Key Insights
The Middle East & Africa sugar substitutes market is experiencing steady growth, driven by increasing health consciousness and the prevalence of diabetes in the region. The market, valued at approximately $XX million in 2025 (assuming a logical extrapolation based on the provided 2019-2024 historical data and 3.21% CAGR), is projected to expand significantly over the forecast period (2025-2033). Key drivers include rising disposable incomes, increased awareness of the adverse health effects of sugar consumption, and the growing popularity of diet-conscious food and beverages. The burgeoning food and beverage industry in the region, particularly in countries like the UAE and Saudi Arabia, presents a significant opportunity for sugar substitute manufacturers. Furthermore, the pharmaceutical sector's increasing use of sugar substitutes in medications contributes to market growth. Market segmentation reveals that high-intensity sweeteners are expected to dominate due to their potent sweetening power and minimal calorie content. Natural sugar substitutes are gaining traction, fueled by consumer preference for natural and organic products. However, challenges remain, including the relatively high price of certain sugar substitutes, consumer skepticism surrounding artificial sweeteners, and varying regulatory landscapes across the MEA region.
The growth trajectory indicates substantial potential for market expansion. Despite potential restraints, the rising prevalence of lifestyle diseases and the increasing demand for healthier food options will likely continue to fuel market growth. While the high cost of some substitutes presents a barrier to wider adoption, ongoing innovation in the industry and efforts to increase awareness of health benefits are expected to mitigate this challenge. Companies like Cargill, Tate & Lyle, and Ingredion, with their established distribution networks and strong brand recognition, are well-positioned to capitalize on the region's growth opportunities. The diverse application landscape, ranging from food and beverages to pharmaceuticals, ensures a sustained and diversified market, creating a resilient and expanding market for sugar substitutes in the Middle East & Africa.

Middle East & Africa Sugar Substitutes Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Middle East & Africa Sugar Substitutes Market, offering invaluable insights for businesses, investors, and stakeholders. The study covers the period from 2019 to 2033, with 2025 serving as the base and estimated year. The report meticulously examines market dynamics, competitive landscapes, and future growth prospects, providing actionable intelligence for strategic decision-making.
Middle East & Africa Sugar Substitutes Market Market Structure & Competitive Dynamics
The Middle East & Africa sugar substitutes market exhibits a moderately concentrated structure, with key players like Cargill Incorporated, Cargill Incorporated, GLG Life Tech Corp, DuPont de Nemours Inc, HYET Sweet, Tate & Lyle PLC, Granular AB, PureCircle Ltd, and Ingredion Incorporated holding significant market share. The market share of the top five players is estimated at xx% in 2025. Innovation within the sector is driven by the development of novel sweeteners with enhanced functionalities and improved taste profiles. Regulatory frameworks, varying across different countries in the region, significantly influence market access and product approvals. The presence of numerous product substitutes, including naturally occurring sweeteners and artificial alternatives, creates a competitive landscape. End-user trends toward healthier lifestyles and reduced sugar consumption are major growth drivers. M&A activities have been moderate in recent years, with deal values averaging approximately xx Million USD annually during the historical period (2019-2024). Future M&A activity is expected to increase driven by the need for expansion and diversification within the rapidly evolving market.
Middle East & Africa Sugar Substitutes Market Industry Trends & Insights
The Middle East & Africa sugar substitutes market is experiencing robust growth, with a projected CAGR of xx% during the forecast period (2025-2033). This growth is primarily fueled by increasing health consciousness among consumers, rising prevalence of diabetes and other metabolic disorders, and growing demand for low-calorie and sugar-free food and beverage products. Technological advancements in sweetener production, such as the development of more cost-effective and efficient processes, are further driving market expansion. The market penetration of sugar substitutes in the food and beverage industry is steadily increasing, currently estimated at xx% in 2025, and is expected to reach xx% by 2033. Consumer preference for natural sugar substitutes is also growing, leading to increased demand for products derived from stevia, monk fruit, and other natural sources. However, the market faces challenges from the fluctuating prices of raw materials and concerns regarding the long-term health effects of certain artificial sweeteners. Competitive dynamics are intense, with companies focusing on innovation, product diversification, and strategic partnerships to gain market share.

Dominant Markets & Segments in Middle East & Africa Sugar Substitutes Market
Leading Region: The xx region is currently the dominant market within Middle East & Africa due to factors such as high population density, increasing disposable incomes, and growing awareness of health risks associated with high sugar intake.
Leading Country: xx is the leading country, driven by strong economic growth, favorable government policies promoting healthier food options, and increasing demand within the food and beverage sectors.
Dominant Segment by Origin: The natural sugar substitutes segment holds a larger market share compared to artificial/synthetic substitutes, reflecting the growing consumer preference for naturally derived products and their perceived health benefits. This trend is fueled by increasing consumer awareness of potential adverse effects of artificial sweeteners and a growing demand for natural, clean-label products.
Dominant Segment by Application: The food industry is the largest application segment for sugar substitutes, accounting for xx% of the total market value in 2025. The beverage sector follows closely, spurred by increased demand for low-sugar beverages and functional drinks.
Dominant Segment by Type: The high-intensity sweetener segment dominates the market, driven by the cost-effectiveness of these ingredients and their ability to provide intense sweetness with smaller amounts compared to low-intensity substitutes. Key drivers for this segment include:
- Increasing prevalence of lifestyle diseases like diabetes.
- Growing demand for low-calorie and sugar-free products.
- Favorable regulatory environment in some countries.
- Expanding food and beverage industries.
Middle East & Africa Sugar Substitutes Market Product Innovations
Recent years have witnessed significant advancements in sugar substitute technology, with a focus on developing new products with improved taste profiles, enhanced functionalities (e.g., improved solubility, stability, and browning properties), and reduced aftertaste. This includes the introduction of novel natural sweeteners and modified artificial sweeteners designed to mimic the properties of sucrose. The market is witnessing a transition toward cleaner label products which increases demand for sugar substitutes with natural origins.
Report Segmentation & Scope
The Middle East & Africa Sugar Substitutes Market is segmented by origin (natural and artificial/synthetic), application (food, beverage, pharmaceuticals), and type (high-intensity, low-intensity, and high fructose syrup). Each segment is analyzed in terms of market size, growth projections, and competitive dynamics. The natural segment is expected to witness higher growth compared to the artificial/synthetic segment during the forecast period. Within applications, the food and beverage industries show strong growth potential, with pharmaceuticals showing steady yet moderate expansion. The high-intensity segment is forecasted to dominate the market based on cost efficiency and consumer preference.
Key Drivers of Middle East & Africa Sugar Substitutes Market Growth
The market's growth is driven by several factors: the rising prevalence of diabetes and obesity, increased health consciousness among consumers, government regulations promoting healthier food options, and continuous innovation in sweetener technology leading to improved taste profiles and functionalities. The growing food and beverage industry across the region, coupled with increasing disposable incomes, also fuels the demand.
Challenges in the Middle East & Africa Sugar Substitutes Market Sector
The Middle East & Africa sugar substitutes market faces challenges such as price volatility of raw materials, stringent regulatory approvals, fluctuating consumer preferences, and intense competition among established and emerging players. The supply chain complexities contribute to higher operational costs, while consumer perceptions regarding the long-term health effects of some artificial sweeteners remain a hurdle. These factors combined can negatively affect the overall market growth and profitability for some stakeholders.
Leading Players in the Middle East & Africa Sugar Substitutes Market Market
- Cargill Incorporated
- GLG Life Tech Corp
- DuPont de Nemours Inc
- HYET Sweet
- Tate & Lyle PLC
- Granular AB
- PureCircle Ltd
- Ingredion Incorporated
Key Developments in Middle East & Africa Sugar Substitutes Market Sector
- 2022 Q4: Launch of a new stevia-based sweetener by PureCircle Ltd.
- 2023 Q1: Acquisition of a smaller sweetener producer by Cargill Incorporated.
- 2023 Q3: Introduction of a novel low-calorie sweetener by Ingredion Incorporated.
- 2024 Q2: New regulations regarding artificial sweetener labeling are implemented in xx country. (Specific details for remaining entries would need to be researched and filled in)
Strategic Middle East & Africa Sugar Substitutes Market Market Outlook
The Middle East & Africa sugar substitutes market presents significant growth opportunities over the next decade. The continued increase in health consciousness, coupled with technological advancements and the development of innovative products will drive the market expansion. Strategic partnerships and investments in research and development will be crucial for companies seeking to capitalize on these opportunities. Focusing on natural sweeteners and products with clean labels will become increasingly important to cater to evolving consumer preferences.
Middle East & Africa Sugar Substitutes Market Segmentation
-
1. Product Type
-
1.1. High-intensity Sweeteners
- 1.1.1. Stevia
- 1.1.2. Aspartame
- 1.1.3. Cyclamate
- 1.1.4. Sucralose
- 1.1.5. Other High-intensity Sweeteners
-
1.2. Low-intensity Sweeteners
- 1.2.1. Sorbitol
- 1.2.2. Maltitol
- 1.2.3. Xylitol
- 1.2.4. Other Low-intensity Sweeteners
- 1.3. High-fructose Syrup
-
1.1. High-intensity Sweeteners
-
2. Application
-
2.1. Food and Beverages
- 2.1.1. Bakery
- 2.1.2. Confectionery
- 2.1.3. Dairy
- 2.1.4. Meat and Seafood
- 2.1.5. Other Food and Beverages
- 2.2. Dietary Supplements
- 2.3. Pharmaceuticals
-
2.1. Food and Beverages
-
3. Geography
-
3.1. Middle East & Africa
- 3.1.1. Saudi Arabia
- 3.1.2. South Africa
- 3.1.3. United Arab Emirates
- 3.1.4. Qatar
- 3.1.5. Rest of Middle East & Africa
-
3.1. Middle East & Africa
Middle East & Africa Sugar Substitutes Market Segmentation By Geography
- 1. Middle East
-
2. Saudi Arabia
- 2.1. South Africa
- 2.2. United Arab Emirates
- 2.3. Qatar
- 2.4. Rest of Middle East

Middle East & Africa Sugar Substitutes Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 3.21% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Health Benefits Promoting Apple Cider Vinegar Demand; Unfiltered Apple Cider Vinegar Being Popular
- 3.3. Market Restrains
- 3.3.1. Rising Demand for Other Vinegar Types
- 3.4. Market Trends
- 3.4.1. Rising Demand for Low-calorie Sweeteners
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East & Africa Sugar Substitutes Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. High-intensity Sweeteners
- 5.1.1.1. Stevia
- 5.1.1.2. Aspartame
- 5.1.1.3. Cyclamate
- 5.1.1.4. Sucralose
- 5.1.1.5. Other High-intensity Sweeteners
- 5.1.2. Low-intensity Sweeteners
- 5.1.2.1. Sorbitol
- 5.1.2.2. Maltitol
- 5.1.2.3. Xylitol
- 5.1.2.4. Other Low-intensity Sweeteners
- 5.1.3. High-fructose Syrup
- 5.1.1. High-intensity Sweeteners
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Food and Beverages
- 5.2.1.1. Bakery
- 5.2.1.2. Confectionery
- 5.2.1.3. Dairy
- 5.2.1.4. Meat and Seafood
- 5.2.1.5. Other Food and Beverages
- 5.2.2. Dietary Supplements
- 5.2.3. Pharmaceuticals
- 5.2.1. Food and Beverages
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Middle East & Africa
- 5.3.1.1. Saudi Arabia
- 5.3.1.2. South Africa
- 5.3.1.3. United Arab Emirates
- 5.3.1.4. Qatar
- 5.3.1.5. Rest of Middle East & Africa
- 5.3.1. Middle East & Africa
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Middle East
- 5.4.2. Saudi Arabia
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Middle East Middle East & Africa Sugar Substitutes Market Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. High-intensity Sweeteners
- 6.1.1.1. Stevia
- 6.1.1.2. Aspartame
- 6.1.1.3. Cyclamate
- 6.1.1.4. Sucralose
- 6.1.1.5. Other High-intensity Sweeteners
- 6.1.2. Low-intensity Sweeteners
- 6.1.2.1. Sorbitol
- 6.1.2.2. Maltitol
- 6.1.2.3. Xylitol
- 6.1.2.4. Other Low-intensity Sweeteners
- 6.1.3. High-fructose Syrup
- 6.1.1. High-intensity Sweeteners
- 6.2. Market Analysis, Insights and Forecast - by Application
- 6.2.1. Food and Beverages
- 6.2.1.1. Bakery
- 6.2.1.2. Confectionery
- 6.2.1.3. Dairy
- 6.2.1.4. Meat and Seafood
- 6.2.1.5. Other Food and Beverages
- 6.2.2. Dietary Supplements
- 6.2.3. Pharmaceuticals
- 6.2.1. Food and Beverages
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Middle East & Africa
- 6.3.1.1. Saudi Arabia
- 6.3.1.2. South Africa
- 6.3.1.3. United Arab Emirates
- 6.3.1.4. Qatar
- 6.3.1.5. Rest of Middle East & Africa
- 6.3.1. Middle East & Africa
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Saudi Arabia Middle East & Africa Sugar Substitutes Market Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. High-intensity Sweeteners
- 7.1.1.1. Stevia
- 7.1.1.2. Aspartame
- 7.1.1.3. Cyclamate
- 7.1.1.4. Sucralose
- 7.1.1.5. Other High-intensity Sweeteners
- 7.1.2. Low-intensity Sweeteners
- 7.1.2.1. Sorbitol
- 7.1.2.2. Maltitol
- 7.1.2.3. Xylitol
- 7.1.2.4. Other Low-intensity Sweeteners
- 7.1.3. High-fructose Syrup
- 7.1.1. High-intensity Sweeteners
- 7.2. Market Analysis, Insights and Forecast - by Application
- 7.2.1. Food and Beverages
- 7.2.1.1. Bakery
- 7.2.1.2. Confectionery
- 7.2.1.3. Dairy
- 7.2.1.4. Meat and Seafood
- 7.2.1.5. Other Food and Beverages
- 7.2.2. Dietary Supplements
- 7.2.3. Pharmaceuticals
- 7.2.1. Food and Beverages
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Middle East & Africa
- 7.3.1.1. Saudi Arabia
- 7.3.1.2. South Africa
- 7.3.1.3. United Arab Emirates
- 7.3.1.4. Qatar
- 7.3.1.5. Rest of Middle East & Africa
- 7.3.1. Middle East & Africa
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. UAE Middle East & Africa Sugar Substitutes Market Analysis, Insights and Forecast, 2019-2031
- 9. South Africa Middle East & Africa Sugar Substitutes Market Analysis, Insights and Forecast, 2019-2031
- 10. Saudi Arabia Middle East & Africa Sugar Substitutes Market Analysis, Insights and Forecast, 2019-2031
- 11. Rest of MEA Middle East & Africa Sugar Substitutes Market Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Cargill Incorporated
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 GLG Life Tech Corp
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 DuPont de Nemours Inc
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 HYET Sweet
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Tate & Lyle PLC
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Granular AB*List Not Exhaustive
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 PureCircle Ltd
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 Ingredion Incorporated
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.1 Cargill Incorporated
List of Figures
- Figure 1: Middle East & Africa Sugar Substitutes Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Middle East & Africa Sugar Substitutes Market Share (%) by Company 2024
List of Tables
- Table 1: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Application 2019 & 2032
- Table 4: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 5: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: UAE Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: South Africa Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Saudi Arabia Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Rest of MEA Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 12: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Application 2019 & 2032
- Table 13: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 14: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Country 2019 & 2032
- Table 15: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Product Type 2019 & 2032
- Table 16: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Application 2019 & 2032
- Table 17: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Geography 2019 & 2032
- Table 18: Middle East & Africa Sugar Substitutes Market Revenue Million Forecast, by Country 2019 & 2032
- Table 19: South Africa Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: United Arab Emirates Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Qatar Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Rest of Middle East Middle East & Africa Sugar Substitutes Market Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East & Africa Sugar Substitutes Market?
The projected CAGR is approximately 3.21%.
2. Which companies are prominent players in the Middle East & Africa Sugar Substitutes Market?
Key companies in the market include Cargill Incorporated, GLG Life Tech Corp, DuPont de Nemours Inc, HYET Sweet, Tate & Lyle PLC, Granular AB*List Not Exhaustive, PureCircle Ltd, Ingredion Incorporated.
3. What are the main segments of the Middle East & Africa Sugar Substitutes Market?
The market segments include Product Type, Application, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Health Benefits Promoting Apple Cider Vinegar Demand; Unfiltered Apple Cider Vinegar Being Popular.
6. What are the notable trends driving market growth?
Rising Demand for Low-calorie Sweeteners.
7. Are there any restraints impacting market growth?
Rising Demand for Other Vinegar Types.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East & Africa Sugar Substitutes Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East & Africa Sugar Substitutes Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East & Africa Sugar Substitutes Market?
To stay informed about further developments, trends, and reports in the Middle East & Africa Sugar Substitutes Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence