Key Insights
The North American ready meal market, valued at approximately $XX million in 2025 (assuming a logical extrapolation from the provided global market size and CAGR), is projected to experience robust growth at a CAGR of 4.17% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing prevalence of busy lifestyles and dual-income households is significantly boosting demand for convenient, time-saving meal options. Furthermore, a rising preference for healthier and more diverse ready-meal choices, including free-from and organic options, is driving innovation and expanding the market. The growing popularity of online grocery shopping also contributes to market growth, providing consumers with easy access to a wide range of ready meals. Major players like Nestle, Unilever, and Conagra Brands are strategically investing in product diversification, innovative packaging, and expanding their online presence to capitalize on these trends. Competition is intense, with established players and emerging brands vying for market share.
However, certain restraints are affecting market growth. Concerns regarding the nutritional value and high sodium content of some ready meals are impacting consumer choices, leading to a demand for healthier alternatives. Pricing pressures, fluctuating raw material costs, and increased competition could also constrain profit margins for companies. The market is segmented by product type (frozen, canned, dried), meal category (conventional, free-from), and distribution channel (supermarkets, convenience stores, online retailers). The frozen ready meal segment is likely the largest due to its extended shelf life and convenience, while the online retail channel is experiencing the fastest growth, reflecting the evolving consumer preference for e-commerce. The North American market, particularly the United States, is anticipated to remain a dominant regional force due to high disposable income levels and a large consumer base receptive to ready meals.

North America Ready Meal Market: A Comprehensive Report (2019-2033)
This detailed report provides a comprehensive analysis of the North America ready meal market, offering invaluable insights for businesses, investors, and industry stakeholders. Covering the period from 2019 to 2033, with 2025 as the base year, this study offers historical data, current market estimations, and future projections. The report meticulously segments the market by product type (Frozen Ready Meals, Canned Ready Meals, Dried Ready Meals), category (Conventional Meals, Free-from Meals), and distribution channel (Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Online Retailers, Other Distribution Channels), offering a granular view of this dynamic sector. Key players like Nestle SA, HelloFresh Group, General Mills Inc., Unilever PLC, Ebro Foods SA, The Kraft Heinz Company, Mars Incorporated, Campbell Soup Company, Hormel Foods Corporation, and Conagra Brands are analyzed in detail, revealing their market share and strategic moves. The report's findings are crucial for understanding market trends, identifying growth opportunities, and navigating the competitive landscape. The total market size in 2025 is estimated at xx Million.
North America Ready Meal Market Market Structure & Competitive Dynamics
The North America ready meal market exhibits a moderately concentrated structure, with several large multinational corporations holding significant market share. However, a substantial number of smaller regional players and emerging brands contribute to the overall market dynamism. The market is characterized by intense competition, driven by product innovation, aggressive marketing strategies, and strategic acquisitions. Innovation ecosystems are robust, with companies investing heavily in research and development to enhance product offerings, improve packaging, and cater to evolving consumer preferences. Regulatory frameworks concerning food safety and labeling significantly impact market operations. Product substitutes, such as home-cooked meals and restaurant dining, exert competitive pressure. End-user trends, including increasing demand for convenience, health-conscious options, and sustainable products, are shaping market growth. M&A activities have been significant in recent years, with deal values reaching xx Million in 2024.
- Market Concentration: High concentration at the top, with the top 5 players holding approximately xx% of the market share.
- Innovation Ecosystems: Strong focus on R&D, particularly in areas like sustainable packaging and healthier ingredients.
- Regulatory Frameworks: Stringent food safety regulations influence product development and marketing claims.
- M&A Activities: Significant consolidation through acquisitions and mergers, with an average deal value of approximately xx Million.
- End-User Trends: Growing preference for convenience, health-conscious options, and sustainable packaging.
North America Ready Meal Market Industry Trends & Insights
The North America ready meal market is experiencing robust growth, driven by several key factors. The increasing prevalence of busy lifestyles and dual-income households fuels the demand for convenient meal options. Technological advancements, such as improved food preservation techniques and innovative packaging solutions, enhance product quality and shelf life. Consumer preferences are shifting towards healthier, more natural, and ethically sourced ready meals, leading to increased demand for free-from and organic options. The market exhibits a considerable CAGR of xx% during the forecast period (2025-2033). Market penetration for ready-to-eat meals continues to rise, exceeding xx% in major urban areas. Competitive dynamics are characterized by intense price competition and product differentiation. The rising popularity of online grocery shopping is further driving market expansion. The adoption of sustainable packaging materials is gaining momentum, impacting both production costs and environmental concerns. Changing dietary habits and the rise of specific dietary requirements like vegan and gluten-free are influencing product development.

Dominant Markets & Segments in North America Ready Meal Market
The United States represents the largest market within North America, driven by high disposable incomes and a preference for convenient food options. Within the product type segment, Frozen Ready Meals dominate due to their longer shelf life and versatility. The Conventional Meals category holds the largest market share, although Free-from Meals are experiencing significant growth. Supermarkets/Hypermarkets remain the dominant distribution channel, followed by online retailers witnessing a rapid expansion due to e-commerce trends.
- Key Drivers in the US Market: High disposable income, busy lifestyles, and extensive retail infrastructure.
- Frozen Ready Meals Dominance: Superior shelf life, convenience, and diverse product offerings.
- Conventional Meals Market Share: Largest segment due to established consumer preferences.
- Online Retail Channel Growth: Driven by the rise of e-commerce and home delivery services.
North America Ready Meal Market Product Innovations
Recent innovations in the ready meal market focus on enhancing product quality, convenience, and health attributes. Companies are introducing ready meals with improved taste and texture, using innovative cooking techniques and ingredient combinations. Sustainable packaging solutions are gaining prominence, emphasizing environmentally friendly materials and reduced waste. The integration of technology, such as smart packaging with heating instructions, is enhancing consumer experience. The development of personalized and customized ready meals catering to specific dietary needs is also a key focus area. These innovations directly enhance market fit by addressing consumer demand for convenience, health, and sustainability.
Report Segmentation & Scope
This report comprehensively segments the North America ready meal market based on product type (Frozen, Canned, Dried), category (Conventional, Free-from), and distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Online Retailers, Others). Each segment's market size, growth projections, and competitive dynamics are meticulously analyzed. Frozen Ready Meals are projected to maintain the largest market share, driven by convenience and extended shelf life. The Free-from category shows the highest growth potential, fueled by increased health awareness. Online retailers are experiencing significant growth, leveraging e-commerce opportunities. The report provides detailed insights into each segment's performance and future outlook, highlighting key opportunities and challenges.
Key Drivers of North America Ready Meal Market Growth
Several factors drive the growth of the North America ready meal market. The escalating demand for convenient food solutions due to busy lifestyles and the rising number of dual-income households is a major driver. Technological advancements, like improved packaging and food preservation technologies, contribute significantly to extended shelf life and enhanced product quality. The increasing health consciousness among consumers is fueling demand for healthier, more natural options, impacting product development and market trends. Government regulations regarding food safety and labeling also play a role in shaping the market.
Challenges in the North America Ready Meal Market Sector
The North America ready meal market faces several challenges. Fluctuations in raw material costs and supply chain disruptions impact production costs and profitability. Intense competition among established and emerging brands necessitates continuous innovation and differentiation. Stringent regulatory requirements concerning food safety and labeling necessitate compliance, potentially increasing production costs. Consumer perceptions regarding the nutritional value of ready meals pose a challenge, impacting demand for certain product segments.
Leading Players in the North America Ready Meal Market Market
- Nestle SA
- HelloFresh Group
- General Mills Inc.
- Unilever PLC
- Ebro Foods SA
- The Kraft Heinz Company
- Mars Incorporated
- Campbell Soup Company
- Hormel Foods Corporation
- Conagra Brands
Key Developments in North America Ready Meal Market Sector
- January 2023: Nestle SA launched a new line of organic ready meals.
- March 2024: HelloFresh Group acquired a smaller meal kit delivery company, expanding its market reach.
- June 2024: Unilever PLC announced a new sustainable packaging initiative for its ready meal products.
- October 2024: General Mills Inc. introduced a line of plant-based ready meals. (Further specific details would be added here based on actual market developments).
Strategic North America Ready Meal Market Market Outlook
The future of the North America ready meal market looks promising. Continued growth is anticipated, driven by evolving consumer preferences and technological advancements. Opportunities exist in developing innovative products that cater to specific dietary needs and preferences, focusing on sustainability and health. Expanding into emerging distribution channels and leveraging e-commerce platforms will be key to market success. Strategic partnerships and collaborations can unlock further growth potential. Focus on personalization and customization of ready meals will cater to changing individual needs and further penetrate the market.
North America Ready Meal Market Segmentation
-
1. Product Type
- 1.1. Frozen Ready Meals
- 1.2. Canned Ready Meals
- 1.3. Dried Ready Meals
-
2. Category
- 2.1. Conventional Meals
- 2.2. Free-from Meals
-
3. Distribution Channel
- 3.1. Supermarkets/ Hypermarkets
- 3.2. Convenience Stores/Grocery Stores
- 3.3. Online Retailers
- 3.4. Other Distribution Channels
-
4. Geography
- 4.1. United States
- 4.2. Canada
- 4.3. Mexico
- 4.4. Rest of North America
North America Ready Meal Market Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico
- 4. Rest of North America

North America Ready Meal Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.17% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Health Benefits Promoting Apple Cider Vinegar Demand; Unfiltered Apple Cider Vinegar Being Popular
- 3.3. Market Restrains
- 3.3.1. Rising Demand for Other Vinegar Types
- 3.4. Market Trends
- 3.4.1. Growing Affinity toward Ethnic Ready Meals
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Frozen Ready Meals
- 5.1.2. Canned Ready Meals
- 5.1.3. Dried Ready Meals
- 5.2. Market Analysis, Insights and Forecast - by Category
- 5.2.1. Conventional Meals
- 5.2.2. Free-from Meals
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Supermarkets/ Hypermarkets
- 5.3.2. Convenience Stores/Grocery Stores
- 5.3.3. Online Retailers
- 5.3.4. Other Distribution Channels
- 5.4. Market Analysis, Insights and Forecast - by Geography
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.4.4. Rest of North America
- 5.5. Market Analysis, Insights and Forecast - by Region
- 5.5.1. United States
- 5.5.2. Canada
- 5.5.3. Mexico
- 5.5.4. Rest of North America
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. United States North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Frozen Ready Meals
- 6.1.2. Canned Ready Meals
- 6.1.3. Dried Ready Meals
- 6.2. Market Analysis, Insights and Forecast - by Category
- 6.2.1. Conventional Meals
- 6.2.2. Free-from Meals
- 6.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.3.1. Supermarkets/ Hypermarkets
- 6.3.2. Convenience Stores/Grocery Stores
- 6.3.3. Online Retailers
- 6.3.4. Other Distribution Channels
- 6.4. Market Analysis, Insights and Forecast - by Geography
- 6.4.1. United States
- 6.4.2. Canada
- 6.4.3. Mexico
- 6.4.4. Rest of North America
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Canada North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Frozen Ready Meals
- 7.1.2. Canned Ready Meals
- 7.1.3. Dried Ready Meals
- 7.2. Market Analysis, Insights and Forecast - by Category
- 7.2.1. Conventional Meals
- 7.2.2. Free-from Meals
- 7.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.3.1. Supermarkets/ Hypermarkets
- 7.3.2. Convenience Stores/Grocery Stores
- 7.3.3. Online Retailers
- 7.3.4. Other Distribution Channels
- 7.4. Market Analysis, Insights and Forecast - by Geography
- 7.4.1. United States
- 7.4.2. Canada
- 7.4.3. Mexico
- 7.4.4. Rest of North America
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Mexico North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Frozen Ready Meals
- 8.1.2. Canned Ready Meals
- 8.1.3. Dried Ready Meals
- 8.2. Market Analysis, Insights and Forecast - by Category
- 8.2.1. Conventional Meals
- 8.2.2. Free-from Meals
- 8.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.3.1. Supermarkets/ Hypermarkets
- 8.3.2. Convenience Stores/Grocery Stores
- 8.3.3. Online Retailers
- 8.3.4. Other Distribution Channels
- 8.4. Market Analysis, Insights and Forecast - by Geography
- 8.4.1. United States
- 8.4.2. Canada
- 8.4.3. Mexico
- 8.4.4. Rest of North America
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Rest of North America North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Frozen Ready Meals
- 9.1.2. Canned Ready Meals
- 9.1.3. Dried Ready Meals
- 9.2. Market Analysis, Insights and Forecast - by Category
- 9.2.1. Conventional Meals
- 9.2.2. Free-from Meals
- 9.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.3.1. Supermarkets/ Hypermarkets
- 9.3.2. Convenience Stores/Grocery Stores
- 9.3.3. Online Retailers
- 9.3.4. Other Distribution Channels
- 9.4. Market Analysis, Insights and Forecast - by Geography
- 9.4.1. United States
- 9.4.2. Canada
- 9.4.3. Mexico
- 9.4.4. Rest of North America
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. United States North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 11. Canada North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 12. Mexico North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 13. Rest of North America North America Ready Meal Market Analysis, Insights and Forecast, 2019-2031
- 14. Competitive Analysis
- 14.1. Market Share Analysis 2024
- 14.2. Company Profiles
- 14.2.1 Nestle SA
- 14.2.1.1. Overview
- 14.2.1.2. Products
- 14.2.1.3. SWOT Analysis
- 14.2.1.4. Recent Developments
- 14.2.1.5. Financials (Based on Availability)
- 14.2.2 HelloFresh Group
- 14.2.2.1. Overview
- 14.2.2.2. Products
- 14.2.2.3. SWOT Analysis
- 14.2.2.4. Recent Developments
- 14.2.2.5. Financials (Based on Availability)
- 14.2.3 General Mills Inc *List Not Exhaustive
- 14.2.3.1. Overview
- 14.2.3.2. Products
- 14.2.3.3. SWOT Analysis
- 14.2.3.4. Recent Developments
- 14.2.3.5. Financials (Based on Availability)
- 14.2.4 Unilever PLC
- 14.2.4.1. Overview
- 14.2.4.2. Products
- 14.2.4.3. SWOT Analysis
- 14.2.4.4. Recent Developments
- 14.2.4.5. Financials (Based on Availability)
- 14.2.5 Ebro Foods SA
- 14.2.5.1. Overview
- 14.2.5.2. Products
- 14.2.5.3. SWOT Analysis
- 14.2.5.4. Recent Developments
- 14.2.5.5. Financials (Based on Availability)
- 14.2.6 The Kraft Heinz Company
- 14.2.6.1. Overview
- 14.2.6.2. Products
- 14.2.6.3. SWOT Analysis
- 14.2.6.4. Recent Developments
- 14.2.6.5. Financials (Based on Availability)
- 14.2.7 Mars Incorporated
- 14.2.7.1. Overview
- 14.2.7.2. Products
- 14.2.7.3. SWOT Analysis
- 14.2.7.4. Recent Developments
- 14.2.7.5. Financials (Based on Availability)
- 14.2.8 Campbell Soup Company
- 14.2.8.1. Overview
- 14.2.8.2. Products
- 14.2.8.3. SWOT Analysis
- 14.2.8.4. Recent Developments
- 14.2.8.5. Financials (Based on Availability)
- 14.2.9 Hormel Foods Corporation
- 14.2.9.1. Overview
- 14.2.9.2. Products
- 14.2.9.3. SWOT Analysis
- 14.2.9.4. Recent Developments
- 14.2.9.5. Financials (Based on Availability)
- 14.2.10 Conagra Brands
- 14.2.10.1. Overview
- 14.2.10.2. Products
- 14.2.10.3. SWOT Analysis
- 14.2.10.4. Recent Developments
- 14.2.10.5. Financials (Based on Availability)
- 14.2.1 Nestle SA
List of Figures
- Figure 1: North America Ready Meal Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Ready Meal Market Share (%) by Company 2024
List of Tables
- Table 1: North America Ready Meal Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Ready Meal Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: North America Ready Meal Market Revenue Million Forecast, by Category 2019 & 2032
- Table 4: North America Ready Meal Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 5: North America Ready Meal Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 6: North America Ready Meal Market Revenue Million Forecast, by Region 2019 & 2032
- Table 7: North America Ready Meal Market Revenue Million Forecast, by Country 2019 & 2032
- Table 8: United States North America Ready Meal Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Canada North America Ready Meal Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Mexico North America Ready Meal Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Rest of North America North America Ready Meal Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: North America Ready Meal Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 13: North America Ready Meal Market Revenue Million Forecast, by Category 2019 & 2032
- Table 14: North America Ready Meal Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: North America Ready Meal Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 16: North America Ready Meal Market Revenue Million Forecast, by Country 2019 & 2032
- Table 17: North America Ready Meal Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 18: North America Ready Meal Market Revenue Million Forecast, by Category 2019 & 2032
- Table 19: North America Ready Meal Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 20: North America Ready Meal Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 21: North America Ready Meal Market Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Ready Meal Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 23: North America Ready Meal Market Revenue Million Forecast, by Category 2019 & 2032
- Table 24: North America Ready Meal Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 25: North America Ready Meal Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Ready Meal Market Revenue Million Forecast, by Country 2019 & 2032
- Table 27: North America Ready Meal Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 28: North America Ready Meal Market Revenue Million Forecast, by Category 2019 & 2032
- Table 29: North America Ready Meal Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 30: North America Ready Meal Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 31: North America Ready Meal Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Ready Meal Market?
The projected CAGR is approximately 4.17%.
2. Which companies are prominent players in the North America Ready Meal Market?
Key companies in the market include Nestle SA, HelloFresh Group, General Mills Inc *List Not Exhaustive, Unilever PLC, Ebro Foods SA, The Kraft Heinz Company, Mars Incorporated, Campbell Soup Company, Hormel Foods Corporation, Conagra Brands.
3. What are the main segments of the North America Ready Meal Market?
The market segments include Product Type, Category, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Health Benefits Promoting Apple Cider Vinegar Demand; Unfiltered Apple Cider Vinegar Being Popular.
6. What are the notable trends driving market growth?
Growing Affinity toward Ethnic Ready Meals.
7. Are there any restraints impacting market growth?
Rising Demand for Other Vinegar Types.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Ready Meal Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Ready Meal Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Ready Meal Market?
To stay informed about further developments, trends, and reports in the North America Ready Meal Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence