Key Insights

The global non-basmati rice market, valued at approximately $XX million in 2025, is projected to experience steady growth, driven by a compound annual growth rate (CAGR) of 4.12% from 2025 to 2033. This expansion is fueled by several key factors. Increasing health consciousness is boosting demand for brown rice, a healthier alternative to white rice, while the rising global population and changing dietary habits contribute to overall rice consumption. Convenience is another significant driver, with the growth of supermarkets/hypermarkets and online retail channels making non-basmati rice more accessible to consumers. However, market growth is tempered by factors like fluctuations in rice prices due to climate change and agricultural challenges, as well as competition from other grains and alternative food sources. The market segmentation reveals a diverse landscape, with long-grain rice holding a significant share followed by medium and short grain varieties. Geographical distribution shows strong demand in Asia-Pacific, particularly in countries like China, India, and Japan, owing to established rice-centric cultures. North America and Europe also represent substantial markets, exhibiting growth driven by diverse culinary preferences and increasing immigrant populations with rice-based diets. Key players like CJ Cheiljedang Corp, Amira Nature Foods Ltd, and others are strategically navigating market dynamics through product diversification, brand building, and expansion into new markets.

The forecast period (2025-2033) indicates a continuous rise in non-basmati rice consumption, with projected growth accelerating moderately in the later years. This acceleration can be attributed to evolving consumer preferences, particularly within younger demographics, who are increasingly embracing diverse rice varieties and incorporating them into various cuisines. This translates into opportunities for companies to innovate with product offerings, such as flavored or pre-cooked rice, to cater to convenience-seeking consumers. However, sustained growth depends on addressing challenges such as climate-related production disruptions and ensuring consistent supply chain management to maintain price stability and meet consumer demand effectively. Competition among established players and emerging regional brands will likely intensify, requiring strategic investments in research and development, and targeted marketing campaigns to secure market share.

Non-Basmati Rice Market: A Comprehensive Report (2019-2033)

This in-depth report provides a comprehensive analysis of the global Non-Basmati Rice market, offering invaluable insights for industry stakeholders, investors, and strategic decision-makers. Covering the period from 2019 to 2033, with a focus on 2025, this report meticulously examines market trends, competitive dynamics, and future growth potential. The study period spans 2019-2033, with 2025 serving as the base and estimated year, and 2025-2033 as the forecast period. Historical data from 2019-2024 provides a strong foundation for future projections.

Non-Basmati Rice Market Market Structure & Competitive Dynamics

The Non-Basmati rice market exhibits a moderately concentrated structure, with several key players holding significant market share. However, the presence of numerous smaller regional players contributes to a dynamic competitive landscape. Innovation is driven by consumer demand for healthier and more convenient rice varieties, along with advancements in cultivation and processing techniques. Regulatory frameworks, particularly concerning food safety and labeling, play a significant role in shaping market practices. Product substitutes, such as quinoa and other grains, present a competitive challenge. End-user trends show a growing preference for convenience, organic options, and specialized rice types. M&A activity, as evidenced by the 2022 acquisition of InHarvest Inc. by Riviana Foods Inc. for approximately $48.75 Million, indicates consolidation and expansion within the industry.

• Market Concentration: Moderate, with several dominant players and numerous smaller competitors.
• Innovation Ecosystems: Focused on improving yield, enhancing nutritional value, and developing convenient formats.
• Regulatory Frameworks: Stringent food safety and labeling regulations impact market practices.
• Product Substitutes: Quinoa, other grains, and alternative carbohydrate sources pose competitive pressure.
• End-User Trends: Shifting towards organic, convenient, and specialized rice varieties.
• M&A Activity: Significant acquisitions, like the Riviana Foods acquisition of InHarvest, reflect industry consolidation.

Non-Basmati Rice Market Industry Trends & Insights

The Non-Basmati rice market is characterized by a steady growth trajectory, driven by factors such as increasing global population, rising disposable incomes, and changing dietary habits. The market is experiencing technological disruptions through precision agriculture, improved processing technologies and automation, leading to enhanced efficiency and productivity. Consumer preferences are shifting towards healthier options like brown rice and specialty rice varieties, influencing product innovation and market segmentation. Competitive dynamics are shaped by price competition, branding, and product differentiation. The CAGR for the forecast period (2025-2033) is estimated at xx%, while market penetration in key regions is continuously expanding, particularly in developing economies with growing middle classes. The market is also witnessing increased focus on sustainable and ethical sourcing practices.

Dominant Markets & Segments in Non-Basmati Rice Market

The Non-Basmati rice market demonstrates regional dominance with xx representing the leading region, largely driven by factors such as favorable climate conditions, large-scale production, and strong domestic demand. Within the segmentations:

• By Kernel Size: Long grain rice holds the largest market share due to its versatility and widespread consumer acceptance.
• By Distribution Channel: Supermarkets/hypermarkets command the leading position due to their extensive reach and established distribution networks. Online retail is experiencing rapid growth.
• By Type: White rice maintains the dominant share due to its widespread acceptance and affordability. However, brown rice is witnessing significant growth due to increasing health consciousness.

Key Drivers for Dominance:

• Favorable climatic conditions: Specific regions enjoy suitable conditions for optimal rice cultivation.
• Established agricultural infrastructure: Mature infrastructure supports large-scale production and efficient distribution.
• Robust consumer demand: High per capita consumption of rice fuels market growth.
• Government support and policies: Agricultural subsidies and trade policies play a crucial role.

Non-Basmati Rice Market Product Innovations

Recent innovations in the Non-Basmati rice market emphasize convenience, health, and sustainability. This includes the development of pre-cooked rice pouches, ready-to-eat rice meals, organic and gluten-free varieties, and functional rice enriched with vitamins and minerals. Technological advancements in rice processing are improving efficiency and reducing waste, while also enhancing product quality and shelf life. These innovations cater to evolving consumer preferences for healthier and more convenient food choices, creating significant competitive advantages for companies that embrace them.

Report Segmentation & Scope

This report segments the Non-Basmati rice market based on kernel size (long grain, medium grain, short grain), distribution channel (supermarkets/hypermarkets, convenience stores, online retail stores, other distribution channels), and type (brown rice, white rice). Each segment is analyzed in detail, providing insights into market size, growth projections, and competitive dynamics. The report offers a granular view of the market, facilitating informed decision-making and strategic planning. Detailed growth projections are available for each segment across the forecast period. The competitive landscape within each segment is assessed, identifying key players and their market strategies.

Key Drivers of Non-Basmati Rice Market Growth

Several factors contribute to the growth of the Non-Basmati rice market. The burgeoning global population necessitates increased food production, driving demand for rice as a staple food. Rising disposable incomes, particularly in developing countries, enhance consumer spending on food, including rice. Government policies supporting agricultural development and promoting rice cultivation also play a crucial role. Advances in agricultural technologies and improved farming practices boost yields and efficiency. The increasing awareness of health benefits associated with brown rice and other healthier rice varieties fuels market expansion.

Challenges in the Non-Basmati Rice Market Sector

The Non-Basmati rice market faces several challenges. Fluctuations in rice prices due to weather patterns and global supply chain disruptions pose significant risks. Competition from other grains and substitute products necessitates continuous innovation and product differentiation. Strict regulatory requirements regarding food safety and labeling add to operational complexities and costs. Sustainability concerns related to water usage and environmental impact are prompting increased scrutiny and demands for responsible sourcing practices.

Leading Players in the Non-Basmati Rice Market Market

• CJ CheiljedangCorp
• Amira Nature Foods Ltd
• Augason Farms
• Sri Sai Nath Industries Private Limited
• GRM
• JFC International Inc
• Ebro Foods S A
• Shriram Food Industry Pvt Ltd
• Mars Incorporated (Uncle Ben's)
• Lundberg

Key Developments in Non-Basmati Rice Market Sector

• 2022: IBIS rice launched organic jasmine rice in partnership with UK retailers (Planet Organic and Fodabox).
• 2022: Riviana Foods Inc. acquired InHarvest Inc. for approximately $48.75 Million.
• 2020: Tripura, India launched bamboo rice.

Strategic Non-Basmati Rice Market Market Outlook

The Non-Basmati rice market presents significant growth opportunities. Continued expansion of the global population and rising middle-class incomes will drive demand. The increasing focus on health and wellness will fuel the growth of brown rice and other specialty rice varieties. Companies that leverage technology, adopt sustainable practices, and effectively cater to evolving consumer preferences are well-positioned to capture market share. Strategic partnerships, product innovation, and efficient supply chain management will be critical factors for success.

Non-Basmati Rice Market Segmentation

• 1. Type
  • 1.1. Brown Rice
  • 1.2. White Rice
• 2. Kernel Size
  • 2.1. Long Grain Rice
  • 2.2. Medium Grain Rice
  • 2.3. Short Grain Rice
• 3. Distribution Channel
  • 3.1. Supermarkets/Hypermarkets
  • 3.2. Convenience Stores
  • 3.3. Online Retail Stores
  • 3.4. Other Distribution Channels

Non-Basmati Rice Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
  • 1.4. Rest of North America
• 2. Europe
  • 2.1. United Kingdom
  • 2.2. Germany
  • 2.3. Spain
  • 2.4. France
  • 2.5. Italy
  • 2.6. Russia
  • 2.7. Rest of Europe
• 3. Asia Pacific
  • 3.1. China
  • 3.2. Japan
  • 3.3. India
  • 3.4. Australia
  • 3.5. Rest of Asia Pacific
• 4. South America
  • 4.1. Brazil
  • 4.2. Argentina
  • 4.3. Rest of South America
• 5. Middle East
• 6. Saudi Arabia
  • 6.1. South Africa
  • 6.2. Rest of Middle East