Key Insights
The global football industry, valued at $741.45 million in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.09% from 2025 to 2033. This growth is fueled by several key factors. Rising disposable incomes in emerging economies, coupled with the increasing popularity of football globally, particularly among younger demographics, are driving demand for football equipment, apparel, and related services. Technological advancements in product design, incorporating improved materials and performance enhancing features, further stimulate market expansion. The increasing adoption of e-commerce platforms and the rise of online retail channels provide convenient access to football products, contributing to market growth. Furthermore, significant investments in grassroots football development programs and professional leagues worldwide contribute to increased participation and fan engagement, ultimately driving demand for related goods and services.
Football Industry Market Size (In Million)
However, the industry also faces certain challenges. Fluctuations in raw material prices, particularly for synthetic materials used in manufacturing footballs and apparel, can impact profitability. Intense competition among established brands, including Adidas, Nike, Puma, and others, necessitates continuous innovation and strategic marketing efforts to maintain market share. Concerns about sustainability and ethical sourcing of materials are also gaining prominence, placing pressure on manufacturers to adopt environmentally responsible practices. Regional variations in market dynamics, influenced by factors such as economic conditions and cultural preferences, require tailored strategies for effective market penetration. Nonetheless, the overall positive growth outlook is underpinned by the enduring global passion for football, pointing towards a robust future for the industry.
Football Industry Company Market Share
Football Industry Market Report: 2019-2033
A comprehensive analysis of market size, growth drivers, competitive landscape, and future outlook for the global football industry. This detailed report provides invaluable insights into the $xx Million football industry, covering the period from 2019 to 2033, with a focus on the estimated year 2025. The report meticulously examines market segmentation, key players, and future growth potential, offering actionable intelligence for businesses and investors alike.
Football Industry Market Structure & Competitive Dynamics
The global football industry is characterized by a moderately concentrated market structure, with key players like Adidas AG, Puma SE, and Nike Inc holding significant market share. However, a diverse range of smaller players, including Baden Sports, Wilson Sporting Goods, Cambuci SA (Penalty), Decathlon Sports Pvt Ltd, Mitre International, Umbro, and Select Sport AS, contribute to the overall market dynamism. The market share of the top three players is estimated at xx% in 2025.
Innovation ecosystems are crucial, with continuous advancements in ball technology (e.g., Aerowsculpt technology) driving product differentiation. Regulatory frameworks, varying across regions, impact production and distribution. Product substitutes, like alternative sports equipment, pose a minor threat. End-user trends, influenced by professional leagues and player endorsements, shape demand. Mergers and acquisitions (M&A) activity has been moderate in recent years, with deal values averaging $xx Million. Notable recent M&A activity includes the xx.
Football Industry Industry Trends & Insights
The global football industry is experiencing robust growth, driven by factors such as increasing global popularity of football, rising disposable incomes in developing economies, and technological advancements in manufacturing and product design. The market is estimated to reach $xx Million by 2025, exhibiting a CAGR of xx% during the forecast period (2025-2033). This growth is further fueled by increased media coverage, sponsorship deals, and the expansion of professional leagues globally. Technological disruptions, such as the use of data analytics to improve player performance and the development of smart balls, are transforming the industry. Consumer preferences are shifting toward high-performance, sustainable, and technologically advanced products. The market penetration of premium footballs is increasing with a xx% rise predicted by 2033.
Dominant Markets & Segments in Football Industry
- Leading Region: Europe continues to dominate the global football industry, driven by the popularity of major leagues and high consumer spending.
- Leading Country: Within Europe, xx is the leading market due to strong domestic leagues, high participation rates, and robust infrastructure.
- Dominant Segments:
- Size: Size 5 footballs maintain the largest market share due to their use in professional and amateur leagues globally.
- Distribution Channel: Online stores are experiencing rapid growth, reflecting the increasing e-commerce penetration in the sports goods sector. Specialty stores retain a substantial market share due to expertise and personalized service.
The dominance of Europe is primarily driven by a strong sporting culture, established leagues (like the Premier League and La Liga), and higher disposable incomes compared to many other regions. The infrastructure for manufacturing and distribution is also highly developed in Europe, contributing to its leading market position. The shift towards online stores reflects changing consumer preferences and the convenience of online shopping. These trends are further influenced by governmental economic policies aimed at promoting sports participation and infrastructure development within respective countries.
Football Industry Product Innovations
Recent innovations focus on improving ball aerodynamics, enhancing visibility (as seen in Nike's High Visibility Premier League ball), and incorporating smart technologies for data tracking and player analysis. These innovations cater to both professional and amateur players, driving demand across segments. The market trend is toward sustainable materials and manufacturing processes.
Report Segmentation & Scope
This report segments the football industry based on size (Size1, Size2, Size3, Size4, Size5) and distribution channel (Specialty Stores, Supermarkets and Hypermarkets, Online Stores, Other Distribution Channels). Each segment is analyzed in terms of growth projections, market size, and competitive dynamics. For example, the Size 5 segment is projected to experience significant growth due to its dominance in professional leagues. Online stores are anticipated to witness the fastest growth across distribution channels, driven by increasing digital adoption. Each segment presents unique competitive dynamics, with varying levels of concentration and competition across different players.
Key Drivers of Football Industry Growth
The football industry's growth is propelled by several factors: the increasing global popularity of football, rising disposable incomes in emerging markets, technological advancements in ball technology and manufacturing processes, and substantial investment in sports infrastructure and leagues. Government initiatives promoting sports participation and the rise of e-commerce also contribute to market expansion.
Challenges in the Football Industry Sector
Challenges include intense competition, fluctuating raw material prices impacting production costs, and varying regional regulations affecting distribution. Supply chain disruptions, as experienced recently, can significantly impact production and sales. Maintaining brand loyalty in a market dominated by strong global brands presents a significant challenge for smaller players. These factors collectively impact profitability and growth potential.
Leading Players in the Football Industry Market
- Adidas AG
- Baden Sports
- Wilson Sporting Goods
- Cambuci SA (Penalty)
- Puma SE
- Decathlon Sports Pvt Ltd
- Mitre International
- Umbro
- Nike Inc
- Select Sport AS
Key Developments in Football Industry Sector
- October 2022: Nike launched a new High Visibility Premier League ball, enhancing visibility in challenging weather conditions.
- June 2022: PUMA partnered with Lega Serie A, launching a new match ball marking the beginning of their collaboration.
- April 2021: Decathlon's Kipsta brand became the official ball supplier for French soccer's top two divisions, highlighting the growing importance of partnerships and brand positioning.
These developments highlight the continuous innovation and strategic partnerships shaping the competitive landscape.
Strategic Football Industry Market Outlook
The football industry exhibits strong future growth potential, driven by continued global popularity, technological innovation, and strategic investments in infrastructure and leagues. Opportunities lie in developing sustainable products, expanding into new markets, leveraging digital technologies, and forging strategic partnerships to enhance brand visibility and market share. The increasing focus on data analytics and personalized customer experiences will be crucial for future success.
Football Industry Segmentation
-
1. Size
- 1.1. Size 1
- 1.2. Size 2
- 1.3. Size 3
- 1.4. Size 4
- 1.5. Size 5
-
2. Distribution Channel
- 2.1. Specialty Stores
- 2.2. Supermarkets and Hypermarkets
- 2.3. Online Stores
- 2.4. Other Distribution Channels
Football Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
- 1.4. Rest of North America
-
2. Europe
- 2.1. Germany
- 2.2. United Kingdom
- 2.3. France
- 2.4. Spain
- 2.5. Italy
- 2.6. Russia
- 2.7. Rest of Europe
-
3. Asia Pacific
- 3.1. China
- 3.2. Japan
- 3.3. India
- 3.4. Australia
- 3.5. Rest of Asia Pacific
-
4. South America
- 4.1. Brazil
- 4.2. Argentina
- 4.3. Rest of South America
-
5. Middle East and Africa
- 5.1. South Africa
- 5.2. Saudi Arabia
- 5.3. Rest of Middle East and Africa
Football Industry Regional Market Share
Geographic Coverage of Football Industry
Football Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 4.09% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. The Rise of Athleisure; Influence of Social Media
- 3.3. Market Restrains
- 3.3.1. Presence of Counterfeit Products
- 3.4. Market Trends
- 3.4.1. Rising Active Participation in Football Leagues
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Football Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Size
- 5.1.1. Size 1
- 5.1.2. Size 2
- 5.1.3. Size 3
- 5.1.4. Size 4
- 5.1.5. Size 5
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Specialty Stores
- 5.2.2. Supermarkets and Hypermarkets
- 5.2.3. Online Stores
- 5.2.4. Other Distribution Channels
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. South America
- 5.3.5. Middle East and Africa
- 5.1. Market Analysis, Insights and Forecast - by Size
- 6. North America Football Industry Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Size
- 6.1.1. Size 1
- 6.1.2. Size 2
- 6.1.3. Size 3
- 6.1.4. Size 4
- 6.1.5. Size 5
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Specialty Stores
- 6.2.2. Supermarkets and Hypermarkets
- 6.2.3. Online Stores
- 6.2.4. Other Distribution Channels
- 6.1. Market Analysis, Insights and Forecast - by Size
- 7. Europe Football Industry Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Size
- 7.1.1. Size 1
- 7.1.2. Size 2
- 7.1.3. Size 3
- 7.1.4. Size 4
- 7.1.5. Size 5
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Specialty Stores
- 7.2.2. Supermarkets and Hypermarkets
- 7.2.3. Online Stores
- 7.2.4. Other Distribution Channels
- 7.1. Market Analysis, Insights and Forecast - by Size
- 8. Asia Pacific Football Industry Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Size
- 8.1.1. Size 1
- 8.1.2. Size 2
- 8.1.3. Size 3
- 8.1.4. Size 4
- 8.1.5. Size 5
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Specialty Stores
- 8.2.2. Supermarkets and Hypermarkets
- 8.2.3. Online Stores
- 8.2.4. Other Distribution Channels
- 8.1. Market Analysis, Insights and Forecast - by Size
- 9. South America Football Industry Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Size
- 9.1.1. Size 1
- 9.1.2. Size 2
- 9.1.3. Size 3
- 9.1.4. Size 4
- 9.1.5. Size 5
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Specialty Stores
- 9.2.2. Supermarkets and Hypermarkets
- 9.2.3. Online Stores
- 9.2.4. Other Distribution Channels
- 9.1. Market Analysis, Insights and Forecast - by Size
- 10. Middle East and Africa Football Industry Analysis, Insights and Forecast, 2020-2032
- 10.1. Market Analysis, Insights and Forecast - by Size
- 10.1.1. Size 1
- 10.1.2. Size 2
- 10.1.3. Size 3
- 10.1.4. Size 4
- 10.1.5. Size 5
- 10.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.2.1. Specialty Stores
- 10.2.2. Supermarkets and Hypermarkets
- 10.2.3. Online Stores
- 10.2.4. Other Distribution Channels
- 10.1. Market Analysis, Insights and Forecast - by Size
- 11. Competitive Analysis
- 11.1. Global Market Share Analysis 2025
- 11.2. Company Profiles
- 11.2.1 Adidas AG
- 11.2.1.1. Overview
- 11.2.1.2. Products
- 11.2.1.3. SWOT Analysis
- 11.2.1.4. Recent Developments
- 11.2.1.5. Financials (Based on Availability)
- 11.2.2 Baden Sports
- 11.2.2.1. Overview
- 11.2.2.2. Products
- 11.2.2.3. SWOT Analysis
- 11.2.2.4. Recent Developments
- 11.2.2.5. Financials (Based on Availability)
- 11.2.3 Wilson Sporting Goods*List Not Exhaustive
- 11.2.3.1. Overview
- 11.2.3.2. Products
- 11.2.3.3. SWOT Analysis
- 11.2.3.4. Recent Developments
- 11.2.3.5. Financials (Based on Availability)
- 11.2.4 Cambuci SA (Penalty)
- 11.2.4.1. Overview
- 11.2.4.2. Products
- 11.2.4.3. SWOT Analysis
- 11.2.4.4. Recent Developments
- 11.2.4.5. Financials (Based on Availability)
- 11.2.5 Puma SE
- 11.2.5.1. Overview
- 11.2.5.2. Products
- 11.2.5.3. SWOT Analysis
- 11.2.5.4. Recent Developments
- 11.2.5.5. Financials (Based on Availability)
- 11.2.6 Decathlon Sports Pvt Ltd
- 11.2.6.1. Overview
- 11.2.6.2. Products
- 11.2.6.3. SWOT Analysis
- 11.2.6.4. Recent Developments
- 11.2.6.5. Financials (Based on Availability)
- 11.2.7 Mitre International
- 11.2.7.1. Overview
- 11.2.7.2. Products
- 11.2.7.3. SWOT Analysis
- 11.2.7.4. Recent Developments
- 11.2.7.5. Financials (Based on Availability)
- 11.2.8 Umbro
- 11.2.8.1. Overview
- 11.2.8.2. Products
- 11.2.8.3. SWOT Analysis
- 11.2.8.4. Recent Developments
- 11.2.8.5. Financials (Based on Availability)
- 11.2.9 Nike Inc
- 11.2.9.1. Overview
- 11.2.9.2. Products
- 11.2.9.3. SWOT Analysis
- 11.2.9.4. Recent Developments
- 11.2.9.5. Financials (Based on Availability)
- 11.2.10 Select Sport AS
- 11.2.10.1. Overview
- 11.2.10.2. Products
- 11.2.10.3. SWOT Analysis
- 11.2.10.4. Recent Developments
- 11.2.10.5. Financials (Based on Availability)
- 11.2.1 Adidas AG
List of Figures
- Figure 1: Global Football Industry Revenue Breakdown (Million, %) by Region 2025 & 2033
- Figure 2: North America Football Industry Revenue (Million), by Size 2025 & 2033
- Figure 3: North America Football Industry Revenue Share (%), by Size 2025 & 2033
- Figure 4: North America Football Industry Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 5: North America Football Industry Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 6: North America Football Industry Revenue (Million), by Country 2025 & 2033
- Figure 7: North America Football Industry Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Football Industry Revenue (Million), by Size 2025 & 2033
- Figure 9: Europe Football Industry Revenue Share (%), by Size 2025 & 2033
- Figure 10: Europe Football Industry Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 11: Europe Football Industry Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 12: Europe Football Industry Revenue (Million), by Country 2025 & 2033
- Figure 13: Europe Football Industry Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Football Industry Revenue (Million), by Size 2025 & 2033
- Figure 15: Asia Pacific Football Industry Revenue Share (%), by Size 2025 & 2033
- Figure 16: Asia Pacific Football Industry Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 17: Asia Pacific Football Industry Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 18: Asia Pacific Football Industry Revenue (Million), by Country 2025 & 2033
- Figure 19: Asia Pacific Football Industry Revenue Share (%), by Country 2025 & 2033
- Figure 20: South America Football Industry Revenue (Million), by Size 2025 & 2033
- Figure 21: South America Football Industry Revenue Share (%), by Size 2025 & 2033
- Figure 22: South America Football Industry Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 23: South America Football Industry Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 24: South America Football Industry Revenue (Million), by Country 2025 & 2033
- Figure 25: South America Football Industry Revenue Share (%), by Country 2025 & 2033
- Figure 26: Middle East and Africa Football Industry Revenue (Million), by Size 2025 & 2033
- Figure 27: Middle East and Africa Football Industry Revenue Share (%), by Size 2025 & 2033
- Figure 28: Middle East and Africa Football Industry Revenue (Million), by Distribution Channel 2025 & 2033
- Figure 29: Middle East and Africa Football Industry Revenue Share (%), by Distribution Channel 2025 & 2033
- Figure 30: Middle East and Africa Football Industry Revenue (Million), by Country 2025 & 2033
- Figure 31: Middle East and Africa Football Industry Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Football Industry Revenue Million Forecast, by Size 2020 & 2033
- Table 2: Global Football Industry Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 3: Global Football Industry Revenue Million Forecast, by Region 2020 & 2033
- Table 4: Global Football Industry Revenue Million Forecast, by Size 2020 & 2033
- Table 5: Global Football Industry Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 6: Global Football Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 7: United States Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 8: Canada Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 9: Mexico Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 10: Rest of North America Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 11: Global Football Industry Revenue Million Forecast, by Size 2020 & 2033
- Table 12: Global Football Industry Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 13: Global Football Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 14: Germany Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 15: United Kingdom Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 16: France Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 17: Spain Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 18: Italy Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 19: Russia Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 20: Rest of Europe Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 21: Global Football Industry Revenue Million Forecast, by Size 2020 & 2033
- Table 22: Global Football Industry Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 23: Global Football Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 24: China Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 25: Japan Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 26: India Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 27: Australia Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 28: Rest of Asia Pacific Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 29: Global Football Industry Revenue Million Forecast, by Size 2020 & 2033
- Table 30: Global Football Industry Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 31: Global Football Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 32: Brazil Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 33: Argentina Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 34: Rest of South America Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 35: Global Football Industry Revenue Million Forecast, by Size 2020 & 2033
- Table 36: Global Football Industry Revenue Million Forecast, by Distribution Channel 2020 & 2033
- Table 37: Global Football Industry Revenue Million Forecast, by Country 2020 & 2033
- Table 38: South Africa Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 39: Saudi Arabia Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
- Table 40: Rest of Middle East and Africa Football Industry Revenue (Million) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Football Industry?
The projected CAGR is approximately 4.09%.
2. Which companies are prominent players in the Football Industry?
Key companies in the market include Adidas AG, Baden Sports, Wilson Sporting Goods*List Not Exhaustive, Cambuci SA (Penalty), Puma SE, Decathlon Sports Pvt Ltd, Mitre International, Umbro, Nike Inc, Select Sport AS.
3. What are the main segments of the Football Industry?
The market segments include Size, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD 741.45 Million as of 2022.
5. What are some drivers contributing to market growth?
The Rise of Athleisure; Influence of Social Media.
6. What are the notable trends driving market growth?
Rising Active Participation in Football Leagues.
7. Are there any restraints impacting market growth?
Presence of Counterfeit Products.
8. Can you provide examples of recent developments in the market?
In October 2022, Nike launched a new High Visibility Premier League ball for the season 2022-23. The new winter ball provides increased visibility with the same Aerowsculpt technology as the regular Premier League 2022-23 ball.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Football Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Football Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Football Industry?
To stay informed about further developments, trends, and reports in the Football Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence