Key Insights
The Norway used car market, valued at approximately 3 million (assuming this is the 2025 market size in millions) in 2025, is projected to experience robust growth with a Compound Annual Growth Rate (CAGR) exceeding 5.50% from 2025 to 2033. This expansion is driven by several key factors. Increasing vehicle affordability compared to new cars, particularly in the face of rising new car prices, is a major contributor. The growing preference for more sustainable transportation options, although slower than in other European markets, is leading to a higher volume of used electric vehicles entering the market, stimulating demand. Further driving growth is the increasing popularity of SUVs and MUVs within the used car segment, reflecting evolving consumer preferences towards spacious and versatile vehicles. However, the market faces potential restraints, including fluctuating used car prices influenced by global economic conditions and the availability of affordable financing options. The market is segmented by vehicle type (Hatchback, Sedan, SUV, MUV), vendor type (Organized, Unorganized), and fuel type (Gasoline, Diesel, Electric, Other). Key players such as OOYYO Corporation, Birger N Haug, Bilia, and others compete in this dynamic market, influencing pricing and sales strategies. The organized sector is likely to dominate due to its established infrastructure and customer trust, while the unorganized sector continues to offer a significant portion of affordable vehicles, maintaining its market share. The transition to electric vehicles is expected to gradually increase market share within the fuel type segment over the forecast period.
The forecast period of 2025-2033 presents opportunities for growth across all segments. However, strategic adaptations are vital for market participants. Companies must adapt to changing consumer behavior, particularly a rising demand for electric vehicles and a preference for pre-owned vehicles within the SUV and MUV categories. The focus should be on offering attractive financing options and building consumer confidence in the quality and reliability of used vehicles. The continued strength of the Norwegian economy and supportive government policies relating to vehicle ownership will ultimately contribute to the overall positive growth trajectory of the market. Maintaining transparency in pricing and vehicle history reports is crucial for building consumer trust, enabling sustained market growth.

Norway Used Car Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Norway used car market, offering invaluable insights for industry stakeholders. With a study period spanning 2019-2033, a base year of 2025, and an estimated year of 2025, this report forecasts market trends through 2033, leveraging historical data from 2019-2024. The report segments the market by vehicle type (Hatchback, Sedan, SUVs, MUVs), vendor type (Organized, Unorganized), and fuel type (Gasoline, Diesel, Electric, Other). The market size is expected to reach xx Million by 2033, exhibiting a CAGR of xx% during the forecast period.
Norway Used Car Market Market Structure & Competitive Dynamics
The Norwegian used car market exhibits a moderately concentrated structure, with a few large players like Bilia and RSA BIL holding significant market share, alongside numerous smaller, independent dealers. The market's innovation ecosystem is driven by the increasing adoption of online platforms and digital technologies for car buying and selling. Regulatory frameworks, including emission standards and vehicle safety regulations, heavily influence market dynamics. Product substitutes, such as public transportation and ride-sharing services, pose a competitive threat, while consumer trends favour fuel-efficient and environmentally friendly vehicles. The historical period (2019-2024) witnessed several M&A activities, with deal values totaling approximately xx Million.
- Market Concentration: Moderate, with top 5 players holding approximately xx% market share.
- M&A Activity: Significant activity in the historical period, with deal values totaling approximately xx Million.
- Key Players: Bilia, RSA BIL, Autonett Bergen AS, and others.
- Regulatory Framework: Stringent emission standards and safety regulations impacting vehicle sales.
- Innovation Ecosystem: Growing adoption of online platforms and digital technologies.
Norway Used Car Market Industry Trends & Insights
The Norwegian used car market is experiencing robust growth, driven by factors such as rising disposable incomes, increasing vehicle ownership, and a preference for used vehicles due to affordability. Technological disruptions, including the rise of online marketplaces and digital retailing, are transforming the industry, leading to greater transparency and efficiency. Consumer preferences are shifting towards fuel-efficient vehicles, particularly electric and hybrid models, reflecting growing environmental awareness. Intense competition, particularly from organized dealerships offering enhanced customer service and warranty options, is shaping market dynamics. The market is estimated to reach xx Million by 2025, with a projected CAGR of xx% between 2025 and 2033. Market penetration of electric vehicles is projected to increase from xx% in 2025 to xx% by 2033.

Dominant Markets & Segments in Norway Used Car Market
The SUVs segment dominates the Norwegian used car market, driven by factors like increasing family sizes, preference for spacious vehicles, and improved road infrastructure. The organized vendor segment also holds a significant market share due to their better services and trust compared to the unorganized market. Gasoline and diesel vehicles currently dominate the fuel type segment, although the electric vehicle segment is experiencing rapid growth, fueled by government incentives and environmental concerns.
- Key Drivers for SUV Dominance: Rising family sizes, improved road infrastructure, preference for spacious vehicles.
- Organized Vendor Segment Dominance: Better customer service, warranties, financing options.
- Fuel Type Segment: Gasoline and diesel remain dominant; electric vehicle adoption is rapidly accelerating.
- Regional Dominance: Urban areas such as Oslo, Bergen, and Trondheim display highest market volume.
Norway Used Car Market Product Innovations
Recent product innovations focus on enhancing the online car buying experience, including virtual showrooms, detailed vehicle history reports, and streamlined financing options. Technological trends like AI-powered pricing tools and personalized recommendations are improving efficiency and transparency. These innovations improve market fit by addressing customer needs for convenience and trust in the used car buying process.
Report Segmentation & Scope
Vehicle Type: The market is segmented into Hatchback, Sedan, SUVs, and MUVs, each exhibiting different growth trajectories and competitive dynamics. SUVs are projected to maintain their dominance due to consumer preference.
Vendor Type: The market is divided into Organized and Unorganized vendors. Organized vendors have higher market share owing to enhanced customer experience.
Fuel Type: The report covers Gasoline, Diesel, Electric, and Other fuel types. The electric vehicle segment is expected to experience substantial growth.
Key Drivers of Norway Used Car Market Growth
Several factors drive the Norway used car market's growth. Increasing disposable incomes and a preference for affordability fuel demand for used cars. Government incentives supporting electric vehicle adoption contribute to segment growth. Improved online platforms enhance the buying experience.
Challenges in the Norway Used Car Market Sector
The market faces challenges like fluctuating used car prices, supply chain disruptions impacting vehicle availability, and competition from new and alternative transportation options. Stringent emission regulations impact vehicle eligibility and market value.
Leading Players in the Norway Used Car Market Market
- OOYYO Corporation
- Birger N Haug
- Bilia
- Autonett Bergen AS
- CarNext co
- RSA BIL
- Toyota South
- TrueCar Inc
- Egeland Auto
- Lee Auto Malls
Key Developments in Norway Used Car Market Sector
- June 2022: TrueCar Inc. acquired Digital Motors, enhancing its digital car marketplace.
- January 2023: Bilia partnered with Great Wall Motor to expand its used car offerings.
Strategic Norway Used Car Market Market Outlook
The Norwegian used car market presents significant growth potential, particularly within the electric vehicle segment and the expansion of online marketplaces. Strategic opportunities lie in leveraging technology to enhance the customer experience, focusing on sustainability, and adapting to evolving consumer preferences. The market's future depends on navigating regulatory changes and addressing supply chain vulnerabilities while capitalizing on the growth of the electric vehicle market.
Norway Used Car Market Segmentation
-
1. Vehicle Type
- 1.1. Hatchback
- 1.2. Sedan
- 1.3. Sport Utility Vehicles (SUVs)
- 1.4. Multi-Purpose Vehicles (MUVs)
-
2. Vendor Type
- 2.1. Organized
- 2.2. Unorganized
-
3. Fuel Type
- 3.1. Gasoline
- 3.2. Diesel
- 3.3. Electric
- 3.4. Other Fuel Types
Norway Used Car Market Segmentation By Geography
- 1. Norway

Norway Used Car Market REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of > 5.50% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Rise in Price of New Cars
- 3.3. Market Restrains
- 3.3.1. Trust And Transparency In Used Car Remained A Key Challenge For Consumers
- 3.4. Market Trends
- 3.4.1. Growing Adoption of Online Services to Witness Major Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Norway Used Car Market Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Vehicle Type
- 5.1.1. Hatchback
- 5.1.2. Sedan
- 5.1.3. Sport Utility Vehicles (SUVs)
- 5.1.4. Multi-Purpose Vehicles (MUVs)
- 5.2. Market Analysis, Insights and Forecast - by Vendor Type
- 5.2.1. Organized
- 5.2.2. Unorganized
- 5.3. Market Analysis, Insights and Forecast - by Fuel Type
- 5.3.1. Gasoline
- 5.3.2. Diesel
- 5.3.3. Electric
- 5.3.4. Other Fuel Types
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Norway
- 5.1. Market Analysis, Insights and Forecast - by Vehicle Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2024
- 6.2. Company Profiles
- 6.2.1 OOYYO Corporation
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Birger N Haug
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Bilia
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Autonett Bergen AS
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 CarNext co
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 RSA BIL
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Toyota South
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 TrueCar Inc
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Egeland Auto
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Lee Auto Malls
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 OOYYO Corporation
List of Figures
- Figure 1: Norway Used Car Market Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Norway Used Car Market Share (%) by Company 2024
List of Tables
- Table 1: Norway Used Car Market Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Norway Used Car Market Revenue Million Forecast, by Vehicle Type 2019 & 2032
- Table 3: Norway Used Car Market Revenue Million Forecast, by Vendor Type 2019 & 2032
- Table 4: Norway Used Car Market Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 5: Norway Used Car Market Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Norway Used Car Market Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Norway Used Car Market Revenue Million Forecast, by Vehicle Type 2019 & 2032
- Table 8: Norway Used Car Market Revenue Million Forecast, by Vendor Type 2019 & 2032
- Table 9: Norway Used Car Market Revenue Million Forecast, by Fuel Type 2019 & 2032
- Table 10: Norway Used Car Market Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Norway Used Car Market?
The projected CAGR is approximately > 5.50%.
2. Which companies are prominent players in the Norway Used Car Market?
Key companies in the market include OOYYO Corporation, Birger N Haug, Bilia, Autonett Bergen AS, CarNext co, RSA BIL, Toyota South, TrueCar Inc, Egeland Auto, Lee Auto Malls.
3. What are the main segments of the Norway Used Car Market?
The market segments include Vehicle Type, Vendor Type, Fuel Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 3 Million as of 2022.
5. What are some drivers contributing to market growth?
Rise in Price of New Cars.
6. What are the notable trends driving market growth?
Growing Adoption of Online Services to Witness Major Growth.
7. Are there any restraints impacting market growth?
Trust And Transparency In Used Car Remained A Key Challenge For Consumers.
8. Can you provide examples of recent developments in the market?
January 2023: Bilia entered into an agreement with Great Wall Motor to become the official importer and dealer of their car brands in Norway. The primary goal is to strengthen the presence of both new and used cars in the Norwegian market.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Norway Used Car Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Norway Used Car Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Norway Used Car Market?
To stay informed about further developments, trends, and reports in the Norway Used Car Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence