Key Insights
The South Korean Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market is projected for substantial expansion. Key growth drivers include increasing urbanization, rising disposable incomes, and a significant surge in digital media consumption. The market is anticipated to achieve a Compound Annual Growth Rate (CAGR) of 12.4%. The current market size is estimated at $11.43 billion in the base year 2025. Programmatic DOOH advertising, enabling data-driven and targeted campaigns, alongside advancements in interactive displays and location-based advertising, are crucial to this growth. The integration of DOOH with mobile devices and other digital platforms creates synergistic opportunities for advertisers seeking seamless multi-channel engagement.
South Korea OOH And DOOH Market Market Size (In Billion)
While specific segment and regional data require further analysis, Seoul, as the nation's economic and population center, is expected to represent a significant market share. The presence of established entities such as OHBROWN, spaceAdd, and PODOOH MEDIA NETWORK, alongside international contributors like Hivestack, indicates a dynamic and competitive landscape. Potential challenges include the cost of DOOH advertising relative to traditional OOH and the ongoing need for infrastructure development to support widespread deployment.
South Korea OOH And DOOH Market Company Market Share
The forecast period from 2025 to 2033 is expected to witness continued market growth, propelled by increasing digital adoption and innovative advertising solutions. The South Korean OOH and DOOH market is poised for sustained expansion, leveraging the nation's advanced technological infrastructure and its dynamic consumer base. This robust growth trajectory attracts both domestic and international players, fostering competition and driving innovation. Despite challenges, including infrastructure investment and potential regulatory considerations, the long-term outlook remains positive, fueled by technological enhancements, data-driven strategies, and the increasing advertiser preference for targeted and engaging digital advertising formats. Significant market expansion is anticipated, particularly in high-traffic areas, solidifying the market's value and its position as a key advertising channel in South Korea.
South Korea OOH and DOOH Market: A Comprehensive Report (2019-2033)
This in-depth report provides a comprehensive analysis of the South Korea Out-of-Home (OOH) and Digital Out-of-Home (DOOH) advertising market, offering invaluable insights for industry professionals, investors, and strategic planners. With a study period spanning 2019-2033, a base year of 2025, and an estimated year of 2025, this report delivers a robust forecast for 2025-2033, built upon historical data from 2019-2024. The report meticulously examines market size, growth drivers, challenges, competitive dynamics, and key industry developments, equipping readers with actionable intelligence to navigate this rapidly evolving landscape. The market is projected to reach xx Million by 2033.
South Korea OOH And DOOH Market Market Structure & Competitive Dynamics
This section analyzes the South Korean OOH and DOOH market's structure, focusing on market concentration, innovation, regulations, and competitive activity. The market exhibits a moderately concentrated structure, with key players such as OHBROWN, spaceAdd, PODOOH MEDIA NETWORK, Hivestack, Blindspot, KIMG Co Ltd, ASIAPAC NET MEDIA LIMITED, and Sovereign Comm Inc. holding significant market share. However, the emergence of smaller, specialized firms is also noteworthy. The market share of the top five players is estimated to be around xx%, indicating opportunities for both established players and new entrants.
The regulatory framework in South Korea plays a crucial role, influencing advertising standards, location permissions, and technological deployments. Recent regulatory changes focused on data privacy and advertising transparency are impacting market practices. Innovation is driven by technological advancements in DOOH, such as programmatic advertising and data-driven targeting, alongside creative formats and integrated campaigns. The South Korean OOH and DOOH market has seen a moderate level of M&A activity in recent years, with deals primarily focused on expanding geographical reach and enhancing technological capabilities. The total value of M&A deals over the past five years is estimated at xx Million. End-user trends reveal a growing preference for interactive and engaging DOOH experiences, driving demand for innovative display technologies and data analytics.
South Korea OOH And DOOH Market Industry Trends & Insights
The South Korean OOH and DOOH market is experiencing robust growth, driven by several key factors. The increasing adoption of digital technologies, coupled with rising consumer engagement with digital media, is fueling market expansion. A key trend is the shift towards programmatic advertising in DOOH, allowing for more targeted and efficient campaigns. The market's Compound Annual Growth Rate (CAGR) during the forecast period (2025-2033) is projected to be xx%, exceeding the global average. This rapid expansion is also facilitated by the increasing penetration of smartphones and other connected devices, as well as the government's support for infrastructure development in key urban areas. Consumer preferences are evolving towards immersive and personalized advertising experiences, pushing DOOH providers to integrate innovative technologies and creative formats. Competitive dynamics remain intense, with both established players and new entrants vying for market share through strategic partnerships, technological advancements, and creative campaign execution. Market penetration of DOOH in key urban areas is estimated to be approximately xx% in 2025, with significant growth potential in less-penetrated regions.
Dominant Markets & Segments in South Korea OOH And DOOH Market
Seoul, the capital city, represents the dominant market segment within South Korea's OOH and DOOH landscape. Its high population density, robust economic activity, and advanced infrastructure make it a prime location for advertisers. Other major metropolitan areas like Busan, Incheon, and Daegu also contribute significantly to the market's overall size.
- Key Drivers of Seoul's Dominance:
- High concentration of businesses and consumers.
- Extensive public transportation networks providing ample advertising space.
- Advanced digital infrastructure supporting DOOH deployment.
- Government initiatives promoting urban development and tourism.
The dominance of Seoul is further amplified by the concentration of major media agencies and advertising technology companies within the city. This concentration fosters innovation, competition, and the adoption of cutting-edge technologies. The sustained economic growth of South Korea and the expansion of the middle class are also contributing factors to the overall market size and growth. Outside of major metropolitan areas, growth is hindered by lower population density and comparatively less developed digital infrastructure, although government efforts to improve infrastructure are gradually changing this.
South Korea OOH And DOOH Market Product Innovations
Recent product innovations in the South Korean OOH and DOOH market have focused on enhancing audience engagement and targeting capabilities. This includes the integration of augmented reality (AR) and virtual reality (VR) technologies, the use of interactive displays that respond to audience interaction, and the development of advanced data analytics platforms for improved campaign measurement and optimization. The adoption of programmatic buying platforms allows for more efficient and effective allocation of ad inventory. These innovations aim to increase the effectiveness and return on investment for advertisers, furthering market growth.
Report Segmentation & Scope
This report segments the South Korea OOH and DOOH market based on several key factors:
By Advertising Format: This includes billboards, transit advertising, street furniture, digital displays (DOOH), and other formats. DOOH is projected to experience the fastest growth due to its advanced targeting capabilities and increased engagement.
By Location: This includes urban areas, suburban areas, and rural areas. Urban areas will continue to dominate due to higher population density and economic activity.
By Industry: This encompasses various industry verticals utilizing OOH and DOOH advertising, such as retail, automotive, FMCG, technology, and entertainment, each exhibiting unique growth trajectories.
Key Drivers of South Korea OOH And DOOH Market Growth
The South Korea OOH and DOOH market is experiencing robust growth driven by several factors. Technological advancements, like the increasing sophistication of digital displays and the use of programmatic advertising, are enhancing campaign effectiveness. Economic growth and a rising middle class have increased consumer spending and demand for premium advertising experiences. Government initiatives to improve urban infrastructure and support digital transformation further support market expansion.
Challenges in the South Korea OOH And DOOH Market Sector
Despite its growth potential, the South Korean OOH and DOOH market faces certain challenges. The high cost of deploying and maintaining digital displays can be a barrier for smaller players. Competition from other advertising channels, such as digital media and social media, necessitates continuous innovation and adaptation. Regulatory hurdles and the need for obtaining necessary permits can also pose obstacles for new entrants. Supply chain disruptions can also impact the availability and cost of equipment, potentially affecting market dynamics. The estimated negative impact of these challenges on market growth is xx Million annually.
Leading Players in the South Korea OOH And DOOH Market Market
- OHBROWN
- spaceAdd
- PODOOH MEDIA NETWORK
- Hivestack
- Blindspot
- KIMG Co Ltd
- ASIAPAC NET MEDIA LIMITED
- Sovereign Comm Inc
- *List Not Exhaustive
Key Developments in South Korea OOH And DOOH Market Sector
June 2024: Tizen launched a large-scale offline advertising campaign in Seoul, utilizing bus wraps and media platforms in major office hubs (Gangnam, Gangbuk, Gwanghwamun, Yeouido, and Pangyo). This demonstrates the increasing use of integrated, location-based advertising campaigns.
February 2024: Korea Economic Daily (KED) secured a seven-year deal to upgrade Incheon International Airport's advertising infrastructure, replacing static lightboxes with advanced LED displays. This highlights the ongoing trend towards digital transformation within the OOH sector and the significant investment in DOOH infrastructure.
Strategic South Korea OOH And DOOH Market Market Outlook
The South Korea OOH and DOOH market presents significant growth opportunities for both established players and new entrants. Continued investment in digital infrastructure, coupled with the increasing adoption of programmatic advertising and innovative display technologies, will drive market expansion. Strategic partnerships between technology providers and media owners will play a crucial role in shaping the future of the market. The focus on data-driven campaigns and audience engagement will be paramount for success. The market is poised for sustained growth, with further opportunities arising from the integration of emerging technologies such as AI and the metaverse into OOH and DOOH experiences.
South Korea OOH And DOOH Market Segmentation
-
1. Type
- 1.1. Static OOH
-
1.2. Digital OOH
- 1.2.1. Programmatic OOH
- 1.2.2. Others
-
2. Application
- 2.1. Billboard
-
2.2. Transportation
- 2.2.1. Airports
- 2.2.2. Others
- 2.3. Street Furniture
- 2.4. Other Place-based Media
-
3. End-user Industry
- 3.1. Automotive
- 3.2. Retail and Consumer Goods
- 3.3. Healthcare
- 3.4. BFSI
- 3.5. Other End-user Industries
South Korea OOH And DOOH Market Segmentation By Geography
- 1. South Korea
South Korea OOH And DOOH Market Regional Market Share
Geographic Coverage of South Korea OOH And DOOH Market
South Korea OOH And DOOH Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 12.4% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Growing Inclination Toward Digital Advertising; High Advertising Flexibility with Connected Screens
- 3.3. Market Restrains
- 3.3.1. Growing Inclination Toward Digital Advertising; High Advertising Flexibility with Connected Screens
- 3.4. Market Trends
- 3.4.1. The Transportation Segment is Expected to Hold a Major Share in the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. South Korea OOH And DOOH Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Static OOH
- 5.1.2. Digital OOH
- 5.1.2.1. Programmatic OOH
- 5.1.2.2. Others
- 5.2. Market Analysis, Insights and Forecast - by Application
- 5.2.1. Billboard
- 5.2.2. Transportation
- 5.2.2.1. Airports
- 5.2.2.2. Others
- 5.2.3. Street Furniture
- 5.2.4. Other Place-based Media
- 5.3. Market Analysis, Insights and Forecast - by End-user Industry
- 5.3.1. Automotive
- 5.3.2. Retail and Consumer Goods
- 5.3.3. Healthcare
- 5.3.4. BFSI
- 5.3.5. Other End-user Industries
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. South Korea
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Competitive Analysis
- 6.1. Market Share Analysis 2025
- 6.2. Company Profiles
- 6.2.1 OHBROWN
- 6.2.1.1. Overview
- 6.2.1.2. Products
- 6.2.1.3. SWOT Analysis
- 6.2.1.4. Recent Developments
- 6.2.1.5. Financials (Based on Availability)
- 6.2.2 spaceAdd
- 6.2.2.1. Overview
- 6.2.2.2. Products
- 6.2.2.3. SWOT Analysis
- 6.2.2.4. Recent Developments
- 6.2.2.5. Financials (Based on Availability)
- 6.2.3 PODOOH MEDIA NETWORK
- 6.2.3.1. Overview
- 6.2.3.2. Products
- 6.2.3.3. SWOT Analysis
- 6.2.3.4. Recent Developments
- 6.2.3.5. Financials (Based on Availability)
- 6.2.4 Hivestack
- 6.2.4.1. Overview
- 6.2.4.2. Products
- 6.2.4.3. SWOT Analysis
- 6.2.4.4. Recent Developments
- 6.2.4.5. Financials (Based on Availability)
- 6.2.5 Blindspot
- 6.2.5.1. Overview
- 6.2.5.2. Products
- 6.2.5.3. SWOT Analysis
- 6.2.5.4. Recent Developments
- 6.2.5.5. Financials (Based on Availability)
- 6.2.6 KIMG Co Ltd
- 6.2.6.1. Overview
- 6.2.6.2. Products
- 6.2.6.3. SWOT Analysis
- 6.2.6.4. Recent Developments
- 6.2.6.5. Financials (Based on Availability)
- 6.2.7 ASIAPAC NET MEDIA LIMITED
- 6.2.7.1. Overview
- 6.2.7.2. Products
- 6.2.7.3. SWOT Analysis
- 6.2.7.4. Recent Developments
- 6.2.7.5. Financials (Based on Availability)
- 6.2.8 Sovereign Comm Inc *List Not Exhaustive
- 6.2.8.1. Overview
- 6.2.8.2. Products
- 6.2.8.3. SWOT Analysis
- 6.2.8.4. Recent Developments
- 6.2.8.5. Financials (Based on Availability)
- 6.2.1 OHBROWN
List of Figures
- Figure 1: South Korea OOH And DOOH Market Revenue Breakdown (billion, %) by Product 2025 & 2033
- Figure 2: South Korea OOH And DOOH Market Share (%) by Company 2025
List of Tables
- Table 1: South Korea OOH And DOOH Market Revenue billion Forecast, by Type 2020 & 2033
- Table 2: South Korea OOH And DOOH Market Revenue billion Forecast, by Application 2020 & 2033
- Table 3: South Korea OOH And DOOH Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 4: South Korea OOH And DOOH Market Revenue billion Forecast, by Region 2020 & 2033
- Table 5: South Korea OOH And DOOH Market Revenue billion Forecast, by Type 2020 & 2033
- Table 6: South Korea OOH And DOOH Market Revenue billion Forecast, by Application 2020 & 2033
- Table 7: South Korea OOH And DOOH Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 8: South Korea OOH And DOOH Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the South Korea OOH And DOOH Market?
The projected CAGR is approximately 12.4%.
2. Which companies are prominent players in the South Korea OOH And DOOH Market?
Key companies in the market include OHBROWN, spaceAdd, PODOOH MEDIA NETWORK, Hivestack, Blindspot, KIMG Co Ltd, ASIAPAC NET MEDIA LIMITED, Sovereign Comm Inc *List Not Exhaustive.
3. What are the main segments of the South Korea OOH And DOOH Market?
The market segments include Type, Application, End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 11.43 billion as of 2022.
5. What are some drivers contributing to market growth?
Growing Inclination Toward Digital Advertising; High Advertising Flexibility with Connected Screens.
6. What are the notable trends driving market growth?
The Transportation Segment is Expected to Hold a Major Share in the Market.
7. Are there any restraints impacting market growth?
Growing Inclination Toward Digital Advertising; High Advertising Flexibility with Connected Screens.
8. Can you provide examples of recent developments in the market?
June 2024: Tizen unveiled its plans for extensive offline advertising in Seoul, slated to run for about a month, wrapping buses in prominent zones like Gangnam and Gangbuk. Additionally, the campaign features on media platforms within iconic structures in pivotal office hubs, including Gwanghwamun, Gangnam, Yeouido, and Pangyo.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "South Korea OOH And DOOH Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the South Korea OOH And DOOH Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the South Korea OOH And DOOH Market?
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Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence