Key Insights
The European digital signage market is experiencing robust growth, fueled by a CAGR of 10.70% between 2019 and 2024. This expansion is driven by several key factors. Firstly, the increasing adoption of digital signage across diverse verticals like retail, transportation, and hospitality is significantly boosting market demand. Retailers are leveraging digital signage for dynamic promotions and enhanced customer engagement, while transportation hubs utilize it for wayfinding and information dissemination. The hospitality sector is adopting digital signage to improve guest experience and streamline operations. Furthermore, technological advancements such as the rise of high-resolution displays, interactive touchscreens, and sophisticated content management systems are contributing to market growth. The increasing availability of cost-effective solutions is also making digital signage accessible to a wider range of businesses. Finally, the growing emphasis on data analytics and targeted advertising through digital signage platforms is further driving adoption.
Despite these positive drivers, the market faces certain challenges. These include the high initial investment costs associated with implementing digital signage systems, particularly for smaller businesses. Competition among numerous system integrators and hardware providers also adds complexity to the market. However, the long-term cost benefits of digital signage, including improved efficiency and enhanced customer engagement, are likely to outweigh the initial investment hurdles. The market segmentation reveals a strong presence of hardware, software, and services components, with retail and corporate end-users dominating the market share. Geographic analysis suggests that Germany, France, the United Kingdom, and Italy are key markets within Europe, with significant growth potential in other regions like the Netherlands and Sweden. Given the current trajectory, the market is poised for continued expansion, driven by innovation and increasing adoption across varied industries.
Europe Digital Signage Industry Market Report: 2019-2033
This comprehensive report provides a detailed analysis of the Europe digital signage industry, covering market size, growth drivers, competitive landscape, and future outlook. The study period spans 2019-2033, with 2025 as the base and estimated year. The forecast period is 2025-2033, and the historical period covers 2019-2024. This report is essential for businesses operating in or looking to enter the dynamic European digital signage market.
Europe Digital Signage Industry Market Structure & Competitive Dynamics
The European digital signage market exhibits a moderately concentrated structure, with several key players vying for market share. The industry is characterized by an active innovation ecosystem, driven by technological advancements in display technologies (OLED, LED, LCD), software solutions (content management systems, analytics platforms), and connectivity (cloud-based platforms, IoT integration). Regulatory frameworks, varying across European nations, influence the adoption of digital signage, particularly concerning data privacy and advertising regulations. Product substitutes, such as traditional print media and static displays, continue to compete, though digital signage's advantages in terms of interactivity and dynamic content are increasingly driving market penetration. End-user trends indicate a preference for customizable, scalable, and data-driven solutions.
Mergers and acquisitions (M&A) activity in the sector has been moderate, with deal values varying significantly depending on the size and scope of the acquired company. Recent M&A activities have mostly focused on consolidating software and service offerings to offer comprehensive solutions. The total value of M&A deals within the last five years was approximately €xx Million. Key players are focusing on expanding their geographical reach and service offerings to maintain a competitive edge.
- Market Concentration: Moderate, with several large and small players.
- Innovation Ecosystem: Active, driven by advancements in display technology and software.
- Regulatory Landscape: Varies across countries, influencing data privacy and advertising regulations.
- M&A Activity: Moderate, with deal values estimated at €xx Million over the last 5 years.
- Market Share: Top 5 players hold an estimated xx% of the market share.
Europe Digital Signage Industry Industry Trends & Insights
The European digital signage market is experiencing robust growth, driven by factors such as increasing adoption across diverse end-user verticals, technological advancements, and the rising need for effective communication and customer engagement strategies. The market is witnessing a shift towards cloud-based solutions, enhancing scalability and remote management capabilities. Consumer preferences are increasingly favoring interactive, personalized, and data-driven digital signage experiences. The market is also influenced by the adoption of Artificial Intelligence (AI) to personalize content and analyze consumer behavior. This trend is further fueled by the increasing availability of high-speed internet connectivity across Europe.
The competitive dynamics are shaped by the presence of both established players and emerging technology providers. Competition is primarily based on technological innovation, service offerings, and pricing strategies. The market is anticipated to experience a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033). The market penetration rate in key sectors like retail and transportation is expected to reach xx% by 2033.
Dominant Markets & Segments in Europe Digital Signage Industry
The United Kingdom currently holds the largest market share within Europe due to high technology adoption and a strong retail sector. Germany, France, and Italy also represent significant markets, driven by investments in infrastructure and public transportation. Amongst segments, the hardware segment accounts for the largest revenue share, followed by software and services. Within end-user verticals, the retail segment dominates, given the widespread adoption of digital signage for advertising, wayfinding, and customer engagement.
- Leading Region: United Kingdom
- Key Drivers (UK): High technology adoption, thriving retail sector, supportive government policies.
- Key Drivers (Germany, France, Italy): Investments in public infrastructure, increasing adoption in transportation and hospitality.
- Dominant Segment (by type): Hardware (xx Million)
- Dominant Segment (by end-user): Retail (xx Million)
Europe Digital Signage Industry Product Innovations
Recent innovations include the development of high-resolution displays with improved brightness and energy efficiency, advancements in software solutions that enhance content management and analytics capabilities, and the integration of AI-powered features for personalized and interactive content delivery. These innovations enhance the user experience, offer greater flexibility, and create new opportunities for data-driven decision making. The market is also seeing the emergence of interactive and touch-screen displays, along with the integration of augmented reality and virtual reality for immersive experiences.
Report Segmentation & Scope
The report segments the European digital signage market based on type (hardware, software, services), end-user vertical (retail, transportation, hospitality, corporate, education, government, others), and geography (United Kingdom, Germany, France, Italy, Belgium, Rest of Europe). Each segment’s growth projections, market size, and competitive dynamics are analyzed in detail. Growth projections vary significantly across segments with hardware showing steady growth at xx% CAGR, while software and services are projected to grow at xx% and xx% CAGR respectively. Market sizes are estimated at xx Million for the overall market, with substantial variations across segments and geographies.
Key Drivers of Europe Digital Signage Industry Growth
The growth of the European digital signage industry is driven by several key factors including:
- Technological advancements: High-resolution displays, improved software, cloud-based solutions.
- Increasing adoption across multiple sectors: Retail, transportation, hospitality, corporate.
- Data-driven insights: Enhanced analytics and personalized content.
- Government initiatives: Investments in smart city initiatives and public transportation.
Challenges in the Europe Digital Signage Industry Sector
The European digital signage market faces challenges such as:
- High initial investment costs: Limiting adoption by small businesses.
- Competition from traditional advertising channels: Maintaining market share requires constant innovation.
- Data privacy regulations: Compliance with GDPR and other regulations.
- Supply chain disruptions: Impacting availability of components and delaying deployment.
Leading Players in the Europe Digital Signage Industry Market
- 10 Visionbox Co Ltd
- 8 Creative Technology Group
- List of System Integrators
- 5 AG Neovo
- 8 ST Digital
- 1 Allsee Technologies Ltd
- 2 SpinetiX SA
- 3 Tata Elxsi Ltd
- 4 Toshiba Tec Europe
- 3 Innolux Corp
- 6 Livewire Digital
- 9 Winstar Display Co Ltd
- 11 Leyard Europe Co Ltd
- 7 signageOS Inc
- 2 LG Display Co Ltd
- Infrastructure Providers
- 7 OSRAM OLED GmbH
- 9 Signagelive
- 6 Adversign Media GmbH
- 10 Daktronics Dr *List Not Exhaustive
- 5 Raystar Optronics Inc
- 1 Samsung Display Solutions (Samsung Electronics Co Ltd)
- 4 FocusNeo AB
Key Developments in Europe Digital Signage Industry Sector
- December 2022: SpinetiX SA and Media Solutions announce a new distribution partnership in Switzerland, expanding SpinetiX's market reach.
- March 2022: Broadsign and Clear Channel Europe partner to provide media buyers access to Clear Channel's UK digital out-of-home (DOOH) screens, increasing advertising opportunities.
Strategic Europe Digital Signage Industry Market Outlook
The European digital signage market presents significant growth opportunities, driven by increasing digitalization, adoption of advanced technologies, and the expanding need for effective communication strategies across diverse sectors. The market is projected to witness substantial growth in the coming years, with key opportunities emerging in areas such as interactive displays, AI-powered solutions, and the integration of digital signage with other technologies such as IoT and cloud platforms. Companies with innovative product offerings, strong partnerships, and a focus on data-driven strategies are well-positioned to capitalize on this growth.
Europe Digital Signage Industry Segmentation
-
1. Type
-
1.1. Hardware
- 1.1.1. LCD/LED Display
- 1.1.2. OLED Display
- 1.1.3. Media Players
- 1.1.4. Projectors/Projection Screens
- 1.1.5. Other Hardware
- 1.2. Software
- 1.3. Services
-
1.1. Hardware
-
2. End-user Vertical
- 2.1. Retail
- 2.2. Transportation
- 2.3. Hospitality
- 2.4. Corporate
- 2.5. Education
- 2.6. Government
- 2.7. Other End-user Verticals
Europe Digital Signage Industry Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark
Europe Digital Signage Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 10.70% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Evolution of Turnkey Solutions; Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising; Steady Increase in DOOH Spending in Europe to Continue to Supplement Market Growth
- 3.3. Market Restrains
- 3.3.1. Concerns Over Invasion of Customer Privacy
- 3.4. Market Trends
- 3.4.1. Retail Industry is Expected to Hold Significant Market Share
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Hardware
- 5.1.1.1. LCD/LED Display
- 5.1.1.2. OLED Display
- 5.1.1.3. Media Players
- 5.1.1.4. Projectors/Projection Screens
- 5.1.1.5. Other Hardware
- 5.1.2. Software
- 5.1.3. Services
- 5.1.1. Hardware
- 5.2. Market Analysis, Insights and Forecast - by End-user Vertical
- 5.2.1. Retail
- 5.2.2. Transportation
- 5.2.3. Hospitality
- 5.2.4. Corporate
- 5.2.5. Education
- 5.2.6. Government
- 5.2.7. Other End-user Verticals
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Germany Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 7. France Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 8. Italy Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 9. United Kingdom Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 10. Netherlands Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 11. Sweden Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 12. Rest of Europe Europe Digital Signage Industry Analysis, Insights and Forecast, 2019-2031
- 13. Competitive Analysis
- 13.1. Market Share Analysis 2024
- 13.2. Company Profiles
- 13.2.1 10 Visionbox Co Ltd
- 13.2.1.1. Overview
- 13.2.1.2. Products
- 13.2.1.3. SWOT Analysis
- 13.2.1.4. Recent Developments
- 13.2.1.5. Financials (Based on Availability)
- 13.2.2 8 Creative Technology Group
- 13.2.2.1. Overview
- 13.2.2.2. Products
- 13.2.2.3. SWOT Analysis
- 13.2.2.4. Recent Developments
- 13.2.2.5. Financials (Based on Availability)
- 13.2.3 List of System Integrators
- 13.2.3.1. Overview
- 13.2.3.2. Products
- 13.2.3.3. SWOT Analysis
- 13.2.3.4. Recent Developments
- 13.2.3.5. Financials (Based on Availability)
- 13.2.4 5 AG Neovo
- 13.2.4.1. Overview
- 13.2.4.2. Products
- 13.2.4.3. SWOT Analysis
- 13.2.4.4. Recent Developments
- 13.2.4.5. Financials (Based on Availability)
- 13.2.5 8 ST Digital
- 13.2.5.1. Overview
- 13.2.5.2. Products
- 13.2.5.3. SWOT Analysis
- 13.2.5.4. Recent Developments
- 13.2.5.5. Financials (Based on Availability)
- 13.2.6 1 Allsee Technologies Ltd
- 13.2.6.1. Overview
- 13.2.6.2. Products
- 13.2.6.3. SWOT Analysis
- 13.2.6.4. Recent Developments
- 13.2.6.5. Financials (Based on Availability)
- 13.2.7 2 SpinetiX SA
- 13.2.7.1. Overview
- 13.2.7.2. Products
- 13.2.7.3. SWOT Analysis
- 13.2.7.4. Recent Developments
- 13.2.7.5. Financials (Based on Availability)
- 13.2.8 3 Tata Elxsi Ltd
- 13.2.8.1. Overview
- 13.2.8.2. Products
- 13.2.8.3. SWOT Analysis
- 13.2.8.4. Recent Developments
- 13.2.8.5. Financials (Based on Availability)
- 13.2.9 4 Toshiba Tec Europe
- 13.2.9.1. Overview
- 13.2.9.2. Products
- 13.2.9.3. SWOT Analysis
- 13.2.9.4. Recent Developments
- 13.2.9.5. Financials (Based on Availability)
- 13.2.10 3 Innolux Corp
- 13.2.10.1. Overview
- 13.2.10.2. Products
- 13.2.10.3. SWOT Analysis
- 13.2.10.4. Recent Developments
- 13.2.10.5. Financials (Based on Availability)
- 13.2.11 6 Livewire Digital
- 13.2.11.1. Overview
- 13.2.11.2. Products
- 13.2.11.3. SWOT Analysis
- 13.2.11.4. Recent Developments
- 13.2.11.5. Financials (Based on Availability)
- 13.2.12 9 Winstar Display Co Ltd
- 13.2.12.1. Overview
- 13.2.12.2. Products
- 13.2.12.3. SWOT Analysis
- 13.2.12.4. Recent Developments
- 13.2.12.5. Financials (Based on Availability)
- 13.2.13 11 Leyard Europe Co Ltd
- 13.2.13.1. Overview
- 13.2.13.2. Products
- 13.2.13.3. SWOT Analysis
- 13.2.13.4. Recent Developments
- 13.2.13.5. Financials (Based on Availability)
- 13.2.14 7 signageOS Inc
- 13.2.14.1. Overview
- 13.2.14.2. Products
- 13.2.14.3. SWOT Analysis
- 13.2.14.4. Recent Developments
- 13.2.14.5. Financials (Based on Availability)
- 13.2.15 2 LG Display Co Ltd
- 13.2.15.1. Overview
- 13.2.15.2. Products
- 13.2.15.3. SWOT Analysis
- 13.2.15.4. Recent Developments
- 13.2.15.5. Financials (Based on Availability)
- 13.2.16 Infrastructure Providers
- 13.2.16.1. Overview
- 13.2.16.2. Products
- 13.2.16.3. SWOT Analysis
- 13.2.16.4. Recent Developments
- 13.2.16.5. Financials (Based on Availability)
- 13.2.17 7 OSRAM OLED GmbH
- 13.2.17.1. Overview
- 13.2.17.2. Products
- 13.2.17.3. SWOT Analysis
- 13.2.17.4. Recent Developments
- 13.2.17.5. Financials (Based on Availability)
- 13.2.18 9 Signagelive
- 13.2.18.1. Overview
- 13.2.18.2. Products
- 13.2.18.3. SWOT Analysis
- 13.2.18.4. Recent Developments
- 13.2.18.5. Financials (Based on Availability)
- 13.2.19 6 Adversign Media GmbH
- 13.2.19.1. Overview
- 13.2.19.2. Products
- 13.2.19.3. SWOT Analysis
- 13.2.19.4. Recent Developments
- 13.2.19.5. Financials (Based on Availability)
- 13.2.20 10 Daktronics Dr *List Not Exhaustive
- 13.2.20.1. Overview
- 13.2.20.2. Products
- 13.2.20.3. SWOT Analysis
- 13.2.20.4. Recent Developments
- 13.2.20.5. Financials (Based on Availability)
- 13.2.21 5 Raystar Optronics Inc
- 13.2.21.1. Overview
- 13.2.21.2. Products
- 13.2.21.3. SWOT Analysis
- 13.2.21.4. Recent Developments
- 13.2.21.5. Financials (Based on Availability)
- 13.2.22 1 Samsung Display Solutions (Samsung Electronics Co Ltd)
- 13.2.22.1. Overview
- 13.2.22.2. Products
- 13.2.22.3. SWOT Analysis
- 13.2.22.4. Recent Developments
- 13.2.22.5. Financials (Based on Availability)
- 13.2.23 4 FocusNeo AB
- 13.2.23.1. Overview
- 13.2.23.2. Products
- 13.2.23.3. SWOT Analysis
- 13.2.23.4. Recent Developments
- 13.2.23.5. Financials (Based on Availability)
- 13.2.1 10 Visionbox Co Ltd
List of Figures
- Figure 1: Europe Digital Signage Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Digital Signage Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Digital Signage Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Digital Signage Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Europe Digital Signage Industry Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 4: Europe Digital Signage Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe Digital Signage Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe Digital Signage Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 14: Europe Digital Signage Industry Revenue Million Forecast, by End-user Vertical 2019 & 2032
- Table 15: Europe Digital Signage Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: United Kingdom Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 17: Germany Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: France Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Italy Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Spain Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Netherlands Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Belgium Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Sweden Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Norway Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Poland Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Denmark Europe Digital Signage Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Digital Signage Industry?
The projected CAGR is approximately 10.70%.
2. Which companies are prominent players in the Europe Digital Signage Industry?
Key companies in the market include 10 Visionbox Co Ltd, 8 Creative Technology Group, List of System Integrators, 5 AG Neovo, 8 ST Digital, 1 Allsee Technologies Ltd, 2 SpinetiX SA, 3 Tata Elxsi Ltd, 4 Toshiba Tec Europe, 3 Innolux Corp, 6 Livewire Digital, 9 Winstar Display Co Ltd, 11 Leyard Europe Co Ltd, 7 signageOS Inc, 2 LG Display Co Ltd, Infrastructure Providers, 7 OSRAM OLED GmbH, 9 Signagelive, 6 Adversign Media GmbH, 10 Daktronics Dr *List Not Exhaustive, 5 Raystar Optronics Inc, 1 Samsung Display Solutions (Samsung Electronics Co Ltd), 4 FocusNeo AB.
3. What are the main segments of the Europe Digital Signage Industry?
The market segments include Type, End-user Vertical.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Evolution of Turnkey Solutions; Trends Favoring the Growth of Context-aware Advertising as Opposed to Conventional Modes of Advertising; Steady Increase in DOOH Spending in Europe to Continue to Supplement Market Growth.
6. What are the notable trends driving market growth?
Retail Industry is Expected to Hold Significant Market Share.
7. Are there any restraints impacting market growth?
Concerns Over Invasion of Customer Privacy.
8. Can you provide examples of recent developments in the market?
December 2022 - SpinetiX SA and Media Solutions have announced a new distribution partnership in Switzerland. As part of the agreement, Media Solutions would offer the SpinetiX complete solution, such as HMP media players, DSOS operating system, SpinetiX ARYA cloud, Elementi digital signage software with its 250+ widgets to a series of professional services. Media Solutions has expanded its digital signage portfolio and can now offer resellers and integrators various customizable hardware, software, content management, and service choices to their customers.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Digital Signage Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Digital Signage Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Digital Signage Industry?
To stay informed about further developments, trends, and reports in the Europe Digital Signage Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
