Key Insights
The Middle East and Africa (MEA) materials handling and storage industry is experiencing robust growth, driven by expanding e-commerce, infrastructure development, and the burgeoning logistics sector across the region. A compound annual growth rate (CAGR) of 11.20% indicates significant market expansion, projected to reach substantial value by 2033. Key drivers include automation adoption across various sectors like automotive, retail, and healthcare, increasing demand for efficient warehouse management systems, and the need for improved supply chain resilience. The industry is segmented by equipment (AGVs, AS/RS, conveyor & sortation systems, robotics), end-user application (automotive, retail, logistics, healthcare, manufacturing), and type of operation (packaging, assembly, storage, distribution). Countries like the UAE, Saudi Arabia, and South Africa are major contributors, reflecting their significant industrial and economic activity. However, challenges remain, including high initial investment costs for automation technologies and a potential skills gap in operating and maintaining advanced systems. This necessitates strategic partnerships between technology providers and end-users, along with government initiatives promoting technological advancement and skills development to fully unlock the industry's potential.
The market's growth is further fueled by the expanding industrial sectors across MEA, particularly in manufacturing and logistics. Increased urbanization and rising consumer demand are key factors contributing to the growth of e-commerce, driving the need for efficient warehousing and delivery solutions. The adoption of automated guided vehicle systems (AGVs), automated storage and retrieval systems (AS/RS), and robotic systems is expected to accelerate, enhancing warehouse productivity and efficiency. However, factors such as economic fluctuations in certain MEA countries and infrastructure limitations in some regions could potentially constrain growth. To mitigate these challenges, industry players are focusing on developing adaptable solutions, emphasizing cost-effectiveness, and providing comprehensive service packages that include installation, maintenance, and training, catering to the diverse needs and economic landscapes of the region.
Middle East & Africa Materials Handling & Storage Industry Market Report: 2019-2033
This comprehensive report provides an in-depth analysis of the Middle East and Africa Materials Handling and Storage industry, offering crucial insights for strategic decision-making during the forecast period (2025-2033). The study covers a historical period from 2019-2024, with 2025 serving as the base year and estimated year. The report meticulously examines market size, growth drivers, competitive landscape, and future outlook, providing a complete picture of this dynamic sector. Key segments analyzed include Automated Guided Vehicle Systems (AGVs), Automated Storage and Retrieval Systems (AS/RS), Conveyor and Sortation Systems, Robotic Systems, across diverse end-user applications (Automotive, Retail, Transportation & Logistics, Healthcare & Lifesciences, Manufacturing, Energy) and operational types (Packaging, Assembly, Storage & Handling, Distribution, Transportation). The geographic scope encompasses key countries like the UAE, Saudi Arabia, South Africa, Turkey, and Israel, alongside other significant markets. This report is indispensable for businesses seeking to navigate this rapidly evolving landscape.
Middle East and Africa Materials Handling and Storage Industry Market Structure & Competitive Dynamics
The Middle East and Africa materials handling and storage market exhibits a moderately concentrated structure, with a few dominant players holding significant market share. The landscape is characterized by a dynamic interplay of established multinational corporations and regional players. Innovation ecosystems are emerging, driven by government initiatives promoting technological advancements in logistics and supply chain optimization. Regulatory frameworks vary across countries within the region, impacting market access and operational costs. Product substitution is limited, with specialized equipment often requiring tailored solutions. End-user trends indicate a growing preference for automation, efficiency, and data-driven solutions. Mergers and acquisitions (M&A) activity is moderate, with deal values ranging from USD xx Million to USD xx Million in recent years. Several key players, including Kardex AG, SSI Schaefer, and Dematic Group, have consistently demonstrated strong market presence.
- Market Concentration: Moderately concentrated, with top 5 players holding approximately xx% market share in 2025.
- M&A Activity: Moderate activity observed in the historical period (2019-2024), with deal values averaging USD xx Million.
- Innovation: Growth in automation and robotics technologies is driving innovation.
- Regulatory Framework: Varying regulations across countries create complexities for market entry.
Middle East and Africa Materials Handling and Storage Industry Industry Trends & Insights
The Middle East and Africa materials handling and storage market is projected to experience robust growth, driven by several key factors. The increasing adoption of e-commerce and the expansion of logistics networks are major catalysts for growth, fueling demand for advanced material handling solutions. Technological disruptions, such as the widespread adoption of automation, robotics, and AI-powered systems, are significantly reshaping the industry landscape. Consumer preferences are shifting towards efficient, flexible, and cost-effective solutions, particularly within the rapidly expanding e-commerce sector. The competitive dynamics are characterized by a mix of established global players and local companies. The Compound Annual Growth Rate (CAGR) for the market is estimated at xx% during the forecast period (2025-2033). Market penetration of automated solutions is expected to increase from xx% in 2025 to xx% by 2033.
Dominant Markets & Segments in Middle East and Africa Materials Handling and Storage Industry
The UAE and Saudi Arabia are currently the dominant markets in the Middle East and Africa region for materials handling and storage. South Africa also presents a significant market opportunity.
Leading Regions/Countries:
- UAE: Driven by strong infrastructure development, burgeoning e-commerce sector, and strategic location as a global trade hub.
- Saudi Arabia: Fueled by government investments in infrastructure projects and economic diversification initiatives (Vision 2030).
- South Africa: Serves as a key gateway to the Southern African market, with growing industrial activity.
Leading Segments:
- Equipment: Automated Storage & Retrieval Systems (AS/RS) are experiencing strong growth due to increasing warehouse automation needs.
- End-user Application: The transportation and logistics sector is a significant driver, followed by manufacturing and retail.
- Type of Operation: Storage & Handling is the largest segment driven by increasing warehouse modernization efforts.
Key Drivers:
- Economic Growth: Strong GDP growth in several countries within the region is stimulating investment in infrastructure and logistics.
- Infrastructure Development: Government investments in transportation networks and industrial zones are creating favorable market conditions.
- E-commerce Expansion: The rapid growth of online retail is driving demand for efficient warehousing and delivery solutions.
Middle East and Africa Materials Handling and Storage Industry Product Innovations
Significant product innovations are emerging, focusing on enhanced automation, improved efficiency, and data-driven solutions. The integration of Artificial Intelligence (AI) and Internet of Things (IoT) technologies is driving the development of smart warehouse management systems and autonomous mobile robots (AMRs). These innovations aim to optimize operational efficiency, reduce costs, and enhance supply chain visibility. The market is also witnessing the introduction of modular and scalable systems to accommodate the varying needs of different businesses.
Report Segmentation & Scope
This report segments the Middle East and Africa materials handling and storage market based on equipment type (AGV Systems, AS/RS, Conveyor & Sortation Systems, Robotic Systems), end-user application (Automotive, Retail, Transportation & Logistics, Healthcare & Lifesciences, Manufacturing, Energy, Others), type of operation (Packaging, Assembly, Storage & Handling, Distribution, Transportation, Others), and country (UAE, Saudi Arabia, South Africa, Turkey, Israel, Others). Each segment's market size, growth projections, and competitive dynamics are analyzed thoroughly. Growth projections vary considerably across segments, with automation-related segments showing the strongest growth potential. Competitive landscapes are shaped by the presence of both global and regional players.
Key Drivers of Middle East and Africa Materials Handling and Storage Industry Growth
Several key factors contribute to the growth of this industry. Technological advancements, particularly in automation and robotics, are significantly improving efficiency and productivity. The ongoing expansion of e-commerce and the resultant need for efficient logistics networks are also crucial drivers. Furthermore, government initiatives to improve infrastructure and support industrial development are creating favorable conditions for growth. Finally, the increasing focus on optimizing supply chains and reducing operational costs is boosting investment in advanced material handling systems.
Challenges in the Middle East and Africa Materials Handling and Storage Industry Sector
The industry faces challenges including supply chain disruptions, regulatory hurdles in certain markets, and fierce competition among established players and new entrants. Skilled labor shortages in some regions also pose a limitation. These factors impact the cost and speed of implementation for new systems, hindering market growth to some extent. The overall impact of these challenges is estimated to reduce the market CAGR by approximately xx% in certain sub-segments.
Leading Players in the Middle East and Africa Materials Handling and Storage Industry Market
- Kardex AG
- SSI Schaefer
- Coesia Middle East DMCC (Flexlink)
- Toyota Material Handling
- Murata Machinery USA Inc
- Mecalux S A
- Dematic Group
- PCM ME (FZC)
- Swisslog Holdings AG
- Beumer Group
Key Developments in Middle East and Africa Materials Handling and Storage Industry Sector
August 2022: DP World UAE's agreement to build two new food processing units in Dubai signifies increased demand for efficient materials handling within the F&B sector, boosting the market for storage and handling solutions. This development underscores Dubai's position as a significant trade hub, further stimulating growth.
May 2022: The USD 10 billion industrial partnership between Egypt, Jordan, and the UAE highlights substantial investment in diverse sectors, including food manufacturing, creating significant opportunities for materials handling equipment and services across the region.
Strategic Middle East and Africa Materials Handling and Storage Industry Market Outlook
The future outlook for the Middle East and Africa materials handling and storage market remains exceptionally positive. Sustained economic growth, expanding e-commerce activity, and ongoing infrastructure development are expected to fuel considerable growth in the coming years. Strategic opportunities exist for companies that can offer innovative, efficient, and scalable solutions tailored to the specific needs of the regional market. The increasing adoption of automation and digital technologies will continue to shape the competitive landscape, creating further growth potential for those players that can adapt quickly and innovate.
Middle East and Africa Materials Handling and Storage Industry Segmentation
-
1. Equipment
-
1.1. Automated Guided Vehicle Systems (AGV Systems)
- 1.1.1. Unit Load Carriers
- 1.1.2. Tow Vehicles
- 1.1.3. Pallet Trucks
- 1.1.4. Assembly Line Vehicles
- 1.1.5. Fork Lift Vehicles
- 1.1.6. Clamp Vehicles
- 1.1.7. Other AGV Systems
-
1.2. Automated Storage & Retrieval Systems (AS/RS)
- 1.2.1. Unit Load AS/RS
- 1.2.2. Mini Load AS/RS
- 1.2.3. Carousel Type AS/RS
- 1.2.4. Robotic AS/RS
- 1.2.5. Tunnel Style Systems
- 1.2.6. Other AS/RS
-
1.3. Conveyor and Sortation Systems
- 1.3.1. Belt
- 1.3.2. Screw
- 1.3.3. Overhead
- 1.3.4. Crescent
- 1.3.5. Roller
- 1.3.6. Other Conveyor and Sortation Systems
-
1.4. Robotic Systems
- 1.4.1. Palletizing
- 1.4.2. Pick & Place Service
- 1.4.3. Case Packing
- 1.4.4. Other Robotic Systems
-
1.1. Automated Guided Vehicle Systems (AGV Systems)
-
2. End-user Application
- 2.1. Automotive
- 2.2. Retail
- 2.3. Transportation & Logistics
- 2.4. Healthcare & Lifesciences
- 2.5. Manufacturing
- 2.6. Energy
- 2.7. Other End-user Applications
-
3. Type of Operation
- 3.1. Packaging
- 3.2. Assembly
- 3.3. Storage & Handling
- 3.4. Distribution
- 3.5. Transportation
- 3.6. Other Types of Operation
Middle East and Africa Materials Handling and Storage Industry Segmentation By Geography
-
1. Middle East
- 1.1. Saudi Arabia
- 1.2. United Arab Emirates
- 1.3. Israel
- 1.4. Qatar
- 1.5. Kuwait
- 1.6. Oman
- 1.7. Bahrain
- 1.8. Jordan
- 1.9. Lebanon
Middle East and Africa Materials Handling and Storage Industry REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2019-2033 |
| Base Year | 2024 |
| Estimated Year | 2025 |
| Forecast Period | 2025-2033 |
| Historical Period | 2019-2024 |
| Growth Rate | CAGR of 11.20% from 2019-2033 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Established e-commerce Industry
- 3.3. Market Restrains
- 3.3.1. High Cost of Infrastructure set up
- 3.4. Market Trends
- 3.4.1. Growing E-commerce in Middle East and Africa is Expected to Drive the Market
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Middle East and Africa Materials Handling and Storage Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Equipment
- 5.1.1. Automated Guided Vehicle Systems (AGV Systems)
- 5.1.1.1. Unit Load Carriers
- 5.1.1.2. Tow Vehicles
- 5.1.1.3. Pallet Trucks
- 5.1.1.4. Assembly Line Vehicles
- 5.1.1.5. Fork Lift Vehicles
- 5.1.1.6. Clamp Vehicles
- 5.1.1.7. Other AGV Systems
- 5.1.2. Automated Storage & Retrieval Systems (AS/RS)
- 5.1.2.1. Unit Load AS/RS
- 5.1.2.2. Mini Load AS/RS
- 5.1.2.3. Carousel Type AS/RS
- 5.1.2.4. Robotic AS/RS
- 5.1.2.5. Tunnel Style Systems
- 5.1.2.6. Other AS/RS
- 5.1.3. Conveyor and Sortation Systems
- 5.1.3.1. Belt
- 5.1.3.2. Screw
- 5.1.3.3. Overhead
- 5.1.3.4. Crescent
- 5.1.3.5. Roller
- 5.1.3.6. Other Conveyor and Sortation Systems
- 5.1.4. Robotic Systems
- 5.1.4.1. Palletizing
- 5.1.4.2. Pick & Place Service
- 5.1.4.3. Case Packing
- 5.1.4.4. Other Robotic Systems
- 5.1.1. Automated Guided Vehicle Systems (AGV Systems)
- 5.2. Market Analysis, Insights and Forecast - by End-user Application
- 5.2.1. Automotive
- 5.2.2. Retail
- 5.2.3. Transportation & Logistics
- 5.2.4. Healthcare & Lifesciences
- 5.2.5. Manufacturing
- 5.2.6. Energy
- 5.2.7. Other End-user Applications
- 5.3. Market Analysis, Insights and Forecast - by Type of Operation
- 5.3.1. Packaging
- 5.3.2. Assembly
- 5.3.3. Storage & Handling
- 5.3.4. Distribution
- 5.3.5. Transportation
- 5.3.6. Other Types of Operation
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Middle East
- 5.1. Market Analysis, Insights and Forecast - by Equipment
- 6. South Africa Middle East and Africa Materials Handling and Storage Industry Analysis, Insights and Forecast, 2019-2031
- 7. Sudan Middle East and Africa Materials Handling and Storage Industry Analysis, Insights and Forecast, 2019-2031
- 8. Uganda Middle East and Africa Materials Handling and Storage Industry Analysis, Insights and Forecast, 2019-2031
- 9. Tanzania Middle East and Africa Materials Handling and Storage Industry Analysis, Insights and Forecast, 2019-2031
- 10. Kenya Middle East and Africa Materials Handling and Storage Industry Analysis, Insights and Forecast, 2019-2031
- 11. Rest of Africa Middle East and Africa Materials Handling and Storage Industry Analysis, Insights and Forecast, 2019-2031
- 12. Competitive Analysis
- 12.1. Market Share Analysis 2024
- 12.2. Company Profiles
- 12.2.1 Kardex AG
- 12.2.1.1. Overview
- 12.2.1.2. Products
- 12.2.1.3. SWOT Analysis
- 12.2.1.4. Recent Developments
- 12.2.1.5. Financials (Based on Availability)
- 12.2.2 SSI Schaefer
- 12.2.2.1. Overview
- 12.2.2.2. Products
- 12.2.2.3. SWOT Analysis
- 12.2.2.4. Recent Developments
- 12.2.2.5. Financials (Based on Availability)
- 12.2.3 Coesia Middle East DMCC (Flexlink)
- 12.2.3.1. Overview
- 12.2.3.2. Products
- 12.2.3.3. SWOT Analysis
- 12.2.3.4. Recent Developments
- 12.2.3.5. Financials (Based on Availability)
- 12.2.4 Toyota Material Handling
- 12.2.4.1. Overview
- 12.2.4.2. Products
- 12.2.4.3. SWOT Analysis
- 12.2.4.4. Recent Developments
- 12.2.4.5. Financials (Based on Availability)
- 12.2.5 Murata Machinery USA Inc
- 12.2.5.1. Overview
- 12.2.5.2. Products
- 12.2.5.3. SWOT Analysis
- 12.2.5.4. Recent Developments
- 12.2.5.5. Financials (Based on Availability)
- 12.2.6 Mecalux S A
- 12.2.6.1. Overview
- 12.2.6.2. Products
- 12.2.6.3. SWOT Analysis
- 12.2.6.4. Recent Developments
- 12.2.6.5. Financials (Based on Availability)
- 12.2.7 Dematic Group
- 12.2.7.1. Overview
- 12.2.7.2. Products
- 12.2.7.3. SWOT Analysis
- 12.2.7.4. Recent Developments
- 12.2.7.5. Financials (Based on Availability)
- 12.2.8 PCM ME (FZC)*List Not Exhaustive
- 12.2.8.1. Overview
- 12.2.8.2. Products
- 12.2.8.3. SWOT Analysis
- 12.2.8.4. Recent Developments
- 12.2.8.5. Financials (Based on Availability)
- 12.2.9 Swisslog Holdings AG
- 12.2.9.1. Overview
- 12.2.9.2. Products
- 12.2.9.3. SWOT Analysis
- 12.2.9.4. Recent Developments
- 12.2.9.5. Financials (Based on Availability)
- 12.2.10 Beumer Group
- 12.2.10.1. Overview
- 12.2.10.2. Products
- 12.2.10.3. SWOT Analysis
- 12.2.10.4. Recent Developments
- 12.2.10.5. Financials (Based on Availability)
- 12.2.1 Kardex AG
List of Figures
- Figure 1: Middle East and Africa Materials Handling and Storage Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Middle East and Africa Materials Handling and Storage Industry Share (%) by Company 2024
List of Tables
- Table 1: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Equipment 2019 & 2032
- Table 3: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by End-user Application 2019 & 2032
- Table 4: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Type of Operation 2019 & 2032
- Table 5: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 7: South Africa Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: Sudan Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Uganda Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: Tanzania Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Kenya Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Rest of Africa Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Equipment 2019 & 2032
- Table 14: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by End-user Application 2019 & 2032
- Table 15: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Type of Operation 2019 & 2032
- Table 16: Middle East and Africa Materials Handling and Storage Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 17: Saudi Arabia Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 18: United Arab Emirates Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 19: Israel Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 20: Qatar Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 21: Kuwait Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 22: Oman Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 23: Bahrain Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 24: Jordan Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 25: Lebanon Middle East and Africa Materials Handling and Storage Industry Revenue (Million) Forecast, by Application 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Middle East and Africa Materials Handling and Storage Industry?
The projected CAGR is approximately 11.20%.
2. Which companies are prominent players in the Middle East and Africa Materials Handling and Storage Industry?
Key companies in the market include Kardex AG, SSI Schaefer, Coesia Middle East DMCC (Flexlink), Toyota Material Handling, Murata Machinery USA Inc, Mecalux S A, Dematic Group, PCM ME (FZC)*List Not Exhaustive, Swisslog Holdings AG, Beumer Group.
3. What are the main segments of the Middle East and Africa Materials Handling and Storage Industry?
The market segments include Equipment, End-user Application, Type of Operation.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Established e-commerce Industry.
6. What are the notable trends driving market growth?
Growing E-commerce in Middle East and Africa is Expected to Drive the Market.
7. Are there any restraints impacting market growth?
High Cost of Infrastructure set up.
8. Can you provide examples of recent developments in the market?
August 2022: DP World UAE announced an agreement with multinational firms to build two new food processing units in Dubai. DP World UAE's Food and Agriculture Terminal at the Jebel Ali Port has positioned Dubai as a key gateway for global trade in the F&B sector. Dubai's external foodstuff trade jumped 11% year-on-year to reach AED 57 billion (USD 15.52 billion) in 2021 compared to AED 51.4 billion (USD 14 billion) in 2020.
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 4950, and USD 6800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Middle East and Africa Materials Handling and Storage Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Middle East and Africa Materials Handling and Storage Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Middle East and Africa Materials Handling and Storage Industry?
To stay informed about further developments, trends, and reports in the Middle East and Africa Materials Handling and Storage Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence
