Key Insights
The South American lingerie market, valued at $40.09 billion in 2025, is projected to experience substantial growth, expanding at a compound annual growth rate (CAGR) of 6% from 2025 to 2033. This expansion is driven by increasing disposable incomes among the growing middle class, particularly in Brazil and Argentina, leading to higher consumer spending on apparel. A prevailing trend towards body positivity and self-care is also fostering demand for comfortable, high-quality lingerie suitable for diverse body types. Enhanced accessibility through online retail channels and innovative product designs incorporating sustainable materials and advanced technologies further contribute to market expansion. However, economic volatility and competition from both international and domestic brands present potential challenges.
South America Lingerie Market Market Size (In Billion)
Market segmentation reveals promising opportunities. The brassiere segment is anticipated to lead, followed by briefs, both benefiting from heightened consumer focus on fit and comfort. Online retail channels are expected to surpass traditional outlets like supermarkets and specialty stores due to superior convenience and wider product selections. Brazil and Argentina are projected to remain the primary market drivers within South America, owing to their larger populations and significant spending power. Strategic partnerships, robust brand-building initiatives, and expansion into untapped regional markets will be critical for market share acquisition. The competitive landscape, featuring established international and local players, necessitates differentiation through product innovation, strong branding, and effective marketing strategies for success.
South America Lingerie Market Company Market Share
South America Lingerie Market: Market Size, Growth, and Forecast (2025-2033)
This comprehensive report offers in-depth analysis of the South American lingerie market, providing critical insights for businesses and investors. The analysis covers the period from 2025 to 2033, with 2025 serving as the base year. The market is segmented by product type (brassieres, briefs, other) and distribution channel (supermarkets/hypermarkets, specialty stores, online retail, other). The market size in 2025 is estimated at $40.09 billion, with a projected growth to **$XX billion** by 2033, exhibiting a CAGR of **6%** during the forecast period.
South America Lingerie Market Market Structure & Competitive Dynamics
The South America lingerie market exhibits a moderately concentrated structure, with several key players holding significant market share. The competitive landscape is characterized by a mix of international brands and local players, each vying for consumer preference through diverse strategies. Market share data for key players like Leonisa, Victoria's Secret & Co, and CLO intimo (xx%, xx%, and xx% respectively in 2025), reveals a competitive yet fragmented landscape. Innovation ecosystems are evolving rapidly, driven by technological advancements in materials and manufacturing processes. Regulatory frameworks concerning labeling, safety, and advertising vary across countries within South America, impacting market dynamics. Product substitutes, such as shapewear and athleisure apparel, exert some competitive pressure. End-user trends towards comfort, sustainability, and body positivity are influencing product development and marketing. M&A activity in the region has been moderate, with deal values averaging around xx Million in recent years. Notable mergers and acquisitions include (specific details unavailable at this time).
South America Lingerie Market Industry Trends & Insights
The South America lingerie market is experiencing robust growth, driven by a confluence of factors. Rising disposable incomes, increasing female participation in the workforce, and changing consumer preferences towards premium and specialized lingerie contribute to market expansion. Technological disruptions, such as the rise of e-commerce and personalized fitting technologies, are reshaping distribution channels and enhancing consumer experience. Consumer preferences are shifting toward comfort, inclusivity, and ethically sourced products, pushing manufacturers to adopt sustainable and transparent practices. The market is witnessing a surge in demand for seamless lingerie, innovative fabrics with enhanced comfort and breathability, and inclusive sizing options. Competitive dynamics are marked by intense rivalry among established brands and emerging players, resulting in innovative product launches and aggressive marketing campaigns. The market shows strong growth in online retail with a penetration of xx% in 2025.
Dominant Markets & Segments in South America Lingerie Market
- Leading Region: Brazil dominates the South America lingerie market, driven by its large population, high fashion consciousness, and robust retail infrastructure.
- Leading Country: Brazil accounts for the largest market share within South America, followed by Colombia and Argentina.
- Leading Segment (Product Type): Brassieres constitute the largest segment by product type, reflecting their fundamental role in women's wardrobes.
- Leading Segment (Distribution Channel): Online retail stores are witnessing rapid growth, driven by increasing internet penetration and convenience, while specialty stores remain a significant channel for premium lingerie brands.
Key drivers for Brazil's dominance include a strong middle class, established retail networks, and a vibrant fashion industry. Colombia's robust domestic manufacturing sector contributes to its strong market presence. Argentina faces challenges due to economic volatility.
South America Lingerie Market Product Innovations
Recent innovations in the South America lingerie market include the development of sustainable materials like organic cotton and recycled fabrics, incorporation of smart technologies for personalized fitting and comfort, and a growing focus on inclusivity with extended size ranges and diverse body representations in marketing campaigns. These innovations reflect a broader consumer trend towards ethical and sustainable products that cater to a wider range of body types and preferences.
Report Segmentation & Scope
By Product Type: The market is segmented into brassieres, briefs, and other product types (e.g., shapewear, sleepwear). Brassieres currently hold the largest market share, projected to grow at a CAGR of xx% during the forecast period. Briefs constitute a substantial segment with xx Million in revenue in 2025, showcasing a CAGR of xx% for the coming years. Other product types are growing rapidly, exhibiting a CAGR of xx%.
By Distribution Channel: The report segments the market by supermarkets/hypermarkets, specialty stores, online retail stores, and other distribution channels. Online retail is experiencing significant growth, with a projected CAGR of xx% during the forecast period. Specialty stores remain important for premium brands, and supermarkets/hypermarkets are gaining traction with their broad reach and affordability.
Key Drivers of South America Lingerie Market Growth
Several factors propel the South America lingerie market's growth. Rising disposable incomes among women are increasing their spending power on premium lingerie. The growing awareness of body positivity and inclusivity fuels demand for diverse product offerings and sizes. Technological advancements in fabric technology and manufacturing processes are continuously improving product quality and comfort. Finally, the increasing adoption of online retail platforms expands market reach and accessibility.
Challenges in the South America Lingerie Market Sector
Despite strong growth potential, the South America lingerie market faces challenges. Economic volatility in some countries impacts consumer spending. Supply chain disruptions and fluctuations in raw material costs can affect profitability. Intense competition among domestic and international brands requires continuous innovation and strategic marketing. Furthermore, inconsistent regulatory frameworks across countries increase compliance complexities.
Leading Players in the South America Lingerie Market Market
- CLO intimo
- Corsetteria Italiana - Ambra Lingerie
- Leonisa
- Sissi Bordeaux
- Adore Me
- Catalogo SAC
- Victoria's Secret & Co
- Carmel
- Groupe Chantelle
- AEO Inc
- Lili Pink
- PVH Corp
Key Developments in South America Lingerie Market Sector
- January 2021: AEO Inc. announced the expansion of its Aerie lingerie line, adding 50 new locations.
- March 2022: Victoria's Secret launched a new lingerie line, "Love & Lemons," featuring Brazilian model Lais Ribeiro.
- July 2022: Aerie launched Smoothez, a new underwear line designed for persons with disabilities.
Strategic South America Lingerie Market Market Outlook
The South America lingerie market presents significant opportunities for growth. Expanding e-commerce channels, focusing on sustainable and inclusive products, and strategic partnerships with influencers will play a key role in future success. Brands that effectively leverage technology, understand evolving consumer preferences, and adapt to regional market dynamics are poised to capture a significant share of this dynamic and rapidly expanding market.
South America Lingerie Market Segmentation
-
1. Product Type
- 1.1. Brassiere
- 1.2. Briefs
- 1.3. Other Product Types
-
2. Distribution Channel
- 2.1. Supermarkets/ Hypermarkets
- 2.2. Specialty Stores
- 2.3. Online Retail Stores
- 2.4. Other Distribution Channels
-
3. Geography
- 3.1. Brazil
- 3.2. Argentina
- 3.3. Columbia
- 3.4. Rest of South America
South America Lingerie Market Segmentation By Geography
- 1. Brazil
- 2. Argentina
- 3. Columbia
- 4. Rest of South America
South America Lingerie Market Regional Market Share
Geographic Coverage of South America Lingerie Market
South America Lingerie Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 6% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Inclination Toward Healthy Lifestyle; Strategic Expansion by Health & Fitness Clubs
- 3.3. Market Restrains
- 3.3.1. Rise in Popularity of Outdoor Activities
- 3.4. Market Trends
- 3.4.1. Increased Online Retail Adoption Facilitated Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Brassiere
- 5.1.2. Briefs
- 5.1.3. Other Product Types
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/ Hypermarkets
- 5.2.2. Specialty Stores
- 5.2.3. Online Retail Stores
- 5.2.4. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Geography
- 5.3.1. Brazil
- 5.3.2. Argentina
- 5.3.3. Columbia
- 5.3.4. Rest of South America
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Brazil
- 5.4.2. Argentina
- 5.4.3. Columbia
- 5.4.4. Rest of South America
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Brazil South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Brassiere
- 6.1.2. Briefs
- 6.1.3. Other Product Types
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Supermarkets/ Hypermarkets
- 6.2.2. Specialty Stores
- 6.2.3. Online Retail Stores
- 6.2.4. Other Distribution Channels
- 6.3. Market Analysis, Insights and Forecast - by Geography
- 6.3.1. Brazil
- 6.3.2. Argentina
- 6.3.3. Columbia
- 6.3.4. Rest of South America
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. Argentina South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Brassiere
- 7.1.2. Briefs
- 7.1.3. Other Product Types
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Supermarkets/ Hypermarkets
- 7.2.2. Specialty Stores
- 7.2.3. Online Retail Stores
- 7.2.4. Other Distribution Channels
- 7.3. Market Analysis, Insights and Forecast - by Geography
- 7.3.1. Brazil
- 7.3.2. Argentina
- 7.3.3. Columbia
- 7.3.4. Rest of South America
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. Columbia South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Brassiere
- 8.1.2. Briefs
- 8.1.3. Other Product Types
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Supermarkets/ Hypermarkets
- 8.2.2. Specialty Stores
- 8.2.3. Online Retail Stores
- 8.2.4. Other Distribution Channels
- 8.3. Market Analysis, Insights and Forecast - by Geography
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Columbia
- 8.3.4. Rest of South America
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Rest of South America South America Lingerie Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Brassiere
- 9.1.2. Briefs
- 9.1.3. Other Product Types
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Supermarkets/ Hypermarkets
- 9.2.2. Specialty Stores
- 9.2.3. Online Retail Stores
- 9.2.4. Other Distribution Channels
- 9.3. Market Analysis, Insights and Forecast - by Geography
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Columbia
- 9.3.4. Rest of South America
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. Competitive Analysis
- 10.1. Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 CLO intimo
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Corsetteria Italiana - Ambra Lingerie
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Leonisa
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 Sissi Bordeaux
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Adore Me
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Catalogo SAC
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Victoria's Secret & Co
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 Carmel
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Groupe Chantelle
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 AEO Inc
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Lili Pink
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 PVH Corp *List Not Exhaustive
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.1 CLO intimo
List of Figures
- Figure 1: South America Lingerie Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: South America Lingerie Market Share (%) by Company 2025
List of Tables
- Table 1: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 2: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 3: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 4: South America Lingerie Market Revenue billion Forecast, by Region 2020 & 2033
- Table 5: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 6: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 7: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 8: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
- Table 9: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 10: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 11: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 12: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
- Table 13: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 14: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 15: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 16: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
- Table 17: South America Lingerie Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 18: South America Lingerie Market Revenue billion Forecast, by Distribution Channel 2020 & 2033
- Table 19: South America Lingerie Market Revenue billion Forecast, by Geography 2020 & 2033
- Table 20: South America Lingerie Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Lingerie Market?
The projected CAGR is approximately 6%.
2. Which companies are prominent players in the South America Lingerie Market?
Key companies in the market include CLO intimo, Corsetteria Italiana - Ambra Lingerie, Leonisa, Sissi Bordeaux, Adore Me, Catalogo SAC, Victoria's Secret & Co, Carmel, Groupe Chantelle, AEO Inc, Lili Pink, PVH Corp *List Not Exhaustive.
3. What are the main segments of the South America Lingerie Market?
The market segments include Product Type, Distribution Channel, Geography.
4. Can you provide details about the market size?
The market size is estimated to be USD 40.09 billion as of 2022.
5. What are some drivers contributing to market growth?
Inclination Toward Healthy Lifestyle; Strategic Expansion by Health & Fitness Clubs.
6. What are the notable trends driving market growth?
Increased Online Retail Adoption Facilitated Market Growth.
7. Are there any restraints impacting market growth?
Rise in Popularity of Outdoor Activities.
8. Can you provide examples of recent developments in the market?
In July 2022, Aerie, an American Eagle Outfitters brand, has announced the release of Smoothez, a new underwear line designed exclusively for persons with disabilities of various body shapes.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Lingerie Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Lingerie Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Lingerie Market?
To stay informed about further developments, trends, and reports in the South America Lingerie Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
