Key Insights
The Location Targeted Mobile Advertising market is projected for significant expansion, anticipating a Compound Annual Growth Rate (CAGR) of 17.4%. This robust growth, from a market size of 100.89 billion in the base year 2025, is propelled by several key factors. Escalating global smartphone penetration and mobile internet usage provide an extensive audience for location-based advertising. Innovations in location technologies, including geofencing, beacons, and hyper-contextual targeting, enable precise and effective ad delivery, optimizing advertiser ROI. The increasing utilization of location data analytics empowers marketers to gain deeper insights into consumer behavior and preferences, facilitating highly personalized campaigns. Across sectors such as retail, banking, travel, and healthcare, location-based advertising unlocks unique opportunities for engaging consumers and enhancing their experience. The competitive environment is vibrant, featuring major technology players like Google, Facebook, and Apple, alongside specialized location advertising platforms, fostering continuous innovation and market growth.
Location Targeted Mobile Advertising Market Market Size (In Billion)
Despite the promising outlook, certain challenges persist. Data privacy concerns and evolving regulations surrounding location data usage present significant restraints. Building and maintaining user trust, alongside ensuring adherence to privacy laws, are vital for sustained growth. Furthermore, the accuracy and reliability of location data are ongoing areas for development, and challenges in integrating location data with other marketing platforms require attention. Nevertheless, the market is set for continued growth, driven by advancements in location technologies, the demand for personalized advertising solutions, and the expanding adoption of location-based services. Market segmentation by technology (e.g., geofencing, beacons) and end-user industry (e.g., retail, banking) offers detailed insights into specific growth drivers and opportunities. Regional market share distribution, with North America and Asia Pacific projected to lead, reflects differing levels of smartphone adoption and digital advertising maturity.
Location Targeted Mobile Advertising Market Company Market Share
Location Targeted Mobile Advertising Market: A Comprehensive Report (2019-2033)
This comprehensive report provides an in-depth analysis of the Location Targeted Mobile Advertising Market, offering valuable insights for businesses and investors seeking to navigate this rapidly evolving landscape. The study covers the period from 2019 to 2033, with a focus on the estimated year 2025 and a forecast period spanning 2025-2033. The report leverages data from the historical period (2019-2024) to predict future market trends and opportunities. The total market size is projected to reach xx Million by 2033, demonstrating significant growth potential.
Location Targeted Mobile Advertising Market Structure & Competitive Dynamics
The Location Targeted Mobile Advertising market exhibits a moderately concentrated structure, with key players like Google LLC, Facebook Inc, and Microsoft Corporation holding significant market share. However, the market is also characterized by a dynamic ecosystem of innovative startups and established players continually vying for dominance. The competitive landscape is further shaped by factors such as ongoing mergers and acquisitions (M&A) activities, with deal values exceeding xx Million in recent years.
Market concentration is influenced by factors including the technological expertise required for effective location-based advertising, access to vast user data, and strong brand recognition. Regulatory frameworks, particularly concerning data privacy and user consent, significantly impact market operations. The market is also subject to substitution effects from alternative advertising methods, such as social media marketing and programmatic advertising. End-user trends, such as increased mobile usage and preference for personalized ads, are key drivers of market growth.
- Market Share: Google LLC and Facebook Inc. together hold an estimated xx% market share in 2025.
- M&A Activity: The past five years have witnessed xx major M&A deals, totaling xx Million in value, primarily focused on acquiring smaller technology companies with specialized location targeting capabilities.
- Innovation Ecosystem: A vibrant ecosystem of technology providers, data analytics firms, and advertising agencies contributes to continuous innovation in location-based targeting techniques.
- Regulatory Framework: GDPR and CCPA compliance significantly influence market operations, impacting data collection and usage practices.
Location Targeted Mobile Advertising Market Industry Trends & Insights
The Location Targeted Mobile Advertising market is experiencing robust growth, fueled by several key factors. The increasing penetration of smartphones and mobile internet usage drives a significant expansion of the target audience. Technological advancements, such as improved location accuracy via GPS and Wi-Fi positioning, and sophisticated data analytics, empower more effective targeting and measurement. Consumer preference for personalized and contextually relevant ads contributes significantly to market expansion. Furthermore, the rise of omnichannel marketing strategies, integrating location-based advertising with other marketing channels, is boosting market growth. Competitive dynamics, characterized by ongoing innovation and M&A activity, further stimulate growth. The market is expected to witness a CAGR of xx% during the forecast period (2025-2033), reaching a projected value of xx Million by 2033. Market penetration is expected to increase from xx% in 2025 to xx% by 2033, reflecting growing adoption by businesses across various sectors.
Dominant Markets & Segments in Location Targeted Mobile Advertising Market
The North American region currently dominates the Location Targeted Mobile Advertising market, driven by high smartphone penetration, advanced technological infrastructure, and a mature advertising ecosystem. Within the technology segments, Geo-fencing and Geo-targeting are the most prevalent methods, though hyper-contextual targeting is witnessing rapid growth due to its ability to deliver highly personalized ads.
In terms of end-user industries, Retail, Banking, Financial Services and Insurance, and Travel, Tourism, and Hospitality show the strongest adoption of location-targeted mobile advertising due to their capacity for leveraging location data to enhance customer experience and drive sales.
- Key Drivers in North America: Strong smartphone penetration, advanced digital infrastructure, and a large pool of advertising spending.
- Geo-fencing Dominance: High adoption due to its simplicity and effectiveness in delivering location-specific promotions.
- Retail Sector Leadership: Strong demand for location-based ads to drive foot traffic and boost sales.
Location Targeted Mobile Advertising Market Product Innovations
Recent innovations in location-based advertising include enhanced data analytics capabilities, enabling more precise audience segmentation and campaign optimization. The integration of artificial intelligence (AI) and machine learning (ML) is enhancing ad targeting and personalization. Furthermore, new privacy-focused technologies are emerging, addressing concerns about user data protection while maintaining ad effectiveness. These innovations are improving the efficiency and return on investment (ROI) of location-targeted mobile advertising, attracting new businesses and driving market growth.
Report Segmentation & Scope
This report segments the Location Targeted Mobile Advertising market by technology (Geo-fencing, Beacons, Hyper-contextual Targeting, Geo-targeting, Geo-conquesting) and by end-user industry (Retail, Banking, Financial Services and Insurance, Travel, Tourism and Hospitality, Healthcare, Other End-user Industries). Each segment's growth projections, market size, and competitive dynamics are analyzed in detail, providing a comprehensive overview of the market landscape. For example, the Geo-fencing segment is projected to grow at a CAGR of xx% during the forecast period, driven by its cost-effectiveness and ease of implementation. The Retail sector is anticipated to maintain its leading position due to the direct link between location-based ads and in-store purchases.
Key Drivers of Location Targeted Mobile Advertising Market Growth
Several factors contribute to the growth of the Location Targeted Mobile Advertising market. The widespread adoption of smartphones and mobile internet access provides a vast target audience. Advancements in location-based technologies, such as improved GPS accuracy and enhanced data analytics, enable more effective ad targeting. The increasing use of omnichannel marketing strategies further fuels growth. Additionally, the growing preference for personalized and contextually relevant advertisements strengthens market expansion.
Challenges in the Location Targeted Mobile Advertising Market Sector
The Location Targeted Mobile Advertising market faces challenges including concerns about user privacy and data security, leading to stricter regulations. Maintaining accuracy and precision in location data, especially in areas with limited GPS signals, also presents a challenge. Furthermore, the need to balance targeted advertising with user experience remains a critical consideration. Competition from other advertising channels also poses a challenge for market players. The cost associated with implementing and managing location-based advertising campaigns can also be a barrier for smaller businesses.
Leading Players in the Location Targeted Mobile Advertising Market Market
- ThumbVista LLC
- Verve Inc
- Simpli Fi
- IBM Corporation
- Google LLC
- Microsoft Corporation
- Bluedot Innovation Pty Ltd
- InMarket
- Facebook Inc
- GroundTruth
- Gimbal Inc
- Apple Inc
Key Developments in Location Targeted Mobile Advertising Market Sector
- Jan 2023: Google launched a new privacy-focused location targeting solution.
- June 2022: Verve Inc. acquired a smaller location data analytics firm.
- Oct 2021: A new regulation concerning data privacy was implemented in the EU.
Strategic Location Targeted Mobile Advertising Market Outlook
The Location Targeted Mobile Advertising market holds significant growth potential, driven by continuing technological advancements and expanding smartphone penetration. Strategic opportunities exist for companies focused on developing innovative location-based advertising technologies, improving data analytics capabilities, and addressing user privacy concerns. Furthermore, businesses that effectively integrate location-based advertising with other marketing channels are poised to benefit significantly. The market's future trajectory will depend on the ability of companies to deliver effective, privacy-respecting, and engaging mobile advertising experiences.
Location Targeted Mobile Advertising Market Segmentation
-
1. Technology
- 1.1. Geo-fencing
- 1.2. Beacons
- 1.3. Hyper-contextual Targeting
- 1.4. Geo-targeting
- 1.5. Geo-conquesting
-
2. End-user Industry
- 2.1. Retail
- 2.2. Banking, Financial Services, and Insurance
- 2.3. Travel, Tourism, and Hospitality
- 2.4. Helathcare
- 2.5. Other End-user Industries
Location Targeted Mobile Advertising Market Segmentation By Geography
- 1. North America
- 2. Europe
- 3. Asia Pacific
- 4. Rest of the World
Location Targeted Mobile Advertising Market Regional Market Share
Geographic Coverage of Location Targeted Mobile Advertising Market
Location Targeted Mobile Advertising Market REPORT HIGHLIGHTS
| Aspects | Details |
|---|---|
| Study Period | 2020-2034 |
| Base Year | 2025 |
| Estimated Year | 2026 |
| Forecast Period | 2026-2034 |
| Historical Period | 2020-2025 |
| Growth Rate | CAGR of 17.4% from 2020-2034 |
| Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. ; Increased Development of Technologies Related to Real-time Location Tracking; Higher Adoption of Location-based Application among Consumers
- 3.3. Market Restrains
- 3.3.1. High Cost of System Acquisition and Deployment
- 3.4. Market Trends
- 3.4.1. Retail Segment to Witness Significant Growth
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Global Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 5.1. Market Analysis, Insights and Forecast - by Technology
- 5.1.1. Geo-fencing
- 5.1.2. Beacons
- 5.1.3. Hyper-contextual Targeting
- 5.1.4. Geo-targeting
- 5.1.5. Geo-conquesting
- 5.2. Market Analysis, Insights and Forecast - by End-user Industry
- 5.2.1. Retail
- 5.2.2. Banking, Financial Services, and Insurance
- 5.2.3. Travel, Tourism, and Hospitality
- 5.2.4. Helathcare
- 5.2.5. Other End-user Industries
- 5.3. Market Analysis, Insights and Forecast - by Region
- 5.3.1. North America
- 5.3.2. Europe
- 5.3.3. Asia Pacific
- 5.3.4. Rest of the World
- 5.1. Market Analysis, Insights and Forecast - by Technology
- 6. North America Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 6.1. Market Analysis, Insights and Forecast - by Technology
- 6.1.1. Geo-fencing
- 6.1.2. Beacons
- 6.1.3. Hyper-contextual Targeting
- 6.1.4. Geo-targeting
- 6.1.5. Geo-conquesting
- 6.2. Market Analysis, Insights and Forecast - by End-user Industry
- 6.2.1. Retail
- 6.2.2. Banking, Financial Services, and Insurance
- 6.2.3. Travel, Tourism, and Hospitality
- 6.2.4. Helathcare
- 6.2.5. Other End-user Industries
- 6.1. Market Analysis, Insights and Forecast - by Technology
- 7. Europe Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 7.1. Market Analysis, Insights and Forecast - by Technology
- 7.1.1. Geo-fencing
- 7.1.2. Beacons
- 7.1.3. Hyper-contextual Targeting
- 7.1.4. Geo-targeting
- 7.1.5. Geo-conquesting
- 7.2. Market Analysis, Insights and Forecast - by End-user Industry
- 7.2.1. Retail
- 7.2.2. Banking, Financial Services, and Insurance
- 7.2.3. Travel, Tourism, and Hospitality
- 7.2.4. Helathcare
- 7.2.5. Other End-user Industries
- 7.1. Market Analysis, Insights and Forecast - by Technology
- 8. Asia Pacific Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 8.1. Market Analysis, Insights and Forecast - by Technology
- 8.1.1. Geo-fencing
- 8.1.2. Beacons
- 8.1.3. Hyper-contextual Targeting
- 8.1.4. Geo-targeting
- 8.1.5. Geo-conquesting
- 8.2. Market Analysis, Insights and Forecast - by End-user Industry
- 8.2.1. Retail
- 8.2.2. Banking, Financial Services, and Insurance
- 8.2.3. Travel, Tourism, and Hospitality
- 8.2.4. Helathcare
- 8.2.5. Other End-user Industries
- 8.1. Market Analysis, Insights and Forecast - by Technology
- 9. Rest of the World Location Targeted Mobile Advertising Market Analysis, Insights and Forecast, 2020-2032
- 9.1. Market Analysis, Insights and Forecast - by Technology
- 9.1.1. Geo-fencing
- 9.1.2. Beacons
- 9.1.3. Hyper-contextual Targeting
- 9.1.4. Geo-targeting
- 9.1.5. Geo-conquesting
- 9.2. Market Analysis, Insights and Forecast - by End-user Industry
- 9.2.1. Retail
- 9.2.2. Banking, Financial Services, and Insurance
- 9.2.3. Travel, Tourism, and Hospitality
- 9.2.4. Helathcare
- 9.2.5. Other End-user Industries
- 9.1. Market Analysis, Insights and Forecast - by Technology
- 10. Competitive Analysis
- 10.1. Global Market Share Analysis 2025
- 10.2. Company Profiles
- 10.2.1 ThumbVista LLC
- 10.2.1.1. Overview
- 10.2.1.2. Products
- 10.2.1.3. SWOT Analysis
- 10.2.1.4. Recent Developments
- 10.2.1.5. Financials (Based on Availability)
- 10.2.2 Verve Inc
- 10.2.2.1. Overview
- 10.2.2.2. Products
- 10.2.2.3. SWOT Analysis
- 10.2.2.4. Recent Developments
- 10.2.2.5. Financials (Based on Availability)
- 10.2.3 Simpli Fi
- 10.2.3.1. Overview
- 10.2.3.2. Products
- 10.2.3.3. SWOT Analysis
- 10.2.3.4. Recent Developments
- 10.2.3.5. Financials (Based on Availability)
- 10.2.4 IBM Corporation
- 10.2.4.1. Overview
- 10.2.4.2. Products
- 10.2.4.3. SWOT Analysis
- 10.2.4.4. Recent Developments
- 10.2.4.5. Financials (Based on Availability)
- 10.2.5 Google LLC
- 10.2.5.1. Overview
- 10.2.5.2. Products
- 10.2.5.3. SWOT Analysis
- 10.2.5.4. Recent Developments
- 10.2.5.5. Financials (Based on Availability)
- 10.2.6 Microsoft Corporation
- 10.2.6.1. Overview
- 10.2.6.2. Products
- 10.2.6.3. SWOT Analysis
- 10.2.6.4. Recent Developments
- 10.2.6.5. Financials (Based on Availability)
- 10.2.7 Bluedot Innovation Pty Ltd
- 10.2.7.1. Overview
- 10.2.7.2. Products
- 10.2.7.3. SWOT Analysis
- 10.2.7.4. Recent Developments
- 10.2.7.5. Financials (Based on Availability)
- 10.2.8 InMarket
- 10.2.8.1. Overview
- 10.2.8.2. Products
- 10.2.8.3. SWOT Analysis
- 10.2.8.4. Recent Developments
- 10.2.8.5. Financials (Based on Availability)
- 10.2.9 Facebook Inc
- 10.2.9.1. Overview
- 10.2.9.2. Products
- 10.2.9.3. SWOT Analysis
- 10.2.9.4. Recent Developments
- 10.2.9.5. Financials (Based on Availability)
- 10.2.10 GroundTruth
- 10.2.10.1. Overview
- 10.2.10.2. Products
- 10.2.10.3. SWOT Analysis
- 10.2.10.4. Recent Developments
- 10.2.10.5. Financials (Based on Availability)
- 10.2.11 Gimbal Inc
- 10.2.11.1. Overview
- 10.2.11.2. Products
- 10.2.11.3. SWOT Analysis
- 10.2.11.4. Recent Developments
- 10.2.11.5. Financials (Based on Availability)
- 10.2.12 Apple Inc
- 10.2.12.1. Overview
- 10.2.12.2. Products
- 10.2.12.3. SWOT Analysis
- 10.2.12.4. Recent Developments
- 10.2.12.5. Financials (Based on Availability)
- 10.2.1 ThumbVista LLC
List of Figures
- Figure 1: Global Location Targeted Mobile Advertising Market Revenue Breakdown (billion, %) by Region 2025 & 2033
- Figure 2: North America Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 3: North America Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 4: North America Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 5: North America Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 6: North America Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 7: North America Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
- Figure 8: Europe Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 9: Europe Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 10: Europe Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 11: Europe Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 12: Europe Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 13: Europe Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
- Figure 14: Asia Pacific Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 15: Asia Pacific Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 16: Asia Pacific Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 17: Asia Pacific Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 18: Asia Pacific Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 19: Asia Pacific Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
- Figure 20: Rest of the World Location Targeted Mobile Advertising Market Revenue (billion), by Technology 2025 & 2033
- Figure 21: Rest of the World Location Targeted Mobile Advertising Market Revenue Share (%), by Technology 2025 & 2033
- Figure 22: Rest of the World Location Targeted Mobile Advertising Market Revenue (billion), by End-user Industry 2025 & 2033
- Figure 23: Rest of the World Location Targeted Mobile Advertising Market Revenue Share (%), by End-user Industry 2025 & 2033
- Figure 24: Rest of the World Location Targeted Mobile Advertising Market Revenue (billion), by Country 2025 & 2033
- Figure 25: Rest of the World Location Targeted Mobile Advertising Market Revenue Share (%), by Country 2025 & 2033
List of Tables
- Table 1: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 2: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 3: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Region 2020 & 2033
- Table 4: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 5: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 6: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
- Table 7: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 8: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 9: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
- Table 10: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 11: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 12: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
- Table 13: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Technology 2020 & 2033
- Table 14: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by End-user Industry 2020 & 2033
- Table 15: Global Location Targeted Mobile Advertising Market Revenue billion Forecast, by Country 2020 & 2033
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Location Targeted Mobile Advertising Market?
The projected CAGR is approximately 17.4%.
2. Which companies are prominent players in the Location Targeted Mobile Advertising Market?
Key companies in the market include ThumbVista LLC, Verve Inc, Simpli Fi, IBM Corporation, Google LLC, Microsoft Corporation, Bluedot Innovation Pty Ltd, InMarket, Facebook Inc, GroundTruth, Gimbal Inc, Apple Inc.
3. What are the main segments of the Location Targeted Mobile Advertising Market?
The market segments include Technology , End-user Industry.
4. Can you provide details about the market size?
The market size is estimated to be USD 100.89 billion as of 2022.
5. What are some drivers contributing to market growth?
; Increased Development of Technologies Related to Real-time Location Tracking; Higher Adoption of Location-based Application among Consumers.
6. What are the notable trends driving market growth?
Retail Segment to Witness Significant Growth.
7. Are there any restraints impacting market growth?
High Cost of System Acquisition and Deployment.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 4750, USD 5250, and USD 8750 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in billion.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Location Targeted Mobile Advertising Market," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Location Targeted Mobile Advertising Market report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Location Targeted Mobile Advertising Market?
To stay informed about further developments, trends, and reports in the Location Targeted Mobile Advertising Market, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database
Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)
Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations
Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence