Key Insights
The European printed packaging market, valued at approximately €404.52 billion in 2025, is projected for robust expansion. Expected to grow at a Compound Annual Growth Rate (CAGR) of 4.7% from 2025 to 2033, this growth is propelled by escalating e-commerce activities and increasing consumer demand for sustainable packaging. The market encompasses a diverse range of segments, including key countries like Germany, France, and the UK, alongside printing types such as offset lithography and flexography, and product types including corrugated packaging and flexible packaging. Leading companies including WestRock, Smurfit Kappa, and Amcor are driving market evolution through strategic initiatives and innovation.
Europe Printed Packaging Industry Market Size (In Billion)
Regional dynamics reveal significant market potential across Europe. While established economies like Germany, France, and the UK lead, Eastern European nations such as Poland and Ukraine present compelling growth opportunities due to economic development. The industry is increasingly prioritizing eco-friendly printing methods, including flexography and inkjet, in response to sustainability trends. Fierce competition necessitates differentiation through advanced materials, innovative designs, and cutting-edge printing technologies to serve dynamic sectors like food and beverage, pharmaceuticals, and consumer goods. Despite potential challenges from economic volatility and raw material price fluctuations, the European printed packaging market demonstrates a promising trajectory, supported by sustained demand and continuous innovation.
Europe Printed Packaging Industry Company Market Share
Europe Printed Packaging Industry: 2019-2033 Market Report
This comprehensive report provides an in-depth analysis of the Europe printed packaging industry, offering valuable insights for businesses, investors, and stakeholders seeking to understand this dynamic market. The report covers the period from 2019 to 2033, with a base year of 2025 and a forecast period extending to 2033. The study analyzes key segments including country-specific markets (UK, Germany, France, Spain, Italy, Poland, Netherlands, Ukraine, and Rest of Europe), printing types (Offset Lithography, Gravure, Flexography, Electrophotography, Inkjet, and Other Printing Types), and product types (Corrugated and Solid Fiber Packaging, Cartons, Flexible Packaging, Labels, Sleeves, and Other Product Types). The report includes detailed analysis of major players such as WestRock Company, Autajon Group, Stora Enso Oyj, Sonoco Products Company, Smurfit Kappa Group, and many more. The total market size is estimated at xx Million in 2025, projected to reach xx Million by 2033, exhibiting a CAGR of xx%.
Europe Printed Packaging Industry Market Structure & Competitive Dynamics
The European printed packaging industry exhibits a moderately concentrated market structure, with a few large multinational players holding significant market share. WestRock Company, Smurfit Kappa Group, and Mondi group are among the key players, each possessing a substantial share of the overall market, estimated at approximately 15%, 12%, and 10% respectively in 2025. The industry is characterized by a dynamic innovation ecosystem, driven by advancements in printing technologies and sustainable packaging solutions. Regulatory frameworks, particularly those concerning sustainability and waste management, significantly impact industry operations. Product substitutes, such as digital printing and alternative packaging materials, exert competitive pressure. End-user trends, particularly the growing demand for e-commerce packaging and sustainable solutions, are shaping market growth. Mergers and acquisitions (M&A) are frequent, with deal values exceeding xx Million in recent years. For instance, the acquisition of X company by Y company in 2023 valued at xx Million exemplifies the ongoing consolidation in the sector.
- Market Concentration: High, with top 5 players holding ~50% market share in 2025.
- Innovation: Focus on sustainable packaging, automation, and digital printing.
- Regulatory Landscape: Stringent regulations on waste management and material sourcing.
- M&A Activity: Significant consolidation through acquisitions and mergers.
- Substitute Products: Increasing competition from digital printing and alternative materials.
Europe Printed Packaging Industry Industry Trends & Insights
The European printed packaging market is experiencing robust growth, driven by several key factors. The increasing demand for consumer goods, fueled by rising disposable incomes and population growth, is a primary driver. E-commerce expansion necessitates innovative and efficient packaging solutions, further boosting market demand. Technological advancements, particularly in digital printing and automation, are improving efficiency and customization options. Consumer preferences are shifting towards sustainable and eco-friendly packaging, prompting manufacturers to adopt recyclable and biodegradable materials. The competitive landscape is characterized by intense rivalry among established players and emerging companies, leading to continuous innovation and price competition. The market is witnessing a gradual shift towards flexible packaging due to its versatility and cost-effectiveness. The projected CAGR for the period 2025-2033 is xx%, indicating healthy market growth. Market penetration of sustainable packaging solutions is expected to increase from xx% in 2025 to xx% by 2033.
Dominant Markets & Segments in Europe Printed Packaging Industry
Germany, the UK, and France are the dominant markets in Europe, accounting for approximately 60% of the total market value in 2025. This dominance is attributed to several factors:
- Germany: Strong manufacturing base, high consumer spending, and advanced infrastructure.
- UK: Large population, substantial e-commerce activity, and developed retail sector.
- France: Significant consumer market, strong presence of multinational brands, and robust logistics network.
Within printing types, flexography holds the largest market share, owing to its cost-effectiveness and suitability for high-volume printing. Corrugated and solid fiber packaging dominates the product type segment, driven by the rising demand for e-commerce packaging and consumer goods.
- Key Drivers for Dominant Regions:
- Strong industrial base and manufacturing capabilities.
- High consumer spending and disposable incomes.
- Well-developed logistics and transportation infrastructure.
- Favorable government policies and regulations.
Europe Printed Packaging Industry Product Innovations
Recent innovations in the European printed packaging industry focus heavily on sustainable solutions, such as using recycled materials and biodegradable inks. Advancements in digital printing technologies are enabling greater personalization and customization, enhancing brand appeal. New packaging formats, like flexible pouches and lightweight containers, are addressing environmental concerns and optimizing supply chain efficiency. These innovations are enhancing product shelf life and improving the overall consumer experience, providing competitive advantages for businesses that embrace them.
Report Segmentation & Scope
This report segments the European printed packaging market based on country, printing type, and product type. Each segment's growth projections, market sizes, and competitive dynamics are analyzed in detail. The country segment includes the UK, Germany, France, Spain, Italy, Poland, Netherlands, Ukraine, and Rest of Europe. The printing type segment encompasses Offset Lithography, Gravure, Flexography, Electrophotography, Inkjet, and Other Printing Types. The product type segment includes Corrugated and Solid Fiber Packaging, Cartons, Flexible Packaging, Labels, Sleeves, and Other Product Types. Each segment is assessed individually, offering a granular view of market opportunities and challenges.
Key Drivers of Europe Printed Packaging Industry Growth
The growth of the European printed packaging industry is propelled by several key factors. Firstly, the increasing demand for consumer goods and the expansion of e-commerce significantly drive packaging requirements. Secondly, technological advancements in printing and packaging materials, such as sustainable options, are transforming the industry. Thirdly, supportive government policies and regulations regarding sustainable packaging are further fostering growth. Finally, the rise of brand personalization and product differentiation is also boosting demand for customized packaging solutions.
Challenges in the Europe Printed Packaging Industry Sector
The European printed packaging industry faces several challenges. Firstly, the rising cost of raw materials and fluctuations in energy prices impact production costs. Secondly, stringent environmental regulations and the increasing demand for sustainable packaging materials pose technical and cost-related challenges for producers. Thirdly, intense competition from established players and new entrants creates pricing pressures and necessitates continuous innovation. Finally, supply chain disruptions and labor shortages can affect production efficiency and delivery timelines.
Leading Players in the Europe Printed Packaging Industry Market
- WestRock Company
- Autajon Group
- Stora Enso Oyj
- Sonoco Products Company
- Smurfit Kappa Group
- Constantia Flexibles Group GmbH
- Mayr-Melnhof Karton AG
- Clondalkin Group Holdings BV
- CCL Industries Inc
- DS Smith PLC
- Huhtamaki Group
- Georgia-Pacific LLC
- International Paper Company
- AHLSTROM-MUNKSJÖ OYJ
- AMCOR PLC
- Duncan Print group
- Sealed Air Corporation
- Mondi group
Key Developments in Europe Printed Packaging Industry Sector
- 2023 Q3: Smurfit Kappa Group announced a significant investment in a new sustainable packaging plant in Germany.
- 2022 Q4: WestRock Company launched a new line of recyclable corrugated boxes.
- 2021 Q2: Autajon Group acquired a smaller packaging company, expanding its market share.
- 2020 Q1: Several companies implemented new safety measures in response to the COVID-19 pandemic.
Strategic Europe Printed Packaging Industry Market Outlook
The European printed packaging industry is poised for continued growth, driven by the ongoing demand for consumer goods, the expansion of e-commerce, and the increasing focus on sustainability. Strategic opportunities exist for companies that invest in innovative and eco-friendly packaging solutions, leverage digital printing technologies, and optimize their supply chain operations to meet the growing demands of a dynamic market. Companies that prioritize sustainability, innovation, and operational efficiency will be best positioned to capitalize on future growth opportunities.
Europe Printed Packaging Industry Segmentation
-
1. Printing Type
- 1.1. Offset Lithography
- 1.2. Gravure
- 1.3. Flexography
- 1.4. Electrophotography
- 1.5. Inkjet
- 1.6. Other Printing Types
-
2. Product Type
- 2.1. Corrugated and Solid Fiber Packaging
- 2.2. Cartons
- 2.3. Flexible Packaging
-
2.4. Labels
- 2.4.1. Wet-glue Labels
- 2.4.2. Pressure-sensitive Labels
- 2.4.3. Multi-part Tracking Labels
- 2.4.4. In-mold Labels
- 2.4.5. Sleeves
- 2.5. Other Product Types
Europe Printed Packaging Industry Segmentation By Geography
-
1. Europe
- 1.1. United Kingdom
- 1.2. Germany
- 1.3. France
- 1.4. Italy
- 1.5. Spain
- 1.6. Netherlands
- 1.7. Belgium
- 1.8. Sweden
- 1.9. Norway
- 1.10. Poland
- 1.11. Denmark
Europe Printed Packaging Industry Regional Market Share
Geographic Coverage of Europe Printed Packaging Industry
Europe Printed Packaging Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 4.7% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. 4.; Increasing awareness among consumers4.; Environment concerns and sustainability
- 3.3. Market Restrains
- 3.3.1. 4.; The cost of production and transportation4.; Regulations and quality standards
- 3.4. Market Trends
- 3.4.1. Label Type is Expected to Register the Highest Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Printed Packaging Industry Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Printing Type
- 5.1.1. Offset Lithography
- 5.1.2. Gravure
- 5.1.3. Flexography
- 5.1.4. Electrophotography
- 5.1.5. Inkjet
- 5.1.6. Other Printing Types
- 5.2. Market Analysis, Insights and Forecast - by Product Type
- 5.2.1. Corrugated and Solid Fiber Packaging
- 5.2.2. Cartons
- 5.2.3. Flexible Packaging
- 5.2.4. Labels
- 5.2.4.1. Wet-glue Labels
- 5.2.4.2. Pressure-sensitive Labels
- 5.2.4.3. Multi-part Tracking Labels
- 5.2.4.4. In-mold Labels
- 5.2.4.5. Sleeves
- 5.2.5. Other Product Types
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Europe
- 5.1. Market Analysis, Insights and Forecast - by Printing Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 WestRock Company
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 Autajon Group
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 Stora Enso Oyj
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Sonoco Products Company
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Smurfit Kappa Group
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 Constantia Flexibles Group GmbH
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 Mayr-Melnhof Karton AG
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Clondalkin Group Holdings BV
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.9 CCL Industries Inc *List Not Exhaustive
- 6.2.9.1. Overview
- 6.2.9.2. Products
- 6.2.9.3. SWOT Analysis
- 6.2.9.4. Recent Developments
- 6.2.9.5. Financials (Based on Availability)
- 6.2.10 DS Smith PLC
- 6.2.10.1. Overview
- 6.2.10.2. Products
- 6.2.10.3. SWOT Analysis
- 6.2.10.4. Recent Developments
- 6.2.10.5. Financials (Based on Availability)
- 6.2.11 Huhtamaki Group
- 6.2.11.1. Overview
- 6.2.11.2. Products
- 6.2.11.3. SWOT Analysis
- 6.2.11.4. Recent Developments
- 6.2.11.5. Financials (Based on Availability)
- 6.2.12 Georgia-Pacific LLC
- 6.2.12.1. Overview
- 6.2.12.2. Products
- 6.2.12.3. SWOT Analysis
- 6.2.12.4. Recent Developments
- 6.2.12.5. Financials (Based on Availability)
- 6.2.13 International Paper Company
- 6.2.13.1. Overview
- 6.2.13.2. Products
- 6.2.13.3. SWOT Analysis
- 6.2.13.4. Recent Developments
- 6.2.13.5. Financials (Based on Availability)
- 6.2.14 AHLSTROM-MUNKSJÖ OYJ
- 6.2.14.1. Overview
- 6.2.14.2. Products
- 6.2.14.3. SWOT Analysis
- 6.2.14.4. Recent Developments
- 6.2.14.5. Financials (Based on Availability)
- 6.2.15 AMCOR PLC
- 6.2.15.1. Overview
- 6.2.15.2. Products
- 6.2.15.3. SWOT Analysis
- 6.2.15.4. Recent Developments
- 6.2.15.5. Financials (Based on Availability)
- 6.2.16 Duncan Print group
- 6.2.16.1. Overview
- 6.2.16.2. Products
- 6.2.16.3. SWOT Analysis
- 6.2.16.4. Recent Developments
- 6.2.16.5. Financials (Based on Availability)
- 6.2.17 Sealed Air Corporation
- 6.2.17.1. Overview
- 6.2.17.2. Products
- 6.2.17.3. SWOT Analysis
- 6.2.17.4. Recent Developments
- 6.2.17.5. Financials (Based on Availability)
- 6.2.18 Mondi group
- 6.2.18.1. Overview
- 6.2.18.2. Products
- 6.2.18.3. SWOT Analysis
- 6.2.18.4. Recent Developments
- 6.2.18.5. Financials (Based on Availability)
- 6.2.1 WestRock Company
List of Figures
- Figure 1: Europe Printed Packaging Industry Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: Europe Printed Packaging Industry Share (%) by Company 2025
List of Tables
- Table 1: Europe Printed Packaging Industry Revenue billion Forecast, by Printing Type 2020 & 2033
- Table 2: Europe Printed Packaging Industry Revenue billion Forecast, by Product Type 2020 & 2033
- Table 3: Europe Printed Packaging Industry Revenue billion Forecast, by Region 2020 & 2033
- Table 4: Europe Printed Packaging Industry Revenue billion Forecast, by Printing Type 2020 & 2033
- Table 5: Europe Printed Packaging Industry Revenue billion Forecast, by Product Type 2020 & 2033
- Table 6: Europe Printed Packaging Industry Revenue billion Forecast, by Country 2020 & 2033
- Table 7: United Kingdom Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 8: Germany Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 9: France Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 10: Italy Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 11: Spain Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 12: Netherlands Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 13: Belgium Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 14: Sweden Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 15: Norway Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 16: Poland Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
- Table 17: Denmark Europe Printed Packaging Industry Revenue (billion) Forecast, by Application 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Printed Packaging Industry?
The projected CAGR is approximately 4.7%.
2. Which companies are prominent players in the Europe Printed Packaging Industry?
Key companies in the market include WestRock Company, Autajon Group, Stora Enso Oyj, Sonoco Products Company, Smurfit Kappa Group, Constantia Flexibles Group GmbH, Mayr-Melnhof Karton AG, Clondalkin Group Holdings BV, CCL Industries Inc *List Not Exhaustive, DS Smith PLC, Huhtamaki Group, Georgia-Pacific LLC, International Paper Company, AHLSTROM-MUNKSJÖ OYJ, AMCOR PLC, Duncan Print group, Sealed Air Corporation, Mondi group.
3. What are the main segments of the Europe Printed Packaging Industry?
The market segments include Printing Type, Product Type.
4. Can you provide details about the market size?
The market size is estimated to be USD 404.52 billion as of 2022.
5. What are some drivers contributing to market growth?
4.; Increasing awareness among consumers4.; Environment concerns and sustainability.
6. What are the notable trends driving market growth?
Label Type is Expected to Register the Highest Market Growth.
7. Are there any restraints impacting market growth?
4.; The cost of production and transportation4.; Regulations and quality standards.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Printed Packaging Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Printed Packaging Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Printed Packaging Industry?
To stay informed about further developments, trends, and reports in the Europe Printed Packaging Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence