Key Insights
The Asia-Pacific dairy market, valued at approximately $XX million in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 7.62% from 2025 to 2033. This expansion is fueled by several key drivers. Rising disposable incomes across the region, particularly in rapidly developing economies like India and Indonesia, are leading to increased consumption of dairy products. A growing preference for convenient and value-added dairy products, such as yogurt and flavored milk, is further boosting market demand. Furthermore, the increasing awareness of the health benefits associated with dairy consumption, including protein and calcium intake, is contributing to market growth. However, challenges remain. Fluctuations in milk production due to climate change and disease outbreaks can impact supply and pricing. Stringent regulations concerning food safety and hygiene standards, coupled with the increasing competition from plant-based alternatives, pose potential restraints to market expansion. Segmentation reveals significant opportunities within specific categories. The butter segment is likely to maintain strong performance due to its versatility and use in both food service and household consumption. The off-trade distribution channel, encompassing supermarkets and retail stores, dominates the market, while the on-trade sector (restaurants and cafes) shows promising growth potential. Market leadership is shared among several key players, including Inner Mongolia Yili Industrial Group Co Ltd, Nestlé SA, and Fonterra Co-operative Group Limited, indicating a competitive yet dynamic landscape. Growth is particularly concentrated in countries like China, India, and Indonesia, reflecting the high population density and rising consumption in these key markets. Future growth strategies will likely focus on product diversification, expansion into new markets, and leveraging technology to enhance efficiency and supply chain management.
The regional breakdown reveals considerable variations within the Asia-Pacific market. China and India, with their vast populations and developing economies, contribute significantly to overall market volume. Japan and South Korea, while exhibiting comparatively higher per capita consumption, represent smaller market shares due to lower population numbers. Australia and New Zealand, known for their high-quality dairy production, maintain significant roles as exporters and key players in the international dairy trade, influencing pricing and market dynamics across the broader region. The "Rest of Asia-Pacific" segment presents additional growth opportunities, with several smaller economies experiencing rapid economic development and evolving consumer preferences. This diversity in market structures and consumption patterns necessitates a regionally tailored approach for successful market penetration and growth strategies. Analyzing individual country-specific data alongside overall regional trends provides crucial insights for informed decision-making.

Asia-Pacific Dairy Market: A Comprehensive Report (2019-2033)
This detailed report provides a comprehensive analysis of the Asia-Pacific dairy market, offering invaluable insights for industry stakeholders. Covering the period 2019-2033, with a base year of 2025 and a forecast period of 2025-2033, this study delves into market dynamics, competitive landscapes, and future growth opportunities. The report leverages rigorous data analysis and industry expertise to present actionable intelligence for informed decision-making. Key players such as Inner Mongolia Yili Industrial Group Co Ltd, Yakult Honsha Co Lt, Nestlé SA, and China Mengniu Dairy Company Ltd are profiled, along with an in-depth analysis of key segments including butter, other dairy products, on-trade and off-trade distribution channels, and major markets across the region. This report is an essential resource for companies seeking to navigate the complexities of this dynamic market and capitalize on its significant growth potential.
Asia-Pacific Dairy Market Market Structure & Competitive Dynamics
The Asia-Pacific dairy market exhibits a diverse competitive landscape, characterized by a mix of multinational giants and regional players. Market concentration varies significantly across countries, with some dominated by a few large players while others have a more fragmented structure. Innovation ecosystems are evolving, driven by technological advancements in dairy processing and product development. Regulatory frameworks differ across the region, influencing production standards, labeling requirements, and market access. Product substitutes, such as plant-based alternatives, are gaining traction, presenting a challenge to traditional dairy products. End-user trends are shifting towards healthier and more convenient options, driving product innovation. Mergers and acquisitions (M&A) activity is significant, with recent deals shaping the competitive landscape. For example, the China Mengniu’s acquisition of Bellamy's Australia in September 2023 for USD 1 Billion significantly impacted the infant formula segment. Market share data reveals that Nestlé SA and Inner Mongolia Yili Industrial Group Co Ltd hold significant market positions, though precise figures vary by segment and country. Further M&A activity is predicted, with an estimated xx Million in deal value for the forecast period.
- Market Concentration: High in some countries (e.g., Japan), fragmented in others (e.g., India).
- Innovation: Focus on functional dairy, organic products, and plant-based alternatives.
- Regulatory Framework: Varies across countries, impacting production and labeling.
- Product Substitutes: Plant-based milks and alternatives pose increasing competition.
- End-User Trends: Growing demand for convenience, health, and premium products.
- M&A Activity: Significant activity, driven by consolidation and expansion strategies.
Asia-Pacific Dairy Market Industry Trends & Insights
The Asia-Pacific dairy market is experiencing robust growth, driven by several factors. Rising disposable incomes and a growing middle class are fueling demand for dairy products, particularly in developing economies like India and Indonesia. Changing consumer preferences towards healthier and more convenient options are driving innovation in product development and packaging. Technological advancements in dairy processing are enhancing efficiency and product quality. However, challenges remain, including supply chain disruptions, fluctuating raw material prices, and increasing competition from plant-based alternatives. The market exhibits a considerable CAGR of xx% during the forecast period (2025-2033), with market penetration projected to reach xx% by 2033. Furthermore, e-commerce channels are rapidly expanding, influencing distribution and customer reach. The competitive landscape is dynamic, with both established players and new entrants vying for market share. This is further fueled by increased health awareness, leading to demand for fortified dairy options and organic products.

Dominant Markets & Segments in Asia-Pacific Dairy Market
China and India are the dominant markets in the Asia-Pacific dairy industry, representing a significant share of overall consumption. However, Japan and Australia also represent significant markets, characterized by high per capita consumption and a preference for specific dairy products. Within product categories, "Others" (including cheese, yogurt, and flavored milk) is exhibiting faster growth than butter, reflecting evolving consumer preferences. Off-trade distribution channels (supermarkets, hypermarkets, and retail stores) hold a larger market share compared to on-trade (restaurants and cafes), primarily due to the accessibility and convenience they offer.
- Key Drivers for China: Expanding middle class, rising disposable incomes, government support for the dairy industry.
- Key Drivers for India: Large population, growing urbanization, and increasing dairy consumption.
- Key Drivers for Japan: High per capita income, strong preference for specific dairy products.
- Key Drivers for Australia: Well-established dairy sector, high quality standards, exports.
Detailed dominance analysis shows that China leads in terms of overall volume due to its vast population, while per capita consumption is significantly higher in countries like Australia and New Zealand. The off-trade segment dominates because of its widespread accessibility.
Asia-Pacific Dairy Market Product Innovations
Recent innovations in the Asia-Pacific dairy market emphasize convenience, health, and premiumization. New product launches include functional dairy products fortified with vitamins and minerals, organic options catering to health-conscious consumers, and convenient single-serve packaging formats. Technological advancements in processing and preservation techniques are enhancing product quality, shelf life, and overall sustainability. These innovations are aimed at meeting the evolving needs and preferences of consumers, creating new market opportunities, and strengthening competitive advantages for dairy companies.
Report Segmentation & Scope
This report segments the Asia-Pacific dairy market across several key parameters:
- By Category: Butter and Others (including cheese, yogurt, milk powder, etc.). The "Others" category is projected to experience higher growth.
- By Distribution Channel: On-Trade (restaurants, hotels) and Off-Trade (retail stores, supermarkets). The off-trade segment dominates.
- By Country: Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Pakistan, South Korea, and Rest of Asia Pacific. China and India represent the largest markets.
Each segment’s growth projections, market size, and competitive dynamics are analyzed in detail. Growth rates vary significantly across segments and countries.
Key Drivers of Asia-Pacific Dairy Market Growth
Several factors drive growth in the Asia-Pacific dairy market: Rising disposable incomes in developing economies increase purchasing power for dairy products. The burgeoning middle class fuels demand for premium and convenient options. Technological advancements in dairy processing and packaging improve efficiency, quality, and shelf life. Government initiatives supporting the dairy industry provide incentives for growth and development. Health awareness is increasing demand for functional and organic dairy products.
Challenges in the Asia-Pacific Dairy Market Sector
The Asia-Pacific dairy market faces several challenges: Fluctuations in raw material prices impact profitability and product pricing. Supply chain disruptions cause production and distribution issues. Stringent regulations and labeling requirements can increase compliance costs. Increasing competition from plant-based alternatives requires product diversification and innovation. Climate change impacts milk production yields. These challenges require effective strategies for mitigation and adaptation.
Leading Players in the Asia-Pacific Dairy Market Market
- Inner Mongolia Yili Industrial Group Co Ltd
- Yakult Honsha Co Lt
- Nestlé SA
- Karnataka Cooperative Milk Producers Federation Ltd
- Hatsun Agro Product Ltd
- Fonterra Co-operative Group Limited
- Meiji Dairies Corporation
- Gujarat Co-operative Milk Marketing Federation Ltd
- Dodla Dairy Ltd
- China Mengniu Dairy Company Ltd
Key Developments in Asia-Pacific Dairy Market Sector
- September 2023: China Mengniu acquired organic infant formula producer Bellamy's Australia for USD 1 Billion, significantly expanding its presence in the infant nutrition market.
- July 2022: Nestlé launched Nescafe Gold Cappuccino ice cream in Malaysia, expanding its product portfolio and catering to evolving consumer preferences.
- July 2022: Yili opened a new dairy hub in North China, enhancing its production capacity for fresh milk, infant formula, and cheese, strengthening its position in the market.
Strategic Asia-Pacific Dairy Market Market Outlook
The Asia-Pacific dairy market presents significant growth opportunities for companies that can adapt to evolving consumer preferences, leverage technological advancements, and navigate regulatory landscapes effectively. Future growth will be driven by increasing health awareness, demand for premium and convenient products, and the expansion of e-commerce channels. Strategic partnerships, product innovation, and efficient supply chain management will be crucial for success in this dynamic and competitive market. Further expansion into underserved markets and diversification of product portfolios will also be key.
Asia-Pacific Dairy Market Segmentation
-
1. Category
-
1.1. Butter
-
1.1.1. By Product Type
- 1.1.1.1. Cultured Butter
- 1.1.1.2. Uncultured Butter
-
1.1.1. By Product Type
-
1.2. Cheese
- 1.2.1. Natural Cheese
- 1.2.2. Processed Cheese
-
1.3. Cream
- 1.3.1. Double Cream
- 1.3.2. Single Cream
- 1.3.3. Whipping Cream
- 1.3.4. Others
-
1.4. Dairy Desserts
- 1.4.1. Cheesecakes
- 1.4.2. Frozen Desserts
- 1.4.3. Ice Cream
- 1.4.4. Mousses
-
1.5. Milk
- 1.5.1. Condensed milk
- 1.5.2. Flavored Milk
- 1.5.3. Fresh Milk
- 1.5.4. Powdered Milk
- 1.5.5. UHT Milk
- 1.6. Sour Milk Drinks
-
1.7. Yogurt
- 1.7.1. Flavored Yogurt
- 1.7.2. Unflavored Yogurt
-
1.1. Butter
-
2. Distribution Channel
-
2.1. Off-Trade
- 2.1.1. Convenience Stores
- 2.1.2. Online Retail
- 2.1.3. Specialist Retailers
- 2.1.4. Supermarkets and Hypermarkets
- 2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 2.2. On-Trade
-
2.1. Off-Trade
Asia-Pacific Dairy Market Segmentation By Geography
-
1. Asia Pacific
- 1.1. China
- 1.2. Japan
- 1.3. South Korea
- 1.4. India
- 1.5. Australia
- 1.6. New Zealand
- 1.7. Indonesia
- 1.8. Malaysia
- 1.9. Singapore
- 1.10. Thailand
- 1.11. Vietnam
- 1.12. Philippines

Asia-Pacific Dairy Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 7.62% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Wide Application and Benefits of Collagen Across End-User Industry; Implementation of Business Strategies by Market Players
- 3.3. Market Restrains
- 3.3.1. Intolerance of Vegetarian/Vegan Population Towards Animal Sourced Protein
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Category
- 5.1.1. Butter
- 5.1.1.1. By Product Type
- 5.1.1.1.1. Cultured Butter
- 5.1.1.1.2. Uncultured Butter
- 5.1.1.1. By Product Type
- 5.1.2. Cheese
- 5.1.2.1. Natural Cheese
- 5.1.2.2. Processed Cheese
- 5.1.3. Cream
- 5.1.3.1. Double Cream
- 5.1.3.2. Single Cream
- 5.1.3.3. Whipping Cream
- 5.1.3.4. Others
- 5.1.4. Dairy Desserts
- 5.1.4.1. Cheesecakes
- 5.1.4.2. Frozen Desserts
- 5.1.4.3. Ice Cream
- 5.1.4.4. Mousses
- 5.1.5. Milk
- 5.1.5.1. Condensed milk
- 5.1.5.2. Flavored Milk
- 5.1.5.3. Fresh Milk
- 5.1.5.4. Powdered Milk
- 5.1.5.5. UHT Milk
- 5.1.6. Sour Milk Drinks
- 5.1.7. Yogurt
- 5.1.7.1. Flavored Yogurt
- 5.1.7.2. Unflavored Yogurt
- 5.1.1. Butter
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Off-Trade
- 5.2.1.1. Convenience Stores
- 5.2.1.2. Online Retail
- 5.2.1.3. Specialist Retailers
- 5.2.1.4. Supermarkets and Hypermarkets
- 5.2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 5.2.2. On-Trade
- 5.2.1. Off-Trade
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Asia Pacific
- 5.1. Market Analysis, Insights and Forecast - by Category
- 6. China Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 7. Japan Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 8. India Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 9. South Korea Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 10. Taiwan Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 11. Australia Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Asia-Pacific Asia-Pacific Dairy Market Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Inner Mongolia Yili Industrial Group Co Ltd
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Yakult Honsha Co Lt
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Nestlé SA
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Karnataka Cooperative Milk Producers Federation Ltd
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Hatsun Agro Product Ltd
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 Fonterra Co-operative Group Limited
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Meiji Dairies Corporation
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Gujarat Co-operative Milk Marketing Federation Ltd
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Dodla Dairy Ltd
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 China Mengniu Dairy Company Ltd
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.1 Inner Mongolia Yili Industrial Group Co Ltd
List of Figures
- Figure 1: Asia-Pacific Dairy Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Asia-Pacific Dairy Market Share (%) by Company 2024
List of Tables
- Table 1: Asia-Pacific Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Asia-Pacific Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 3: Asia-Pacific Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: Asia-Pacific Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Asia-Pacific Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: China Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Japan Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: India Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: South Korea Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Taiwan Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Australia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Asia-Pacific Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Asia-Pacific Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 14: Asia-Pacific Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: Asia-Pacific Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 16: China Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Japan Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: South Korea Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: India Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Australia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: New Zealand Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Indonesia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Malaysia Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Singapore Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Thailand Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Vietnam Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Philippines Asia-Pacific Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Asia-Pacific Dairy Market?
The projected CAGR is approximately 7.62%.
2. Which companies are prominent players in the Asia-Pacific Dairy Market?
Key companies in the market include Inner Mongolia Yili Industrial Group Co Ltd, Yakult Honsha Co Lt, Nestlé SA, Karnataka Cooperative Milk Producers Federation Ltd, Hatsun Agro Product Ltd, Fonterra Co-operative Group Limited, Meiji Dairies Corporation, Gujarat Co-operative Milk Marketing Federation Ltd, Dodla Dairy Ltd, China Mengniu Dairy Company Ltd.
3. What are the main segments of the Asia-Pacific Dairy Market?
The market segments include Category, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Wide Application and Benefits of Collagen Across End-User Industry; Implementation of Business Strategies by Market Players.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Intolerance of Vegetarian/Vegan Population Towards Animal Sourced Protein.
8. Can you provide examples of recent developments in the market?
September 2023: China Mengniu acquired organic infant formula producer Bellamy's Australia for USD 1 billion.July 2022: Nestle launched Nescafe Gold Cappuccino ice cream in Malaysia.July 2022: In order to produce fresh milk, infant formula, and cheese, Yili opened a dairy hub in the area where the business is based, in North China.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Asia-Pacific Dairy Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Asia-Pacific Dairy Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Asia-Pacific Dairy Market?
To stay informed about further developments, trends, and reports in the Asia-Pacific Dairy Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence