Key Insights
The South American Ready-to-Drink (RTD) beverage market, valued at approximately $XX million in 2025, is projected to experience robust growth, fueled by a Compound Annual Growth Rate (CAGR) of 4.10% from 2025 to 2033. This expansion is driven by several key factors. Rising disposable incomes, particularly within the burgeoning middle class of Brazil and Argentina, are leading to increased consumer spending on convenient and refreshing beverages. The growing popularity of health-conscious options, like fruit and vegetable juices and enhanced water, is also contributing to market growth, alongside the continued appeal of established categories such as tea, coffee, and energy drinks. Furthermore, the expansion of supermarket and convenience store networks, coupled with the rapid growth of online retail channels, provides multiple avenues for RTD beverage distribution, facilitating market penetration. However, challenges remain. Economic instability in certain South American regions and fluctuating raw material prices could exert pressure on market growth. Competition amongst established multinational players like Nestlé, PepsiCo, and Coca-Cola, alongside smaller, agile brands focusing on niche segments, creates a dynamic and competitive landscape.
The South American RTD beverage market segmentation reveals a diversified landscape. Tea and coffee remain dominant categories, benefiting from deeply ingrained cultural preferences. However, energy drinks and fruit & vegetable juices are experiencing rapid growth, driven by health and wellness trends. Dairy-based beverages maintain a consistent market presence, while the “others” segment encompasses innovative products and emerging beverage categories. Distribution channels show a mix of traditional channels (supermarkets and convenience stores) alongside the increasingly significant role of online platforms. Brazil and Argentina represent the largest market segments within South America, due to their larger populations and higher purchasing power, but growth is anticipated across the wider region, albeit at varying paces depending on economic factors and consumer trends. The forecast period of 2025-2033 presents opportunities for both established players and emerging brands to capitalize on this expanding market, requiring strategic adaptation to meet evolving consumer preferences and distribution dynamics.

South America Ready to Drink Beverages Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the South America Ready to Drink Beverages market, offering valuable insights for businesses, investors, and stakeholders seeking to understand this dynamic sector. The report covers the period 2019-2033, with a focus on the base year 2025 and a forecast period spanning 2025-2033. The market is segmented by beverage type (Tea, Coffee, Energy Drinks, Fruits & Vegetable Juice, Dairy-based Beverages, Others) and distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Other Distribution Channels). Key players analyzed include Nestle SA, WOW! Nutrition, Monster Beverage Corporation, PepsiCo Inc, Unilever PLC, Grupo Petropolis, Red Bull GmbH, The Coca-Cola Company, Starbucks Corporation, and Ambev. The report projects a market value of xx Million by 2033.
South America Ready to Drink Beverages Market Structure & Competitive Dynamics
The South American Ready to Drink Beverages market exhibits a moderately concentrated structure, with a few dominant players holding significant market share. Nestle SA, PepsiCo Inc., and The Coca-Cola Company are key players, while regional players like Ambev and Grupo Petropolis also contribute significantly. The market's competitive landscape is characterized by intense rivalry, driven by factors such as new product launches, aggressive marketing campaigns, and pricing strategies.
- Market Concentration: The top 5 players hold approximately xx% of the market share in 2025.
- Innovation Ecosystems: Significant investments in R&D are observed, focusing on healthier options, functional beverages, and sustainable packaging.
- Regulatory Frameworks: Regulations concerning labeling, ingredients, and marketing practices vary across South American countries, impacting market dynamics.
- Product Substitutes: The market faces competition from other beverage categories, including bottled water and carbonated soft drinks.
- End-User Trends: Growing health consciousness and demand for convenient, on-the-go beverages drive market growth.
- M&A Activities: The market has witnessed several mergers and acquisitions in recent years, with deal values ranging from xx Million to xx Million, primarily focused on expanding product portfolios and market reach.
South America Ready to Drink Beverages Market Industry Trends & Insights
The South American Ready to Drink Beverages market is experiencing robust growth, driven by several key factors. The market is projected to register a CAGR of xx% during the forecast period (2025-2033). Rising disposable incomes, urbanization, and changing lifestyles are key contributors. Technological advancements in packaging and production are also driving efficiency and innovation. Consumer preferences are shifting towards healthier options, including functional beverages and organic products. The market penetration of ready-to-drink beverages is high in urban areas, with significant growth potential in rural regions. Competitive dynamics are intensifying, with companies focusing on brand building, product diversification, and strategic partnerships.

Dominant Markets & Segments in South America Ready to Drink Beverages Market
Brazil and Mexico represent the largest markets within South America for Ready-to-Drink beverages, fueled by high population density and robust economic growth. The Fruits & Vegetable Juice segment commands the largest market share, driven by growing health awareness. Supermarkets/Hypermarkets are the primary distribution channel, with convenience stores showing significant growth.
- Key Drivers for Brazil: Strong consumer spending, established distribution networks, and a favorable regulatory environment.
- Key Drivers for Mexico: High population, rising disposable incomes, and growing demand for convenient beverages.
- Fruits & Vegetable Juice Dominance: Driven by consumer demand for healthier options and increasing availability of diverse flavors.
- Supermarkets/Hypermarkets: Provide wide product availability and established distribution infrastructure.
South America Ready to Drink Beverages Market Product Innovations
Recent product innovations focus on healthy and functional beverages. Companies are incorporating natural ingredients, vitamins, and proteins into their offerings to cater to health-conscious consumers. Sustainable packaging solutions, such as recyclable PET bottles, are gaining popularity. Technological advancements in beverage processing and preservation technologies are enabling the development of novel products with enhanced shelf life and improved quality.
Report Segmentation & Scope
The report segments the market by beverage type (Tea, Coffee, Energy Drinks, Fruits & Vegetable Juice, Dairy-based Beverages, Others) and distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Other Distribution Channels). Each segment's growth projections, market sizes, and competitive dynamics are analyzed in detail. Growth rates vary across segments, with the Fruits & Vegetable Juice segment projected to exhibit the highest growth. Online stores are a rapidly growing distribution channel.
Key Drivers of South America Ready to Drink Beverages Market Growth
Key growth drivers include rising disposable incomes, increasing urbanization, and a growing young population. Government initiatives promoting local food and beverage industries are creating favorable conditions for market expansion. The increasing adoption of online channels for purchasing ready-to-drink beverages is also contributing to the market's growth.
Challenges in the South America Ready to Drink Beverages Market Sector
Challenges include fluctuations in raw material prices, stringent regulatory requirements, and competition from established players. Supply chain inefficiencies, especially in remote areas, pose a significant hurdle. Fluctuating exchange rates also impact profitability and investment decisions. The market faces the challenge of maintaining consistent quality and standards across diverse geographic regions with varying regulatory frameworks.
Leading Players in the South America Ready to Drink Beverages Market Market
- Nestle SA
- WOW! Nutrition
- Monster Beverage Corporation
- PepsiCo Inc
- Unilever PLC
- Grupo Petropolis
- Red Bull GmbH
- The Coca-Cola Company
- Starbucks Corporation
- Ambev
Key Developments in South America Ready to Drink Beverages Market Sector
- August 2022: Saudabille launches a new line of kids' juices in Brazil, showcasing innovative packaging and branding.
- March 2022: Louis Dreyfus Company invests in expanding orange juice production in Brazil, indicating growing demand for juice-based beverages.
- December 2020: Amcor develops a new PET bottle for Frupro protein juice in Colombia, highlighting the growing market for functional beverages.
Strategic South America Ready to Drink Beverages Market Outlook
The South American Ready to Drink Beverages market presents significant growth potential. Focus on healthy and functional beverages, innovative packaging, and strategic partnerships will be crucial for success. Expanding into untapped markets in rural areas and leveraging digital marketing strategies will be key to capturing market share. Companies should prioritize sustainability initiatives to meet increasing consumer demand for eco-friendly products.
South America Ready to Drink Beverages Market Segmentation
-
1. Type
- 1.1. Tea
- 1.2. Coffee
- 1.3. Energy Drinks
- 1.4. Fruits & Vegetable Juice
- 1.5. Dairy-based Beverages
- 1.6. Others
-
2. Distribution Channel
- 2.1. Supermarkets/Hypermarkets
- 2.2. Convenience Stores
- 2.3. Online Stores
- 2.4. Other Distribution Channels
-
3. Geography
- 3.1. Brazil
- 3.2. Argentina
- 3.3. Rest of South America
South America Ready to Drink Beverages Market Segmentation By Geography
- 1. Brazil
- 2. Argentina
- 3. Rest of South America

South America Ready to Drink Beverages Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.10% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing awareness about health and wellness has led to increased demand for healthier RTD options such as low-sugar low-calorie an d fortified beverages
- 3.3. Market Restrains
- 3.3.1. High sugar content and artificial ingredients in some RTD beverages can lead to health concerns potentially limiting their appeal
- 3.4. Market Trends
- 3.4.1. Trend towards personalized and customized RTD beverages with brands offering tailored solutions to meet individual preferences
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Ready to Drink Beverages Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Tea
- 5.1.2. Coffee
- 5.1.3. Energy Drinks
- 5.1.4. Fruits & Vegetable Juice
- 5.1.5. Dairy-based Beverages
- 5.1.6. Others
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/Hypermarkets
- 5.2.2. Convenience Stores
- 5.2.3. Online Stores
- 5.2.4. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Brazil
- 5.3.2. Argentina
- 5.3.3. Rest of South America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Brazil
- 5.4.2. Argentina
- 5.4.3. Rest of South America
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Brazil South America Ready to Drink Beverages Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Tea
- 6.1.2. Coffee
- 6.1.3. Energy Drinks
- 6.1.4. Fruits & Vegetable Juice
- 6.1.5. Dairy-based Beverages
- 6.1.6. Others
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Supermarkets/Hypermarkets
- 6.2.2. Convenience Stores
- 6.2.3. Online Stores
- 6.2.4. Other Distribution Channels
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Brazil
- 6.3.2. Argentina
- 6.3.3. Rest of South America
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. Argentina South America Ready to Drink Beverages Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Tea
- 7.1.2. Coffee
- 7.1.3. Energy Drinks
- 7.1.4. Fruits & Vegetable Juice
- 7.1.5. Dairy-based Beverages
- 7.1.6. Others
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Supermarkets/Hypermarkets
- 7.2.2. Convenience Stores
- 7.2.3. Online Stores
- 7.2.4. Other Distribution Channels
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Brazil
- 7.3.2. Argentina
- 7.3.3. Rest of South America
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. Rest of South America South America Ready to Drink Beverages Market Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Tea
- 8.1.2. Coffee
- 8.1.3. Energy Drinks
- 8.1.4. Fruits & Vegetable Juice
- 8.1.5. Dairy-based Beverages
- 8.1.6. Others
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Supermarkets/Hypermarkets
- 8.2.2. Convenience Stores
- 8.2.3. Online Stores
- 8.2.4. Other Distribution Channels
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Rest of South America
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Brazil South America Ready to Drink Beverages Market Analysis, Insights and Forecast, 2019-2031
- 10. Argentina South America Ready to Drink Beverages Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of South America South America Ready to Drink Beverages Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Nestle SA
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 WOW! Nutrition
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Monster Beverage Corporation
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 PepsiCo Inc
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Unilever PLC
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Grupo Petropolis
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Red Bull GmbH
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 The Coca-Cola Company
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Starbucks Corporation
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Ambev
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.1 Nestle SA
List of Figures
- Figure 1: South America Ready to Drink Beverages Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: South America Ready to Drink Beverages Market Share (%) by Company 2024
List of Tables
- Table 1: South America Ready to Drink Beverages Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Region 2019 & 2032
- Table 3: South America Ready to Drink Beverages Market Revenue Million Forecast, by Type 2019 & 2032
- Table 4: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Type 2019 & 2032
- Table 5: South America Ready to Drink Beverages Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 6: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Distribution Channel 2019 & 2032
- Table 7: South America Ready to Drink Beverages Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 8: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Geography 2019 & 2032
- Table 9: South America Ready to Drink Beverages Market Revenue Million Forecast, by Region 2019 & 2032
- Table 10: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Region 2019 & 2032
- Table 11: South America Ready to Drink Beverages Market Revenue Million Forecast, by Country 2019 & 2032
- Table 12: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Country 2019 & 2032
- Table 13: Brazil South America Ready to Drink Beverages Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Brazil South America Ready to Drink Beverages Market Volume (K Litres) Forecast, by Application 2019 & 2032
- Table 15: Argentina South America Ready to Drink Beverages Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Argentina South America Ready to Drink Beverages Market Volume (K Litres) Forecast, by Application 2019 & 2032
- Table 17: Rest of South America South America Ready to Drink Beverages Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: Rest of South America South America Ready to Drink Beverages Market Volume (K Litres) Forecast, by Application 2019 & 2032
- Table 19: South America Ready to Drink Beverages Market Revenue Million Forecast, by Type 2019 & 2032
- Table 20: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Type 2019 & 2032
- Table 21: South America Ready to Drink Beverages Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 22: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Distribution Channel 2019 & 2032
- Table 23: South America Ready to Drink Beverages Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 24: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Geography 2019 & 2032
- Table 25: South America Ready to Drink Beverages Market Revenue Million Forecast, by Country 2019 & 2032
- Table 26: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Country 2019 & 2032
- Table 27: South America Ready to Drink Beverages Market Revenue Million Forecast, by Type 2019 & 2032
- Table 28: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Type 2019 & 2032
- Table 29: South America Ready to Drink Beverages Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 30: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Distribution Channel 2019 & 2032
- Table 31: South America Ready to Drink Beverages Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 32: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Geography 2019 & 2032
- Table 33: South America Ready to Drink Beverages Market Revenue Million Forecast, by Country 2019 & 2032
- Table 34: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Country 2019 & 2032
- Table 35: South America Ready to Drink Beverages Market Revenue Million Forecast, by Type 2019 & 2032
- Table 36: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Type 2019 & 2032
- Table 37: South America Ready to Drink Beverages Market Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 38: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Distribution Channel 2019 & 2032
- Table 39: South America Ready to Drink Beverages Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 40: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Geography 2019 & 2032
- Table 41: South America Ready to Drink Beverages Market Revenue Million Forecast, by Country 2019 & 2032
- Table 42: South America Ready to Drink Beverages Market Volume K Litres Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Ready to Drink Beverages Market?
The projected CAGR is approximately 4.10%.
2. Which companies are prominent players in the South America Ready to Drink Beverages Market?
Key companies in the market include Nestle SA, WOW! Nutrition, Monster Beverage Corporation, PepsiCo Inc, Unilever PLC, Grupo Petropolis, Red Bull GmbH, The Coca-Cola Company, Starbucks Corporation, Ambev.
3. What are the main segments of the South America Ready to Drink Beverages Market?
The market segments include Type, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Growing awareness about health and wellness has led to increased demand for healthier RTD options such as low-sugar low-calorie an d fortified beverages.
6. What are the notable trends driving market growth?
Trend towards personalized and customized RTD beverages with brands offering tailored solutions to meet individual preferences.
7. Are there any restraints impacting market growth?
High sugar content and artificial ingredients in some RTD beverages can lead to health concerns potentially limiting their appeal.
8. Can you provide examples of recent developments in the market?
In August 2022, Saudabille, a Brazilian company specializing in healthy juices, announced it is launching a complete line of products, featuring kid's favorite flavors: orange, grape, pineapple, tangerine, and apple, 200ml packaging, perfect size to fit kid's school lunch boxes, with 5 exciting emoji Brand designs.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Litres.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Ready to Drink Beverages Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Ready to Drink Beverages Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Ready to Drink Beverages Market?
To stay informed about further developments, trends, and reports in the South America Ready to Drink Beverages Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence