Key Insights
The North American generator sets market, valued at approximately $X billion in 2025 (assuming a reasonable market size based on global trends and the provided CAGR), is projected to experience robust growth, exceeding a 3% CAGR through 2033. This expansion is fueled by several key factors. Increased demand for reliable backup power in residential settings, driven by rising frequency and severity of natural disasters and power outages, is a significant contributor. The commercial and industrial sectors also represent substantial growth opportunities, as businesses seek uninterrupted operations to minimize downtime and production losses. Furthermore, the shift towards cleaner energy sources is influencing the market, with a growing adoption of natural gas generator sets, alongside continued demand for diesel-powered units, especially in remote locations or for heavy-duty applications. However, fluctuating fuel prices and stringent emission regulations pose challenges to market expansion.
The market segmentation reveals valuable insights into specific growth drivers. The residential segment is expected to witness steady growth due to increasing awareness of power security needs among homeowners. Simultaneously, the commercial and industrial segments will benefit from infrastructure development and industrial automation trends. Within fuel types, natural gas generators are likely to gain market share due to environmental concerns and potential cost advantages, but diesel will remain a dominant player in sectors requiring high power output. Leading players like Generac, Cummins, and Caterpillar are strategically investing in innovation and expanding their distribution networks to capitalize on this growing market. Regional analysis shows the United States dominating the North American market, followed by Canada and Mexico. The forecast period indicates continued growth, although the rate of expansion might slightly moderate towards the end of the forecast period, depending on economic fluctuations and technological advancements.
North America Generator Sets Industry: A Comprehensive Market Report (2019-2033)
This in-depth report provides a comprehensive analysis of the North America generator sets industry, offering invaluable insights for stakeholders across the value chain. The study covers the period from 2019 to 2033, with a focus on the 2025–2033 forecast period. It meticulously examines market structure, competitive dynamics, industry trends, dominant segments, product innovations, and key challenges, providing a 360-degree view of this dynamic market. With detailed segmentation by end-user (residential, commercial, industrial) and fuel type (diesel, natural gas, others), this report is an indispensable resource for businesses seeking to navigate and capitalize on the opportunities within the North American generator sets market. The report projects a market value of xx Million by 2033.

North America Generator Sets Industry Market Structure & Competitive Dynamics
The North American generator sets market is characterized by a moderately consolidated structure with several major players and numerous smaller participants. Market concentration is influenced by factors such as technological advancements, economies of scale, and regulatory compliance. The industry’s innovation ecosystem is vibrant, with continuous improvements in fuel efficiency, emissions reduction technologies, and smart grid integration. Regulatory frameworks, including emission standards and safety regulations, significantly impact market dynamics and product development. Product substitutes, such as solar power and battery storage systems, pose a growing competitive threat, particularly in the residential and commercial segments.
End-user trends show a rising demand for reliable backup power in both residential and commercial sectors, driven by increased frequency of power outages and the growing adoption of sensitive electronic equipment. Mergers and acquisitions (M&A) activities within the industry have been notable, with significant deal values recorded in recent years. For example, the acquisition of [Company A] by [Company B] in [Year] resulted in a xx Million deal, significantly impacting market share consolidation.
- Market Share: Generac Holdings Inc and Cummins Inc are estimated to hold the largest market share currently, each exceeding xx%.
- M&A Activity: The past five years have witnessed xx Million in M&A deals impacting the competitive landscape.
North America Generator Sets Industry Industry Trends & Insights
The North American generator sets market exhibits a robust growth trajectory, driven by several key factors. Increased urbanization, industrial expansion, and the growing demand for reliable power in remote areas are primary market growth drivers. Technological advancements such as improved fuel efficiency, quieter operation, and remote monitoring capabilities have enhanced product appeal. Consumer preferences are increasingly shifting toward environmentally friendly and technologically advanced generator sets, leading to an increased demand for natural gas and hybrid systems. The competitive landscape is dynamic, with established players facing challenges from new entrants offering innovative products and business models.
The market is witnessing a strong Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). Market penetration of diesel generators is anticipated to gradually decline in favor of natural gas and alternative fuel options due to environmental concerns and regulatory pressures. The report details the impact of these trends on market dynamics, product development and pricing.

Dominant Markets & Segments in North America Generator Sets Industry
The industrial segment currently represents the largest portion of the North America generator sets market, driven by strong demand from manufacturing, construction, and energy sectors. The increasing adoption of backup power systems in critical infrastructure and industrial processes is a key factor contributing to segment dominance. Geographically, the United States remains the leading market, owing to its extensive industrial base and well-developed infrastructure.
- Key Drivers for Industrial Segment Dominance:
- High power requirements in industrial settings.
- Need for reliable backup power to minimize operational disruptions.
- Growing demand from data centers and critical infrastructure.
- Key Drivers for US Market Dominance:
- Large and diverse industrial base.
- Robust infrastructure and energy needs.
- High adoption of generator sets for emergency power supply.
The diesel fuel segment still accounts for the largest market share, although the demand for natural gas generators is expected to grow significantly due to environmental concerns and cost-effectiveness.
North America Generator Sets Industry Product Innovations
Recent product innovations focus on enhanced fuel efficiency, reduced emissions, and improved connectivity. The integration of smart technologies allows for remote monitoring, diagnostics, and predictive maintenance, improving operational efficiency and reducing downtime. Hybrid generator sets, combining diesel or natural gas engines with renewable energy sources, are gaining traction, catering to the growing demand for sustainable power solutions. These advancements cater to the increasing need for reliable and environmentally responsible backup power, expanding market reach and enhancing the competitiveness of existing players.
Report Segmentation & Scope
This report segments the North American generator sets market based on end-user (residential, commercial, industrial) and fuel type (diesel, natural gas, others). The residential segment demonstrates steady growth, driven by rising concerns about power outages. The commercial segment shows robust growth fueled by increased electricity demand from businesses. The industrial segment accounts for the largest market share and is projected to continue strong expansion. Diesel generators comprise the largest portion of fuel types, with natural gas generators gaining substantial market share. The "others" segment includes renewable energy sources and hybrid systems, with significant growth potential. Growth projections for each segment vary based on the influencing factors in each sector. Competitive dynamics within each segment are analyzed, highlighting key players, their market share, and their strategic initiatives.
Key Drivers of North America Generator Sets Industry Growth
Several factors contribute to the growth of the North American generator sets market. Increased investment in infrastructure development across various sectors drives significant demand for reliable power backup solutions. Economic growth and industrial expansion stimulate investment in backup power systems, ensuring uninterrupted operations. Stringent environmental regulations are accelerating the adoption of cleaner fuel technologies, particularly natural gas and renewable energy sources. These collective forces fuel the robust growth trajectory of this dynamic market.
Challenges in the North America Generator Sets Industry Sector
The North America generator sets industry faces challenges like fluctuating raw material prices, impacting production costs and profitability. Supply chain disruptions resulting from geopolitical uncertainties and unforeseen events can constrain production capabilities. Increasing competition from alternative energy sources such as solar and battery storage poses a significant threat to the market share of traditional generators. Stricter emission standards and environmental regulations necessitate ongoing investments in R&D to develop cleaner and more efficient technologies. These obstacles impact market stability and future growth projections.
Leading Players in the North America Generator Sets Industry Market
- Doosan Corporation (Bobcat)
- Kohler Co
- Briggs & Stratton Corporation
- Atlas Copco AB
- Caterpillar Inc
- GeneratorJoe Inc
- Cummins Inc
- Grupel SA
- Himoinsa (Yanmar Co Ltd )
- Generac Holdings Inc
- Genesal Energy
- Rolls-Royce Holding PLC
Key Developments in North America Generator Sets Industry Sector
- October 2022: Generac Power Systems and EODev announced a distribution agreement for GEH2 hydrogen fuel cell generators in North America, signifying a move towards zero-emission power solutions. This development signifies the industry’s response to growing environmental concerns and the potential for hydrogen power in the future.
- June 2022: Cummins Inc. launched the C1000D6RE, a 1MW twin-pack diesel generator, strengthening its position in the rental power market. This indicates the ongoing competition and need to provide enhanced rental options within the industry.
Strategic North America Generator Sets Industry Market Outlook
The North American generator sets market is poised for sustained growth, driven by the increasing demand for reliable backup power, technological advancements, and the growing adoption of sustainable power solutions. Opportunities exist for companies focusing on the development and deployment of fuel-efficient, eco-friendly, and smart generator sets. Strategic alliances and collaborations between established players and technology innovators are likely to reshape the competitive landscape in the coming years, further accelerating market expansion and enhancing the sustainability of the sector.
North America Generator Sets Industry Segmentation
-
1. Fuel Type
- 1.1. Diesel
- 1.2. Natural Gas
- 1.3. Others
-
2. End-User
- 2.1. Residential
- 2.2. Commercial
- 2.3. Industrial
-
3. Geography
- 3.1. United States
- 3.2. Canada
- 3.3. Mexico
North America Generator Sets Industry Segmentation By Geography
- 1. United States
- 2. Canada
- 3. Mexico

North America Generator Sets Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 3.00% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Corporate Sustainability Goals4.; Stringent Regultions and Compliance
- 3.3. Market Restrains
- 3.3.1. 4.; High Complexity in Carbon Accounting
- 3.4. Market Trends
- 3.4.1. Diesel Segment Expected to Dominate the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Fuel Type
- 5.1.1. Diesel
- 5.1.2. Natural Gas
- 5.1.3. Others
- 5.2. Market Analysis, Insights and Forecast - by End-User
- 5.2.1. Residential
- 5.2.2. Commercial
- 5.2.3. Industrial
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. United States
- 5.3.2. Canada
- 5.3.3. Mexico
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. United States
- 5.4.2. Canada
- 5.4.3. Mexico
- 5.1. Market Analysis, Insights and Forecast - by Fuel Type
- 6. United States North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Fuel Type
- 6.1.1. Diesel
- 6.1.2. Natural Gas
- 6.1.3. Others
- 6.2. Market Analysis, Insights and Forecast - by End-User
- 6.2.1. Residential
- 6.2.2. Commercial
- 6.2.3. Industrial
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. United States
- 6.3.2. Canada
- 6.3.3. Mexico
- 6.1. Market Analysis, Insights and Forecast - by Fuel Type
- 7. Canada North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Fuel Type
- 7.1.1. Diesel
- 7.1.2. Natural Gas
- 7.1.3. Others
- 7.2. Market Analysis, Insights and Forecast - by End-User
- 7.2.1. Residential
- 7.2.2. Commercial
- 7.2.3. Industrial
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. United States
- 7.3.2. Canada
- 7.3.3. Mexico
- 7.1. Market Analysis, Insights and Forecast - by Fuel Type
- 8. Mexico North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Fuel Type
- 8.1.1. Diesel
- 8.1.2. Natural Gas
- 8.1.3. Others
- 8.2. Market Analysis, Insights and Forecast - by End-User
- 8.2.1. Residential
- 8.2.2. Commercial
- 8.2.3. Industrial
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. United States
- 8.3.2. Canada
- 8.3.3. Mexico
- 8.1. Market Analysis, Insights and Forecast - by Fuel Type
- 9. United States North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 10. Canada North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 11. Mexico North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of North America North America Generator Sets Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 Doosan Corporation (Bobcat)
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 Kohler Co
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 Briggs & Stratton Corporation
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 Atlas Copco AB
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 Caterpillar Inc
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 GeneratorJoe Inc
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 Cummins Inc
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 Grupel SA
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 Himoinsa (Yanmar Co Ltd )
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 Generac Holdings Inc
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 Genesal Energy
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 Rolls-Royce Holding PLC
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.1 Doosan Corporation (Bobcat)
List of Figures
- Figure 1: North America Generator Sets Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Generator Sets Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Generator Sets Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Generator Sets Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 3: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 4: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 5: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 6: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 7: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 8: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 9: North America Generator Sets Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 10: North America Generator Sets Industry Volume K Unit Forecast, by Region 2019 & 2032
- Table 11: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 12: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 13: United States North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: United States North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 15: Canada North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Canada North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 17: Mexico North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Mexico North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 19: Rest of North America North America Generator Sets Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Rest of North America North America Generator Sets Industry Volume (K Unit) Forecast, by Application 2019 & 2032
- Table 21: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 22: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 23: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 24: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 25: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 26: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 27: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 29: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 30: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 31: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 32: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 33: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 34: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 35: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 36: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
- Table 37: North America Generator Sets Industry Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 38: North America Generator Sets Industry Volume K Unit Forecast, by Fuel Type 2019 & 2032
- Table 39: North America Generator Sets Industry Revenue Million Forecast, by End-User 2019 & 2032
- Table 40: North America Generator Sets Industry Volume K Unit Forecast, by End-User 2019 & 2032
- Table 41: North America Generator Sets Industry Revenue Million Forecast, by Geography 2019 & 2032
- Table 42: North America Generator Sets Industry Volume K Unit Forecast, by Geography 2019 & 2032
- Table 43: North America Generator Sets Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 44: North America Generator Sets Industry Volume K Unit Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Generator Sets Industry?
The projected CAGR is approximately > 3.00%.
2. Which companies are prominent players in the North America Generator Sets Industry?
Key companies in the market include Doosan Corporation (Bobcat), Kohler Co, Briggs & Stratton Corporation, Atlas Copco AB, Caterpillar Inc, GeneratorJoe Inc, Cummins Inc, Grupel SA, Himoinsa (Yanmar Co Ltd ), Generac Holdings Inc, Genesal Energy, Rolls-Royce Holding PLC.
3. What are the main segments of the North America Generator Sets Industry?
The market segments include Fuel Type, End-User, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
4.; Corporate Sustainability Goals4.; Stringent Regultions and Compliance.
6. What are the notable trends driving market growth?
Diesel Segment Expected to Dominate the Market.
7. Are there any restraints impacting market growth?
4.; High Complexity in Carbon Accounting.
8. Can you provide examples of recent developments in the market?
October 2022: Generac Power Systems, a leading global designer and manufacturer of energy technology solutions and other power products, and EODev, a French developer and manufacturer of zero-emission hydrogen fuel cell power generators, announced a formal distribution agreement. Generac will offer EODev's GEH2 generators, a large-scale, zero-emissions hydrogen fuel cell power generator, to the North American market.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Unit.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Generator Sets Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Generator Sets Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Generator Sets Industry?
To stay informed about further developments, trends, and reports in the North America Generator Sets Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence