Key Insights
The Middle East gift card and incentive card market exhibits robust growth, projected to reach a market size of $19.66 billion in 2025, expanding at a Compound Annual Growth Rate (CAGR) of 21.20% from 2025 to 2033. This significant expansion is driven by several key factors. The increasing adoption of e-commerce and digital payment systems fuels convenience and accessibility for consumers and businesses alike. Furthermore, the rising popularity of gift cards as presents for various occasions, coupled with the expanding corporate use of incentive programs to boost employee morale and customer loyalty, significantly contributes to market growth. The region's diverse population and expanding middle class, with increased disposable income and a penchant for experiential purchases, further fuels demand. Major players like Carrefour SA, Choithram & Sons, and Landmark Group are strategically positioned to capitalize on this growth, leveraging their extensive retail networks and brand recognition. However, challenges such as potential regulatory hurdles around gift card usage and the need for enhanced security measures to combat fraud remain noteworthy considerations for sustained market growth.
Middle East Gift Card And Incentive Card Market Market Size (In Billion)
The market segmentation within the Middle East gift card and incentive card industry is likely diverse, encompassing various card types based on denomination, retailer affiliation, and intended use (e.g., employee rewards, customer loyalty programs). Geographic variations within the Middle East are also anticipated, with certain countries exhibiting higher adoption rates based on economic development, digital infrastructure, and cultural preferences. The forecast period (2025-2033) promises continued expansion, with the market poised to benefit from technological advancements in card processing and distribution, and innovative approaches to enhancing the overall user experience. The continued rise of mobile wallets and integration of gift cards within these platforms also anticipates fueling market expansion within the next decade.
Middle East Gift Card And Incentive Card Market Company Market Share
Middle East Gift Card and Incentive Card Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the Middle East gift card and incentive card market, offering invaluable insights for businesses and investors seeking to navigate this dynamic sector. The study period covers 2019-2033, with a base year of 2025 and a forecast period of 2025-2033. The report leverages extensive data from the historical period (2019-2024) to deliver accurate market estimations and future projections. The market is expected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period.
Middle East Gift Card and Incentive Card Market Market Structure & Competitive Dynamics
The Middle East gift card and incentive card market exhibits a moderately consolidated structure, with key players like Carrefour SA, T Choithram & Sons, Sharaf DG LLC, Damas International Ltd, Landmark Group, Spinneys, Emke Group, Inter Ikea Systems BV, Shufersal Ltd, and Super-Pharm (Israel) Ltd holding significant market share. However, the market also accommodates numerous smaller players, creating a competitive landscape.
Market concentration is estimated at xx%, indicating the presence of both large and small players. The industry is characterized by an active innovation ecosystem, particularly in digital payment integration and loyalty program functionalities. Regulatory frameworks governing gift card issuance and redemption vary across different Middle Eastern countries, impacting market operations. Product substitutes, such as direct cash payments or alternative reward systems, pose a moderate competitive threat. End-user trends show a growing preference for digital gift cards and mobile-based redemption systems.
Mergers and acquisitions (M&A) activities have been moderate in recent years, with deal values averaging xx Million per transaction. Key drivers for M&A activity include expansion into new markets, technological integration, and consolidation of market share.
Middle East Gift Card and Incentive Card Market Industry Trends & Insights
The Middle East gift card and incentive card market is experiencing robust growth, driven by increasing consumer spending, the rising popularity of e-commerce, and the expanding adoption of digital payment solutions. The market penetration of gift cards is currently at xx%, expected to reach xx% by 2033. Technological disruptions, such as the integration of blockchain technology for enhanced security and transparency, are reshaping market dynamics. Consumer preferences are shifting toward personalized gift cards and experiences, influencing product innovation. Competitive dynamics are characterized by strategic partnerships, product diversification, and a focus on enhancing customer loyalty programs. The market demonstrates a strong growth trajectory, with a projected CAGR of xx% during the forecast period. This growth is further fueled by the increasing adoption of loyalty programs, the expanding tourism sector, and a growing preference for convenient and flexible gifting options.
Dominant Markets & Segments in Middle East Gift Card and Incentive Card Market
The UAE and Saudi Arabia represent the dominant markets within the Middle East gift card and incentive card sector. This dominance is attributed to several key factors:
- Strong Economic Growth: High GDP growth and disposable incomes fuel consumer spending on gift cards and incentive programs.
- Developed Retail Infrastructure: A robust retail network supports the widespread distribution and redemption of gift cards.
- Favorable Regulatory Environment: Supportive government policies encourage the adoption of innovative payment solutions.
- High Tourist Arrivals: Tourism contributes significantly to gift card sales, as visitors seek convenient and culturally relevant gifting options.
These markets showcase superior market penetration rates and a higher average value per transaction compared to other regions in the Middle East. The continued economic development and tourism growth in these countries will further consolidate their leading positions within the market. The specific segment driving the most growth will depend on further analysis.
Middle East Gift Card and Incentive Card Market Product Innovations
Recent innovations include the integration of personalized messaging and digital gifting options within gift cards. This aligns with evolving consumer preferences for tailored experiences and seamless digital interactions. The adoption of blockchain technology is emerging, offering enhanced security and transparency for both consumers and businesses. Further innovation is expected in areas such as virtual reality experiences linked to gift cards and gamified loyalty programs to enhance engagement.
Report Segmentation & Scope
This report segments the Middle East gift card and incentive card market based on various factors, including:
- By Card Type: Physical gift cards, digital gift cards, and mobile gift cards, each with unique growth trajectories and competitive dynamics. Digital gift cards are expected to demonstrate faster growth due to their convenience and accessibility.
- By Distribution Channel: Online retailers, physical stores, and specialized gift card platforms each display varying market shares and growth rates, reflecting evolving consumer shopping behaviors.
- By End-User: Businesses (corporate gifting), individuals (personal gifting), and tourism are further analyzed to understand unique market needs and spending patterns. Corporate gifting and tourism are anticipated to drive significant growth in the sector.
Each segment's market size and projected growth are analyzed to provide a comprehensive market overview.
Key Drivers of Middle East Gift Card And Incentive Card Market Growth
Several factors contribute to the market's expansion. The increasing adoption of digital payment systems facilitates online and mobile gift card purchases. Growing disposable incomes within the region support increased consumer spending, while the burgeoning e-commerce sector provides new avenues for gift card sales. Additionally, government initiatives promoting financial inclusion and technological advancements contribute to the market's growth.
Challenges in the Middle East Gift Card And Incentive Card Market Sector
The market faces challenges such as fluctuating currency exchange rates, which impact pricing strategies. Competition from alternative rewards programs requires innovation to maintain market share. Moreover, regulatory variations across different countries may create operational complexities. The high rate of fraud in the financial industry can significantly affect the use of gift cards. Addressing these challenges is crucial for sustaining market growth.
Leading Players in the Middle East Gift Card And Incentive Card Market Market
- Carrefour SA
- T Choithram & Sons
- Sharaf DG LLC
- Damas International Ltd
- Landmark Group
- Spinneys
- Emke Group
- Inter Ikea Systems BV
- Shufersal Ltd
- Super-Pharm (Israel) Ltd (List Not Exhaustive)
Key Developments in Middle East Gift Card And Incentive Card Market Sector
- May 2023: Carrefour expanded into the Israeli market, opening 50 stores and aiming for 100 more by 2024. This demonstrates the significant expansion potential for gift card programs.
- January 2024: Choithrams opened eight 24-hour convenience stores in Dubai, enhancing its reach and potential for increased gift card sales. This expansion illustrates the importance of convenient retail locations for gift card distribution.
Strategic Middle East Gift Card And Incentive Card Market Market Outlook
The Middle East gift card and incentive card market presents substantial growth opportunities. The expanding digital economy, rising consumer spending, and strategic investments in digital infrastructure position the market for continued expansion. Companies focused on personalization, digital integration, and strategic partnerships will be best positioned to capitalize on future market potential. Further innovation in loyalty programs and the integration of innovative technologies will be key to achieving long-term success within this competitive market.
Middle East Gift Card And Incentive Card Market Segmentation
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1. Product Type
- 1.1. Food and Beverages
- 1.2. Personal
- 1.3. Books and Media Products
- 1.4. Consumer Electronics
- 1.5. Restaurants and Bars
- 1.6. Other Product Types
-
2. User Type
- 2.1. Individual
- 2.2. Corporate
-
3. Distribution Channel
- 3.1. Online
- 3.2. Offline
Middle East Gift Card And Incentive Card Market Segmentation By Geography
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1. Middle East
- 1.1. Saudi Arabia
- 1.2. United Arab Emirates
- 1.3. Israel
- 1.4. Qatar
- 1.5. Kuwait
- 1.6. Oman
- 1.7. Bahrain
- 1.8. Jordan
- 1.9. Lebanon
Middle East Gift Card And Incentive Card Market Regional Market Share
Geographic Coverage of Middle East Gift Card And Incentive Card Market
Middle East Gift Card And Incentive Card Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 21.20% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1 The Cultural Significance Of Gifting During Religious And Social Occasions Drives Demand For Gift Cards
- 3.2.2 Especially Through Offline Channels.; The Expansion Of Retail Chains And Shopping Malls In The Region Boosts The Availability And Variety Of Gift Cards
- 3.2.3 Both Online And Offline.
- 3.3. Market Restrains
- 3.3.1 The Cultural Significance Of Gifting During Religious And Social Occasions Drives Demand For Gift Cards
- 3.3.2 Especially Through Offline Channels.; The Expansion Of Retail Chains And Shopping Malls In The Region Boosts The Availability And Variety Of Gift Cards
- 3.3.3 Both Online And Offline.
- 3.4. Market Trends
- 3.4.1. Gradual Shift Toward Online Channels in the Middle East Gift Card Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East Gift Card And Incentive Card Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Food and Beverages
- 5.1.2. Personal
- 5.1.3. Books and Media Products
- 5.1.4. Consumer Electronics
- 5.1.5. Restaurants and Bars
- 5.1.6. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by User Type
- 5.2.1. Individual
- 5.2.2. Corporate
- 5.3. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.3.1. Online
- 5.3.2. Offline
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Middle East
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 Carrefour SA
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 T Choithram & Sons
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Sharaf DG LLC
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Damas International Ltd
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Landmark Group
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Spinneys
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Emke Group
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Inter Ikea Systems BV
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Shufersal Ltd
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Super-Pharm (Israel) Ltd**List Not Exhaustive
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 Carrefour SA
List of Figures
- Figure 1: Middle East Gift Card And Incentive Card Market Revenue Breakdown (Million, %) by Product 2025 & 2033
- Figure 2: Middle East Gift Card And Incentive Card Market Share (%) by Company 2025
List of Tables
- Table 1: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 2: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by Product Type 2020 & 2033
- Table 3: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by User Type 2020 & 2033
- Table 4: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by User Type 2020 & 2033
- Table 5: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 6: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by Distribution Channel 2020 & 2033
- Table 7: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by Region 2020 & 2033
- Table 8: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by Region 2020 & 2033
- Table 9: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by Product Type 2020 & 2033
- Table 10: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by Product Type 2020 & 2033
- Table 11: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by User Type 2020 & 2033
- Table 12: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by User Type 2020 & 2033
- Table 13: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 14: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by Distribution Channel 2020 & 2033
- Table 15: Middle East Gift Card And Incentive Card Market Revenue Million Forecast, by Country 2020 & 2033
- Table 16: Middle East Gift Card And Incentive Card Market Volume Billion Forecast, by Country 2020 & 2033
- Table 17: Saudi Arabia Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 18: Saudi Arabia Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 19: United Arab Emirates Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 20: United Arab Emirates Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 21: Israel Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 22: Israel Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 23: Qatar Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 24: Qatar Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 25: Kuwait Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 26: Kuwait Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 27: Oman Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 28: Oman Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 29: Bahrain Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 30: Bahrain Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 31: Jordan Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 32: Jordan Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
- Table 33: Lebanon Middle East Gift Card And Incentive Card Market Revenue (Million) Forecast, by Application 2020 & 2033
- Table 34: Lebanon Middle East Gift Card And Incentive Card Market Volume (Billion) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East Gift Card And Incentive Card Market?
The projected CAGR is approximately 21.20%.
2. Which companies are prominent players in the Middle East Gift Card And Incentive Card Market?
Key companies in the market include Carrefour SA, T Choithram & Sons, Sharaf DG LLC, Damas International Ltd, Landmark Group, Spinneys, Emke Group, Inter Ikea Systems BV, Shufersal Ltd, Super-Pharm (Israel) Ltd**List Not Exhaustive.
3. What are the main segments of the Middle East Gift Card And Incentive Card Market?
The market segments include Product Type, User Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 19.66 Million as of 2022.
5. What are some drivers contributing to market growth?
The Cultural Significance Of Gifting During Religious And Social Occasions Drives Demand For Gift Cards. Especially Through Offline Channels.; The Expansion Of Retail Chains And Shopping Malls In The Region Boosts The Availability And Variety Of Gift Cards. Both Online And Offline..
6. What are the notable trends driving market growth?
Gradual Shift Toward Online Channels in the Middle East Gift Card Market.
7. Are there any restraints impacting market growth?
The Cultural Significance Of Gifting During Religious And Social Occasions Drives Demand For Gift Cards. Especially Through Offline Channels.; The Expansion Of Retail Chains And Shopping Malls In The Region Boosts The Availability And Variety Of Gift Cards. Both Online And Offline..
8. Can you provide examples of recent developments in the market?
January 2024: Choithrams expanded its presence in Dubai by opening eight 24-hour convenience stores within Rove Hotels. This strategic move caters to tourists and residents, enhancing the company's reach across the city. The expansion aligns with Choithrams' mission to become the region's preferred retail brand, offering fresh food and essential items in prime locations.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in Billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East Gift Card And Incentive Card Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East Gift Card And Incentive Card Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East Gift Card And Incentive Card Market?
To stay informed about further developments, trends, and reports in the Middle East Gift Card And Incentive Card Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
