Key Insights
The United States dairy market, a significant segment of the global food and beverage industry, is projected to experience steady growth over the forecast period (2025-2033). While precise market size figures for 2025 are unavailable, extrapolating from the provided CAGR of 4.30% and a presumably substantial 2019-2024 market size, we can infer significant market value, potentially in the tens of billions of dollars in 2025. Key drivers include increasing consumer demand for dairy products, driven by health consciousness (though balanced with concerns about saturated fat), the rising popularity of dairy-based functional foods and beverages, and the continued innovation within the industry (e.g., plant-based alternatives and novel dairy product formulations). Trends such as the increasing preference for organic and sustainably produced dairy, along with the growing demand for convenient and ready-to-consume dairy products, are shaping market dynamics. Constraints such as fluctuating milk prices, potential supply chain disruptions, and the ongoing competition from plant-based alternatives will present ongoing challenges. The market segmentation data highlights the importance of both on-trade (restaurants, cafes) and off-trade (grocery stores) distribution channels, with the butter category representing a key product segment. Major players, including Land O'Lakes, Nestlé, Kraft Heinz, and others, actively compete in this market, constantly seeking to innovate and adapt to changing consumer preferences.
The regional breakdown reveals a significant concentration of market share in North America, particularly the United States, given its substantial dairy consumption. However, growth opportunities exist in other regions as well, driven by evolving consumption patterns and increasing disposable incomes. The forecast period will likely see continued consolidation within the industry, with larger players potentially acquiring smaller companies to gain market share and expand their product portfolios. Strategic partnerships and investments in research and development will also play a crucial role in maintaining competitiveness. Understanding the nuances of consumer demand, effectively managing supply chains, and adopting sustainable practices are critical success factors for companies operating in this dynamic market. The market's future success hinges on addressing the balance between meeting consumer preferences for health, convenience, and sustainability, while ensuring efficient production and profitable operations.

United States Dairy Market: A Comprehensive Report (2019-2033)
This comprehensive report provides a detailed analysis of the United States dairy market, covering the period from 2019 to 2033. It offers invaluable insights into market dynamics, competitive landscape, growth drivers, and future opportunities for industry stakeholders. With a base year of 2025 and an estimated year of 2025, this report projects market trends through 2033, providing a robust forecast for informed decision-making. The report segments the market by category (including Butter), distribution channel (Off-Trade and On-Trade encompassing warehouse clubs, gas stations, etc.), and key players, including Land O'Lakes Inc, Nestlé SA, The Kraft Heinz Company, Schreiber Foods Inc, Conagra Brands Inc, Danone SA, California Dairies Inc, Dairy Farmers of America Inc, Continental Dairy Facilities LLC, Groupe Lactalis, Froneri International Limited, and Prairie Farms Dairy Inc. The total market size is estimated at xx Million in 2025 and is projected to reach xx Million by 2033, exhibiting a CAGR of xx%.
United States Dairy Market Market Structure & Competitive Dynamics
The United States dairy market is characterized by a complex interplay of established players and emerging entrants. Market concentration is moderate, with a few dominant players holding significant market share, while numerous smaller regional players cater to niche demands. The market exhibits a dynamic innovation ecosystem, driven by technological advancements in processing, packaging, and product development. Stringent regulatory frameworks, particularly concerning food safety and labeling, shape industry practices. Product substitutes, such as plant-based alternatives, are gaining traction, posing a challenge to traditional dairy products. End-user trends towards healthier and more convenient options influence product innovation and market segmentation. Mergers and acquisitions (M&A) activity is significant, with recent deals shaping the competitive landscape.
- Market Share: The top five players collectively hold approximately xx% of the market share in 2025.
- M&A Activity: In recent years, M&A activity has focused on expanding product portfolios, enhancing distribution networks, and achieving economies of scale. Total M&A deal value in the last five years is estimated at xx Million. Examples include Lactalis Canada's acquisition of Kraft Heinz's grated cheese business (December 2022).
United States Dairy Market Industry Trends & Insights
The US dairy market is experiencing significant transformation, driven by evolving consumer preferences, technological advancements, and competitive pressures. Growth is fueled by increasing demand for convenient, value-added dairy products, particularly among younger demographics. Technological disruptions, including automation in processing and improved packaging technologies extending shelf life, are enhancing efficiency and product quality. Health and wellness trends are impacting consumer choices, with increased demand for organic, low-fat, and protein-rich dairy options. The competitive landscape is intensifying with the emergence of plant-based alternatives and the consolidation of key players through mergers and acquisitions. This results in a fluctuating market share for leading companies. The market is expected to experience a compound annual growth rate (CAGR) of xx% from 2025 to 2033, driven primarily by increasing per capita consumption and product innovation. Market penetration of value-added dairy products is steadily increasing, reaching an estimated xx% in 2025.

Dominant Markets & Segments in United States Dairy Market
The Off-Trade distribution channel dominates the US dairy market, accounting for approximately xx% of total sales in 2025. Within the Off-Trade channel, supermarkets and grocery stores are the primary sales outlets. The Butter category shows robust growth, fueled by consumer demand for convenient and versatile cooking and baking options. Regional variations exist, with higher consumption in regions with strong agricultural ties.
- Key Drivers for Off-Trade Channel Dominance:
- Extensive retail network and widespread accessibility.
- Established supply chains and logistics infrastructure.
- Aggressive marketing and promotional activities by major dairy brands.
- Growing consumer preference for readily available products.
The On-Trade segment, including warehouse clubs and gas stations, is a smaller but growing segment, particularly for convenience-focused dairy products.
United States Dairy Market Product Innovations
The US dairy market is witnessing continuous product innovation, driven by consumer demand for healthier, more convenient, and value-added options. Key trends include the development of extended shelf-life products, organic and natural options, functional dairy products (e.g., high-protein yogurt), and innovative packaging formats. These innovations enhance product appeal, extend shelf life, and meet changing consumer preferences, offering manufacturers a competitive edge. Technological advancements in processing and packaging technologies further contribute to product innovation, allowing for greater efficiency and product quality.
Report Segmentation & Scope
This report segments the United States dairy market based on category, distribution channel, and key players. The category segment includes Butter and others. The distribution channel is segmented into Off-Trade and On-Trade channels. Key players are analyzed based on their market share, product portfolio, and competitive strategies. Each segment's growth projections and competitive dynamics are detailed in the report, providing a granular view of market opportunities and challenges.
Key Drivers of United States Dairy Market Growth
The growth of the US dairy market is propelled by several key factors. Increasing disposable incomes, particularly among middle-class consumers, contribute to higher dairy consumption. Favorable demographic trends, including population growth, drive market expansion. Technological advancements in processing and packaging enhance product quality and extend shelf life, boosting consumer appeal. Government initiatives promoting domestic dairy production further stimulate market growth. Finally, increasing consumer awareness of the nutritional benefits of dairy products contributes to sustained demand.
Challenges in the United States Dairy Market Sector
The US dairy market faces several challenges. Fluctuating milk prices and input costs impact profitability for dairy producers. Intense competition from plant-based alternatives erodes market share for traditional dairy products. Stringent regulatory requirements concerning food safety and labeling increase operational costs. Supply chain disruptions and logistics challenges can impact product availability and pricing. The combined impact of these factors reduces profit margins for leading dairy companies.
Leading Players in the United States Dairy Market Market
- Land O'Lakes Inc
- Nestlé SA
- The Kraft Heinz Company
- Schreiber Foods Inc
- Conagra Brands Inc
- Danone SA
- California Dairies Inc
- Dairy Farmers of America Inc
- Continental Dairy Facilities LLC
- Groupe Lactalis
- Froneri International Limited
- Prairie Farms Dairy Inc
Key Developments in United States Dairy Market Sector
- August 2022: Dairy Farmers of America acquired two shelf-extended facilities of SmithFoods, aiming to capitalize on growing demand for longer-lasting products.
- November 2022: The Kraft Heinz Company launched the Philly Handbag cheesecake kit, expanding its product portfolio.
- December 2022: Lactalis Canada acquired Kraft Heinz's grated cheese business in Canada, marking its expansion into the ambient category.
Strategic United States Dairy Market Market Outlook
The US dairy market presents significant growth potential in the coming years. Strategic opportunities exist in developing innovative value-added products that cater to evolving consumer preferences, focusing on health and convenience. Expanding into new distribution channels and exploring export markets can further enhance growth prospects. Investments in sustainable and environmentally friendly dairy production practices will enhance brand reputation and consumer loyalty. Through strategic partnerships and collaborations, companies can access new technologies and improve operational efficiency. This strategy aims to enhance the market share of the company and achieve greater profitability.
United States Dairy Market Segmentation
-
1. Category
-
1.1. Butter
-
1.1.1. By Product Type
- 1.1.1.1. Cultured Butter
- 1.1.1.2. Uncultured Butter
-
1.1.1. By Product Type
-
1.2. Cheese
- 1.2.1. Natural Cheese
- 1.2.2. Processed Cheese
-
1.3. Cream
- 1.3.1. Double Cream
- 1.3.2. Single Cream
- 1.3.3. Whipping Cream
- 1.3.4. Others
-
1.4. Dairy Desserts
- 1.4.1. Cheesecakes
- 1.4.2. Frozen Desserts
- 1.4.3. Ice Cream
- 1.4.4. Mousses
-
1.5. Milk
- 1.5.1. Condensed milk
- 1.5.2. Flavored Milk
- 1.5.3. Fresh Milk
- 1.5.4. Powdered Milk
- 1.5.5. UHT Milk
- 1.6. Sour Milk Drinks
-
1.7. Yogurt
- 1.7.1. Flavored Yogurt
- 1.7.2. Unflavored Yogurt
-
1.1. Butter
-
2. Distribution Channel
-
2.1. Off-Trade
- 2.1.1. Convenience Stores
- 2.1.2. Online Retail
- 2.1.3. Specialist Retailers
- 2.1.4. Supermarkets and Hypermarkets
- 2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 2.2. On-Trade
-
2.1. Off-Trade
United States Dairy Market Segmentation By Geography
- 1. United States

United States Dairy Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.30% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers; Rising Application in Food Industry
- 3.3. Market Restrains
- 3.3.1. Health Concerns Pertaining to the Excessive Consumption of Fats and Oils
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. United States Dairy Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Category
- 5.1.1. Butter
- 5.1.1.1. By Product Type
- 5.1.1.1.1. Cultured Butter
- 5.1.1.1.2. Uncultured Butter
- 5.1.1.1. By Product Type
- 5.1.2. Cheese
- 5.1.2.1. Natural Cheese
- 5.1.2.2. Processed Cheese
- 5.1.3. Cream
- 5.1.3.1. Double Cream
- 5.1.3.2. Single Cream
- 5.1.3.3. Whipping Cream
- 5.1.3.4. Others
- 5.1.4. Dairy Desserts
- 5.1.4.1. Cheesecakes
- 5.1.4.2. Frozen Desserts
- 5.1.4.3. Ice Cream
- 5.1.4.4. Mousses
- 5.1.5. Milk
- 5.1.5.1. Condensed milk
- 5.1.5.2. Flavored Milk
- 5.1.5.3. Fresh Milk
- 5.1.5.4. Powdered Milk
- 5.1.5.5. UHT Milk
- 5.1.6. Sour Milk Drinks
- 5.1.7. Yogurt
- 5.1.7.1. Flavored Yogurt
- 5.1.7.2. Unflavored Yogurt
- 5.1.1. Butter
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Off-Trade
- 5.2.1.1. Convenience Stores
- 5.2.1.2. Online Retail
- 5.2.1.3. Specialist Retailers
- 5.2.1.4. Supermarkets and Hypermarkets
- 5.2.1.5. Others (Warehouse clubs, gas stations, etc.)
- 5.2.2. On-Trade
- 5.2.1. Off-Trade
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. United States
- 5.1. Market Analysis, Insights and Forecast - by Category
- 6. North America United States Dairy Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 6.1.1 United States
- 6.1.2 Canada
- 6.1.3 Mexico
- 6.1.4 Rest of North America
- 7. Europe United States Dairy Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 7.1.1 United Kingdom
- 7.1.2 Germany
- 7.1.3 France
- 7.1.4 Russia
- 7.1.5 Italy
- 7.1.6 Spain
- 7.1.7 Rest of Europe
- 8. Asia Pacific United States Dairy Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 8.1.1 India
- 8.1.2 China
- 8.1.3 Japan
- 8.1.4 Australia
- 8.1.5 Rest of Asia Pacific
- 9. South America United States Dairy Market Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 9.1.1 Brazil
- 9.1.2 Argentina
- 9.1.3 Rest of South America
- 10. Middle East and Africa United States Dairy Market Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - By Country/Sub-region
- 10.1.1 South Africa
- 10.1.2 Saudi Arabia
- 10.1.3 Rest of Middle East and Africa
- 11. Competitive Analysis
- 11.1. Market Share Analysis 2024
- 11.2. Company Profiles
- 11.2.1 Land O'Lakes Inc
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Nestlé SA
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 The Kraft Heinz Compan
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Schreiber Foods Inc
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Conagra Brands Inc
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Danone SA
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 California Dairies Inc
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Dairy Farmers of America Inc
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Continental Dairy Facilities LLC
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Groupe Lactalis
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.11 Froneri International Limited
- 11.2.11.1. Overview
- 11.2.11.2. Products
- 11.2.11.3. SWOT Analysis
- 11.2.11.4. Recent Developments
- 11.2.11.5. Financials (Based on Availability)
- 11.2.12 Prairie Farms Dairy Inc
- 11.2.12.1. Overview
- 11.2.12.2. Products
- 11.2.12.3. SWOT Analysis
- 11.2.12.4. Recent Developments
- 11.2.12.5. Financials (Based on Availability)
- 11.2.1 Land O'Lakes Inc
List of Figures
- Figure 1: United States Dairy Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: United States Dairy Market Share (%) by Company 2024
List of Tables
- Table 1: United States Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: United States Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 3: United States Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: United States Dairy Market Revenue Million Forecast, by Region 2019 & 2032
- Table 5: United States Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 6: United States United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: Canada United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Mexico United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Rest of North America United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United States Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 11: United Kingdom United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Germany United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: France United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Russia United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 15: Italy United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Spain United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Rest of Europe United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United States Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: India United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: China United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Japan United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Australia United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Rest of Asia Pacific United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: United States Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 25: Brazil United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Argentina United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 27: Rest of South America United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: United States Dairy Market Revenue Million Forecast, by Country 2019 & 2032
- Table 29: South Africa United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 30: Saudi Arabia United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 31: Rest of Middle East and Africa United States Dairy Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 32: United States Dairy Market Revenue Million Forecast, by Category 2019 & 2032
- Table 33: United States Dairy Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 34: United States Dairy Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the United States Dairy Market?
The projected CAGR is approximately 4.30%.
2. Which companies are prominent players in the United States Dairy Market?
Key companies in the market include Land O'Lakes Inc, Nestlé SA, The Kraft Heinz Compan, Schreiber Foods Inc, Conagra Brands Inc, Danone SA, California Dairies Inc, Dairy Farmers of America Inc, Continental Dairy Facilities LLC, Groupe Lactalis, Froneri International Limited, Prairie Farms Dairy Inc.
3. What are the main segments of the United States Dairy Market?
The market segments include Category, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing Demand for Cocoa Butter Equivalents Among Food Manufacturers; Rising Application in Food Industry.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Health Concerns Pertaining to the Excessive Consumption of Fats and Oils.
8. Can you provide examples of recent developments in the market?
December 2022: Lactalis Canada acquired Kraft Heinz's Grated Cheese business in Canada, marking its entry into the ambient category.November 2022: The Kraft Heinz Company launched the cheesecake kit Philly Handbag.August 2022: Dairy Farmers of America acquired two shelf-extended facilities of SmithFoods. The strategy of this acquisition was to assist the corporation in capitalizing on the market's growing demand for products with extended shelf lives.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "United States Dairy Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the United States Dairy Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the United States Dairy Market?
To stay informed about further developments, trends, and reports in the United States Dairy Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence