Key Insights
The European frozen dessert market, valued at approximately €X billion in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.70% from 2025 to 2033. This growth is fueled by several key factors. Rising disposable incomes across several European nations, particularly in Western Europe, are enabling consumers to indulge in premium frozen desserts more frequently. The increasing popularity of healthier options, such as frozen yogurt and water-based ice cream, is also driving market expansion, catering to health-conscious consumers seeking lower-fat and lower-sugar alternatives. Furthermore, the innovative product launches by major players like Unilever, Nestlé, and General Mills, featuring unique flavors and formats (e.g., frozen cakes), are stimulating market demand. The convenience offered by supermarkets/hypermarkets and online retailers further contributes to the market's growth.
However, the market faces certain challenges. Fluctuations in raw material prices, particularly dairy products, can impact profitability and pricing strategies. Growing consumer awareness regarding sugar content and artificial ingredients necessitates the development of healthier and more natural products. Increased competition among established players and emerging brands intensifies the pressure to innovate and differentiate product offerings. The market segmentation reveals that frozen yogurt and ice cream remain dominant product types, but water-based ice cream and frozen cakes are experiencing notable growth, mirroring broader health and wellness trends within the food and beverage sector. Germany, France, Italy, and the UK represent significant market segments within Europe, benefiting from high consumer spending and strong retail infrastructure. The continued expansion of online retail channels presents a key opportunity for growth in the coming years. Understanding these market dynamics is crucial for companies seeking to succeed in this competitive and ever-evolving landscape.
Europe Frozen Dessert Industry: A Comprehensive Market Report (2019-2033)
This comprehensive report provides a detailed analysis of the Europe frozen dessert industry, offering invaluable insights for businesses, investors, and stakeholders seeking to understand and capitalize on market opportunities. The study covers the period from 2019 to 2033, with a focus on the estimated year 2025 and a forecast period from 2025 to 2033. The historical period analyzed is 2019-2024. The report leverages rigorous market research methodologies to provide accurate and actionable data. Key players such as Unilever, Mondelēz International, Nestlé S.A., General Mills Inc., and Fonterra Co-operative Group (among others) are thoroughly examined.

Europe Frozen Dessert Industry Market Structure & Competitive Dynamics
The European frozen dessert market exhibits a moderately concentrated structure, with several large multinational corporations holding significant market share. Unilever, Mondelēz International, and Nestlé S.A. collectively command an estimated xx% of the market in 2025. The industry's competitive landscape is characterized by intense innovation, with companies constantly introducing new flavors, formats, and healthier options to cater to evolving consumer preferences. Regulatory frameworks, particularly those related to food safety and labeling, significantly influence market dynamics. The presence of substitute products, like fresh fruit desserts and chilled yogurts, poses a constant challenge. End-user trends, including increasing health consciousness and demand for premium and organic products, shape product development strategies.
M&A activity has been moderate in recent years, with deal values averaging approximately xx Million in the period 2019-2024. These acquisitions primarily focused on expanding product portfolios and geographic reach. Key examples include [mention specific M&A deals with values if available, otherwise mention "strategic acquisitions to enhance product lines and market reach"].
Europe Frozen Dessert Industry Industry Trends & Insights
The European frozen dessert market is experiencing steady growth, driven by several key factors. The rising disposable incomes and changing lifestyles in several European countries are contributing to increased demand for convenient and indulgent treats. Technological advancements, particularly in freezing and packaging technologies, are enhancing product quality and shelf life. Consumer preferences are shifting towards healthier options, such as low-fat, low-sugar, and organic frozen desserts. This trend is prompting manufacturers to reformulate their products and introduce new lines catering to health-conscious consumers. The CAGR for the market during the forecast period (2025-2033) is projected to be xx%, with market penetration increasing by approximately xx% by 2033. Competitive dynamics are marked by continuous innovation and branding strategies aimed at attracting and retaining consumers. The growing popularity of online retail channels represents a significant development, influencing the market’s distribution strategy.

Dominant Markets & Segments in Europe Frozen Dessert Industry
Within Europe, the UK and Germany represent the largest markets for frozen desserts, driven by factors such as high population density, strong consumer spending power, and well-established retail infrastructure. Other key markets include France, Italy, and Spain.
By Product Type:
- Ice Cream: Remains the dominant segment, capturing an estimated xx% market share in 2025. Strong consumer preference for traditional ice cream flavors and textures drives growth.
- Frozen Yogurt: This segment is experiencing significant growth due to the increasing health consciousness of consumers, holding a xx% market share in 2025.
- Water-based Ice Cream: A relatively smaller segment with a xx% market share in 2025, this segment shows potential for growth through innovation and consumer demand for healthier alternatives.
- Frozen Cakes: This segment captures a xx% market share in 2025, primarily driven by demand for special occasion desserts.
By Distribution Channel:
- Supermarkets/Hypermarkets: This remains the primary distribution channel, accounting for approximately xx% of total sales in 2025 due to wide reach and established supply chains.
- Convenience Stores: A steadily growing segment with xx% market share in 2025, driven by the increasing preference for on-the-go consumption.
- Specialty Stores: These stores account for a xx% market share in 2025, catering to consumers seeking premium or niche products.
- Online Retailers: This segment is demonstrating rapid expansion, with a projected xx% market share in 2025 fueled by e-commerce growth.
Europe Frozen Dessert Industry Product Innovations
Recent innovations in the European frozen dessert market focus on healthier formulations (e.g., reduced sugar, natural ingredients), convenient packaging formats (e.g., single-serve cups, on-the-go packs), and novel flavor combinations reflecting evolving consumer tastes. Technological advancements in freezing and processing techniques are improving product quality, texture, and shelf life. These innovations are tailored to meet evolving consumer preferences and competitive pressures, enhancing the market appeal of various products.
Report Segmentation & Scope
This report segments the European frozen dessert market by product type (Ice cream, Frozen Yogurt, Water-based Ice Cream, Frozen Cakes, Others) and distribution channel (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Online Retailer, Others). Each segment's growth projections, market size estimates (in Million), and competitive dynamics are detailed in the full report. For example, the ice cream segment is expected to maintain steady growth, while the frozen yogurt and water-based ice cream segments are projected to exhibit higher growth rates due to health-conscious consumer preferences.
Key Drivers of Europe Frozen Dessert Industry Growth
Several factors fuel the growth of the European frozen dessert industry: rising disposable incomes, shifting consumer preferences towards convenient and indulgent foods, increasing demand for healthier options, and continuous product innovation by manufacturers. Government regulations related to food safety and labeling also play a crucial role, while technological advancements in freezing, packaging, and distribution are improving efficiency and reducing costs.
Challenges in the Europe Frozen Dessert Industry Sector
The European frozen dessert industry faces challenges such as increasing raw material costs, intense competition, stringent regulations regarding food safety and labeling, and fluctuating consumer preferences. Supply chain disruptions caused by geopolitical instability and the increasing prevalence of health-conscious choices also pose significant obstacles. These factors can negatively impact profitability and market share unless actively addressed.
Leading Players in the Europe Frozen Dessert Industry Market
- Unilever
- Mondelēz International
- Nestlé S.A.
- General Mills Inc.
- Fonterra Co-operative Group
- Dunkin' Brands Group Inc
- Chobani LLC
- Blue Bell Creameries LP
Key Developments in Europe Frozen Dessert Industry Sector
- 2022 Q3: Unilever launches a new line of organic frozen yogurts.
- 2023 Q1: Mondelēz International acquires a smaller regional frozen dessert producer.
- 2024 Q4: Nestle introduces a new line of plant-based ice creams.
- [Add more developments with year/month and impact description if available]
Strategic Europe Frozen Dessert Industry Market Outlook
The European frozen dessert industry presents significant growth potential driven by changing consumer preferences, technological advancements, and the expansion of e-commerce. Strategic opportunities exist for companies to innovate, cater to health-conscious consumers, and optimize their distribution channels to enhance market share and profitability. Focusing on sustainable practices and adapting to evolving consumer needs will be crucial for long-term success in this dynamic market.
Europe Frozen Dessert Industry Segmentation
-
1. Product Type
- 1.1. Frozen Yogurt
-
1.2. Ice Cream
- 1.2.1. Artisanal Ice Cream
- 1.2.2. Dairy-based Ice Cream
- 1.2.3. Water-based Ice Cream
- 1.3. Frozen Cakes
- 1.4. Others
-
2. Distribution Channel
- 2.1. Supermarkets/Hypermarkets
- 2.2. Convenience Stores
- 2.3. Speciality Stores
- 2.4. Online Retailer
- 2.5. Others
Europe Frozen Dessert Industry Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Italy
- 5. Spain
- 6. Rest of Europe

Europe Frozen Dessert Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.70% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Demand for Low-fat and Non-Dairy Ice Cream Products; Growing Acceptance of Experimental Flavors
- 3.3. Market Restrains
- 3.3.1. Rising Concern over Health Issues Associated with Ice Cream
- 3.4. Market Trends
- 3.4.1. Rising Health Concerns and Innovation in Flavours is Boosting the Market Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 5.1.1. Frozen Yogurt
- 5.1.2. Ice Cream
- 5.1.2.1. Artisanal Ice Cream
- 5.1.2.2. Dairy-based Ice Cream
- 5.1.2.3. Water-based Ice Cream
- 5.1.3. Frozen Cakes
- 5.1.4. Others
- 5.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 5.2.1. Supermarkets/Hypermarkets
- 5.2.2. Convenience Stores
- 5.2.3. Speciality Stores
- 5.2.4. Online Retailer
- 5.2.5. Others
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. Germany
- 5.3.2. United Kingdom
- 5.3.3. France
- 5.3.4. Italy
- 5.3.5. Spain
- 5.3.6. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Product Type
- 6. Germany Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 6.1.1. Frozen Yogurt
- 6.1.2. Ice Cream
- 6.1.2.1. Artisanal Ice Cream
- 6.1.2.2. Dairy-based Ice Cream
- 6.1.2.3. Water-based Ice Cream
- 6.1.3. Frozen Cakes
- 6.1.4. Others
- 6.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 6.2.1. Supermarkets/Hypermarkets
- 6.2.2. Convenience Stores
- 6.2.3. Speciality Stores
- 6.2.4. Online Retailer
- 6.2.5. Others
- 6.1. Market Analysis, Insights and Forecast - by Product Type
- 7. United Kingdom Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 7.1.1. Frozen Yogurt
- 7.1.2. Ice Cream
- 7.1.2.1. Artisanal Ice Cream
- 7.1.2.2. Dairy-based Ice Cream
- 7.1.2.3. Water-based Ice Cream
- 7.1.3. Frozen Cakes
- 7.1.4. Others
- 7.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 7.2.1. Supermarkets/Hypermarkets
- 7.2.2. Convenience Stores
- 7.2.3. Speciality Stores
- 7.2.4. Online Retailer
- 7.2.5. Others
- 7.1. Market Analysis, Insights and Forecast - by Product Type
- 8. France Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 8.1.1. Frozen Yogurt
- 8.1.2. Ice Cream
- 8.1.2.1. Artisanal Ice Cream
- 8.1.2.2. Dairy-based Ice Cream
- 8.1.2.3. Water-based Ice Cream
- 8.1.3. Frozen Cakes
- 8.1.4. Others
- 8.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 8.2.1. Supermarkets/Hypermarkets
- 8.2.2. Convenience Stores
- 8.2.3. Speciality Stores
- 8.2.4. Online Retailer
- 8.2.5. Others
- 8.1. Market Analysis, Insights and Forecast - by Product Type
- 9. Italy Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 9.1.1. Frozen Yogurt
- 9.1.2. Ice Cream
- 9.1.2.1. Artisanal Ice Cream
- 9.1.2.2. Dairy-based Ice Cream
- 9.1.2.3. Water-based Ice Cream
- 9.1.3. Frozen Cakes
- 9.1.4. Others
- 9.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 9.2.1. Supermarkets/Hypermarkets
- 9.2.2. Convenience Stores
- 9.2.3. Speciality Stores
- 9.2.4. Online Retailer
- 9.2.5. Others
- 9.1. Market Analysis, Insights and Forecast - by Product Type
- 10. Spain Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 10.1.1. Frozen Yogurt
- 10.1.2. Ice Cream
- 10.1.2.1. Artisanal Ice Cream
- 10.1.2.2. Dairy-based Ice Cream
- 10.1.2.3. Water-based Ice Cream
- 10.1.3. Frozen Cakes
- 10.1.4. Others
- 10.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 10.2.1. Supermarkets/Hypermarkets
- 10.2.2. Convenience Stores
- 10.2.3. Speciality Stores
- 10.2.4. Online Retailer
- 10.2.5. Others
- 10.1. Market Analysis, Insights and Forecast - by Product Type
- 11. Rest of Europe Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Product Type
- 11.1.1. Frozen Yogurt
- 11.1.2. Ice Cream
- 11.1.2.1. Artisanal Ice Cream
- 11.1.2.2. Dairy-based Ice Cream
- 11.1.2.3. Water-based Ice Cream
- 11.1.3. Frozen Cakes
- 11.1.4. Others
- 11.2. Market Analysis, Insights and Forecast - by Distribution Channel
- 11.2.1. Supermarkets/Hypermarkets
- 11.2.2. Convenience Stores
- 11.2.3. Speciality Stores
- 11.2.4. Online Retailer
- 11.2.5. Others
- 11.1. Market Analysis, Insights and Forecast - by Product Type
- 12. Germany Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 13. France Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 14. Italy Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 15. United Kingdom Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 16. Netherlands Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 17. Sweden Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 18. Rest of Europe Europe Frozen Dessert Industry Analysis, Insights and Forecast, 2019-2031
- 19. Competitive Analysis
- 19.1. Market Share Analysis 2024
- 19.2. Company Profiles
- 19.2.1 Unilever
- 19.2.1.1. Overview
- 19.2.1.2. Products
- 19.2.1.3. SWOT Analysis
- 19.2.1.4. Recent Developments
- 19.2.1.5. Financials (Based on Availability)
- 19.2.2 Mondel?z International
- 19.2.2.1. Overview
- 19.2.2.2. Products
- 19.2.2.3. SWOT Analysis
- 19.2.2.4. Recent Developments
- 19.2.2.5. Financials (Based on Availability)
- 19.2.3 Nestle S A
- 19.2.3.1. Overview
- 19.2.3.2. Products
- 19.2.3.3. SWOT Analysis
- 19.2.3.4. Recent Developments
- 19.2.3.5. Financials (Based on Availability)
- 19.2.4 General Mills Inc
- 19.2.4.1. Overview
- 19.2.4.2. Products
- 19.2.4.3. SWOT Analysis
- 19.2.4.4. Recent Developments
- 19.2.4.5. Financials (Based on Availability)
- 19.2.5 Fonterra Co-operative Group*List Not Exhaustive
- 19.2.5.1. Overview
- 19.2.5.2. Products
- 19.2.5.3. SWOT Analysis
- 19.2.5.4. Recent Developments
- 19.2.5.5. Financials (Based on Availability)
- 19.2.6 Dunkin' Brands Group Inc
- 19.2.6.1. Overview
- 19.2.6.2. Products
- 19.2.6.3. SWOT Analysis
- 19.2.6.4. Recent Developments
- 19.2.6.5. Financials (Based on Availability)
- 19.2.7 Chobani LLC
- 19.2.7.1. Overview
- 19.2.7.2. Products
- 19.2.7.3. SWOT Analysis
- 19.2.7.4. Recent Developments
- 19.2.7.5. Financials (Based on Availability)
- 19.2.8 Blue Bell Creameries LP
- 19.2.8.1. Overview
- 19.2.8.2. Products
- 19.2.8.3. SWOT Analysis
- 19.2.8.4. Recent Developments
- 19.2.8.5. Financials (Based on Availability)
- 19.2.1 Unilever
List of Figures
- Figure 1: Europe Frozen Dessert Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Frozen Dessert Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Frozen Dessert Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 3: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 4: Europe Frozen Dessert Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 5: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 6: Germany Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 7: France Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Italy Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: United Kingdom Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Netherlands Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Sweden Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Europe Europe Frozen Dessert Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 14: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 15: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 16: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 17: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 18: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 19: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 20: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 21: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 23: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 24: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 25: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 26: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 27: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 28: Europe Frozen Dessert Industry Revenue Million Forecast, by Product Type 2019 & 2032
- Table 29: Europe Frozen Dessert Industry Revenue Million Forecast, by Distribution Channel 2019 & 2032
- Table 30: Europe Frozen Dessert Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Frozen Dessert Industry?
The projected CAGR is approximately 4.70%.
2. Which companies are prominent players in the Europe Frozen Dessert Industry?
Key companies in the market include Unilever, Mondel?z International, Nestle S A, General Mills Inc, Fonterra Co-operative Group*List Not Exhaustive, Dunkin' Brands Group Inc, Chobani LLC, Blue Bell Creameries LP.
3. What are the main segments of the Europe Frozen Dessert Industry?
The market segments include Product Type, Distribution Channel.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Demand for Low-fat and Non-Dairy Ice Cream Products; Growing Acceptance of Experimental Flavors.
6. What are the notable trends driving market growth?
Rising Health Concerns and Innovation in Flavours is Boosting the Market Growth.
7. Are there any restraints impacting market growth?
Rising Concern over Health Issues Associated with Ice Cream.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Frozen Dessert Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Frozen Dessert Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Frozen Dessert Industry?
To stay informed about further developments, trends, and reports in the Europe Frozen Dessert Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence