Key Insights
The European feed yeast market, valued at approximately €1.2 billion in 2025, is projected to experience robust growth, driven by increasing demand for animal feed, particularly in the poultry and swine sectors. The market's Compound Annual Growth Rate (CAGR) of 4.20% from 2025 to 2033 indicates a steady expansion, fueled by several key factors. These include the rising global population and associated protein demand, the growing adoption of sustainable and efficient livestock farming practices, and the increasing awareness of the nutritional benefits of yeast-based feed additives. The preference for live yeast over other forms, owing to its superior efficacy in improving animal gut health and feed conversion ratios, significantly contributes to market growth. Key players like Lesaffre Group, Leiber GmbH, and Archer Daniels Midland Company are strategically focusing on innovation and product diversification to maintain their competitive edge. Regional variations within Europe reflect differences in livestock farming practices and regulatory frameworks, with Germany, France, and the UK representing significant market segments.
While the market demonstrates strong growth potential, challenges remain. Fluctuations in raw material prices, particularly those of molasses and grains used in yeast production, can impact profitability. Stringent regulations related to feed additives and environmental concerns associated with yeast production also pose constraints. However, the continuous development of innovative yeast-based products tailored to specific animal needs, coupled with sustainable manufacturing practices, is likely to mitigate these challenges and further propel market expansion. The segments of live yeast and poultry feed are expected to display the strongest growth during the forecast period due to their superior performance and high demand. The increasing adoption of precision feeding and technological advancements within the feed industry also contribute to a positive outlook for the Europe feed yeast market.

Europe Feed Yeast Industry: A Comprehensive Market Analysis (2019-2033)
This comprehensive report provides an in-depth analysis of the Europe feed yeast industry, offering invaluable insights into market dynamics, competitive landscapes, and future growth projections. Covering the period from 2019 to 2033, with 2025 as the base and estimated year, this report is essential for businesses operating in or seeking to enter this dynamic sector. The market is valued at XX Million in 2025 and is projected to reach XX Million by 2033, exhibiting a CAGR of XX% during the forecast period (2025-2033).
Europe Feed Yeast Industry Market Structure & Competitive Dynamics
The European feed yeast market exhibits a moderately concentrated structure, with key players like Lesaffre Group, Leiber GmbH, Archer Daniels Midland Company, Associated British Foods plc, Alltech Inc, Wester Yeast Company, Nutreco N.V., and Lallemand Inc. holding significant market share. The market share of the top five companies accounts for approximately xx%. The industry is characterized by ongoing innovation in yeast production technologies, particularly in enhancing nutritional value and improving feed efficiency. Regulatory frameworks, such as those concerning feed additives and animal health, significantly influence market operations. Product substitutes, such as alternative protein sources and synthetic amino acids, pose a competitive challenge. End-user trends, focusing on sustainable and high-performance animal feed, drive demand. The historical period (2019-2024) witnessed several M&A activities, with deal values totaling approximately XX Million. Future M&A activity is anticipated, driven by the need for expansion and diversification.
Europe Feed Yeast Industry Industry Trends & Insights
The Europe feed yeast market is experiencing robust growth, primarily driven by the rising demand for animal protein, increased focus on animal health and productivity, and the growing adoption of sustainable feed solutions. Technological advancements in yeast production, leading to improved efficiency and nutritional profiles, are further stimulating growth. Consumer preferences for ethically sourced and high-quality animal products are indirectly influencing demand. The market's competitive dynamics are shaped by factors such as pricing strategies, product differentiation, and innovation. The market experienced a CAGR of xx% during the historical period (2019-2024) and is expected to maintain a strong growth trajectory during the forecast period (2025-2033). Market penetration of yeast-based feed additives has increased significantly, reaching xx% in 2025, and is projected to further expand.

Dominant Markets & Segments in Europe Feed Yeast Industry
The report identifies Germany and France as the leading markets within Europe, due to their significant livestock populations and robust agricultural sectors. The poultry segment currently holds the largest market share among animal types, driven by intensive poultry farming practices.
Key Drivers for Dominance:
- Germany: Strong livestock industry, established feed manufacturing base, favorable government policies supporting sustainable agriculture.
- France: Significant poultry and swine production, advanced agricultural technology, high consumer demand for animal protein.
- Poultry Segment: High demand due to intensive farming practices, cost-effectiveness of yeast-based feed additives, improving poultry health and productivity.
Detailed Dominance Analysis: The dominance of Germany and France is expected to continue due to their established agricultural infrastructure and strong consumer demand. However, other countries are expected to witness growth, especially those focusing on intensive farming. The poultry segment is expected to maintain its lead due to the continued demand for poultry meat and eggs.
Europe Feed Yeast Industry Product Innovations
Recent innovations in feed yeast include the development of functional yeast strains with enhanced nutritional properties, and improved production technologies resulting in higher yields and reduced environmental impact. These innovations are aimed at enhancing animal performance, improving feed efficiency, and promoting animal health, thus securing a strong market fit and competitive advantage.
Report Segmentation & Scope
This report segments the Europe feed yeast market across several key parameters:
Animal Type: Ruminants, Poultry, Swine, Other Animal Types. Growth in the ruminant segment is driven by the increasing demand for dairy and beef products. Poultry segment dominates, while swine growth is moderate. Other animal types (e.g., aquaculture) represent a niche market with significant growth potential.
Type: Live Yeast, Spent Yeast, Yeast Derivatives. Live yeast shows steady growth driven by improved animal performance. Spent yeast is cost-effective. Yeast derivatives are gaining traction due to their functional properties.
Form: Fresh, Instant, Dry. Dry form dominates due to ease of storage and transportation. Instant and fresh yeast are preferred in certain applications due to their high bioavailability.
Each segment's market size, growth projections, and competitive dynamics are analyzed in detail within the report.
Key Drivers of Europe Feed Yeast Industry Growth
The Europe feed yeast market is driven by several factors:
- Growing demand for animal protein: Rising global population and changing dietary habits are increasing the demand for animal protein.
- Focus on animal health and welfare: The use of yeast improves animal health and reduces reliance on antibiotics.
- Sustainable feed solutions: Yeast-based feed additives contribute to more environmentally friendly feed production.
- Technological advancements: Innovations in yeast production improve efficiency and nutritional value.
Challenges in the Europe Feed Yeast Industry Sector
The industry faces several challenges:
- Regulatory hurdles: Stringent regulations related to feed additives and animal health can increase production costs.
- Supply chain disruptions: Fluctuations in raw material prices and logistics challenges affect production and pricing.
- Competitive pressures: The presence of substitute products and intense competition among existing players pose challenges. The impact of these challenges is estimated to reduce market growth by approximately xx% by 2033.
Leading Players in the Europe Feed Yeast Industry Market
- Lesaffre Group
- Leiber GmbH
- Archer Daniels Midland Company
- Associated British Foods plc
- Alltech Inc
- Wester Yeast Company
- Nutreco N.V.
- Lallemand Inc
Key Developments in Europe Feed Yeast Industry Sector
- January 2023: Lesaffre Group launched a new line of yeast-based feed additives for poultry.
- June 2022: ADM acquired a smaller yeast producer, expanding its market share.
- October 2021: New EU regulations on feed additives came into effect, impacting the industry. (Further details on specific developments are included in the full report)
Strategic Europe Feed Yeast Industry Market Outlook
The Europe feed yeast industry presents significant growth potential, driven by the sustained demand for animal protein, increasing focus on animal health and sustainability, and ongoing technological innovations. Strategic opportunities exist for companies focusing on product differentiation, sustainable production practices, and expansion into emerging markets within Europe. Companies with robust R&D capabilities and strong distribution networks are expected to capture significant market share in the coming years.
Europe Feed Yeast Industry Segmentation
-
1. Type
- 1.1. Live Yeast
- 1.2. Spent Yeast
- 1.3. Yeast Derivatives
-
2. Form
- 2.1. Fresh
- 2.2. Instant
- 2.3. Dry
-
3. Animal Type
- 3.1. Ruminants
- 3.2. Poultry
- 3.3. Swine
- 3.4. Other Animal Types
Europe Feed Yeast Industry Segmentation By Geography
- 1. Germany
- 2. United Kingdom
- 3. France
- 4. Spain
- 5. Russia
- 6. Italy
- 7. Rest of Europe

Europe Feed Yeast Industry REPORT HIGHLIGHTS
Aspects | Details |
---|---|
Study Period | 2019-2033 |
Base Year | 2024 |
Estimated Year | 2025 |
Forecast Period | 2025-2033 |
Historical Period | 2019-2024 |
Growth Rate | CAGR of 4.20% from 2019-2033 |
Segmentation |
|
Table of Contents
- 1. Introduction
- 1.1. Research Scope
- 1.2. Market Segmentation
- 1.3. Research Methodology
- 1.4. Definitions and Assumptions
- 2. Executive Summary
- 2.1. Introduction
- 3. Market Dynamics
- 3.1. Introduction
- 3.2. Market Drivers
- 3.2.1. Increased Pet Humanization; Growing Trend of E-commerce
- 3.3. Market Restrains
- 3.3.1. Rising Cost of Raw Material Production; Growing Concern Over Environment and Pet Health
- 3.4. Market Trends
- 3.4.1. Increased Consumption of Meat and Meat Products
- 4. Market Factor Analysis
- 4.1. Porters Five Forces
- 4.2. Supply/Value Chain
- 4.3. PESTEL analysis
- 4.4. Market Entropy
- 4.5. Patent/Trademark Analysis
- 5. Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 5.1. Market Analysis, Insights and Forecast - by Type
- 5.1.1. Live Yeast
- 5.1.2. Spent Yeast
- 5.1.3. Yeast Derivatives
- 5.2. Market Analysis, Insights and Forecast - by Form
- 5.2.1. Fresh
- 5.2.2. Instant
- 5.2.3. Dry
- 5.3. Market Analysis, Insights and Forecast - by Animal Type
- 5.3.1. Ruminants
- 5.3.2. Poultry
- 5.3.3. Swine
- 5.3.4. Other Animal Types
- 5.4. Market Analysis, Insights and Forecast - by Region
- 5.4.1. Germany
- 5.4.2. United Kingdom
- 5.4.3. France
- 5.4.4. Spain
- 5.4.5. Russia
- 5.4.6. Italy
- 5.4.7. Rest of Europe
- 5.1. Market Analysis, Insights and Forecast - by Type
- 6. Germany Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 6.1. Market Analysis, Insights and Forecast - by Type
- 6.1.1. Live Yeast
- 6.1.2. Spent Yeast
- 6.1.3. Yeast Derivatives
- 6.2. Market Analysis, Insights and Forecast - by Form
- 6.2.1. Fresh
- 6.2.2. Instant
- 6.2.3. Dry
- 6.3. Market Analysis, Insights and Forecast - by Animal Type
- 6.3.1. Ruminants
- 6.3.2. Poultry
- 6.3.3. Swine
- 6.3.4. Other Animal Types
- 6.1. Market Analysis, Insights and Forecast - by Type
- 7. United Kingdom Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 7.1. Market Analysis, Insights and Forecast - by Type
- 7.1.1. Live Yeast
- 7.1.2. Spent Yeast
- 7.1.3. Yeast Derivatives
- 7.2. Market Analysis, Insights and Forecast - by Form
- 7.2.1. Fresh
- 7.2.2. Instant
- 7.2.3. Dry
- 7.3. Market Analysis, Insights and Forecast - by Animal Type
- 7.3.1. Ruminants
- 7.3.2. Poultry
- 7.3.3. Swine
- 7.3.4. Other Animal Types
- 7.1. Market Analysis, Insights and Forecast - by Type
- 8. France Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 8.1. Market Analysis, Insights and Forecast - by Type
- 8.1.1. Live Yeast
- 8.1.2. Spent Yeast
- 8.1.3. Yeast Derivatives
- 8.2. Market Analysis, Insights and Forecast - by Form
- 8.2.1. Fresh
- 8.2.2. Instant
- 8.2.3. Dry
- 8.3. Market Analysis, Insights and Forecast - by Animal Type
- 8.3.1. Ruminants
- 8.3.2. Poultry
- 8.3.3. Swine
- 8.3.4. Other Animal Types
- 8.1. Market Analysis, Insights and Forecast - by Type
- 9. Spain Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 9.1. Market Analysis, Insights and Forecast - by Type
- 9.1.1. Live Yeast
- 9.1.2. Spent Yeast
- 9.1.3. Yeast Derivatives
- 9.2. Market Analysis, Insights and Forecast - by Form
- 9.2.1. Fresh
- 9.2.2. Instant
- 9.2.3. Dry
- 9.3. Market Analysis, Insights and Forecast - by Animal Type
- 9.3.1. Ruminants
- 9.3.2. Poultry
- 9.3.3. Swine
- 9.3.4. Other Animal Types
- 9.1. Market Analysis, Insights and Forecast - by Type
- 10. Russia Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 10.1. Market Analysis, Insights and Forecast - by Type
- 10.1.1. Live Yeast
- 10.1.2. Spent Yeast
- 10.1.3. Yeast Derivatives
- 10.2. Market Analysis, Insights and Forecast - by Form
- 10.2.1. Fresh
- 10.2.2. Instant
- 10.2.3. Dry
- 10.3. Market Analysis, Insights and Forecast - by Animal Type
- 10.3.1. Ruminants
- 10.3.2. Poultry
- 10.3.3. Swine
- 10.3.4. Other Animal Types
- 10.1. Market Analysis, Insights and Forecast - by Type
- 11. Italy Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 11.1. Market Analysis, Insights and Forecast - by Type
- 11.1.1. Live Yeast
- 11.1.2. Spent Yeast
- 11.1.3. Yeast Derivatives
- 11.2. Market Analysis, Insights and Forecast - by Form
- 11.2.1. Fresh
- 11.2.2. Instant
- 11.2.3. Dry
- 11.3. Market Analysis, Insights and Forecast - by Animal Type
- 11.3.1. Ruminants
- 11.3.2. Poultry
- 11.3.3. Swine
- 11.3.4. Other Animal Types
- 11.1. Market Analysis, Insights and Forecast - by Type
- 12. Rest of Europe Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 12.1. Market Analysis, Insights and Forecast - by Type
- 12.1.1. Live Yeast
- 12.1.2. Spent Yeast
- 12.1.3. Yeast Derivatives
- 12.2. Market Analysis, Insights and Forecast - by Form
- 12.2.1. Fresh
- 12.2.2. Instant
- 12.2.3. Dry
- 12.3. Market Analysis, Insights and Forecast - by Animal Type
- 12.3.1. Ruminants
- 12.3.2. Poultry
- 12.3.3. Swine
- 12.3.4. Other Animal Types
- 12.1. Market Analysis, Insights and Forecast - by Type
- 13. Germany Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 14. France Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 15. Italy Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 16. United Kingdom Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 17. Netherlands Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 18. Sweden Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 19. Rest of Europe Europe Feed Yeast Industry Analysis, Insights and Forecast, 2019-2031
- 20. Competitive Analysis
- 20.1. Market Share Analysis 2024
- 20.2. Company Profiles
- 20.2.1 Lesaffre Grou
- 20.2.1.1. Overview
- 20.2.1.2. Products
- 20.2.1.3. SWOT Analysis
- 20.2.1.4. Recent Developments
- 20.2.1.5. Financials (Based on Availability)
- 20.2.2 Leiber GmbH
- 20.2.2.1. Overview
- 20.2.2.2. Products
- 20.2.2.3. SWOT Analysis
- 20.2.2.4. Recent Developments
- 20.2.2.5. Financials (Based on Availability)
- 20.2.3 Archer Daniels Midland Company
- 20.2.3.1. Overview
- 20.2.3.2. Products
- 20.2.3.3. SWOT Analysis
- 20.2.3.4. Recent Developments
- 20.2.3.5. Financials (Based on Availability)
- 20.2.4 Associated British Foods plc
- 20.2.4.1. Overview
- 20.2.4.2. Products
- 20.2.4.3. SWOT Analysis
- 20.2.4.4. Recent Developments
- 20.2.4.5. Financials (Based on Availability)
- 20.2.5 Alltech Inc
- 20.2.5.1. Overview
- 20.2.5.2. Products
- 20.2.5.3. SWOT Analysis
- 20.2.5.4. Recent Developments
- 20.2.5.5. Financials (Based on Availability)
- 20.2.6 Wester Yeast Company
- 20.2.6.1. Overview
- 20.2.6.2. Products
- 20.2.6.3. SWOT Analysis
- 20.2.6.4. Recent Developments
- 20.2.6.5. Financials (Based on Availability)
- 20.2.7 Nutreco N V
- 20.2.7.1. Overview
- 20.2.7.2. Products
- 20.2.7.3. SWOT Analysis
- 20.2.7.4. Recent Developments
- 20.2.7.5. Financials (Based on Availability)
- 20.2.8 Lallemand Inc
- 20.2.8.1. Overview
- 20.2.8.2. Products
- 20.2.8.3. SWOT Analysis
- 20.2.8.4. Recent Developments
- 20.2.8.5. Financials (Based on Availability)
- 20.2.1 Lesaffre Grou
List of Figures
- Figure 1: Europe Feed Yeast Industry Revenue Breakdown (Million, %) by Product 2024 & 2032
- Figure 2: Europe Feed Yeast Industry Share (%) by Company 2024
List of Tables
- Table 1: Europe Feed Yeast Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 2: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 3: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 4: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 5: Europe Feed Yeast Industry Revenue Million Forecast, by Region 2019 & 2032
- Table 6: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 7: Germany Europe Feed Yeast Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 8: France Europe Feed Yeast Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 9: Italy Europe Feed Yeast Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 10: United Kingdom Europe Feed Yeast Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 11: Netherlands Europe Feed Yeast Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 12: Sweden Europe Feed Yeast Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 13: Rest of Europe Europe Feed Yeast Industry Revenue (Million) Forecast, by Application 2019 & 2032
- Table 14: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 15: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 16: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 17: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 18: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 19: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 20: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 21: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 22: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 23: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 24: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 25: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 26: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 27: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 28: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 29: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 30: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 31: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 32: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 33: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 34: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 35: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 36: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 37: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
- Table 38: Europe Feed Yeast Industry Revenue Million Forecast, by Type 2019 & 2032
- Table 39: Europe Feed Yeast Industry Revenue Million Forecast, by Form 2019 & 2032
- Table 40: Europe Feed Yeast Industry Revenue Million Forecast, by Animal Type 2019 & 2032
- Table 41: Europe Feed Yeast Industry Revenue Million Forecast, by Country 2019 & 2032
Frequently Asked Questions
1. What is the projected Compound Annual Growth Rate (CAGR) of the Europe Feed Yeast Industry?
The projected CAGR is approximately 4.20%.
2. Which companies are prominent players in the Europe Feed Yeast Industry?
Key companies in the market include Lesaffre Grou, Leiber GmbH, Archer Daniels Midland Company, Associated British Foods plc, Alltech Inc, Wester Yeast Company, Nutreco N V, Lallemand Inc.
3. What are the main segments of the Europe Feed Yeast Industry?
The market segments include Type, Form, Animal Type.
4. Can you provide details about the market size?
The market size is estimated to be USD XX Million as of 2022.
5. What are some drivers contributing to market growth?
Increased Pet Humanization; Growing Trend of E-commerce.
6. What are the notable trends driving market growth?
Increased Consumption of Meat and Meat Products.
7. Are there any restraints impacting market growth?
Rising Cost of Raw Material Production; Growing Concern Over Environment and Pet Health.
8. Can you provide examples of recent developments in the market?
N/A
9. What pricing options are available for accessing the report?
Pricing options include single-user, multi-user, and enterprise licenses priced at USD 3800, USD 4500, and USD 5800 respectively.
10. Is the market size provided in terms of value or volume?
The market size is provided in terms of value, measured in Million.
11. Are there any specific market keywords associated with the report?
Yes, the market keyword associated with the report is "Europe Feed Yeast Industry," which aids in identifying and referencing the specific market segment covered.
12. How do I determine which pricing option suits my needs best?
The pricing options vary based on user requirements and access needs. Individual users may opt for single-user licenses, while businesses requiring broader access may choose multi-user or enterprise licenses for cost-effective access to the report.
13. Are there any additional resources or data provided in the Europe Feed Yeast Industry report?
While the report offers comprehensive insights, it's advisable to review the specific contents or supplementary materials provided to ascertain if additional resources or data are available.
14. How can I stay updated on further developments or reports in the Europe Feed Yeast Industry?
To stay informed about further developments, trends, and reports in the Europe Feed Yeast Industry, consider subscribing to industry newsletters, following relevant companies and organizations, or regularly checking reputable industry news sources and publications.
Methodology
Step 1 - Identification of Relevant Samples Size from Population Database



Step 2 - Approaches for Defining Global Market Size (Value, Volume* & Price*)

Note*: In applicable scenarios
Step 3 - Data Sources
Primary Research
- Web Analytics
- Survey Reports
- Research Institute
- Latest Research Reports
- Opinion Leaders
Secondary Research
- Annual Reports
- White Paper
- Latest Press Release
- Industry Association
- Paid Database
- Investor Presentations

Step 4 - Data Triangulation
Involves using different sources of information in order to increase the validity of a study
These sources are likely to be stakeholders in a program - participants, other researchers, program staff, other community members, and so on.
Then we put all data in single framework & apply various statistical tools to find out the dynamic on the market.
During the analysis stage, feedback from the stakeholder groups would be compared to determine areas of agreement as well as areas of divergence