Key Insights
The South American feed additives market, valued at $44.42 billion in 2025, is projected for significant expansion. Driven by a Compound Annual Growth Rate (CAGR) of 5.6% from 2025 to 2033, this growth is propelled by escalating demand for animal protein and heightened awareness of animal health and productivity. Increasing adoption of feed additives aims to boost feed efficiency and animal welfare. Moreover, stringent regulations on antibiotic use in animal feed are accelerating the shift towards alternatives such as probiotics, prebiotics, and enzymes. Brazil leads the market, followed by Argentina and other regional economies. The market is segmented by additive type (e.g., acidifiers), animal type (ruminants, swine, aquaculture), and country. Acidifiers dominate due to their role in digestive health and nutrient absorption. The aquaculture segment shows strong growth potential, mirroring the region's expanding aquaculture industry. Key market players including DSM, Novus, Kemin, Evonik, and Cargill are instrumental in market development through innovation and strategic alliances.
South America Feed Additives Market Market Size (In Billion)
Market growth faces headwinds from fluctuating raw material prices and regional economic instability. Substantial research and development investment for novel feed additives also presents a challenge. Nevertheless, the South American feed additives market forecasts a positive long-term trajectory, supported by the growing emphasis on sustainable and efficient livestock production. Rising disposable incomes and evolving dietary habits in South America further fuel demand for higher quality meat and animal products, positioning the market for expansion, particularly in sustainable and eco-friendly feed additive segments.
South America Feed Additives Market Company Market Share
South America Feed Additives Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the South America Feed Additives Market, offering invaluable insights for industry stakeholders. Covering the period from 2019 to 2033, with 2025 as the base year, this report projects market trends, identifies key players, and unveils lucrative growth opportunities. The study meticulously examines market segmentation by additive type (Acidifiers, others), animal type (Aquaculture, Other Ruminants, Swine, Other Animals), and country (Argentina, Brazil, Chile, Rest of South America). With a detailed analysis of market size, CAGR, and competitive dynamics, this report is an essential resource for strategic decision-making. The market is estimated to reach xx Million by 2025 and is expected to witness a significant growth during the forecast period (2025-2033).
South America Feed Additives Market Structure & Competitive Dynamics
The South America Feed Additives Market exhibits a moderately concentrated structure, with key players like DSM Nutritional Products AG, Novus International Inc, Kemin Industries, Evonik Industries AG, and SHV (Nutreco NV) holding significant market share. The market is characterized by a dynamic innovation ecosystem, driven by ongoing research and development in areas such as mycotoxin binders and novel feed additives. Regulatory frameworks, while varying across South American nations, influence the market dynamics significantly. Product substitutes, such as natural feed alternatives, are emerging and creating competitive pressures. End-user trends, particularly towards sustainable and environmentally friendly feed solutions, are shaping product development strategies. The market has witnessed considerable M&A activity.
- Market Concentration: The top five players account for approximately xx% of the market share in 2025.
- Innovation Ecosystem: Significant investments in R&D are driving innovation in areas like probiotics, prebiotics, and enzyme additives.
- Regulatory Landscape: Variations in regulations across countries influence product approvals and market access.
- M&A Activity: Recent mergers and acquisitions, such as Novus International's acquisition of Agrivida (January 2023) and Adisseo's acquisition of Nor-Feed (December 2022), demonstrate industry consolidation and expansion into new additive technologies. The total value of M&A deals in the South American feed additives market during 2019-2024 was approximately xx Million.
South America Feed Additives Market Industry Trends & Insights
The South America Feed Additives Market is experiencing robust growth, driven by factors such as the expanding livestock and aquaculture sectors, rising consumer demand for high-quality animal protein, and increasing adoption of advanced feed technologies. Technological disruptions, such as the development of precision feeding systems and improved feed formulation techniques, are further enhancing market growth. Consumer preferences are shifting towards feed additives that improve animal health, enhance productivity, and minimize environmental impact. Intense competition among established players and emerging companies fosters innovation and drives pricing pressures. The market is projected to register a CAGR of xx% during the forecast period (2025-2033), with market penetration rates varying across different animal segments and geographic regions.
Dominant Markets & Segments in South America Feed Additives Market
Brazil dominates the South America Feed Additives Market, driven by its large livestock population and robust aquaculture industry. The swine segment exhibits high growth potential due to increasing pork consumption.
Key Drivers for Brazil:
- Strong economic growth in the agricultural sector.
- Government support for livestock and aquaculture development.
- Availability of raw materials for feed production.
Swine Segment Dominance:
- High demand for pork products in Brazil and other South American countries.
- Increasing focus on improving swine health and productivity.
- Growing adoption of advanced feed formulations.
Other significant segments include:
- Argentina: Significant market for ruminant feed additives, driven by the country's robust cattle industry.
- Chile: Expanding aquaculture sector presents a significant opportunity for feed additive manufacturers.
- Acidifiers: Significant demand due to their role in improving gut health and feed efficiency.
South America Feed Additives Market Product Innovations
Recent product innovations focus on improved efficacy, enhanced animal health benefits, and environmentally friendly solutions. Technological advancements such as precision fermentation and bioengineering are enabling the development of novel feed additives with superior performance characteristics. Companies are focusing on developing products that address specific challenges like mycotoxin contamination and antibiotic resistance. This market trend is in line with growing consumer demand for sustainable and ethically produced animal products, thus improving market fit.
Report Segmentation & Scope
This report segments the South America Feed Additives Market based on additive type (Acidifiers, others), animal type (Aquaculture, Other Ruminants, Swine, Other Animals), and country (Argentina, Brazil, Chile, Rest of South America). Each segment is analyzed in terms of its market size, growth projections, and competitive dynamics. Specific growth projections and market sizes for each segment are available in the full report. The competitive landscape within each segment is examined, highlighting key players and their respective market positions.
Key Drivers of South America Feed Additives Market Growth
The South America Feed Additives Market is fueled by several key factors: increasing demand for animal protein, expanding livestock and aquaculture industries, growing awareness of animal health and nutrition, and technological advancements in feed additive production. Government policies promoting sustainable agriculture and investments in infrastructure further contribute to market growth.
Challenges in the South America Feed Additives Market Sector
Challenges include fluctuations in raw material prices, regulatory hurdles in certain countries, inconsistent supply chain infrastructure in some regions, and intense competition among players. These factors can influence pricing, product availability, and overall market growth. The impact of these challenges is estimated to reduce the overall market growth rate by approximately xx% annually.
Leading Players in the South America Feed Additives Market Market
- DSM Nutritional Products AG
- Novus International Inc
- Kemin Industries
- Evonik Industries AG
- SHV (Nutreco NV)
- Archer Daniel Midland Co
- Alltech Inc
- Cargill Inc
- IFF(Danisco Animal Nutrition)
- Adisseo
Key Developments in South America Feed Additives Market Sector
- November 2022: Kemin Industries launched Toxfin Care, a mycotoxin binder.
- December 2022: Adisseo acquired Nor-Feed, expanding its botanical additive portfolio.
- January 2023: Novus International acquired Agrivida, focusing on developing novel feed additives.
Strategic South America Feed Additives Market Outlook
The South America Feed Additives Market presents significant growth potential. Continued investment in R&D, expansion into new markets, strategic partnerships, and acquisitions will be key to success. Focus on sustainable and environmentally friendly solutions will be crucial for long-term growth. The increasing consumer demand for high-quality animal protein and the ongoing advancements in feed additive technology will drive market expansion during the forecast period.
South America Feed Additives Market Segmentation
-
1. Additive
-
1.1. Acidifiers
-
1.1.1. By Sub Additive
- 1.1.1.1. Fumaric Acid
- 1.1.1.2. Lactic Acid
- 1.1.1.3. Propionic Acid
- 1.1.1.4. Other Acidifiers
-
1.1.1. By Sub Additive
-
1.2. Amino Acids
- 1.2.1. Lysine
- 1.2.2. Methionine
- 1.2.3. Threonine
- 1.2.4. Tryptophan
- 1.2.5. Other Amino Acids
-
1.3. Antibiotics
- 1.3.1. Bacitracin
- 1.3.2. Penicillins
- 1.3.3. Tetracyclines
- 1.3.4. Tylosin
- 1.3.5. Other Antibiotics
-
1.4. Antioxidants
- 1.4.1. Butylated Hydroxyanisole (BHA)
- 1.4.2. Butylated Hydroxytoluene (BHT)
- 1.4.3. Citric Acid
- 1.4.4. Ethoxyquin
- 1.4.5. Propyl Gallate
- 1.4.6. Tocopherols
- 1.4.7. Other Antioxidants
-
1.5. Binders
- 1.5.1. Natural Binders
- 1.5.2. Synthetic Binders
-
1.6. Enzymes
- 1.6.1. Carbohydrases
- 1.6.2. Phytases
- 1.6.3. Other Enzymes
- 1.7. Flavors & Sweeteners
-
1.8. Minerals
- 1.8.1. Macrominerals
- 1.8.2. Microminerals
-
1.9. Mycotoxin Detoxifiers
- 1.9.1. Biotransformers
-
1.10. Phytogenics
- 1.10.1. Essential Oil
- 1.10.2. Herbs & Spices
- 1.10.3. Other Phytogenics
-
1.11. Pigments
- 1.11.1. Carotenoids
- 1.11.2. Curcumin & Spirulina
-
1.12. Prebiotics
- 1.12.1. Fructo Oligosaccharides
- 1.12.2. Galacto Oligosaccharides
- 1.12.3. Inulin
- 1.12.4. Lactulose
- 1.12.5. Mannan Oligosaccharides
- 1.12.6. Xylo Oligosaccharides
- 1.12.7. Other Prebiotics
-
1.13. Probiotics
- 1.13.1. Bifidobacteria
- 1.13.2. Enterococcus
- 1.13.3. Lactobacilli
- 1.13.4. Pediococcus
- 1.13.5. Streptococcus
- 1.13.6. Other Probiotics
-
1.14. Vitamins
- 1.14.1. Vitamin A
- 1.14.2. Vitamin B
- 1.14.3. Vitamin C
- 1.14.4. Vitamin E
- 1.14.5. Other Vitamins
-
1.15. Yeast
- 1.15.1. Live Yeast
- 1.15.2. Selenium Yeast
- 1.15.3. Spent Yeast
- 1.15.4. Torula Dried Yeast
- 1.15.5. Whey Yeast
- 1.15.6. Yeast Derivatives
-
1.1. Acidifiers
-
2. Animal
-
2.1. Aquaculture
-
2.1.1. By Sub Animal
- 2.1.1.1. Fish
- 2.1.1.2. Shrimp
- 2.1.1.3. Other Aquaculture Species
-
2.1.1. By Sub Animal
-
2.2. Poultry
- 2.2.1. Broiler
- 2.2.2. Layer
- 2.2.3. Other Poultry Birds
-
2.3. Ruminants
- 2.3.1. Beef Cattle
- 2.3.2. Dairy Cattle
- 2.3.3. Other Ruminants
- 2.4. Swine
- 2.5. Other Animals
-
2.1. Aquaculture
South America Feed Additives Market Segmentation By Geography
-
1. South America
- 1.1. Brazil
- 1.2. Argentina
- 1.3. Chile
- 1.4. Colombia
- 1.5. Peru
- 1.6. Venezuela
- 1.7. Ecuador
- 1.8. Bolivia
- 1.9. Paraguay
- 1.10. Uruguay
South America Feed Additives Market Regional Market Share
Geographic Coverage of South America Feed Additives Market
South America Feed Additives Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 5.6% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Livestock Population; Area Under Forage Production is Increasing; Increasing Demand for Animal Products
- 3.3. Market Restrains
- 3.3.1. Competition Amongst Industries and High Input Prices; Growing Shift Toward Vegan-Based Diet
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South America Feed Additives Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Additive
- 5.1.1. Acidifiers
- 5.1.1.1. By Sub Additive
- 5.1.1.1.1. Fumaric Acid
- 5.1.1.1.2. Lactic Acid
- 5.1.1.1.3. Propionic Acid
- 5.1.1.1.4. Other Acidifiers
- 5.1.1.1. By Sub Additive
- 5.1.2. Amino Acids
- 5.1.2.1. Lysine
- 5.1.2.2. Methionine
- 5.1.2.3. Threonine
- 5.1.2.4. Tryptophan
- 5.1.2.5. Other Amino Acids
- 5.1.3. Antibiotics
- 5.1.3.1. Bacitracin
- 5.1.3.2. Penicillins
- 5.1.3.3. Tetracyclines
- 5.1.3.4. Tylosin
- 5.1.3.5. Other Antibiotics
- 5.1.4. Antioxidants
- 5.1.4.1. Butylated Hydroxyanisole (BHA)
- 5.1.4.2. Butylated Hydroxytoluene (BHT)
- 5.1.4.3. Citric Acid
- 5.1.4.4. Ethoxyquin
- 5.1.4.5. Propyl Gallate
- 5.1.4.6. Tocopherols
- 5.1.4.7. Other Antioxidants
- 5.1.5. Binders
- 5.1.5.1. Natural Binders
- 5.1.5.2. Synthetic Binders
- 5.1.6. Enzymes
- 5.1.6.1. Carbohydrases
- 5.1.6.2. Phytases
- 5.1.6.3. Other Enzymes
- 5.1.7. Flavors & Sweeteners
- 5.1.8. Minerals
- 5.1.8.1. Macrominerals
- 5.1.8.2. Microminerals
- 5.1.9. Mycotoxin Detoxifiers
- 5.1.9.1. Biotransformers
- 5.1.10. Phytogenics
- 5.1.10.1. Essential Oil
- 5.1.10.2. Herbs & Spices
- 5.1.10.3. Other Phytogenics
- 5.1.11. Pigments
- 5.1.11.1. Carotenoids
- 5.1.11.2. Curcumin & Spirulina
- 5.1.12. Prebiotics
- 5.1.12.1. Fructo Oligosaccharides
- 5.1.12.2. Galacto Oligosaccharides
- 5.1.12.3. Inulin
- 5.1.12.4. Lactulose
- 5.1.12.5. Mannan Oligosaccharides
- 5.1.12.6. Xylo Oligosaccharides
- 5.1.12.7. Other Prebiotics
- 5.1.13. Probiotics
- 5.1.13.1. Bifidobacteria
- 5.1.13.2. Enterococcus
- 5.1.13.3. Lactobacilli
- 5.1.13.4. Pediococcus
- 5.1.13.5. Streptococcus
- 5.1.13.6. Other Probiotics
- 5.1.14. Vitamins
- 5.1.14.1. Vitamin A
- 5.1.14.2. Vitamin B
- 5.1.14.3. Vitamin C
- 5.1.14.4. Vitamin E
- 5.1.14.5. Other Vitamins
- 5.1.15. Yeast
- 5.1.15.1. Live Yeast
- 5.1.15.2. Selenium Yeast
- 5.1.15.3. Spent Yeast
- 5.1.15.4. Torula Dried Yeast
- 5.1.15.5. Whey Yeast
- 5.1.15.6. Yeast Derivatives
- 5.1.1. Acidifiers
- 5.2. Market Analysis, Insights and Forecast - by Animal
- 5.2.1. Aquaculture
- 5.2.1.1. By Sub Animal
- 5.2.1.1.1. Fish
- 5.2.1.1.2. Shrimp
- 5.2.1.1.3. Other Aquaculture Species
- 5.2.1.1. By Sub Animal
- 5.2.2. Poultry
- 5.2.2.1. Broiler
- 5.2.2.2. Layer
- 5.2.2.3. Other Poultry Birds
- 5.2.3. Ruminants
- 5.2.3.1. Beef Cattle
- 5.2.3.2. Dairy Cattle
- 5.2.3.3. Other Ruminants
- 5.2.4. Swine
- 5.2.5. Other Animals
- 5.2.1. Aquaculture
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. South America
- 5.1. Market Analysis, Insights and Forecast - by Additive
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 DSM Nutritional Products AG
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Novus International Inc
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Kemin Industries
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Evonik Industries AG
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 SHV (Nutreco NV
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Archer Daniel Midland Co
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Alltech Inc
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Cargill Inc
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 IFF(Danisco Animal Nutrition)
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Adisseo
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 DSM Nutritional Products AG
List of Figures
- Figure 1: South America Feed Additives Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: South America Feed Additives Market Share (%) by Company 2025
List of Tables
- Table 1: South America Feed Additives Market Revenue billion Forecast, by Additive 2020 & 2033
- Table 2: South America Feed Additives Market Revenue billion Forecast, by Animal 2020 & 2033
- Table 3: South America Feed Additives Market Revenue billion Forecast, by Region 2020 & 2033
- Table 4: South America Feed Additives Market Revenue billion Forecast, by Additive 2020 & 2033
- Table 5: South America Feed Additives Market Revenue billion Forecast, by Animal 2020 & 2033
- Table 6: South America Feed Additives Market Revenue billion Forecast, by Country 2020 & 2033
- Table 7: Brazil South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 8: Argentina South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 9: Chile South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 10: Colombia South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 11: Peru South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 12: Venezuela South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 13: Ecuador South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 14: Bolivia South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 15: Paraguay South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 16: Uruguay South America Feed Additives Market Revenue (billion) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South America Feed Additives Market?
The projected CAGR is approximately 5.6%.
2. Which companies are prominent players in the South America Feed Additives Market?
Key companies in the market include DSM Nutritional Products AG, Novus International Inc, Kemin Industries, Evonik Industries AG, SHV (Nutreco NV, Archer Daniel Midland Co, Alltech Inc, Cargill Inc, IFF(Danisco Animal Nutrition), Adisseo.
3. What are the main segments of the South America Feed Additives Market?
The market segments include Additive, Animal.
4. Can you provide details about the market size?
The market size is estimated to be USD 44.42 billion as of 2022.
5. What are some drivers contributing to market growth?
Growing Livestock Population; Area Under Forage Production is Increasing; Increasing Demand for Animal Products.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
Competition Amongst Industries and High Input Prices; Growing Shift Toward Vegan-Based Diet.
8. Can you provide examples of recent developments in the market?
January 2023: Novus International acquired the Biotech company Agrivida to develop new feed additives.December 2022: Adisseo group had agreed to acquire Nor-Feed and its subsidiaries to develop and register botanical additives for use in animal feed.November 2022: Kemin Industries introduced Toxfin Care, a solution that protects feed from mycotoxins. It strengthens the immune system, protects organs, and prevents loss of performance and productivity.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South America Feed Additives Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South America Feed Additives Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South America Feed Additives Market?
To stay informed about further developments, trends, and reports in the South America Feed Additives Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence