Key Insights
The Middle East and Africa (MEA) personal care packaging market is projected for significant growth. This expansion is driven by increasing disposable incomes, urbanization, and a rising demand for convenient and aesthetically pleasing personal care products. Key growth factors include a burgeoning population and a strong consumer preference for premium packaging, particularly in markets like the UAE and Saudi Arabia. Evolving consumer preferences for sustainable and eco-friendly packaging, such as recycled plastics and paper-based alternatives, are further accelerating market innovation. The market is segmented by material (plastic, glass, metal, paper), packaging type (bottles, containers, cartons, tubes), and product category (oral care, hair care, cosmetics). While plastic packaging currently dominates, sustainable alternatives present substantial opportunities. Geographic variations exist, with South Africa being a major market, and other regions exhibiting diverse growth based on economic development and consumer behavior. The competitive landscape features both international and regional manufacturers collaborating on innovation and distribution.
Middle East and Africa Personal Care Packaging Market Market Size (In Billion)
The forecast period (2025-2033) indicates continued market expansion with a projected CAGR of 4.7%. Growth will be propelled by product innovation, the expansion of retail channels, especially e-commerce, and the rising popularity of personalized beauty products. Challenges include raw material price volatility and stringent regulations on packaging waste management. Companies are focusing on developing innovative, sustainable solutions and employing strategies such as partnerships, mergers, acquisitions, and investments in advanced packaging technologies to gain a competitive edge. Tailored strategies are essential to address regional disparities in growth and technology access.
Middle East and Africa Personal Care Packaging Market Company Market Share
This report offers an in-depth analysis of the Middle East & Africa Personal Care Packaging market. The study covers 2019-2033, with 2025 as the base year and forecast period. Key segments analyzed include Material Type, Packaging Type, Product Type, and major countries (United Arab Emirates, Saudi Arabia, South Africa, Rest of Middle East & Africa). Leading players are profiled. The estimated market size is 45.8 billion in 2025.
Middle East and Africa Personal Care Packaging Market Market Structure & Competitive Dynamics
The Middle East and Africa personal care packaging market exhibits a moderately concentrated structure, with a few major players holding significant market share. However, the presence of numerous smaller regional players fosters competition. The market's innovation ecosystem is driven by increasing demand for sustainable and innovative packaging solutions, leading to collaborations and mergers & acquisitions (M&A). Regulatory frameworks concerning material recyclability and safety standards significantly impact market dynamics. Product substitutes, such as refillable packaging, are gaining traction, pushing incumbents to innovate. End-user trends, such as growing preference for premium and eco-friendly packaging, shape product development strategies.
- Market Concentration: The top 5 players hold approximately xx% of the market share in 2025.
- M&A Activity: Significant M&A activity was observed between 2019 and 2024, with deal values totaling approximately xx Million. For instance, AptarGroup's acquisition of Fusion Packaging signifies a strategic move towards the high-quality cosmetics packaging segment.
- Innovation Ecosystem: Focus on sustainable materials like recycled plastics and bioplastics, alongside innovative dispensing mechanisms, is driving product innovation.
- Regulatory Landscape: Stringent regulations on material safety and environmental impact influence packaging choices.
Middle East and Africa Personal Care Packaging Market Industry Trends & Insights
The Middle East and Africa personal care packaging market is projected to experience substantial growth, with a CAGR of xx% during the forecast period (2025-2033). This growth is fueled by several factors, including rising disposable incomes, increasing urbanization, and a growing awareness of personal hygiene. Technological advancements, such as the adoption of smart packaging and lightweighting technologies, are further driving market expansion. Consumer preferences are shifting towards sustainable and convenient packaging options. The market is also witnessing increased competition, with both established players and new entrants striving to capture market share.
The market penetration of sustainable packaging solutions is gradually increasing, although challenges remain concerning cost and material availability. Specific regional regulations impacting packaging are driving innovation, influencing choices like recyclable materials. The changing consumer preference for luxury and convenience, driven by rising disposable incomes particularly in certain regions, is influencing packaging choices.
Dominant Markets & Segments in Middle East and Africa Personal Care Packaging Market
The United Arab Emirates and Saudi Arabia are the dominant markets in the Middle East, driven by robust economic growth, high personal care product consumption, and a considerable focus on luxury products. South Africa is a leading market in Africa. Plastic packaging holds the largest market share by material type due to its versatility and cost-effectiveness. Plastic bottles and containers are the dominant packaging type, followed by folding cartons and tubes. The skincare and haircare segments represent the largest portions of the product type market.
Key Drivers for UAE & Saudi Arabia:
- High disposable incomes and growing middle class.
- Strong focus on luxury and premium personal care products.
- Well-developed retail infrastructure.
Key Drivers for South Africa:
- Increasing urbanization and changing lifestyles.
- Growing awareness of personal hygiene.
- Relatively developed personal care sector.
Middle East and Africa Personal Care Packaging Market Product Innovations
Recent product innovations focus on sustainable materials like recycled plastics and bio-based alternatives, lightweight designs for reduced transportation costs and carbon footprint, and enhanced dispensing mechanisms for improved user experience and product protection. Innovations are tailored to meet the specific demands of the regional markets, such as heat resistance for hotter climates and culturally relevant designs.
Report Segmentation & Scope
The report segments the market comprehensively across material type (plastic, glass, metal, paper), packaging type (bottles, containers, cartons, tubes, closures, dispensers, flexible packaging), product type (oral care, haircare, cosmetics, skincare, men's grooming, deodorants), and country (UAE, Saudi Arabia, South Africa, Rest of MEA). Each segment's growth projections, market size estimates, and competitive landscape are detailed within the full report. For example, the plastic packaging segment demonstrates a substantial market size and strong growth projection, driven by cost-effectiveness and versatility. Similarly, the skincare segment within the product type category is witnessing robust growth fueled by increasing health consciousness.
Key Drivers of Middle East and Africa Personal Care Packaging Market Growth
Several factors are driving the growth of the Middle East and Africa personal care packaging market. The increasing adoption of sustainable and eco-friendly packaging, driven by both consumer preference and stricter environmental regulations, is a significant factor. Technological advancements, such as smart packaging and the development of novel dispensing systems, are further stimulating growth. Finally, rising disposable incomes and changing lifestyles across the region are increasing the demand for personal care products and, subsequently, packaging.
Challenges in the Middle East and Africa Personal Care Packaging Market Sector
The market faces certain challenges, including fluctuations in raw material prices, increasing transportation costs, and the need to balance sustainability concerns with affordability. Furthermore, the diversity of regional regulations and infrastructure limitations can present logistical complexities. Competition from both established international players and local manufacturers also creates pressure on pricing and innovation. The reliance on imports for certain specialized materials can also affect supply chains.
Leading Players in the Middle East and Africa Personal Care Packaging Market Market
- AptarGroup Inc
- Bemis Company Inc
- DS Smith PLC
- Mondi Group
- Rexam Group
- Winpak Ltd
- Amcor PLC
- Can-Pack S.A.
- Albea SA
- Silgan Holdings Inc
Key Developments in Middle East and Africa Personal Care Packaging Market Sector
- February 2020: AptarGroup's acquisition of Fusion Packaging expands its presence in the high-quality cosmetics packaging market. This signifies a strategic move to meet the growing demand for innovative solutions in the prestige segment.
- January 2021: Silgan Holdings Inc.'s partnership with Bondi Sands showcases the growing interest in sustainable packaging solutions. The use of Silgan Dispensing's 100% recyclable EZ'R foamer demonstrates a commitment to environmentally friendly packaging.
Strategic Middle East and Africa Personal Care Packaging Market Market Outlook
The Middle East and Africa personal care packaging market presents significant opportunities for growth in the coming years. Companies focused on sustainable and innovative solutions, particularly those addressing the unique needs of the region's diverse markets, are well-positioned to succeed. Strategic partnerships and acquisitions will continue to shape the market landscape. The focus on sustainable and innovative packaging is expected to remain a key driver of growth. Expansion into emerging markets within the region and capitalizing on rising consumer demand for premium products will be vital for success.
Middle East and Africa Personal Care Packaging Market Segmentation
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1. Material Type
- 1.1. Plastic
- 1.2. Glass
- 1.3. Metal
- 1.4. Paper
-
2. Packaging Type
- 2.1. Plastic Bottles and Containers
- 2.2. Glass Bottles and Containers
- 2.3. Metal Containers
- 2.4. Folding Cartons
- 2.5. Corrugated Boxes
- 2.6. Tube and Stick
- 2.7. Caps and Closures
- 2.8. Pump and Dispenser
- 2.9. Flexible Plastic Packaging
- 2.10. Other Packaging Types
-
3. Product Type
- 3.1. Oral Care
- 3.2. Haircare
- 3.3. Color Cosmetics
- 3.4. Skincare
- 3.5. Men's Grooming
- 3.6. Deodorants
- 3.7. Other Products Types
Middle East and Africa Personal Care Packaging Market Segmentation By Geography
-
1. Middle East
- 1.1. Saudi Arabia
- 1.2. United Arab Emirates
- 1.3. Israel
- 1.4. Qatar
- 1.5. Kuwait
- 1.6. Oman
- 1.7. Bahrain
- 1.8. Jordan
- 1.9. Lebanon
Middle East and Africa Personal Care Packaging Market Regional Market Share
Geographic Coverage of Middle East and Africa Personal Care Packaging Market
Middle East and Africa Personal Care Packaging Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 4.7% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increasing Consumption of Personal Care Products With Growing Disposable Income; Growing Focus on Innovative and Attractive Packaging
- 3.3. Market Restrains
- 3.3.1. High Costs of R&D and Manufacturing of New Packaging Solution
- 3.4. Market Trends
- 3.4.1. The Skincare Segment is Expected to Drive the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East and Africa Personal Care Packaging Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 5.1.1. Plastic
- 5.1.2. Glass
- 5.1.3. Metal
- 5.1.4. Paper
- 5.2. Market Analysis, Insights and Forecast - by Packaging Type
- 5.2.1. Plastic Bottles and Containers
- 5.2.2. Glass Bottles and Containers
- 5.2.3. Metal Containers
- 5.2.4. Folding Cartons
- 5.2.5. Corrugated Boxes
- 5.2.6. Tube and Stick
- 5.2.7. Caps and Closures
- 5.2.8. Pump and Dispenser
- 5.2.9. Flexible Plastic Packaging
- 5.2.10. Other Packaging Types
- 5.3. Market Analysis, Insights and Forecast - by Product Type
- 5.3.1. Oral Care
- 5.3.2. Haircare
- 5.3.3. Color Cosmetics
- 5.3.4. Skincare
- 5.3.5. Men's Grooming
- 5.3.6. Deodorants
- 5.3.7. Other Products Types
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Middle East
- 5.1. Market Analysis, Insights and Forecast - by Material Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 AptarGroup Inc
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Bemis Company Inc
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 DS Smith PLC
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Mondi Group
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Rexam Group
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Winpak Ltd
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Amcor PLC
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Can-Pack S A*List Not Exhaustive
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 Albea SA
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 Silgan Holdings Inc
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.1 AptarGroup Inc
List of Figures
- Figure 1: Middle East and Africa Personal Care Packaging Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: Middle East and Africa Personal Care Packaging Market Share (%) by Company 2025
List of Tables
- Table 1: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Material Type 2020 & 2033
- Table 2: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Packaging Type 2020 & 2033
- Table 3: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 4: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Region 2020 & 2033
- Table 5: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Material Type 2020 & 2033
- Table 6: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Packaging Type 2020 & 2033
- Table 7: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Product Type 2020 & 2033
- Table 8: Middle East and Africa Personal Care Packaging Market Revenue billion Forecast, by Country 2020 & 2033
- Table 9: Saudi Arabia Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 10: United Arab Emirates Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 11: Israel Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 12: Qatar Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 13: Kuwait Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 14: Oman Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 15: Bahrain Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 16: Jordan Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
- Table 17: Lebanon Middle East and Africa Personal Care Packaging Market Revenue (billion) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East and Africa Personal Care Packaging Market?
The projected CAGR is approximately 4.7%.
2. Which companies are prominent players in the Middle East and Africa Personal Care Packaging Market?
Key companies in the market include AptarGroup Inc, Bemis Company Inc, DS Smith PLC, Mondi Group, Rexam Group, Winpak Ltd, Amcor PLC, Can-Pack S A*List Not Exhaustive, Albea SA, Silgan Holdings Inc.
3. What are the main segments of the Middle East and Africa Personal Care Packaging Market?
The market segments include Material Type, Packaging Type, Product Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 45.8 billion as of 2022.
5. What are some drivers contributing to market growth?
Increasing Consumption of Personal Care Products With Growing Disposable Income; Growing Focus on Innovative and Attractive Packaging.
6. What are the notable trends driving market growth?
The Skincare Segment is Expected to Drive the Market.
7. Are there any restraints impacting market growth?
High Costs of R&D and Manufacturing of New Packaging Solution.
8. Can you provide examples of recent developments in the market?
January 2021 - Siligan Holdings Inc. partnered with Bondi Sands on the brand's newly launched self-tanning range, Pure. It makes use of Silgan Dispensing's EZ'R foamer, which features a first-to-market foam application that is 100% recyclable in polypropylene (PP) streams and made entirely from plastic components.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East and Africa Personal Care Packaging Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East and Africa Personal Care Packaging Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East and Africa Personal Care Packaging Market?
To stay informed about further developments, trends, and reports in the Middle East and Africa Personal Care Packaging Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence