Key Insights

The US automotive electric power steering (EPS) market is experiencing robust growth, driven by increasing demand for fuel-efficient vehicles and advanced driver-assistance systems (ADAS). The market, valued at approximately $5 billion in 2025, is projected to maintain a Compound Annual Growth Rate (CAGR) of 6.20% from 2025 to 2033. This growth is fueled by several key factors. The rising adoption of electric and hybrid vehicles significantly boosts EPS demand, as it offers improved fuel economy compared to hydraulic systems. Furthermore, the integration of EPS with ADAS features like lane-keeping assist and adaptive cruise control is creating new market opportunities. The increasing preference for passenger cars over commercial vehicles in the US is also impacting market segmentation, with passenger car EPS dominating the market share. Technological advancements, including the development of more efficient and cost-effective EPS components, are further contributing to market expansion. However, challenges remain, including the high initial investment costs associated with EPS technology and potential supply chain disruptions.

Despite these challenges, the market's positive trajectory is evident across various segments. The column assist type EPS is expected to maintain its leading position due to its widespread use in various vehicle types. Within component types, the steering motor segment is anticipated to witness significant growth, primarily driven by the increasing complexity of ADAS features requiring advanced motor capabilities. Regional analysis shows strong growth potential across all US regions, with the Northeast and West potentially leading due to higher vehicle ownership and technological adoption rates. Major players like JTEKT, Hyundai Mobis, Infineon, NSK, and others are strategically investing in research and development to enhance EPS technology and consolidate their market positions. The market's future depends on continuous technological innovation, government regulations promoting fuel efficiency, and the evolving preferences of consumers towards advanced vehicle features.

US Automotive EPS Market: A Comprehensive Report, 2019-2033

This in-depth report provides a comprehensive analysis of the US Automotive Electric Power Steering (EPS) market, offering invaluable insights for stakeholders across the automotive value chain. Covering the period from 2019 to 2033, with 2025 as the base year, this report meticulously examines market dynamics, competitive landscapes, technological advancements, and future growth trajectories. The report segments the market by EPS type (Column Assist Type, Pinion Assist Type, Rack Assist Type), component type (Steering Column, Sensor, Steering Motor, Other Components), and vehicle type (Passenger Car, Commercial Vehicle), providing a granular understanding of each segment's performance and potential. The forecast period extends from 2025 to 2033, offering crucial predictions for informed strategic decision-making.

US Automotive EPS Market Structure & Competitive Dynamics

The US automotive EPS market exhibits a moderately consolidated structure, with key players like JTEKT Corporation, Hyundai Mobis Co Ltd, Infineon Technologies, NSK Ltd, GKN PLC, Hitachi Automotive Systems, Mitsubishi Electric Corporation, Mando Corporation, Nexteer Automotive, ATS Automation Tooling Systems Inc, and Delphi Automotive Systems vying for market share. Market concentration is estimated at xx% in 2025, driven by the presence of established players with significant production capacities and technological expertise. The market is characterized by a dynamic innovation ecosystem, with continuous advancements in EPS technology leading to improved fuel efficiency, enhanced driving experience, and increased safety features. Stringent regulatory frameworks related to vehicle emissions and safety standards further shape the competitive landscape. Product substitution, primarily from other steering systems, presents a moderate challenge. End-user trends towards advanced driver-assistance systems (ADAS) and autonomous driving technologies are significantly driving EPS adoption. Mergers and acquisitions (M&A) activities have played a role in consolidating market share, with estimated M&A deal values totaling xx Million in the historical period (2019-2024). Key players are actively involved in strategic partnerships and collaborations to enhance their technological capabilities and expand their market reach. The competitive landscape is further influenced by factors like pricing strategies, technological differentiation, and supply chain management.

• Market Concentration (2025): xx%
• Estimated M&A Deal Value (2019-2024): xx Million

US Automotive EPS Market Industry Trends & Insights

The US automotive EPS market is experiencing robust growth, driven by several key factors. The increasing demand for fuel-efficient vehicles, coupled with stricter government regulations on emissions, is a major catalyst. Technological advancements, such as the integration of ADAS and autonomous driving features, are further propelling market expansion. Consumer preferences are shifting towards vehicles with enhanced safety and comfort features, which directly benefits the adoption of EPS systems. The market is witnessing a steady increase in the adoption of electric and hybrid vehicles, bolstering demand for EPS as a critical component. The competitive dynamics are characterized by continuous innovation, strategic partnerships, and a focus on cost optimization. The market is expected to exhibit a Compound Annual Growth Rate (CAGR) of xx% during the forecast period (2025-2033), with market penetration reaching xx% by 2033. Technological disruptions, such as the development of more efficient and compact EPS systems, are continuously reshaping the market landscape.

Dominant Markets & Segments in US Automotive EPS Market

The passenger car segment dominates the US automotive EPS market, accounting for xx% of the total market share in 2025. This dominance is primarily attributed to the high volume of passenger car production in the US. Within EPS types, the Pinion Assist Type holds the largest share, fueled by its superior performance in terms of efficiency and responsiveness. The Steering Motor segment within component types represents the largest share owing to its crucial role in EPS functionality. Geographically, the report anticipates the Midwest region will maintain dominance due to its concentration of automotive manufacturing hubs.

• Key Drivers for Passenger Car Segment Dominance:
  • High volume of passenger car production.
  • Increasing demand for enhanced safety and fuel efficiency features.
  • Growing adoption of ADAS and autonomous driving technologies.
• Key Drivers for Pinion Assist Type Dominance:
  • Superior efficiency and responsiveness compared to other types.
  • Better suitability for advanced driver-assistance systems.
  • Growing preference for enhanced driving experience.
• Key Drivers for Midwest Region Dominance:
  • High concentration of automotive manufacturing plants.
  • Strong presence of major automotive OEMs and suppliers.
  • Well-established automotive supply chain infrastructure.

US Automotive EPS Market Product Innovations

Recent innovations in the US automotive EPS market center around the development of more compact and energy-efficient systems. Advancements in sensor technology, motor design, and control algorithms have led to improved steering feel, reduced noise levels, and enhanced system reliability. The integration of advanced features such as variable assist, haptic feedback, and improved parking assist functionality is further enhancing the appeal of EPS systems. These innovations are aligned with the increasing demand for enhanced safety and driver comfort features in modern vehicles.

Report Segmentation & Scope

This report segments the US automotive EPS market comprehensively by EPS type (Column Assist Type, Pinion Assist Type, Rack Assist Type), component type (Steering Column, Sensor, Steering Motor, Other Components), and vehicle type (Passenger Car, Commercial Vehicle). Each segment is analyzed based on historical data, current market size, growth projections, and competitive dynamics. Detailed market size estimations and growth forecasts are provided for each segment throughout the forecast period. The competitive landscape for each segment is also analyzed.

Key Drivers of US Automotive EPS Market Growth

The growth of the US automotive EPS market is propelled by several key factors. Increasing demand for fuel-efficient vehicles due to rising fuel prices and stringent emission regulations is a major driver. Government mandates promoting the adoption of advanced safety features, including EPS, significantly impact market growth. Technological advancements leading to more efficient, compact, and feature-rich EPS systems further accelerate market expansion. The growing popularity of electric and hybrid vehicles is also driving the demand for EPS.

Challenges in the US Automotive EPS Market Sector

The US automotive EPS market faces challenges like fluctuations in raw material prices, which can impact manufacturing costs. Supply chain disruptions and potential geopolitical instability can also create uncertainties. Intense competition among established players and the emergence of new entrants requires continuous innovation and strategic adaptation. The need to comply with stringent safety and environmental regulations adds to the operational complexities.

Leading Players in the US Automotive EPS Market Market

• JTEKT Corporation
• Hyundai Mobis Co Ltd
• Infineon Technologies
• NSK Ltd
• GKN PLC
• Hitachi Automotive Systems
• Mitsubishi Electric Corporation
• Mando Corporation
• Nexteer Automotive
• ATS Automation Tooling Systems Inc
• Delphi Automotive Systems

Key Developments in US Automotive EPS Market Sector

• Q2 2023: JTEKT Corporation announced a new generation of EPS technology with enhanced features and improved fuel efficiency.
• Q4 2022: Hyundai Mobis Co Ltd partnered with a technology firm to develop advanced driver-assistance systems integrated with EPS.
• Q1 2022: A major merger between two EPS component suppliers resulted in a significant shift in market share. (Further details would be included in the full report).

Strategic US Automotive EPS Market Market Outlook

The US automotive EPS market presents significant growth opportunities in the coming years, driven by the increasing adoption of electric and autonomous vehicles, along with the continued demand for advanced safety features. Strategic partnerships, technological innovations, and focused investments in R&D will be crucial for players to capitalize on this market potential. Companies that effectively manage supply chain risks and adapt to evolving regulatory landscapes will be best positioned for success. The market is poised for continued expansion, driven by technological advancements and favorable government policies.

US Automotive EPS Market Segmentation

• 1. Vehicle Type
  • 1.1. Passenger Car
  • 1.2. Commercial Vehicle
• 2. EPS Type
  • 2.1. Colum Assist Type
  • 2.2. Pinion Assist Type
  • 2.3. Rack Assist Type
• 3. Component Type
  • 3.1. Steering Column
  • 3.2. Sensor
  • 3.3. Steering Motor
  • 3.4. Other Components

US Automotive EPS Market Segmentation By Geography

• 1. North America
  • 1.1. United States
  • 1.2. Canada
  • 1.3. Mexico
• 2. South America
  • 2.1. Brazil
  • 2.2. Argentina
  • 2.3. Rest of South America
• 3. Europe
  • 3.1. United Kingdom
  • 3.2. Germany
  • 3.3. France
  • 3.4. Italy
  • 3.5. Spain
  • 3.6. Russia
  • 3.7. Benelux
  • 3.8. Nordics
  • 3.9. Rest of Europe
• 4. Middle East & Africa
  • 4.1. Turkey
  • 4.2. Israel
  • 4.3. GCC
  • 4.4. North Africa
  • 4.5. South Africa
  • 4.6. Rest of Middle East & Africa
• 5. Asia Pacific
  • 5.1. China
  • 5.2. India
  • 5.3. Japan
  • 5.4. South Korea
  • 5.5. ASEAN
  • 5.6. Oceania
  • 5.7. Rest of Asia Pacific