Key Insights
The North American construction chemicals market is experiencing robust growth, driven by a confluence of factors. The significant investment in infrastructure development projects, particularly in the United States and Canada, is a primary catalyst. Government initiatives focused on upgrading aging infrastructure, coupled with increasing private sector investment in commercial and residential construction, are fueling demand for construction chemicals such as admixtures, sealants, adhesives, and coatings. Furthermore, the ongoing trend towards sustainable construction practices is boosting the adoption of eco-friendly construction chemicals, presenting significant opportunities for market players. The region's robust economy and population growth further contribute to the market's expansion. While specific market size figures for 2019-2024 aren't provided, a reasonable estimation, considering the typical growth trajectory of this sector and the stated study period of 2019-2033, would place the market size at around $25 billion in 2024, experiencing a consistent CAGR leading to a projected market value exceeding $35 billion by 2033. This assumes a moderate CAGR consistent with historical trends in the sector.
This growth isn't uniform across all segments. Admixtures, crucial for enhancing concrete properties, are expected to maintain a significant market share, driven by their widespread use in large-scale infrastructure projects. However, the segment of eco-friendly and high-performance construction chemicals is anticipated to exhibit faster growth rates, owing to increasing environmental awareness and stringent building regulations. Competition in the market is intense, with both established multinational corporations and specialized regional players vying for market share. Technological advancements, focusing on improving the performance and sustainability of construction chemicals, are key differentiators in this competitive landscape. The market is also witnessing a shift towards value-added services, such as technical support and customized solutions, further enhancing customer engagement and driving profitability.
North America Construction Chemicals Industry: A Comprehensive Market Analysis (2019-2033)
This in-depth report provides a comprehensive analysis of the North America construction chemicals market, encompassing historical data (2019-2024), current estimates (2025), and future projections (2025-2033). The study covers key market segments, competitive dynamics, and growth drivers, offering invaluable insights for industry stakeholders. The report features detailed analysis of leading players, including Henkel AG & Co KGaA, Five Star Products Inc, Arkema, Saint-Gobain, RPM International Inc, MBCC Group, LATICRETE International Inc, 3M, Dow, H B Fuller Company, CEMEX S A B de C V, Ardex Group, MAPEI S p A, Sika AG, and Standard Industries Inc.
North America Construction Chemicals Industry Market Structure & Competitive Dynamics
The North American construction chemicals market exhibits a moderately concentrated structure, with several multinational corporations holding significant market share. The market is characterized by intense competition, driven by innovation, product differentiation, and mergers and acquisitions (M&A) activity. Regulatory frameworks, particularly those concerning environmental sustainability and worker safety, significantly influence market dynamics. The existence of substitute materials, such as traditional cement-based products, presents a challenge to the growth of certain construction chemical segments. End-user trends, such as the increasing demand for sustainable and high-performance construction materials, are shaping product development and market expansion.
- Market Concentration: The top five players hold an estimated xx% of the market share in 2025.
- M&A Activity: Significant M&A activity, including the Sika acquisition of MBCC Group (excluding certain admixture operations) in May 2023, valued at approximately xx Million, underscores the consolidation trend within the sector. Other transactions have resulted in a combined value of approximately xx Million during the study period.
- Innovation Ecosystem: Continuous innovation in materials science drives the development of high-performance, sustainable, and cost-effective construction chemicals. This includes advancements in self-leveling compounds and rapid-setting mortars.
- Regulatory Landscape: Stringent environmental regulations and safety standards impact product formulations and manufacturing processes, driving investment in environmentally friendly alternatives.
North America Construction Chemicals Industry Industry Trends & Insights
The North American construction chemicals market is experiencing robust growth, driven by several key factors. The ongoing infrastructure development projects across the region, fueled by government investments, are a major catalyst. The burgeoning residential construction sector, particularly in rapidly growing urban areas, contributes significantly to market expansion. Technological advancements, including the adoption of 3D printing technologies and Building Information Modeling (BIM), are transforming construction practices and driving demand for specialized construction chemicals. Furthermore, increasing awareness of sustainability is prompting the development and adoption of eco-friendly construction chemicals, further contributing to market growth. The market is expected to exhibit a CAGR of xx% during the forecast period (2025-2033). Market penetration of high-performance concrete admixtures is projected to reach xx% by 2033.
Dominant Markets & Segments in North America Construction Chemicals Industry
The North American construction chemicals market is segmented by end-use sector (Commercial, Industrial and Institutional, Infrastructure, Residential) and product type (Adhesives, Membranes, Sealants, Repair and Rehabilitation Chemicals, Coatings, Waterproofing Systems, Flooring Systems). The infrastructure segment is currently the dominant market segment, driven by substantial government spending on infrastructure projects. However, the residential sector is expected to experience significant growth in the coming years, fueled by population growth and urbanization.
Key Drivers for Infrastructure Segment Dominance:
- Significant government investment in infrastructure projects.
- Expansion of transportation networks (roads, bridges, railways).
- Growing demand for durable and long-lasting infrastructure materials.
Key Drivers for Residential Segment Growth:
- Rising population and urbanization.
- Increased demand for affordable housing.
- Government incentives for home construction.
Within the product segment, adhesives and sealants currently hold the largest market share, followed by waterproofing systems. The demand for high-performance, sustainable products is driving innovation and market growth in all segments.
North America Construction Chemicals Industry Product Innovations
Recent innovations in the construction chemicals sector focus on enhancing product performance, sustainability, and ease of application. This includes the development of high-performance, self-leveling flooring systems, advanced waterproofing membranes with enhanced durability, and low-VOC (Volatile Organic Compound) adhesives and sealants. These innovations respond directly to market needs for enhanced performance, reduced environmental impact, and improved worker safety.
Report Segmentation & Scope
The report segments the North American construction chemicals market by end-use sector (Commercial, Industrial and Institutional, Infrastructure, Residential) and product type (Adhesives, Membranes, Sealants, Repair and Rehabilitation Chemicals, Coatings, Waterproofing Systems, Flooring Systems). Each segment's growth projections, market sizes, and competitive dynamics are analyzed in detail. For instance, the infrastructure segment is expected to grow at a CAGR of xx% during the forecast period, driven by increased government spending on infrastructure projects. The adhesives segment is expected to show strong growth due to its application in various construction activities.
Key Drivers of North America Construction Chemicals Industry Growth
Several key factors are driving the growth of the North American construction chemicals industry. These include robust construction activity spurred by both public and private investments, the increasing preference for high-performance and sustainable building materials, and technological advancements leading to improved product efficiency and performance. Government regulations promoting sustainable construction practices are also contributing to market growth. Further, the growing emphasis on infrastructure development, particularly in areas like transportation and water management, drives significant demand.
Challenges in the North America Construction Chemicals Industry Sector
The North American construction chemicals industry faces several challenges, including fluctuating raw material prices, increased competition from both domestic and international players, and stringent environmental regulations. Supply chain disruptions can also impact production and delivery timelines. Furthermore, the industry is subject to cyclical economic fluctuations, impacting overall construction activity and, consequently, demand for construction chemicals. The total estimated impact of these challenges on market growth is approximately xx% during the forecast period.
Leading Players in the North America Construction Chemicals Industry Market
- Henkel AG & Co KGaA
- Five Star Products Inc
- Arkema
- Saint-Gobain
- RPM International Inc
- MBCC Group
- LATICRETE International Inc
- 3M
- Dow
- H B Fuller Company
- CEMEX S A B de C V
- Ardex Group
- MAPEI S p A
- Sika AG
- Standard Industries Inc
Key Developments in North America Construction Chemicals Industry Sector
- May 2023: Sika's acquisition of MBCC Group significantly reshapes the market landscape, consolidating market share and expanding Sika's product portfolio.
- April 2023: Flowcrete's extended shelf life for epoxy flooring resins improves supply chain efficiency and reduces waste.
- March 2023: Sika's divestment of MBCC admixture assets allows it to focus on its core businesses.
Strategic North America Construction Chemicals Industry Market Outlook
The North America construction chemicals market is poised for continued growth, driven by a combination of factors, including ongoing infrastructure development, increasing urbanization, and a rising demand for sustainable building materials. Strategic opportunities exist in developing innovative, eco-friendly products that meet the evolving needs of the construction industry. Furthermore, expanding into niche market segments and leveraging technological advancements can provide significant competitive advantages. The market's potential remains considerable, suggesting promising returns for companies that can adapt to the changing market dynamics.
North America Construction Chemicals Industry Segmentation
-
1. End Use Sector
- 1.1. Commercial
- 1.2. Industrial and Institutional
- 1.3. Infrastructure
- 1.4. Residential
-
2. Product
-
2.1. Adhesives
-
2.1.1. By Sub Product
- 2.1.1.1. Hot Melt
- 2.1.1.2. Reactive
- 2.1.1.3. Solvent-borne
- 2.1.1.4. Water-borne
-
2.1.1. By Sub Product
-
2.2. Anchors and Grouts
- 2.2.1. Cementitious Fixing
- 2.2.2. Resin Fixing
- 2.2.3. Other Types
-
2.3. Concrete Admixtures
- 2.3.1. Accelerator
- 2.3.2. Air Entraining Admixture
- 2.3.3. High Range Water Reducer (Super Plasticizer)
- 2.3.4. Retarder
- 2.3.5. Shrinkage Reducing Admixture
- 2.3.6. Viscosity Modifier
- 2.3.7. Water Reducer (Plasticizer)
-
2.4. Concrete Protective Coatings
- 2.4.1. Acrylic
- 2.4.2. Alkyd
- 2.4.3. Epoxy
- 2.4.4. Polyurethane
- 2.4.5. Other Resin Types
-
2.5. Flooring Resins
- 2.5.1. Polyaspartic
-
2.6. Repair and Rehabilitation Chemicals
- 2.6.1. Fiber Wrapping Systems
- 2.6.2. Injection Grouting Materials
- 2.6.3. Micro-concrete Mortars
- 2.6.4. Modified Mortars
- 2.6.5. Rebar Protectors
-
2.7. Sealants
- 2.7.1. Silicone
-
2.8. Surface Treatment Chemicals
- 2.8.1. Curing Compounds
- 2.8.2. Mold Release Agents
- 2.8.3. Other Product Types
-
2.9. Waterproofing Solutions
- 2.9.1. Membranes
-
2.1. Adhesives
North America Construction Chemicals Industry Segmentation By Geography
-
1. North America
- 1.1. United States
- 1.2. Canada
- 1.3. Mexico
North America Construction Chemicals Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of < 5.00% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Banning/ Limiting Use of Plastics used in packaging applications
- 3.3. Market Restrains
- 3.3.1. ; Harmful Amines in Dyes; Paperless Green Initiatives
- 3.4. Market Trends
- 3.4.1. OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by End Use Sector
- 5.1.1. Commercial
- 5.1.2. Industrial and Institutional
- 5.1.3. Infrastructure
- 5.1.4. Residential
- 5.2. Market Analysis, Insights and Forecast - by Product
- 5.2.1. Adhesives
- 5.2.1.1. By Sub Product
- 5.2.1.1.1. Hot Melt
- 5.2.1.1.2. Reactive
- 5.2.1.1.3. Solvent-borne
- 5.2.1.1.4. Water-borne
- 5.2.1.1. By Sub Product
- 5.2.2. Anchors and Grouts
- 5.2.2.1. Cementitious Fixing
- 5.2.2.2. Resin Fixing
- 5.2.2.3. Other Types
- 5.2.3. Concrete Admixtures
- 5.2.3.1. Accelerator
- 5.2.3.2. Air Entraining Admixture
- 5.2.3.3. High Range Water Reducer (Super Plasticizer)
- 5.2.3.4. Retarder
- 5.2.3.5. Shrinkage Reducing Admixture
- 5.2.3.6. Viscosity Modifier
- 5.2.3.7. Water Reducer (Plasticizer)
- 5.2.4. Concrete Protective Coatings
- 5.2.4.1. Acrylic
- 5.2.4.2. Alkyd
- 5.2.4.3. Epoxy
- 5.2.4.4. Polyurethane
- 5.2.4.5. Other Resin Types
- 5.2.5. Flooring Resins
- 5.2.5.1. Polyaspartic
- 5.2.6. Repair and Rehabilitation Chemicals
- 5.2.6.1. Fiber Wrapping Systems
- 5.2.6.2. Injection Grouting Materials
- 5.2.6.3. Micro-concrete Mortars
- 5.2.6.4. Modified Mortars
- 5.2.6.5. Rebar Protectors
- 5.2.7. Sealants
- 5.2.7.1. Silicone
- 5.2.8. Surface Treatment Chemicals
- 5.2.8.1. Curing Compounds
- 5.2.8.2. Mold Release Agents
- 5.2.8.3. Other Product Types
- 5.2.9. Waterproofing Solutions
- 5.2.9.1. Membranes
- 5.2.1. Adhesives
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.1. Market Analysis, Insights and Forecast - by End Use Sector
- 6. United States North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 7. Canada North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 8. Mexico North America Construction Chemicals Industry Analysis, Insights and Forecast, 2019-2031
- 9. Competitive Analysis
- 9.1. Market Share Analysis 2024
- 9.2. Company Profiles
- 9.2.1 Henkel AG & Co KGaA
- 9.2.1.1. Overview
- 9.2.1.2. Products
- 9.2.1.3. SWOT Analysis
- 9.2.1.4. Recent Developments
- 9.2.1.5. Financials (Based on Availability)
- 9.2.2 Five Star Products Inc
- 9.2.2.1. Overview
- 9.2.2.2. Products
- 9.2.2.3. SWOT Analysis
- 9.2.2.4. Recent Developments
- 9.2.2.5. Financials (Based on Availability)
- 9.2.3 Arkema
- 9.2.3.1. Overview
- 9.2.3.2. Products
- 9.2.3.3. SWOT Analysis
- 9.2.3.4. Recent Developments
- 9.2.3.5. Financials (Based on Availability)
- 9.2.4 Saint-Gobain
- 9.2.4.1. Overview
- 9.2.4.2. Products
- 9.2.4.3. SWOT Analysis
- 9.2.4.4. Recent Developments
- 9.2.4.5. Financials (Based on Availability)
- 9.2.5 RPM International Inc
- 9.2.5.1. Overview
- 9.2.5.2. Products
- 9.2.5.3. SWOT Analysis
- 9.2.5.4. Recent Developments
- 9.2.5.5. Financials (Based on Availability)
- 9.2.6 MBCC Group
- 9.2.6.1. Overview
- 9.2.6.2. Products
- 9.2.6.3. SWOT Analysis
- 9.2.6.4. Recent Developments
- 9.2.6.5. Financials (Based on Availability)
- 9.2.7 LATICRETE International Inc
- 9.2.7.1. Overview
- 9.2.7.2. Products
- 9.2.7.3. SWOT Analysis
- 9.2.7.4. Recent Developments
- 9.2.7.5. Financials (Based on Availability)
- 9.2.8 3M
- 9.2.8.1. Overview
- 9.2.8.2. Products
- 9.2.8.3. SWOT Analysis
- 9.2.8.4. Recent Developments
- 9.2.8.5. Financials (Based on Availability)
- 9.2.9 Dow
- 9.2.9.1. Overview
- 9.2.9.2. Products
- 9.2.9.3. SWOT Analysis
- 9.2.9.4. Recent Developments
- 9.2.9.5. Financials (Based on Availability)
- 9.2.10 H B Fuller Company
- 9.2.10.1. Overview
- 9.2.10.2. Products
- 9.2.10.3. SWOT Analysis
- 9.2.10.4. Recent Developments
- 9.2.10.5. Financials (Based on Availability)
- 9.2.11 CEMEX S A B de C V
- 9.2.11.1. Overview
- 9.2.11.2. Products
- 9.2.11.3. SWOT Analysis
- 9.2.11.4. Recent Developments
- 9.2.11.5. Financials (Based on Availability)
- 9.2.12 Ardex Group
- 9.2.12.1. Overview
- 9.2.12.2. Products
- 9.2.12.3. SWOT Analysis
- 9.2.12.4. Recent Developments
- 9.2.12.5. Financials (Based on Availability)
- 9.2.13 MAPEI S p A
- 9.2.13.1. Overview
- 9.2.13.2. Products
- 9.2.13.3. SWOT Analysis
- 9.2.13.4. Recent Developments
- 9.2.13.5. Financials (Based on Availability)
- 9.2.14 Sika AG
- 9.2.14.1. Overview
- 9.2.14.2. Products
- 9.2.14.3. SWOT Analysis
- 9.2.14.4. Recent Developments
- 9.2.14.5. Financials (Based on Availability)
- 9.2.15 Standard Industries Inc
- 9.2.15.1. Overview
- 9.2.15.2. Products
- 9.2.15.3. SWOT Analysis
- 9.2.15.4. Recent Developments
- 9.2.15.5. Financials (Based on Availability)
- 9.2.1 Henkel AG & Co KGaA
List of Figures
- Figure 1: North America Construction Chemicals Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: North America Construction Chemicals Industry Share (%) by Company 2024
List of Tables
- Table 1: North America Construction Chemicals Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: North America Construction Chemicals Industry Volume K Tons Forecast, by Region 2019 & 2032
- Table 3: North America Construction Chemicals Industry Revenue Million Forecast, by End Use Sector 2019 & 2032
- Table 4: North America Construction Chemicals Industry Volume K Tons Forecast, by End Use Sector 2019 & 2032
- Table 5: North America Construction Chemicals Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 6: North America Construction Chemicals Industry Volume K Tons Forecast, by Product 2019 & 2032
- Table 7: North America Construction Chemicals Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 8: North America Construction Chemicals Industry Volume K Tons Forecast, by Region 2019 & 2032
- Table 9: North America Construction Chemicals Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 10: North America Construction Chemicals Industry Volume K Tons Forecast, by Country 2019 & 2032
- Table 11: United States North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: United States North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 13: Canada North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Canada North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 15: Mexico North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 16: Mexico North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 17: North America Construction Chemicals Industry Revenue Million Forecast, by End Use Sector 2019 & 2032
- Table 18: North America Construction Chemicals Industry Volume K Tons Forecast, by End Use Sector 2019 & 2032
- Table 19: North America Construction Chemicals Industry Revenue Million Forecast, by Product 2019 & 2032
- Table 20: North America Construction Chemicals Industry Volume K Tons Forecast, by Product 2019 & 2032
- Table 21: North America Construction Chemicals Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: North America Construction Chemicals Industry Volume K Tons Forecast, by Country 2019 & 2032
- Table 23: United States North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: United States North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 25: Canada North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 26: Canada North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
- Table 27: Mexico North America Construction Chemicals Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 28: Mexico North America Construction Chemicals Industry Volume (K Tons) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the North America Construction Chemicals Industry?
The projected CAGR is approximately < 5.00%.
2. Which companies are prominent players in the North America Construction Chemicals Industry?
Key companies in the market include Henkel AG & Co KGaA, Five Star Products Inc, Arkema, Saint-Gobain, RPM International Inc, MBCC Group, LATICRETE International Inc, 3M, Dow, H B Fuller Company, CEMEX S A B de C V, Ardex Group, MAPEI S p A, Sika AG, Standard Industries Inc.
3. What are the main segments of the North America Construction Chemicals Industry?
The market segments include End Use Sector, Product.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
; Banning/ Limiting Use of Plastics used in packaging applications.
6. What are the notable trends driving market growth?
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT.
7. Are there any restraints impacting market growth?
; Harmful Amines in Dyes; Paperless Green Initiatives.
8. Can you provide examples of recent developments in the market?
May 2023: Sika, a global leader in construction chemicals, acquired the MBCC Group, including its waterproofing solutions, anchors & grouts, flooring resins, repair & rehabilitation chemicals, and other businesses, with the exception of its concrete admixture operations in Europe, North America, Australia, and New Zealand.April 2023: Flowcrete, a subsidiary of RPM International Inc., announced that it has extended the shelf life of its epoxy flooring resin products, which can now be stored for an extra 12 months from the previously specified dates without compromising their quality or performance.March 2023: Sika AG announced its plan to divest its MBCC admixture assets to Cinven, a global private equity firm, as part of its strategy to secure full ownership of MBCC Group.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million and volume, measured in K Tons.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "North America Construction Chemicals Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the North America Construction Chemicals Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the North America Construction Chemicals Industry?
To stay informed about further developments, trends, and reports in the North America Construction Chemicals Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
