI-powered advisory systems into existing business operations.
This detailed report provides a comprehensive analysis of the Smart Advisory Market, encompassing market size, growth projections, competitive landscape, and key industry trends from 2019 to 2033. The report leverages extensive research and data analysis to offer actionable insights for businesses, investors, and stakeholders in this rapidly evolving sector. The market is projected to reach xx Million by 2033, exhibiting a robust CAGR of xx% during the forecast period (2025-2033).

Smart Advisory Market Market Structure & Competitive Dynamics
The Smart Advisory Market is characterized by a moderately concentrated structure, with several key players vying for market share. The market exhibits a dynamic interplay of innovation, regulation, and competitive pressures. The competitive landscape includes both established players like IBM Corporation, Nuance Communications Inc, and eGain Corporation, and emerging innovative companies.
- Market Concentration: The top 5 players hold an estimated xx% market share in 2025, indicating a moderately consolidated market.
- Innovation Ecosystems: Significant investments in AI, machine learning, and natural language processing are driving innovation, creating new product offerings and enhancing customer experience.
- Regulatory Frameworks: Compliance with data privacy regulations (e.g., GDPR, CCPA) is a critical aspect impacting market dynamics.
- Product Substitutes: Traditional advisory services pose a competitive threat, although the advantages of smart advisory solutions are steadily gaining traction.
- End-User Trends: Demand for personalized and efficient advisory services is driving market growth across various sectors.
- M&A Activities: The past five years have witnessed xx M&A deals in the Smart Advisory Market, totaling approximately xx Million in value, indicating substantial consolidation and strategic expansion. These acquisitions often involve smaller niche players being acquired by larger established firms.
Smart Advisory Market Industry Trends & Insights
The Smart Advisory Market is experiencing substantial growth propelled by several key factors. The increasing adoption of digital technologies across industries is driving demand for intelligent advisory solutions. Consumer preference for personalized experiences is a major factor, as is the need for increased efficiency and reduced operational costs. The market is witnessing a shift towards cloud-based solutions and the integration of AI and machine learning for enhanced decision-making.
The market exhibits a strong growth trajectory, with a projected CAGR of xx% from 2025 to 2033, driven by the increasing adoption of smart advisory solutions across various sectors. Market penetration is estimated to reach xx% by 2033, indicating significant future growth potential. Technological advancements, particularly in AI and natural language processing, are reshaping the market landscape, creating new opportunities and intensifying competition. Changing consumer preferences toward digital-first experiences, along with the increasing demand for personalized services, are also crucial factors underpinning market growth.

Dominant Markets & Segments in Smart Advisory Market
The BFSI (Banking, Financial Services, and Insurance) sector represents the dominant segment in the Smart Advisory Market, holding an estimated xx% market share in 2025. This dominance is driven by several key factors:
BFSI:
- Strong regulatory support for digital transformation.
- High investment capacity in technology adoption.
- Growing demand for personalized financial advice.
Retail: This sector is showing significant growth, driven by the need for optimized customer service and personalized recommendations.
Travel and Hospitality: Demand for enhanced customer experience and personalized travel recommendations is driving growth within this segment.
Government: The increasing need for efficient public service delivery is driving adoption of smart advisory solutions in the government sector.
Other End-user Verticals (Healthcare and Consumer Electronics): These sectors show considerable potential for growth, with rising adoption of smart advisory tools to enhance customer support and improve service delivery. Growth in healthcare is driven by the need for improved patient care and efficient management of health records, while consumer electronics benefit from improved customer support and customized product recommendations.
Geographic dominance is currently held by North America, with Europe and Asia-Pacific exhibiting strong growth potential.
Smart Advisory Market Product Innovations
Recent product innovations include the integration of advanced AI capabilities to enhance personalization and decision-making. Cloud-based solutions are gaining prominence, offering scalability and accessibility. The focus is on improving user experience through intuitive interfaces and seamless integration with existing systems. These innovations address the market's need for efficient, personalized, and cost-effective advisory solutions.
Report Segmentation & Scope
The report segments the Smart Advisory Market by offerings (Software and Services) and by end-user verticals (BFSI, Retail, Travel and Hospitality, Government, and Other End-user Verticals). Each segment is analyzed in detail, providing insights into growth projections, market size, and competitive dynamics. For instance, the Software segment is projected to grow at a CAGR of xx% during the forecast period, while the BFSI vertical is expected to maintain its dominance. The Services segment is expected to show significant growth driven by the increasing need for consulting services related to the implementation and management of smart advisory solutions.
Key Drivers of Smart Advisory Market Growth
Several factors are driving the growth of the Smart Advisory Market. Technological advancements in AI, machine learning, and natural language processing are key contributors. The increasing adoption of cloud computing solutions enables scalability and accessibility. Furthermore, government initiatives promoting digital transformation across various sectors and the growing demand for personalized customer experiences are further accelerating market growth.
Challenges in the Smart Advisory Market Sector
Challenges in the Smart Advisory Market include the high initial investment costs associated with implementing smart advisory solutions, concerns about data security and privacy, and the need for skilled professionals to develop and maintain these systems. The competitive landscape also poses a challenge, with established players and new entrants vying for market share. The integration of smart advisory systems into existing legacy systems can also pose technical difficulties, resulting in higher implementation costs and time-to-market delays.
Leading Players in the Smart Advisory Market Market
- Nuance Communications Inc
- Creative Virtual Pvt Ltd
- IBM Corporation
- 24/7 Customer Inc
- Artificial Solutions International AB
- Codebaby Corporation
- eGain Corporation
- Next IT Corporation
- CX Company Limited
- Speakoit Inc
Key Developments in Smart Advisory Market Sector
- November 2023: Nasdaq launched Fundsight, a free online platform for financial advisors, enhancing tools for fund discovery and portfolio management.
- December 2022: Waterfield Advisors collaborated with Singapore Airlines to expand its reach internationally.
- October 2022: Wazir Advisor partnered with ITA Germany to provide advanced services to textile stakeholders in India.
Strategic Smart Advisory Market Market Outlook
The Smart Advisory Market is poised for significant growth, driven by continued technological innovation and increasing demand for personalized services. Strategic opportunities exist in developing niche solutions for specific industry verticals, leveraging advanced analytics for enhanced decision-making, and expanding into new geographical markets. Focusing on improving user experience, addressing data security concerns, and building strong partnerships will be crucial for success in this dynamic market.
Smart Advisory Market Segmentation
-
1. Offerings
- 1.1. Software
- 1.2. Services
-
2. End-user Verticals
- 2.1. BFSI
- 2.2. Retail
- 2.3. Travel and Hospitality
- 2.4. Government
- 2.5. Other En
Smart Advisory Market Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Rest of the World

Smart Advisory Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 19.96% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Burgeoning Demand for Intelligent Customer Engagement; Demand for Automation for Cost Management in the Healthcare; Increasing Penetration of Websites and Mobile Applications Integrated with Cloud Computing
- 3.3. Market Restrains
- 3.3.1. Lack of Awareness and Information and Availability as add-in Under Analytics
- 3.4. Market Trends
- 3.4.1. The Retail Segment is Expected to Witness Significant Adoption for Smart Advisor Solutions.
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Offerings
- 5.1.1. Software
- 5.1.2. Services
- 5.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 5.2.1. BFSI
- 5.2.2. Retail
- 5.2.3. Travel and Hospitality
- 5.2.4. Government
- 5.2.5. Other En
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Offerings
- 6. North America Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Offerings
- 6.1.1. Software
- 6.1.2. Services
- 6.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 6.2.1. BFSI
- 6.2.2. Retail
- 6.2.3. Travel and Hospitality
- 6.2.4. Government
- 6.2.5. Other En
- 6.1. Market Analysis, Insights and Forecast - by Offerings
- 7. Europe Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Offerings
- 7.1.1. Software
- 7.1.2. Services
- 7.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 7.2.1. BFSI
- 7.2.2. Retail
- 7.2.3. Travel and Hospitality
- 7.2.4. Government
- 7.2.5. Other En
- 7.1. Market Analysis, Insights and Forecast - by Offerings
- 8. Asia Pacific Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Offerings
- 8.1.1. Software
- 8.1.2. Services
- 8.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 8.2.1. BFSI
- 8.2.2. Retail
- 8.2.3. Travel and Hospitality
- 8.2.4. Government
- 8.2.5. Other En
- 8.1. Market Analysis, Insights and Forecast - by Offerings
- 9. Rest of the World Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Offerings
- 9.1.1. Software
- 9.1.2. Services
- 9.2. Market Analysis, Insights and Forecast - by End-user Verticals
- 9.2.1. BFSI
- 9.2.2. Retail
- 9.2.3. Travel and Hospitality
- 9.2.4. Government
- 9.2.5. Other En
- 9.1. Market Analysis, Insights and Forecast - by Offerings
- 10. North America Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1.
- 11. Europe Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 11.1.1.
- 12. Asia Pacific Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 12.1.1.
- 13. Rest of the World Smart Advisory Market Analysis, Insights and Forecast, 2019-2031
- 13.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 13.1.1.
- 14. Competitive Analysis
- 14.1. Global Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Nuance Communications Inc
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 Creative Virtual Pvt Ltd
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 IBM Corporation
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 24/7 Customer Inc
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 Artificial Solutions International AB
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 Codebaby Corporatio
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 eGain Corporation
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Next IT Corporation
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 CX Company Limited
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Speakoit Inc
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 Nuance Communications Inc
List of Figures
- Figure 1: Global Smart Advisory Market Revenue Breakdown (Million, %) by Region 2024 & 2032
- Figure 2: North America Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 3: North America Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 4: Europe Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 5: Europe Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 6: Asia Pacific Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 7: Asia Pacific Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 8: Rest of the World Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 9: Rest of the World Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 10: North America Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 11: North America Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 12: North America Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 13: North America Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 14: North America Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 15: North America Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 16: Europe Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 17: Europe Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 18: Europe Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 19: Europe Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 20: Europe Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 21: Europe Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 22: Asia Pacific Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 23: Asia Pacific Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 24: Asia Pacific Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 25: Asia Pacific Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 26: Asia Pacific Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 27: Asia Pacific Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
- Figure 28: Rest of the World Smart Advisory Market Revenue (Million), by Offerings 2024 & 2032
- Figure 29: Rest of the World Smart Advisory Market Revenue Share (%), by Offerings 2024 & 2032
- Figure 30: Rest of the World Smart Advisory Market Revenue (Million), by End-user Verticals 2024 & 2032
- Figure 31: Rest of the World Smart Advisory Market Revenue Share (%), by End-user Verticals 2024 & 2032
- Figure 32: Rest of the World Smart Advisory Market Revenue (Million), by Country 2024 & 2032
- Figure 33: Rest of the World Smart Advisory Market Revenue Share (%), by Country 2024 & 2032
List of Tables
- Table 1: Global Smart Advisory Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 3: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 4: Global Smart Advisory Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 10: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: Smart Advisory Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 14: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 15: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 17: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 18: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 20: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 21: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Global Smart Advisory Market Revenue Million Forecast, by Offerings 2019 & 2032
- Table 23: Global Smart Advisory Market Revenue Million Forecast, by End-user Verticals 2019 & 2032
- Table 24: Global Smart Advisory Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Smart Advisory Market?
The projected CAGR is approximately 19.96%.
2. Which companies are prominent players in the Smart Advisory Market?
Key companies in the market include Nuance Communications Inc, Creative Virtual Pvt Ltd, IBM Corporation, 24/7 Customer Inc, Artificial Solutions International AB, Codebaby Corporatio, eGain Corporation, Next IT Corporation, CX Company Limited, Speakoit Inc.
3. What are the main segments of the Smart Advisory Market?
The market segments include Offerings, End-user Verticals.
4. Can you provide details about the market size?
The market size is estimated to be USD 6.96 Million as of 2022.
5. What are some drivers contributing to market growth?
Burgeoning Demand for Intelligent Customer Engagement; Demand for Automation for Cost Management in the Healthcare; Increasing Penetration of Websites and Mobile Applications Integrated with Cloud Computing.
6. What are the notable trends driving market growth?
The Retail Segment is Expected to Witness Significant Adoption for Smart Advisor Solutions..
7. Are there any restraints impacting market growth?
Lack of Awareness and Information and Availability as add-in Under Analytics.
8. Can you provide examples of recent developments in the market?
November 2023 - Nasdaq Launched an Innovative Solution for Financial Advisors in Partnership with Trackinsight. US Advisors now have access to a new tool in their toolbox with the launch of Fundsight, a free online platform created by Nasdaq and Trackinsight. The site, which is accessible through a simple single sign-on that verifies advisors through their FINRA CRD number, provides new and unique tools to advisors, allowing easy access to fund discovery, research, portfolio management, investment ideas, and content, all created with the intent of saving advisors time to focus on clients and grow their business.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Smart Advisory Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Smart Advisory Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Smart Advisory Market?
To stay informed about further developments, trends, and reports in the Smart Advisory Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence